portfolio draft 1.pdf

8/10/2019 Portfolio Draft 1.pdf

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Kylie Nordin



Kylie l. Nordin

Address: 175 W 3rd S Apt.4 83440 Rexburg, Idaho

Phone: 540-316-8200

Email: [email protected]

Soical Media: @starinurheart



Logos

Buisness Cards

Letter Head

Web Design

Brochure

montage

Flier

Imaging

Event Ad



Course: COMM 130

Instructor: Cory Kerr

Date: 11-2-14

Description: Three logo designs/ ideas for the company ‘Four Eyes

Optomintry’

Process (Programs, Tools, Skills): The rst thing I did was thought

of a concept, then I sketched it out. After choosing my nal de -

signs I began the process in Illustrator. To create the rst logo I

used to ellipse tool and then used the convert anchor point tool

to make the circle pointy like an eyeball. From there, I used a gra-

dient to give the design a futuristic feel. Next, I used the rounded

rectangle tool to create the reading chart from the doctors of ce.

This took the longest because I had to go back and shrink the text

to make it look realistic. Finally, I used the ellipse tool to create

my last design. It is made up of four major circles and two circle

that were turned into rectangles. To make the lenses I put gray and

black borders around the circles in the inside.

Message: Four eyes are better than two!

Audience: Glasses wearers

Top Thing Learned:

Three Color Scheme and Color Names: Top logo: Analogous Mid-

dle Logo: Split Complementry Bottom Logo: Monochromatic. Color

choices: Top Logo: Green, Blue, Indigo, Middle Logo: Red, Green and

Purple, Bottom Logo: Black and White

Three sets of Title / Body Font Names & Categories: Top logo: Title:

Orator Std Medium Body copy: Orator Std Medium Middle Logo: Ti-

tle: Futura Body Copy: Futura Bottom logo: Title: OCR A Std Body

Copy: OCR A Std



Course: COMM 130Instructor: Cory Kerr

Date:11-9-14

Description: New logo for matching business cards

Process (Programs, Tools, Skills): I created the new logo using the Adobe Illus -

trator program. I used the ellipse tool to create the main shape and after adjust-

ing with the convert anchor point tool, I changed the style of the stroke and the

thickness. I wanted it to look as if it were drawn with an ink pen. Next I opened a

text box and typed the number four and then traced it with the pen tool so that

I could place it inside the pupil of my eye. I needed the style and stroke to be the

same so that It would be clear once I cut the tracing out of the pupil.

Second, I created my business cards using Adobe Indesign. I will admit, at rst it

was frustrating because I couldn’t nd a style or color scheme that matched and

I liked. I started over four times. The rst thing I did was create two small rect -

angles with the rectangle two. From there, I went on and made text boxes for my

contact information, name and company name and proceeded to give them corre-

sponding font styles. After I had everything placed I chose my color scheme, I add-

ed it to two additional rectangles and also in some of my text for emphasis.I then,placed my logo into my design and cleaned everything up using the wand tool. Next

I copy and pasted my decorative green rectangles into my second card and placed

my logo in a watermark style so that clients can see their appointment times. I add -

ed a thin black border to show where my business cards end.

Message: Four Eyes Optometry is family friendly and welcomes all.

Audience: Anyone that wears contact, glasses or in need or eye-surgery.

Top Thing Learned: You need to expand your artwork in Illustrator and export

it before you place it in Indesign because it will not transfer over properly andwill be distorted.

Color scheme and color names: Monochromatic, Green

Title Font Name & Category: Copperplate, Serif

Copy Font Name & Category: Minion Pro, Serif



Course: COMM 130


Date: 11-9-14

Description: I set up another blank document inside the Adobe Indesign pro-

gram. I copy and pasted my texts, colors and decorative rectangles over to my

stationery page. All of them had to be enlarged to t the full length of the

page. The last thing I did was place an enlarged version of my logo and changed

its opacity to 5% and turned it into a watermark.

Message: Four Eyes Optometry is family friendly and welcomes all.

Audience: Anyone that wears contact, glasses or in need or eye-surgery.

Top Thing Learned: You need to expand your artwork in Illustrator and export

it before you place it in Indesign because it will not transfer over properly

and will be distorted.

Color scheme and color names: Monochromatic, Green

Title Font Name & Category: Copperplate, Serif

Copy Font Name & Category: Minion Pro, Serif



Course: COMM 130


Date:11-23-14

Description: A website that I created to display my logo and com -

pany

Process (Programs, Tools, Skills):The program that I used to

crete this website is TextWrangler. Honestly, it was the most

frustrating thing that I have ever done. The rst thing that I didwas type everything that I needed in my HTML code in Microsoft

Word, this helped me stay organized. After I typed the path I copy

and pasted the sentences in. After linking my logo, I entered my

code into http://www.W3.org where it would tell you whether

or not your code was correct. When all of my errors were cor -

rected I downloaded and linked the CSS le to my HTML code. I

wanted my webpage to stay consistent with my current projects

for the logos because they are for the same company. Using the

CSS le I was able to change my text styles, spacing and colors.

I downloaded a textured background from the internet and used

Photoshop to select border, background and font colors usingthe eyedropper tool.

Message: Four Eyes Optometry is family-friendly but still takes

their business seriously.

Audience: Current and future clients.

Top Thing Learned: In order to update the HTML in the browser

you need to save the code with every change. I kept forgetting

and got super frustrated.

Color scheme and color hex(s): Tetradic #7cc0b1 #e8bd3e

#227755 #004415

Title Font Families & Category: Lucida Console, serif

Copy Font Families & Category: Courier New, serif

Changes made to the CSS: I added a navigation bar as well. When

you scroll over the text inside they change colors.



Course: COMM 130


Date: 12-7-14

Description: An interactive and personal brochure for the company Four

Eyes Optometry.

Process (Programs, Tools, Skills): The rst thing I did was create the

template for my brochure. The shape of my brochure was in the shape of

glasses. I designed the template in Adobe Illustrator. I created the out-

line for the the inside and outside for the front and back covers. Next Itransferred these outlines into Adobe InDesign. I made text boxes and or-

ganized my content on various parts of the model. Once I added my images,

I wrapped the text.

Message: Four Eyes Optometry is up to date with the latest styles and

costumer satisfactions is their highest priority.

Audience: Local, recent and future customers.

Top Thing Learned: You need to group your separate shapes together for

better transpiration between programs and pages.

Color scheme and color names: Analagous, green, teal and blue

Title Font Name & Category: OCR A STUD, Serif

Copy Font Name & Category: Microsoft Sans Serif, Sans Serif

Word Count of copy: 259



Course: COMM 130


Date: 10-26-14

Description: Inspirational montage poster or ier made by blending multiple

images together and combing these images with beautify typography.

Process (Programs, Tools, Skills, Steps taken while designing): 1. Selected

a background image. Saved and downloaded it to my computer and cropped it

into 11x 8.5 in. 2. Inserted the ballerina and placed a mask on top of her. 3.

With a 25% gray brush, I softened the edges and blended her body into the

background. I also added a shadow. 4. I repeated the same process with the

ballet shoes but I did not add a shadow to them. 5. I typed in my message using

two contrasting fonts and I changed the size and added color from the stage

lights to add emphasis. 7. Program used: Adobe Photoshop.

Message: I wanted to convey that if we focus too much on the negatives in

life we will miss out on life-changing experiences. We are often discouraged

by our failures and we fail to see the beauty in making mistakes.

Audience: Those that doubt their talents and abilities.

Top Thing Learned: You don’t need a lot to get your message across. Simple is

powerful.

Filter / Colorization used and where it was applied: no lters were used.

Color scheme and color names: Monochromatic, red (pink and red pink)

Title Font Name & Category: American Typewriter Condensed Light, Serif

Copy Font Name & Category: American Type writer Condensed Light, Serif,

Snell Roundhand Regular



Course: COMM 130


Date: 10-5-14

Description: Black and white ier promoting a professional confer -

ence for business graduates.

Process: My goal for this project was to create a fun and exciting,

but nonetheless professional atmosphere. Before the Adobe InDe-sign compilation, I sketched four unique designs and from there,

drafted the two best. My client provided me with a logo, picture and

text. I used different shades of gray as my white space to give the i -

er are. I also added weird shapes for variety.

Message: My goal for this project was to create a fun and exciting,

but nonetheless professional atmosphere.

Audience: Upcoming Business Graduates

Top Thing I learned: There is no such thing as too much white space.

Title Font Name and Category: TW CEN MT, Sans Serif

Body Copy Name and Category: Minion Pro, Slab Serif



G R A D U A T E

L E A D E R S H I P

C O N F E R E N C E

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Course: COMM 130


Date: 10-19-14

Description: Motivational poster that emphasizes the importance of

relaxing and taking in the scenery.

Process (Programs, Tools, Skills): The rst thing that I did was

grabbed my camera and drove to the Nature Park. I like to capture

very speci c shots and after I left class, I had an idea of what Iwanted to shoot. Because I am a photographer for the Scroll this

semester, we are not allowed to edit our pictures. We have to shoot

with controlled, manual placed settings. I chose to do the same with

this project, none of my pictures were edited except enlarging or

shrinking the image in photoshop. From there, I proceeded to create

my project in Indesign.

Message: There is more to life than meets the eye; stop and look

around.

Audience: People that enjoy the outdoors.

Top Thing Learned:

Color scheme and color names: Analagous color scheme, green, yel-

low, orange and brown.

Title Font Name & Category: Superclarendon, Serif

Copy Font Name & Category: Mistral, Script

portfolio draft 1.pdf

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