Market ing exce l lence f rom ideat ion to product ion

DAVE MOREHOUSE

A Visual Resume of Projects, Skills, and Experiences

Market ing exce l lence f rom ideat ion to product ion

Contents

Professional Bio

Event Management

Writing & Editing

Site/Project Management

Product Management

Product Marketing Management

Testimonials

Contact

Appendix: Examples & Excerpts

Market ing exce l lence f rom ideat ion to product ion

Professional Bio I have worked in marketing for more than 15 years in the world of technology, beginning in the late 90s organizing biotech conferences in major European venues. In 2000, drawing on my previous academic and business experience, I began my stateside career with Microsoft in technical writing and editing for Web audiences, which led me to diverse roles there in online publishing, project and product management, and what was to come to be known as digital marketing. In the latter half of the 2000s, my focus was on integrative approaches to online technical audience marketing, developing a niche expertise in social media and influencer marketing strategies.

In early 2011, I chose to leave Microsoft to seek out new career opportunities. Now working on a project-by-project basis as a consultant—and developing an independent consulting business on the side (Domior Consulting Services)—my purpose is to hone my skills, broaden my experience, and otherwise prepare the way for The Next Big Thing.

Education & Training B.A (magna cum laude and ΦΒΚ), Pomona College (1990) M.A., University of Washington (1992) Ph.C (‘ABD’), University of Washington (1994) Certificate in Software Product Management, University

of Washington Extension (2007)

Market ing exce l lence f rom ideat ion to product ion

Event Management

Design, print, and distribute templates, brochures, and programs

Manage registrations and communications

Solicit sponsors

Manage vendor requirements and expo logistics

Negotiate venue and hotel contracts

Manage budget and staff

Resume Reference:

12.95 – 11.98 | EVENT MANAGER | Scitec SA

Skills Summary

Market ing exce l lence f rom ideat ion to product ion

Writing & Editing

Author for different audiences and channels, in print and online: Website headlines and blurbs

Tweets, blogs, and others social media-oriented content types

Website content, top to bottom

Short or long articles

Datasheets

White papers

Brochures

Manage content development for internal or external audiences, from concept to delivery: Research

Interview

Manage stakeholder review

Finalize and package for delivery

Manage publication, promotion, derivatives (or provide recommendations)

Review and professionally edit technical and non-technical content for online or print

Skills Summary

Sample Online Publications • “Windows XP: What’s New in Device

and Hardware Support,” June 2001

• “Windows XP Application Compatibility Technologies,” June 2001

• Numerous blog posts for the Microsoft System Center team blog, October 2007 – November 2010

Forthcoming • “Are Your People Cloud Ready? Why

People and Process Trump Technology in the Transformation of IT,” white paper/article for MS Services excerpted here

• “Define Your Private Cloud Strategy: Strategic Framework and Considerations for Charting Your Journey to the Cloud,” white paper/article for MS Services

Resume References: 12.95 – 07.01 | WRITER & EDITOR | Scitec SA, Microsoft et al. 05.11 – Present | CONSULTANT | Independent Contractor

Market ing exce l lence f rom ideat ion to product ion

Site/Project Management

Manage site strategy and tactical operations

Lead virtual cross-functional teams

Draft end-to-end plans and BRDs

Execute on projects large and small (product launches, events, campaigns, etc.)

Select and hire vendors

Manage team, stakeholder, and executive reviews

Manage project communications

Use industry-standard project management tools and best practices

Skills Summary

Resume Reference: 07.01 – 08.04 | SITE MANAGER

Market ing exce l lence f rom ideat ion to product ion

Product Management

Identify business need or opportunity

Elaborate vision and strategy

Define business requirements, user scenarios, and success metrics

Coordinate or manage virtual teams and vendors

Manage product feature development using agile methodologies

Advocate as “voice of the customer”

Engage with stakeholders and customers via diverse communications channels consistently and professionally

Evangelize internally and market externally

Skills Summary “Dave is an extremely bright guy with excellent communication skills and a measured approach to customer messaging. He’s articulate, solid strategically, and puts together the best slide decks and communiqués that I’ve seen. He's clearly a pleasure to work with.” - Sandy Khaund, former director at

Microsoft, May 2007

Testimonial

Read more testimonials.

Resume Reference: 08.04 – 10.07 | SR. PRODUCT MANAGER | Microsoft.com Communities

Market ing exce l lence f rom ideat ion to product ion

Product Marketing Management

Define marketing strategies and manage associated programs

Digital marketing in general

Social media marketing

Influencer marketing

Partner marketing

Develop creative and drive campaigns with agency support

Evangelize programs and initiatives to internal and external audiences

Manage budget and staff

Conceive and drive creation, publication, distribution, and promotion of online and print collateral

Develop and manage Web properties and social media channels

Write and manage program communications

Skills Summary

Resume References: 10.07 – 01.11 | SR. PRODUCT MANAGER 02.11 – Present | CONSULTANT

View a page of the brochure. Take a close look at the poster. See a program communiqué. View a strategy slide. View an event slide. Watch a YouTube video.

Market ing exce l lence f rom ideat ion to product ion

Testimonials

“Dave is a solid combination of focus, drive, and attention to detail. He applies a mature sense of design to his work that invariably matches the needs of the community…. Perhaps most important, Dave's a team player, a qualified team leader, and a pleasure to work with.” - Bob Rebholz, former Microsoft manager and current head of global product, Shopping.com, May 2007

“Dave's experience and depth of knowledge in digital comms would benefit any team building out a community influencer program or formulating a social media strategy.” - Jessica Wallace, former Microsoft colleague and current

marketing communications manager at TalentWise, May 12, 2011

“Dave's marketing expertise and attention to detail ensured success of the program and because of this, I hope to work with Dave on future projects.” - Scott Rosenbloom, Microsoft senior product manager

and former client, April 2011

“Dave is an excellent team player and a staunch advocate of partners. In the brief time that Dave and I have interacted, he has proven himself to be a dependable and helpful colleague, who goes out of his way to enable his colleagues to get their work done. Also, he is a tireless advocate of Microsoft’s partners, working diligently to drive consensus among internal and external stakeholders to drive forward business agendas that are critical to Microsoft’s and its partners’ futures.” - Karun Bakshi, director of business development and

evangelism at Microsoft, April 2011 “Dave stands out for his keen intellect and positive attitude. He has a wide range of contacts both in and outside Microsoft, which is tremendously helpful. He is thoughtful and thorough in his approach to his work which, combined with his commitment to growing the business and getting things done, makes him singularly effective--in particular, in the role of business partner.” - Matt Zucker, director of alliance management at

DataCore Software, April 2011

Marketing expert

Team player and leader

Experienced and knowledgeable Dependable and helpful

Thoughtful and thorough

He is extremely organized, driven, and "pushes the envelope" on marketing - especially around social media. I would highly recommend Dave for any marketing or project management role!” - Michele Todd, strategic alliance manager at Quest

Software, May 2011

Organized and driven

View these recommendations and more in my LinkedIn profile.

Market ing exce l lence f rom ideat ion to product ion

Contact

linkedin.com/in/davemorehouse

twitter.com/davemorehouse

dave-morehouse.com

david.j.morehouse@gmail.com | dave@domiorconsulting.com

206.240.5099

Market ing exce l lence f rom ideat ion to product ion

APPENDIX

Examples & Excerpts

Market ing exce l lence f rom ideat ion to product ion

Websites & Social Media Channels

Over 10+ years, I built, launched, managed, and redesigned numerous Microsoft websites and social media channels. A few more recent examples are listed below.

System Center Home: microsoft.com/systemcenter (October 2007 – January 2011)

Virtualization/Private Cloud: microsoft.com/privatecloud (July – November 2010)

System Center Team Blog: blogs.technet.com/b/systemcenter (October 2007 – January 2011)

Twitter: twitter.com/system_center

Facebook: facebook.com/microsoftsystemcenter

YouTube: youtube.com/user/systemcenterteam

Online Legacy

Market ing exce l lence f rom ideat ion to product ion Market ing exce l lence f rom ideat ion to product ion

Writing Sample: Excerpt from “Are Your People Cloud-Ready?”

Forthcoming (summer 2011) article/white paper targeted at CIOs and other high-level technical decision makers.

Market ing exce l lence f rom ideat ion to product ion Market ing exce l lence f rom ideat ion to product ion

Project Plan Excerpt: TechNet Redesign Project

100-page Web plan used for a major site migration and redesign project (2003-4), written in the style of a typical technical spec.

Market ing exce l lence f rom ideat ion to product ion Market ing exce l lence f rom ideat ion to product ion

Marketing Collateral Sample: Dynamic IT Brochure

16-page System Center brochure published for internal and external consumption (trade shows, etc.); 5000 exemplars produced, late 2008.

Market ing exce l lence f rom ideat ion to product ion Market ing exce l lence f rom ideat ion to product ion

Marketing Collateral Sample: Datacenter Poster

100,000+ produced and distributed to IT professionals through a major industry publication, late 2008.

Market ing exce l lence f rom ideat ion to product ion Market ing exce l lence f rom ideat ion to product ion

Communications Sample: Influencers Program

Issued in the spring of 2010, these monthly communiqués informed internal audiences of program progress, news, and metrics.

Market ing exce l lence f rom ideat ion to product ion Market ing exce l lence f rom ideat ion to product ion

Communications Sample: Strategy Slide

Used to explain to an executive audience the main components of the social influence strategy (fall 2010).

Market ing exce l lence f rom ideat ion to product ion Market ing exce l lence f rom ideat ion to product ion

Communications Sample: Event Slide

Used to introduce 2010 Microsoft Management Summit attendees to the community experience at this IT pro-focused tradeshow (April 2010).