portfolio design

Tim Putt | Project A: Print Portfolio |

design.timputt.com

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234 Bull StreetSavannah, GA 31401

P 912 233 5348C 321 230 8465

TM

Gallery Espresso—a uniquely positioned coffee house in Savannah, Georgia caters to a community of coffee lovers, musicians and artists—decided that other markets would benefit from franchise expansion. A complete brand redesign was assigned.

In order to create a cohesive brand with the strength to compete in national markets, an entire visual assessment was required. Gallery Espresso needed to be intentional in their image branding at every juncture starting with the logo and storefront right down to napkins and mugs. The concept of melding the arts with the coffee house experience was the central theme and design driver. Following a thorough process of logo development, it was applied to each area where Gallery Espresso would have opportunity to brand themselves. The final products were gathered into an identity ebrochure to be shared electronically.

The following designs are a sample of the complete brand identity.

Stock photography used.

LOGO AND IDENTITY GUIDE

Gallery Espresso2009

PMS 541

PMS 7533 PMS 463 PMS 465 PMS 7501

PMS 542 PMS 188 PMS 187 PMS 123 PMS 144 PMS 555 PMS 556

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August 28, 1998 Dr. John G. Doe State University 262 Campus Drive Anytown, US 55555 Dear Dr. Doe:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus dictum molestie odio. Nam augue mi, egestas quis, rhoncus eu, malesuada at, est. In lacus lectus, sollicitudin non, volutpat eget, tincidunt non, mi. Phasellus id neque. Aenean orci urna, vestibulum id, pulvinar at, vehicula ac, massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent fringilla, lectus vel varius accumsan, nulla pede mollis libero, id facilisis pede odio tincidunt risus. Sed eu pede quis velit congue rhoncus. Sed iaculis pulvinar velit. Nulla ut leo. Suspendisse massa est, imperdiet eu, tincidunt vitae, volutpat vitae, augue. Aenean varius. Etiam venenatis rhoncus nisi.

Nulla tellus mi, dignissim eu, aliquam id, porta at, nisi. Ut semper bibendum augue. Ut nec sapien. Pellentesque vulputate magna vel nunc faucibus euismod. Fusce vestibulum. Vestibulum interdum augue quis diam. Nullam porta. Suspendisse quis odio at nunc faucibus pharetra. Aliquam mauris. Sed tempus scelerisque ligula. Phasellus sit amet est. In tristique dolor bibendum metus.

Mauris facilisis accumsan felis. In consequat, odio quis cursus malesuada, augue ipsum sodales arcu, non iaculis purus arcu quis velit. Sed non erat. Pellentesque turpis sem, consequat nec, semper vel, iaculis vitae, elit. Nunc convallis leo pellentesque leo. Cras nec est. Cras tincidunt orci in eros tincidunt aliquam. Nam tincidunt nisl malesuada metus ultricies pretium. Curabitur sed ante. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Maecenas mattis enim id mauris. Nam vitae turpis. Cras convallis posuere arcu. Donec a justo ut elit ultrices ornare. Nulla et risus ultricies nisl aliquam scelerisque. Cras ultrices pellentesque, neque libero rhoncus nulla, a luctus mi urna et pede. Mauris semper risus id quam.

Sincerely,

Tim PuttPrincipal OwnerGallery Espresso

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TIM PUTT barista

234 Bull StreetSavannah, GA 31401P 912 233 5348C 321 230 8465

TM

AdventistHealthSystem.com was in need of a complete overhaul after not having been updated for seven years. Content organization was a major task as new marketing strategies and attitudes towards the web had changed since the site first launched. It was determined to keep the Christian mission focus and news stories front and center in the new design. In addition, careers took a new central role as analytics recognized current interest in these areas of the site to be more popular.

The new design also reflected the new branding strategy Adventist Health System recently adopted. The image styling, colors and typefaces selected here were also used in subsequent marketing and tradeshow graphics to ensure a unified visual style.

WEBSITE REDESIGN

AdventistHealthSystem.com2009

June 2009

January 2002

Each year Adventist Health System uses its annual report to highlight and feature the success of the hospital system as well as the care and compassion of its caregivers. Sanctuaries of Healing uses architectural photography of the facilities with photographs of highlighted employees who go beyond their duty to make the hospital a true healing environment. These individuals and their stories represent what Adventist Health System stands for.

My role as designer: This project relied on collaboration between the client, photographer, writer, editors and designer. Conceptual decisions regarding the direction of the book were discussed and made together. As the graphic designer, I analyzed and selected final photography, executed typographical and color scheme decisions and arranged each page to flow, smoothly integrating content and concept. I was the designer, photo editor, production artist and press liaison for the project, as well as responsible for key decisions on paper, embossing and finish.

ANNUAL REPORT

Adventist Health System2009

Adventist Development and Relief Agency (ADRA) is a humanitarian agency operated by the Seventh-day Adventist Church for the purpose of providing individual and community development and disaster relief to people in need.

The intent was to create a poster targeting affluent professionals who may not have the time to volunteer, but do have the means to donate. While many agencies use photography to pull on the heart strings of donors, the audience has seen it all before—an alternate approach was necessary.

ADRA uses imagery and texture to communicate in their usual monthly promotional materials. By using type and texture, maximum impact and focus was placed on the message and contextual meaning shared through the design. The visuals stand out to traditional donors as unexpected, but refreshing.

My role as designer: I developed the concept and created each piece of the artwork. After conversations with ADRA, they decided to print the poster as their next campaign, inserted it in their newsletter and offered it as a download to their affiliate international agencies. In addition they have plans for it to be printed on shirts.

POSTER

Haiti Earthquake Relief2010

The assignment for this project was to develop a product design for three related items that could be sold in a kit. The result is this—a tidy/freshen-up kit for men who work in an office setting, presented in a fun and playful way. It creates a unique brand identity that has potential to be developed even further into a series of products.

The concept behind this product acknowledges the lack of acceptable, man-friendly hygiene products available for the office setting. Dapper Deluxe creates and occupies that market segment alone. The graphic treatment appeals to a younger office demographic but is able to reach to a wider audience in part to the retro graphics and their cross-generational appeal. The kit was developed to sit on a an office shelf or fit in a drawer. It could be purchased for oneself or make a great “first-job” sort of gift.

The kit includes a lint roller, a stain-remover pen, spray disinfectant, chewing gum and a mirror.

PACKAGING

Dapper Deluxe Office Kit2009

Tree Beginnings is an online store providing eco friendly favors and gifts. The main clientele consists of bridal couples looking for small gifts to give their wedding guests. In addition, it provides favors for many other occasions. The visual driver for the redesign was “back to the earth.” It was important to create the look of a 2.0 site which provides important trust indicators while maintaining the home-owned and eco friendly look as well.

Several goals that contributed to the site redesign:

· to create a consistent look and feel to be applied throughout the web experience

· to reorganize the navigation to simplify the selections as well as top-level hierarchy

· reduce the amount of unnecessary clutter on each page

· create a flash-based showcase to promote current “hot items”

· reutilize the flash-based video in a way that gives it more visual prominence

· improve search engine results for eco-friendly keyword searches

In a nutshell—to reinforce user trust, improve efficiency and proclaim earth friendliness.

No response from the client was heard since the redesign was offered free of charge.

WEBSITE

Tree Beginnings Redesign2010

Before

Used correctly, typography can be a compelling element in book cover design. The type is responsible for conveying the tone of the piece. In this cover I wanted to communicate to the reader that much of the junk we buy is part of a vicious trap and cycle that will put us in debt, as explained in the book. When debt clenches on, it can be difficult to break free.

I wanted to portray debt as a shiny and glamorous object like the things that we buy to make ourselves feel better but which eventually just drive us deeper into debt. “Seduced” was set in sensitive typeface to convey the seductress powers of the market, but also to contrast with the black sans serif. Each word interlocks and sits well with each other in this solution. The subtleties of the soft script as well as the glossed and shimmer treatment compliment the sans serif and create a strong balance. To maximize the impact of both the typography and the bear trap, the cover design is placed on a stark white background. The classic black and white are colors that evoke stability and trust while the red adds an element of curiosity but also pertains to debt and losing money.

The redesigned book cover captures the essence of the book in a playful and eye-catching typographic focused solution.

BOOK COVER

“Are You Being Seduced By Debt” by John Cummata

2010

Before

This poster was designed to promote the “Bike to Work Day” in Orlando, FL. Another one of the goals of this poster was to remind viewers of the benefits of cycling to work and to keep it in mind as a healthy alternative to driving.

One specification of this assignment was to use original photography as the key element within the design. Simplicity in composition was intentional to assist in balancing a conceptually dynamic poster series. The posters are direct and visually intriguing.

PRINT

Bike to Work Series2010

The clinic provides services to uninsured cardiac patients. Two goals set with staff outlined a need for a brochure for doctors to distribute to potential patients and a method to generate community awareness to educate potential volunteers and sponsors. In addition to the research and collection of all existing materials and documents, two photo shoots provided for an accurate visual and information portrayal of the clinic. The clinics most urgent design piece was a brochure for at-risk patients as they are identified through the local doctors offices and in the hospital.

The logo design brainstorming was the foundation and basis for all the supporting works elements to the project. The clients were involved in the process as their approval was necessary to complete branding.

The brochure was created in two colors for affordable printing. The design works to balance the bilingual nature of the piece but also illustrate the care and compassion of the clinic. It uses original photography to comfort and welcome patients as well as potential donors. A simple website was designed to share information with potential donors and community members who might have interest in becoming involved. Interior signage was created to mark entry ways and to replace the handwritten markings that were functional but unappealing.

CAMPAIGN

Non-Profit Campaign2009

This brochure can be found in waiting rooms throughout Adventist Health System hospitals. It was created to communicate to hospital guests the grounds by which the hospitals are governed—a Christ-centered, mission-based facility. It explains how the beliefs of the church are integrated into the excellence of care for patients.

The design elements are meant to feel comfortable, simple and warm. The textures and imagery are soft. Repeating elements create easy-to-follow copy blocks and give the reader a relaxed experience as they wait to be served. The size is intentionally small to encourage readers to take it with them.

The display was created to draw focus and win guests attention as they browse for time-passing activities in waiting areas.

PRINT

Mission Brochure2010

Each year Adventist Health System holds a conference for hospital and church delegates to discuss the topic of mission within the organization. In 2010, the discussion focused on what it meant to be a Seventh-Day Adventist organization and how this mission should be best demonstrated and reflected in business practices and patient care.

The introspective focus of the conference drove each element of the design. The cover uses words, phrases, beliefs and associations of the faith to create the Seventh-day Adventist logo mark. The paper stock and visual texture applied throughout the conference booklet reminds the reader of the heritage and roots of the church and the legacy that they too will leave to future generations. Classic typefaces were selected to reflect the timeless foundations of principle and belief. Hand-written accents were used throughout the booklet to humanize the piece more directly. The concept was well-received as determined by the numerous unsolicited comments of appreciation and applause.

PRINT

Conference Booklet2010

Niche fonts can be tasteless—but VegOut is an exception. It was created to bring heaping cups of flavor to what might otherwise be bland design. Each letter is well-balanced, providing an even tonal quality to the page when used in series. It has enough zest to be used to spice up a wilting page or to inspire a logo type.

The typeface uses only vegetables and legumes to create the letter forms. Currently only one uppercase set is available.

TYPEFACE

VegOut2009

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