ProblemMany women are stuck in an abusive situation unable to escape. There are women’s shelters but they don’t accept pets and programs that foster pets arelimited and hard to quickly access.

InsightA common tactic of the abuser is to isolate them from friends and family. Also making a quick escape is difficult as most places do not accept pets and te abused won’t leave them behind.

SolutionStrengthen relationships using social media. An emotionally vested network is more likely to notice and resist estrangement tactics. Encourage the naming of god parents for pets like we do for human children giving people a route to turn to in emergencies.

operation

goDPet

Humane Society of the United StatesOperation Godpet + Victims of Love

The roles our relationships play are terribly underestimated and can mean the difference between life and death for pet owners.

operation

goDPet

CreativeViolet and brown create a modern, calm palette. The shield denotes defense, the hand open palmed encases the pawprint in a protective yet defiant gesture. The art direction speaks to the heart of the program, to build a social network that protects you and your pet.

Blog - Victims of LoveWhere people can submit content and advice. Provide a place where people can connect and share.

FacebookThe crux of the success of Operation Godpet social networking. The first execution is a Face-book page that provides pet 101 information for foster parents, godparents, and new pet owners.

CertificateBased off the idea that parents sign a release when they allow others to care for their kids. Provide a light guideline of conduct.

operation

goDPet

Humane Society of the United StatesOperation Godpet + Victims of Love

The roles our relationships play are terribly underestimated and can mean the difference between life and death for pet owners.

ResearchI created a brand map of what I’d found to get a bird’s eye view of how my campaign would come together.

February 5, 2010

BUISINESS OBJECTIVE: To educate the public that abuse is serious and can be from anyone. To re-move part of the shame and fear preventing those hurt from seeking help. To , through awareness, increase

the availability and support for the victim and empower observers to report and help.

BRAND STRATEGY: To raise awarenessof the ways violence works and reducing the shame associated with victims. Create a social network of support for people to participate in or fall back on for support.

STEPS

CHANNELS

Audience’s Need

People are social creatures.

Connection/Empathy

We get upset when our own break this code,

turning on us.

People want to feel secure with other people. An unspo-

ken social code.

Safety

The measure of a soci-ety is how it protects it’s

vulnerable.

People want to keep the social system secure,

taking an active part if needed.

How can we prtect ourselves?

Education

People become aware of what they can do to make

People create a stronger safer whole while making an impact on their lives.

Empower/Share

INSIGHTPeople that abuse pets and

people are a threat. They break the social contract.

or another to abuse.

We all have loved ones, be they human or not. We feel a kindred for what we can

relate.

What is it like to be afraid in your own home? To be

alone?

People don’t want to be a victim. Give them a way to arm themselves and they

will. And they will spread that to those important to them.

We want to be aware of what

Facebook

Social Network (Blog Site)

Mass MediaMobile

SUCCESS Increase awareness, (mentions over social media), increased engagement in blog, and donations.

Demographic Tech Comfort Personal Background

Name: Sarah Age: 27

PC: MediumWeb: Medium

Sarah has a major in English and Education. She has recently married, bringing with her her dog of three years, Marmaduke. They moved 2 hrs from their original location for her husband’s job and she isn’t as in touch with her friends as she was. She has a good life but her friend Joanna has not been so fortunate. Joanna also has a dog and a boyfriend of 4 months. Sarah talks to her friend often but noticed she hasn’t been the same lately.

I care about my dog and friends. and like to help out but don’t

haven’t been as close as I used to be.

Sarah Patterson

Awareness Thoughts

Motivations Web Presence Connections

She is active in community programs. Does friends with pets.

She is involved in multiple facebook communities.

Again, a member of online communities. Volunteers part time in local communi-ties.

Sarah is aware of abuse but has never encoun-

tered it personally.

She does not have any experience or would know where to begin to go with regards of help.

Opinions

She was never confronted with the delimma, and always thought there were places women could go to for help.

I created a persona to visualize my audience. I gained a valuable insight into the social nature of abuse, that while I was talking to pet owners I also needed to bring their friends and family into the conversation.

ProblemMost people fall short when it comes to regular maintenance and understanding the basic needs of their cars. Many are intimidated to get under the hood of mod-ern cars, others simply forget to perform regular checks in a busy day and age.

InsightFord released the F-150 with a built in computer. Cars have the capabilities to monitor themselves and easily communicate to a smart phone so you never even need to lift the hood. People can check their car anytime-anywhere.

SolutionThis app can be an incredible aid to new drivers and old, as an educational aid or a simple tool. It doesn’t care about gender or career. It can mean the difference between fixing a $3,000 problem or a $30 one, or even prevent serious injury.

Ford MotorKinder Kar

Have a resource for car care that isn’t banished to the glove box.

Ford MotorKinder Kar

Have a resource for car care that isn’t banished to the glove box.

for the knowledgeable it is a tool Use it to check your current stats such as fuses, fluids, and tires with a simple visual and see what product you are currently using.

for those learning it’s a resourceTrying to find where or how to fill your own brake fluid? You can locate it on the spinner or watch a quick tutorial.

for the inexperienced it diverts disasterEven if you are afraid to do anything a timely alert can mean the difference between a $3,000+ bill to fix your car vs a $30 trip for maintenance.

ProblemWalgreens has no differentiation in the drug store category.

InsightWalgreens offers more in front items than any other store. We can use Mother’s Day to tell people what we have to offer while targeting the Caregivers (moms) who are already at the pharmacy. It’s also awkward for mom to communicate to dad what she wants during Mother’s Day.

SolutionCreate a registry that lets mom pick out what she wants while she waits and let dad know in a fun way without traditional awkward moments.

WalgreensCaring for the Caregiver

Give Walgreens a twist to break out of the blur they exist in with their competition. And use Mother’s Day as the opportunity to do it.

Traditional AdsWe will release ads aimed towards men on billboards, bus stops, and posters in high traffic areas.

Non traditionalWe will also create ‘kits’ for moms to leave reminders for dad that Mother’s Day is coming up.

*Part of the campaign not designed/created by me. *Part of the campaign not designed/created by me.

WalgreensCaring for the Caregiver

Give Walgreens a twist to break out of the blur they exist in with their competition. And use Mother’s Day as the opportunity to do it.

The RegistryThe registry is the key aspect of the campaign. The advantage of the app is its convenient ability to scan and create a registry that can be emailed on the go. It can easily be integrated with the current app in an upgrade.

I wireframed and skinned the registry for web as well. I also redesigned the home page to accomodate the new feature. We wanted to create a warmer, more nurturing feel for moms in our creative.

Googlehttp://domain.comWeb Page Title

Copyright Info

My registries

Store location

Received registries Create new registry

#1

Remove

Product

Price/Amt wanted

Price/Amt wanted

Total items (0)

Wish rating:

Product

In-stock

Log in

View/Edit

Wish list

Basket items Gifting options Checkout

Sort items: high to low $ Wish ratinglow to high $

Options Add

Pick up or delivered? Privacy Credit Card Information Accepted Payment

Selected items: Current Total:

ProductRemove Price

ProblemAfghanistan rugs are being sent to Pakistan to be finished and are there labeled as ‘Made in Pakistan’, losing Afghanistan equity.

InsightAfghanistan suffers from another problem. While a market exists for handmade crafts, Americans are unable to connect with Afghanistan culture. While Afghan rugs are an art, you can’t connect with someone if you can’t empathize with the artist.

SolutionCreate an Alliance where Afghan artists can tell their stories and Americans can see through the lives of the weavers. Create a cultural awareness movement to humanize Afghanistan and tell another side of the story.

AfghanistanAfghanistan Artisan Alliance

Campaign I co-created to empower the people of Afghanistan and help rebuild a torn nation through their own skills by celebrating their artists.

CreativeI wanted to convey a sense of rich mystery and culture. The color scheme is a rich red, gold, and black which are also dominant colors used in Afghanistan rugs. The logo represents a woman’s hand with three threads stylized like arabic script before a desert sun.

Teaser AdsPrint ads will be released before our video series. The ad will be scratchable like lottery tickets to reveal the woman beneath.

PrintAs our series is released, so will our second run of print ads in magazines such as National Geographic and artisan magazines.

Commercials +TVEpisodes will run on Hulu, Discovery Chan-nel, and our website. Commercials will be short clips on Hulu.

AfghanistanAfghanistan Artisan Alliance

Campaign I co-created and presented to government representaives to empower the people of Afghanistan help rebuild a torn nation through their own skills by celebrating their artists.

WebsiteThe website is the home of the storytellers in our campaign, and we wanted them to feature predominately. While it features the Afghan culture we also wanted to keep the link with rug traders clear. Both as a way to introduce one to the culture, and as a resource for buying authentic rugs.

Afghan Artisan AllianceCertificate of Authenticity

This is to certify that this rug is made by the people of Afghanistan and has been traded as to guidelines under the Afghan Artisan Alliance to promote ethical trade and authenticity of the piece. The certi�cate

and rug must be sold at the same time and the make of the rug must match the rug as described. This is to certify that this rug is made by the people of Afghanistan and

has been traded as to guidelines under the Afghan Artisan Alliance to pro-

mote ethical trade and authenticity of the piece. The certificate and rug

must be sold at the same time and the make of the rug must match the rug

as described.

Date:

Size:

Material:

Region:

Number:

Maker’s Seal(s):

Description:

Certificate Handmade rugs often increase in worth as they age, the certificate allows one to prove authenticity with a paper trail. As education is difficult to obtain in Afghanistan, so we also cre-ated a sigil system so weaver has a unique stamp signature. The rug trader is able to mark the date and details.

ProblemWhile microcchipping helps save some pets it is still far from perfect, depending on people finding the pet and then attempting to check for a chip.

InsightHow can I give pet owners the ability to find their pets without depending on luck?

SolutionTechnology has made remarkable advances in intranet communication that can change that into an active force.

North StarCo-created campaign

Microchips are a passive technology that relies on other people. Current technol-ogy exists that can give power to the pet owner.

A website shows how one can create a profile to access in order to easily update their pets profile or find out more about the program. Colors of green and brown are meant to be soothing and natural.

North StarCo-created campaign

Microchips are a passive technology that relies on other people. Current technology exists that can give power to the pet owner.

North StarAn original idea, Biophan has created a new bio powered battery the size of a quarter for humans to power the heart for 25 years. Adapt this technology to power a GPS enabled microchip in our pets. Set it up so there is a senseor grid similar to shock collars for dogs, so when the pet leaves the parameter the GPS is triggered, sending a warning to the pet owner who can then track the pet down.

HiI just graduated from the Brandcenter at VCU as a Creative Technologist, in undergrad I studied graphic design and worked at a print shop. With my background I learned how to adapt the idea to different formats and apply it to my passion in interactive design.

I am someone who is passionate about creating things that enrich lives, be it an app or a board game. Everything I do I try to make people based. I am always wanting to learn new things and my biggest frustration is being stuck in one place too long. A fact which is reflected in everything I do, whether it’s my reading list, my games, hobbies, or cultures... I am always trying to learn more.

It’s true that I’m new to being an interactive designer and advertising. But I learn quick and am dedicated. I like to have fun in creating but it’s about the piece and not my ego in the end.

Laura JonesCreative Technologist

A gamer, pet owner, lover of good books and fine tea.

Previous work, an invitation card for a local event in Branson, MO.

Book cover for College of the Ozarks publication Gordian Knot. The goal was to create something fresh and artistic.

Mock movie poster for entrance to the Brandcenter. I wanted to display and play with the nature of power.

Laura JonesCreative Technologist

A gamer, pet owner, lover of good books and fine tea.

In my spare time I create collages to play with symbology and explore photoshop. While I try to keep my work simple and clean, in my collages I love to play with layers of meaning.