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My portfolioTRANSCRIPT
the great bounty swindle
An exploration of the concept of 100 percent and grading systems with a particular focus on education. The book is mainly typographic with a number of fonts created
4 31 | A, B, C or D
I do not recall how many of the 58 exams I have taken were multiple choice but two occasions do come to mind when I think of the format. The first was in the first year of at Keele University. Keele believed that students should have a well rounded education and therefore assigned each student obligatory complimentary subjects. For example if you were enrolled on a science course you were obliged to study a humanities subject. I was enrolled on a humanities course and consequently was forced to study Computer Programming and Astronomy, two subjects I had very little interest or aptitude in. Computer programming was assessed on coursework but astronomy entailed two multiple choice exams. As you can well imagine first years do little enough study on subjects they choice so my application to astronomy was light in the extreme. When it came to the exam needless to say I was particularly unprepared and aimed to simply pass as I had not intention of developing this area of study further. I confess I simply circled C to every answer that I didn’t know. Which was essentially the whole paper. In retrospect this may seem a little blazé but in reality it simply reflects the level of interest I had in astronomy. This approach to exam taking is not what made the occasion stick in my mind rather it is the fact that I passed and not that badly either. It was not the best grade I have ever achieved but I am not entirely sure it is the worst. The second occasion was at a different
university this time in America. In a bid to escape from Keele, which was not quite the right university for me I enrolled on the ERASMUS exchange and studied in Old Dominion University in Norfolk, Virginia. In America the grading systems are a little different. To start with things are generally considered easier consequently despite only entering my second year in the UK I was enrolled on third year courses in America. This is not where the differences end. Their grading systems are the reverse of ours; in the UK you start with 0 and every time you say something right you get a mark. Whereas in America you start with 100% and every time you say something wrong you loose a mark. So as long as you don’t say anything that is technically wrong, even if you don’t answer the question, you can achieve 100%. They are also big fans of the multiple choice exam. Therefore as I sat down expecting to write an analytical exam I was instead confronted by a multiple choice paper. You might not find this that must of a surprise - but please consider I was siting a multiple choice English Literature exam. Which I might add I gained one of my worse grades in. From these two experience I believe that multiple choice exams are perhaps not the best judge of knowledge. It astounds me that they are used in education - especially English exams and that the results are considered to be of an accurate way of judging a person’s knowledge. Based on these two experiences I decided to test the multiple choice exam.
2:1 | 64 65 | 2:1
specifically for it. A balance between lightening the heavy content and the academic nature of the book was achieved through colourful typographic spreads text.
Pass / Fail | 8
Between the ages of 16 and 21, and only as far as I can remember, I sat 58 exams. Which although it seems like a lot could have been a lot higher. As far as I remember it was possible to do resits at A-Level. So this figure could potentially have been in the 70s or eighties. Thankfully I was fortunate in only doing one resit. I doubt that this figure is actually that high in comparison to someone who studied under the new system of AS-Levels or Btec Diploma which has more subjects to study for. So what does this really mean?
I think what this figure says really is that in some respects all you need to do to succeed on paper is develop a skill at answering exams. This will not however prepare you in any way for the real world.
9 | Pass / Fail
58EXAMS IN 5 YEARS
41 | *
15.05.1970Achieving a merit at this year’s ISTD student submission this book was produced in response to the brief ‘It happened on this day’. It explores the various ways in which
the media construct reality and therefore select and write history. These ideas are represented through both the book’s form and the content management of the text.
64 BRAIN
~ 28 ~
Das Unheimlich goes on to lie out and expand upon what Freud believes produces uncanny feelings. In fact despite promising not to Freud's essay seems to degenerate into a list of what Freud considers to cause uncanny sensations and where possible examples of these circumstances. Here it is in brief what causes the uncanny according to Freud:
Dolls which appear to be alive or rather ‘when there is intellectual uncertainty whether an object is alive or not, and when an inanimate object becomes too much like an animate one'.17
The Phenomenon of the ‘double.’ Or the doubling, dividing and interchanging of the self.
The constant recurrence of the same thing. The repetition of the same features or character-traits or vicissitudes, of the same crimes, or even the same names through several consecutive generations.
The evil eye. Here what is feared in the suspected secret intention of doing harm, and certain signs are taken to mean that intention has the necessary power at its command.
Something which is familiar and old established in the mind and which has become alienated from it through the process of repression.
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a peregrination into
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I. introdu ion 1. 2.
II. hi� orically 3. 4. 5. 6.
III. intelle ual exemplifi cations 7 8
IV. in� ances 9 10 11 12 13 14 15 16 17 18 - 19 20 ,
V. resources &
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the ocher pages
the uncanny
Short listed for best student book at the British Book Design and Production Awards 2011 the aim of this book was to explore ‘everything about one thing’. Again the
design was driven by the somewhat dense and obscure content that was sometimes difficult to interpret. An effort was made to ensure that the book as an object
embodied some of the qualities of the uncanny. Consequently Swiss bound with unfinished screen printed leather and waxed hand made paper - materials that were
chosen for their uncanny skin like qualities. The paper is 80gsm Offenbach which has a somewhat translucent quality allowing multiple pages to affect the facing view.
the weekly imperfection
A number of newspapers were produced that examined the different qualities and values to be found in perfection and or imperfection. The newspapers content
develops along with my research into the topics moving from personal justification through to more conceptual topics.
the weekly imperfection
8 newspapers were produced that examined the different qualities and values to be found in perfection and or imperfection. The newspapers content develops along
with my research into the topics moving from personal justification through to more conceptual topics.
ISSUE 1. 20.11.2011THE WEEKLY IMPERFECTION
PERFECTION
ISSUE2 29. 20.11.2011THE WEEKLY IMPERFECTION
THAT WHICH HAS NO FLAWTHAT WHICH IS COMPLETE
THAT WHICH IS CONSISTENTTHAT WHICH IS SOUND
ISSUE.3 6.12.2011THE WEEKLY IMPERFECTION
CIRCULAR THEORYAND THE ART OF DRAWING THE PERFECT CIRCLE
I 4. 23.1.2012The Weekly Imperfection ISSUE SIX 7.02.2012
SLABS ATTEMPTING TO BREAK OUT FROM THE LIMITATIONS OF THEIR OWN BOUNDARIES
#4 CASTIF WE CONSTRUCT OUR OWN REALITIES WHAT HAPPENS
WHEN WE BREAK THEM DOWN ... ENLIGHTENMENT?
#3 DECONSTRUCT
FOR THOSE WHO LIKE TO BE CHALLENGED TO LOOK FOR WHAT CANNOT BE SEEN
#5 NISUS
typographic poster type catalogue
A2 display posters for both fonts developed over the course of the last year and ideas generated on the topics of perfection and imperfection. Posters accompany a type
catalogue which further demonstrates the uses of the fonts. The designed space was created using a golden ratio template and each design embodies the slogan
deconstruct typographic sculpture
Construct and deconstruct reflect the inherent qualities of perfection and imperfection namely the ideas of completeness and human creation. Here
deconstruct takes the notion of constructed realities further through the physical construction of the letterforms in wood, glass and aluminium.
blueprint
Utilising the nets used to created animated typography this A1 poster presents the theory that perfection is something that we personally construct for ourselves and as such is never attainable. Each letter can be cut, scored and glued to create a physical letter.
BUILD YOUR OWN REALITY AND ESCAPE PERFECTION’S TRAP. MOVE AWAY FROM THE ABSTRACT FOR THERE LIES CONFUSION, HEAD SCRATCHING AND SLEEPLESS NIGHTS.
CUT SCORES AND FOLD
trial & error endeavour animation and product
Package exploring the nature of endeavour through a combination of typographic stop frame animations and a booklet on the topic. Package consists of box and sleeve,
booklet explaining the process and a CD of the animations. The viewer can either follow the instructions to find meaning or explore the CD on their own.
how not to record motion A number of interviews were conducted based on discovering people’s personal preferences that ascribe value to objects. Unfortunately camera operation is not my
strong point and as strong alone interviews the footage was a failure. It was therefore humorously spliced together to in a way the celebrates the mistakes and effort.
anatomy of an idea infographic
Infographic illustrating the search for an idea for an infographic. Each red sphere represents people, the blue ideas and white the brief. Scale is also relevant the larger
the sphere the more times the person was spoken to, or the topic was discussed. Printed on overlay sheet which is virtually transparent to reflect the nature of the topic.
with work by level 3 graphic design students from the department of art and design at UWE, bristol
UWEARE NEW
BLOOD2011
at
01.07.2011- 04.07.2011 private view 30.06.2011
old truman brewery15 hanbury streetlondon E1 6QR
red cross hope poster
Produced for a fictional red cross campaign for hope - red cross removed for reprint sales.
typographic poster
Demonstration of working within strict grid, font and style restrictions.
rsa shared assets
Promotional campaign developed to encourage people to think about their assets in a new communal way.
construct
Created during an investigation into the notion of perfection as a human construction this font was initially intended to be obviously constructed. The font was developed
from Agenda Bold Condensed and was given an engraved shadow. The font is partnered with deconstruc which explores perfection’s partner imperfection.
deconstruct
Developed from Construct which itself came from Agenda Deconstruct was designed to reflect the notion of imperfection being a quality of the incomplete.
face value
This font was developed to be laser cut into the front of a mirror for a project that explores the ideas of quality and value. Proposing that objects can have a value
beyond their surface qualities the etched font has literally not face and yet is still legible. The reflection of the etching in the mirror reiterates the idea of depths.
nisus
Infographic illustrating the search for an idea for an infographic. Each red sphere represents people, the blue ideas and white the brief. Scale is also relevant the larger
the sphere the more times the person was spoken to, or the topic was discussed. Printed on overlay sheet which is virtually transparent to reflect the nature of the topic.
cast
Infographic illustrating the search for an idea for an infographic. Each red sphere represents people, the blue ideas and white the brief. Scale is also relevant the larger
the sphere the more times the person was spoken to, or the topic was discussed. Printed on overlay sheet which is virtually transparent to reflect the nature of the topic.
Self-assured graduate with five years experience of client management, specialised design and print software, office management and research. Experienced in
identifying clients’ real needs and resolving problems for them. A good team worker who thrives in challenging situations, capable of multitasking in ways that gets the
job done while contributing fully to team tasks. A fast, self motivated learner fluent in sophisticated design software, desiring to further develop her career within the
sphere of graphic design whilst utilising skills learnt at both university and within industry.
CS4: Photoshop, Illustrator, InDesign and Dreamweaver
Quark Express 7
Oracle (IBS ordering system utlised by councils)
Xerox DocuColour 6060 print production software
CAD Cam packaging design abd production
General administration, filing and accounts
Working to financial targets and strict deadlines
Member of ISTD; Merit obtained in 2012 Student Briefs
Shortlisted for Best Student Book at Bristish Book Design Awards 2011
Print Futures Award: Sponsored by the British Printing Industries Federation (BPIF), Unite the Union and The Printing Charity for the development of careers within the
Print and Graphic Arts Industry.
Broad range of skills in publications, branding, web and package design.
Organised and comprehensive management of projects from research and initial concept through to design and production.
BA(Hons) Graphic Design, The University of the West of England 09.2009 - Present
BA(Hons) English & American Literature, Manchester University 09/2001 - 06/2004 (Award 2.1)
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07834839236
www.suzieeland.co.uk
relevant work
experience
Cheshire West & Chester Council
Trainee Graphic Designer 04.2009 - 09.2009
- Liasing with clients on new briefs, establishing their preferences and expectations
- Rebranding and re-design of Council’s literature according to new brand guidelines
- Liasing with County Photographer on projects that require specificed images
Cheshire County Council
Print Buyer 10.2006 - 03.2009
- Liasing with clients and marketing officers to ensure that they have the most relevant specification for their work
- Coordinating with printers and other external suppliers to ensure that work flows to agreed schedules
- Resolving cost issues both in house by finding the most suitable print option for the job and externally with printer’s invoices and the IBS ordering system
- Proof checking
- Overseeing the Council’s contracts with printers to ensure that work is supplied to the correct standard and cost while ensuring that all the financial regulations are
adhered to
ADS Graphics
Technical Operations 02.2006 - 09.2006
- Translating design specification into designed product samples for customer
- Progress-managing print jobs of up to 120,000 items
- Liaising with new and existing customers and coordinating with printers to ensure that work flowed to agreed schedules
Fineline Design & Print
Studio and Print Assistant 07.2004 - 08.2005
- Corresponding with customers regarding both prospective jobs and amendments.
- Amending and updating archived design files for reprint
- Managing time to ensure that both the print and design departments are working efficiently
Total Improvement Process (TIP)
Researcher 05.2004 - 04.2005
- Reading and condensing large volumes of information into a précis of the main facts in a short space of time
- Researching specific social change topics and producing reports and analyses including:
UK and US Credit Unions and social enterprise models
Social exclusion and education in Wales
Policy and practice issues around Looked After Children in the UK
- Presenting my findings and opinions in Directors’ seminars
Travelling: I have taken time out to travel in New Zealand, Australia, Hong Kong and South East Asia gaining a great deal of independence and life experience from
travelling alone through new countries and cultures.
Other travels include:
- Eastern Europe: Czech Republic, Hungary, Bosnia, Croatia and Italy
- America: The East Coast from North Carolina to Philadelphia
- Western Europe: France, Spain and Ireland
Climbing and boldering, surfing and mountain walking, wide variety of music genres.
Available on request
other work experience
interests
referees
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