Eugene PetrusenkoPortfolio/CV

❖ Art-Director/JWT Ukraine advertising agency/Kiyv/Ukraine (02.03.2013 - 01.01.2014)

❖ Art-Director/Blue Crayon advertising agency/London/U.K. (20.06.2012-15.11.2012)

❖ Conceptual Graphic Designer/Media-Nova advertising agency (Glavred-Media holding)/Kyiv/Ukraine (02.05.2007 - 07.09.2009)

❖ Freelance work

❖ Freelance work as an Art-Director and conceptual designer/Animaccord Studio/ Moscow/ Russia (2015 - now)

❖ Freelance work as an Art-Director/Pension Fund of Russian Federation/Moscow/Russian Federation (03.02.2014 - 15.07.2014)

❖ Freelance work as a Conceptual Graphic Designer/Sweet Steve Designs/Chester/U.K. (2011 - present)

❖ Freelance work as an Art-Director/OMG Group/Kiev/Ukraine (2014 - 2015)

❖ Freelance work as a Conceptual Graphic Designer/ Velasco Branding advertising agency/Kiyv/Ukraine (2009 - 2010)

❖ Internship

❖ Internship as a Junior Art-Director/Drummond Central/Newcastle upon Tyne/U.K.(01.03.2012 - 01.05.2012)

❖ Proven Art-Direction skills. Creative and out of the box thinking, responsibility, communication, project management and presentation skills. Easy going nature. Fast learner. Can work under deadline pressure both as a part of a team or independently. Perfectionist’s attitude towards work.

❖ Adobe Photoshop/Illustrator/Indesign/Premier Pro/freehand and digital tablet drawing skills. Great sense of colours and lines.

❖ Intermediate skills in Flash and After Effects, 3ds Max/VRay/Cinema 4D.

❖ Fluent English/Russian/Ukrainian languages.

❖ BA Hons Advertising and Media/Northumbria University/Newcastle upon Tyne/U.K. (09.2011- 07.2012)

❖ FdA Creative Advertising/Newcastle College/Newcastle upon Tyne/U.K. (09.2009 - 06.2011)

Education ExperienceCompetences Passions

❖ I am passionate about colors, lines, forms and how they interact with each other, creating certain meanings and delivering feelings as well as information. My dream always was to influence people, to make them laugh, think and feel. I love to speculate emotions and to create foundation of emotions for deeds. Advertising covered all my heart cravings. It opened me to a new world of possibilities and helped to release my imagination to an absolute level. As for me, I do my best to think outside the box, to brake stereotypes and to spend every drop of my creative energy making my work stand out and to deliver message in its essence.

❖ Professional 3ds MAX 9.0 3D graphics animation and VRay 1.5 visualisation Courses/ Educational Centre “SUCCESS”/Kiyv Ukraine/(120 academic hours)

❖ Computer Graphics Design courses/Educational Centre “SUCCESS”/Kiyv/Ukraine(288 of academic hours, graduated with major)

❖ School of Fine Art “SONECHKO” (2000-2002)

This image was created to represent a lack of information that person provides while travelling abroad because of high price rates for calls in roaming. The headline says: “Describe all the details”.(The idea and image were created by me. Headline was created by a copywriter.)

The main task for this Intertelecom brand’s (Ukrainian mobile telecommunications provider) advertising campaign was to help consumer to realize that he or she is paying way to much money when receiving calls while travelling abroad. The first image represents a handset as a mousetrap with an “answer” button at the catch part. The background of the poster represents a Paris view (the advert was created for Ukrainian market). The headline says: “Don’t fear calls in roaming”. (The idea and image were created by me. Headline was created by a copywriter.)

The brief was to create a calendar image for “Intertelecom” brand that will represent the idea of freedom. So I decided to create an image of a small world to show how everything is closer nowadays, because of technologies and globalization. Strap line says: “The whole world is connected”. This new key visual was well accepted by a client and brought additional recognition to brand’s identity. (The idea and image were created by me. High resolution image was finalized by a designer. Strapline was created by a copywriter.)

These are some other ideas of a calendar that were created in context of freedom for Intertelecom brand. The first one represents Earth planet that is made out of images of gadgets’ screens. The second concept was to create a calendar out of Chinese lanterns. All the days of a month will be printed on a plastic wrapping of each lantern. There will be a transparent plastic strap with a date window on them. At the end of the month consumer will separate the lantern from a calendar and release to the sky at night. Big logo and strap line will be on every lantern of a calendar. (The idea and image were created by me.)

First of all I decided to merge famous sightseeings of Prague with authentic parts of Kiev. Such a compilation will accompany the headline and strap line. This poster represents a merge of Charles Bridge with a bridge across the Dnieper River and Kiev city backgrounds. Secondly I decided to create a six-pack of a certain design. It will represent an orange rooftop of a house in Prague. Those custom made six-packs will be used on a display pallets at supermarkets. They will represent a Prague from a bird flight view. The idea was to use those custom made roofed six-packs around a model of Tyn Churche that is created out of Staropramen beer cans and bottles. Such an installation will literally underline a headline “Prague is there, where Staropramen is.” Campaigns were highly highly admired by a client and consumers. They brought an increase in sales as well as additional brand recognition. (Ideas and visualization created by me.)

These ideas were created for a Czech’s beer brand Stropramen.The headline for this campaign was given by a client, so I had to come up with a visual that will compliment it. The headline was: “Prague is there, where Staropramen is.”Strap line: “Staropramen. The spirit of a Prague.”

This is an advertising campaign for Bud brand to promote 2014 World Cup in Brazil. A promo code was placed underneath each beer cap. By redeeming the code online, consumer had a chance to win one of the branded giveaways, such as: t-shirt, cap, bag, football, scarf and the top prize was a trip to 2014 World Cup in Brazil with friends. Couple of key visuals were created as well as POS materials such as beer stands, shelf talkers and shelf stoppers.The idea was to represent World Cup as if it was made out of beer bottles and a football, in order to celebrate friendship. Another idea for key visual was to create World Cup out of beer splash. It was decided to make beer stands and shelf stoppers to look like as if they were branded lockers that are full of giveaway prizes. (Ideas for shelf stoppers and beer stand were created by me. Key visuals were created by creative team and me.)

This is an advertising campaign that was created for DHU brand’s line of products for women health of every age group: Menalgin for a younger category, Dysmenorm for a middle group and Klimaktoplan for elder group.The campaign was created for both Asian and European markets. The idea behind was to represent a woman as an explosive item such as: fireworks for a younger group, dynamite for a middle group and cannon bomb for an elder category. In every image a woman was caught in a time of a peak emotional and hormonal disbalance. She looks very uncomfortable and just about to «explode» emotionally. It has been decided to show a women in stunning and stylish vogue inspired looks, to attract target audience’s attention and to make it easier for consumers to associate themselves with advertising campaign's Images. (My duties were to create and present ideas to client, to cast models, to art-direct a photoshoot, pick fonts and to port the campaign to different mediums. The campaign was used on bill-boards, city lights, leaflets, banners, posters, radio. Also logos and brandbooks were created for this campaign by me. Campaign was of a great success and brought recognition to the brand as well as increase in sales.

Alternative idea for DHU women’s health product line. This idea is based on irritation that women experience during PMS that can be caused by regular things in everyday life and how they can be perceived differently by a woman usually in offensive or provocative way. For this campaign it has been decided to use a general symbol of irritation, such as red cloth to a bull. The advertising campaign is mainly based on TV commercial and posters. For example an elder couple in restaurant is having their meal. Suddenly man notices a spot of sauce around woman’s lips. He takes a napkin and offers it to a woman. Camera turns and in woman’s eyes he looks like a toreador, who teases her with a red cloth. Similar situations are depicted on other posters. Every time woman perceives situation differently than it appears to be and it is all because of her hormones and PMS syndrome. Headline says: «The days came, when regular things annoys you?» (Images were drawn from scratch by me with the use of Adobe Photoshop software. Idea was generated by copywriter and me.)

These are alternative logos that were made for DHU brand’s line of products. (Logos created by me from scratch with the use of Adobe Illustrator software.)

Alternative idea for DHU women’s health product line. This idea is based on irritation that women suffer during PMS that can be caused by regular things in everyday life and how their influence can be blown out of the proportion. For example when someone is typing on a keyboard and how tapping keys can be as loud as if someone played tiny but loud drums. Or when a small tea spoon and a small cup in a sink can be perceived as much more larger than they are and take much more space in a sink as they do in a real life. Last poster is about situation on a subway, when someone is listening loud music on their headphones. On «those days» woman can feel like if those headphones were small, but pretty loud megaphones turned towards her.  Headline says: «The days came, when everything is bothering you?» (Images were drawn from scratch by me with the use of Adobe Photoshop software. Idea was generated by copywriter and me.)

These are ideas for Kiyvstar brand which is the largest mobile phone operator in Ukraine The brief for this brand was to create a visual idea that will communicate the benefits of two different phone numbers attached to a single phone chip. The key visual for a campaign represents a symbiosis of a shark and a chameleon. The chameleon was chosen for it’s feature to mask itself or adopt its’ skin colour to a background.The shark image was chosen for its aggressive behaviour. Sometimes businessmen are called as business sharks.

There is a magazine ad idea on the right side of a slide based on this campaign. It will use a double page spread and a page before it. The body of a shark will be depicted on a half page, The side of the half page will be aligned with a brand’s information box printed on the page underneath. By turning the half page consumer will release a hidden chameleon part. The new image of “sharchameleon” will support the text in the information box and will illustrate the main idea. (The idea was created by copywriter and me.)

Such animal features that are described above can be used by a consumer in his or her everyday life with the use of two different numbers attached to a single phone chip. All ideas in the campaign will be based on those features. The sub headline says “Good business acts like a shark, the best one knows how to act imperceptibly.” (The idea was created by copywriter and me. The image was drawn from scratch by me. Sub headline was created by a copywriter.)

These are examples of other means to bring the idea across. The first one at the top is an interactive leaflet for a direct mail purposes. It will use an ink that shows up in a water. There will be an image of a shark on it, a partly filled text box, a water drop symbol and a line that will explain how to use a leaflet. By putting the leaflet into water the “how to use” line and a water symbol will disappear revealing “sharchameleon” image and a missing text explaining the campaign and all benefits it provides. (The idea and image were created by me. Sub headline was created by a copywriter.)

These images show an idea of an internet banner. The “sharchameleon” image and an information block will be on the banner at the right side of a webpage. Durng couple of seconds “sharkchameleon” will change colour according to the article image on the left side of a page and then back to it’s normal view. Such a banner feature will draw an additional attention of a consumer and will also deliver idea across.

These two posters are additional ideas created according to the brief tasks. First poster represents a phone chip shaped door that combines a variation of entryways. The headline says: “additional number” and the subheadline says: “Good business is open for new things, the best one creates them.” Such kind of a door will represent a different ways in, each is meant for a certain person. In other words, the use of this new feature can help to filter out consumer’s calls. (The idea and image were created by me. Sub headline was created by a copywriter.) Second idea is a compilation of an american and english types of socket and a european plug. The plug adapter is shaped as a phone chip. This image is another visual way to bring a “filter” idea across. (The idea was created by copywriter and me. The image was drawn by me. Sub headline was created by a copywriter.)

These are two posters made for First Media brand during my employment at Blue Crayon. The idea was to show how the Internet influences young people’s lifestyles. The images can be associated with different aspects of modern on-line life, such as: gaming, music, movies and various sources of information. Campaign was used in Indonesia and was of a high success. It brought additional recognition to the brand and increase in sales.

This project was a quite urgent matter, that is why we didn’t have enough time for a proper photoshoot. We invited photo model who works on a freelance basis to a Blue Crayon’s office and made a photoshoot of her on our own. I was leading a process as an Art-Director. We needed a certain body position and a certain face expression in order to Photoshop her later. Here are three main stages of her transformation. Unfortunately the photo model, that we have invited had indian features. Our target audience was Indonesian market.

This is another project that was created for First Media brand to promote 4G Internet speed. The idea was to create a pullout advertisement for a magazine. The halfloaded image of a happy family represents a slow downloading process using 3G connection speed. By grabbing a 4G sticker at the bottom of the page and pulling it down, potential consumer will open a full image of a happy family and reveal a hidden information about 4G connection and First Media brand. Such an advertising describes how 4G Internet connection provided by First Media is much faster than regular 3G connection.

This charger stand was created for Supradyn Vitamins brand. Strapline was: «it gives you energy for a whole day». Those vitamins were offered for purchase in a marker sized plastic tube packaging. The idea for promotion Supradyn Vitamins was to create a scaled version of packaging with a table around it and electrical and usb sockets to charge gadgets. The Supradyn stand was designed to glow from inside simulating battery charge. In that way the brand will communicate to a consumer an idea that vitamins have as much energy as even to charge one’s gadgets. Those Supradyn stands were placed in shopping malls and were very popular among consumers raising brand awareness and communicating brand idea. The campaign was of a huge success and was highly admired by client and consumers, It brought addition recognition to the brand and increase in sales. (Idea and visualization were created by me.)

These are ideas for Bepanthen cream. (Bayer). Bepanthen is an antiseptic cream originally designed for nappy rash in babies or for nipple chaffing in mothers. Bayer AG is a German chemical and pharmaceutical company. The task was to communicate an advertising campaign of Bepanthen cream for babies to a target audience (mothers). In this idea copywriter and I, we decided to use a stork from a Bepanthen cream TV commercial. We put it on a side of a spread. It holds a baby suffering from a diaper rash in one wing. On the other page there is a second wing of the stork. A sample of Bepanthen cream is attached above stork’s wing. By turning the page of a spread the stork will put a Bepanthen cream sample over baby’s bottom. (The idea was created by copywriter and me. Visualization is made by me.)

In a right top corner is a second idea for a Bepanthen advertising campaign. This idea is based on a believe that young mommies are usually very inexperienced and insecure of their knowledge about baby care. That is why they tend to listen to various advises from relatives, Internet forums or friends. Those advices are often make no sense. It was decided to create a campaign based on such a tendency. Copywriter and I, we decided to make a transparent page with a speech bubbles of advises and a baby’s diaper rash imitation on it. A baby’s bottom image and an information block about product is underneath that transparent page. By turning the transparent page, viewer will remove diaper rash from baby’s bottom and will reveal a headline, together with information about a product and an actual packshot of a product. (The idea was created by copywriter and me. Visualization is made by me.)

Additionally there is an example of wobbler design and product’s display stand design.

These are ideas for Huggies brand’s advertising campaign. Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies brand has created diapers with a cotton layer towards baby’s bottom. Such an innovation should reduce diaper rush problem and make diapers more comfortable for baby’s perception. First idea is a copy based poster and wobbler. They show a comfortably sleeping baby and a headline: “Bottoms breathe”. (Idea created by copywriter and me. Visualization is made by me)

Second idea is based on a believe that mothers feel quite anxious after a baby was born, as baby is not inside her belly anymore. In her perception, she can’t protect her baby against outer world and carry about it in the same way as she used to do before. That is why it was decided to make an accent on the natural feel of a product and its additional protection against fluids. The headline says: “Comfortable as in mommy's belly”. The headline is supported with an image of a mother holding a baby it the same manner as it was inside her belly but without protective layer of skin. (Idea and visualization are created by me)

The proposition for this campaign was that product is very softand delicate, as it contains calendula balsam that heals damaged skin and makes usage of the product more comfortable than other similar products. The task was to communicate this idea to a consumer. The poster represents a barbed wire made out of tissues. It shows a problem with a regular tissues, as they damage sensitive skin around nose. The poster image was created to attract attention to a problem. The headline says: «Nose loves delicacy». (Poster and idea created by me) 

These are ideas for Galicia brand (Well known Ukrainian juice brand). It offers freshly squeezed juices that are made without added sugar, water or any preservatives. That is why it was decided to base an advertising campaign on those product advantages. The headline on the first image says: “There is no sugar in Galicia juices, as it doesn’t grow on trees”. The image represents a sugar bricks grown on a branch of a tree in a cherry fruits manner. (Idea and visualization are created by me) The headline on a second poster says ”There is no water in Galicia juices, as it doesn’t grow in the garden”. The image represents a bag of water growing on a stem.That combination of image and headline should persuade targeted consumer that Galicia juices consist of natural juice solely. (Idea and visualization are created by me)

This is an idea for Moneyveo brand. (Fast Internet money loans.) Main idea of the poster is to show how consumer’s time can be converted into money. Headline says: “Value your time”. This campaign brought addition recognition to the brand and increase in sales as well.(The idea and design were created by me. Headline was created by a copywriter.)

These images were made for Nokia brand’s advertising campaign.Nokia brand is a communications and information technology multinational corporation. The client’s task was to combine two phones from opposite phone classes in a single advertising campaign. Unfortunately there was a lack of angle views for Nokia 515 model in a photo stock, provided by a client. I had to come up with a poster idea that will combine those two opposite models in a compelling way despite angle views shortage. It was decided to create a certain perspective view of those models in a convenient angle. The background, shadows and reflection, everything except phone models’ views were created by me from a scratch. The campaign was highly admired by client so much, that my project manager and I, we were awarded with brand new NOKIA flagman phones next day after campaign’s launch.

This is another bill board advertisement created for Nokia brand. The goal was to show futuristic design and simplicity of a new phone model together with stylish metallic finish it gained.

This storyboard was created for one of NOKIA brand’s TV commercials. The task was to promote unique USP of each model in a range. Please, watch commercial according to this storyboard below.

Bag designs created to promote NOKIA ASHA 501 phone model. Target audience is 14-25 y.o.

This leaflet was created for SAP brand to participate in UNICEF campaign for children's right to education. The leaflet was doublesided. One side was written in english language, the other side was in russian language.

This poster was also created for SAP human resources division in order to promote personal professional qualities. This poster based campaign was of a huge success among SAP brand’s employees. It helped people to improve their communication skills as well as strengthen brand’s image. (All images and design were drawn by me from scratch with the use of Adobe Illustrator software)

This poster was created for Shell brand’s loyalty programs. Headline says: «Transform fuel into presents». The promotional campaigns were of a great success. They gained additional brand recognition, consumers’ loyalty as well as increase in sales.

The task for this campaign was quite simple. I had to come up with an idea of how to show all the presents that Shell brand prepared for it’s customers and to present it inline with brand’s identity. Digital Tabs, smartphones, TV sets and a home theatre were main presents of a campaign. First idea was Shell’s Formula 1 bolid that is made out of images shown on screens of giveaways. Unfortunately the client decided to stick to a simpler approach. The client used an idea at the bottom of the slide. (Idea and visualization are created by me)

This project was created for Bugatti Veyron Vitesse brand during my employment at Blue Crayon. The task was to create a presentation box for Bugatti, that will include keys, manual, flash drive and samples of leather of car’s interior. The original Bugatti’s key box looked like a night goggles case. The idea was to create a car styled box. Each box would be styled similar to the car that was purchased. There would be compartments for each key, manual and flash drive. For example special sport key will be placed at engine section of a car styled box.

By opening the box, consumer will get an access to car’s manual and documentation. The inner compartment will be covered with a leather, that will be used inside the real car. Additionally, usb flash drive styled as initials «E» and «B» was created and an envelope with the same letters on it. (Idea and visualization are created by me)

This is a second idea for a Bugatti key box. This time a tiny yet stylish part of a Bugatti engine was selected to create a box design. The top part of the box will be styled similar to that engine’s part on the images above. The top cover of the box was designed as slider providing access to keys, usb drive and manuals. (Idea and visualization are created by me)

This idea was created for Umbro brand and their new 1350 campaign. Umbro created casual sneakers and decided to promote them through out an idea that there are 1350 minutes in twenty-four hours for living minus 90 minutes of a football game. My idea for their new casual line campaign was based on famous english saying "talk the talk, walk the walk». However I decided to make saying shorter and sharper: «Walk the talk». The image is a literal representation of that saying made in urban and modern collage style. (Idea and visualization are created by me)

This is my favorite university project. I have been working on live brief for Toyota IQ campaign. The proposition was that this car is the smallest for four people. The idea popped up in my head the very first time I saw this car. It was so small yet capable of fitting four adult persons. I realised that it is literally impossible to make car smaller than this one or at least it will going to have a weird shape. So I decided to make a campaign out of this idea. I drew weirdly shaped cars with four people inside in a blueprint style as if those cars were real prototypes.

These are some storyboards examples that I have created during my employment periods. (Ideas and visualizations are created by me)

These are some other logo designs that were created during my various employments. The task for the logo below was to incorporate flexible human body into logo. Logos were created from scratch in Adobe Illustrator software.

These logo designs were created for a new brand that produce and merchandise hookahs that are made from glass and that are the size of a glass. Also packaging design was created for this brand. Logos were created from scratch in Adobe Illustrator software.

These are additional logo examples created by me for «Salamandra» ukrainian video editing company and «SOFT 365» Russian IT company.(Created from scratch with the use of Adobe Illustrator software)

Images at the right side of a slide are stickers, that were made for Viber’s contest. The main task was to promote native city depicting authentic places or symbols of a city. The monument is drawn with vaporizer as vaping is growing big nowadays in Kiev and I decided to mention this young subculture in my drawing.

This logo was created for «Sweet Steve’s designs as well as promotional posters and images for Tinie Tempah, who is a famous rapper. All the promotional campaigns were of a great success. They brought an additional attention to events and were highly admired by guests. (Idea and visualization were created from scratch by me with the use of Adobe Illustrator software)

This poster was drawn to promote a Chipmunk’s Famous Rapper) concert.It was created from scratch with the use of Illustrator software.

This poster was drawn for The Association of Illustrators (AOI) in partnership with London Transport Museum. Thе year's theme was London Places and Spaces. It was created from scratch with the use of Illustrator software.

This e-juice stickers as well as logo were drawn from scratch with the use of Adobe Illustrator software for Vape Shop Kiev brand. The logo idea as well as characters and stickers designs were developed by me. The product was released and was well accepted by consumer.

This e-juice stickers as well as logo were drawn from scratch with the use of Adobe Illustrator software for Vape Shop Kiev brand. The logo idea as well as characters and stickers designs were developed by me. The product was released and was well accepted by consumer.

This e-juice stickers design, leaflet as well as logo and character were drawn from scratch with the use of Adobe Illustrator software for Vape Shop Kiev brand. The product was released and was well accepted by consumer.

These characters concepts and ideas were created for an arcade game based on famous hokey player Alex Galchenyuk. Alex is represented as a badass hero in the game. He saves the world from various of monsters with the use of different modifications of his hockey stick. The sketches of monsters are presented below. The image of Alex was drawn from scratch with the use of Adobe Photoshop software.

These are weapon designs created for arcade game based on famous hokey player Alex Galchenyuk. They represent different variations of hockey stick that is used by Alex in the game. Images were created from scratch with the use of Adobe Illustrator software.

This sketch of a character was created for an arcade game. The character was created with the use of Adobe Photoshop software and was drawn from scratch.

This sketch of a character was created for an arcade game. The character was created with the use of pen and markers. It was drawn from scratch.

This poster was created for «Embrace Creativity» postcard competition. It’s name is «Creativity Machine». The image represents how creative mind works. It manipulates colors, facts and reasons to generate and produce a creative idea. The «Creative Machine» is powered by dreams. It was drawn from scratch with the use of Adobe Photoshop software.

These are some examples of art that I have created for different occasions. Posters were drawn from scratch with a use of Adobe Photoshop software.

Eugene Petrusenko e.petrusenko@gmail.com

+380636919729

–William Bernbach

“In advertising, not to be different is virtual suicide.”

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