portfolio · portfolio. introduction: cultura is a brand strategy and design studio dedicated to...
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P ORTFOLIO
INTRODUCTION:CULTURA IS A BRAND STRATEGY AND DESIGN STUDIO DEDICATED TO THE
PROSPERIT Y OF E THICAL, SUSTAINABLE AND REGENERATIVE BUSINESSES.
With brand strategy and design, we help ethical and regenerative businesses spark brand movements that will change the world.
Cultura Brand Studio founder Erin Blondeau has a mission to normalize ethical business
practices and encourage sustainable sourcing to improve the planet and the unite the
masses to stand for social justice. As a design studio, we offer a unique combination of brand
strategy, graphic design and marketing to scale your business and help you connect perfectly
with your dream customers.
SERVICES:
• Brand strategy
• Graphic design
• Website design
• Copywriting
• Marketing
• Brand consulting
EXAMPLES OF WORK
LIGHT SHAKERS PODCAST
Light Shakers Podcast is a division of Pretty Hustle Nation
and is owned by Instagram Influencer, Chantel Balch. In
just a few months’ time, Chantel has been able to grow
her Instagram following to over 25k and counting.
DELIVERABLES:
• Logo design + brand identity
• Brand strategy + guidelines
• Social media graphics + icons
• Monthly retainer
• Brand consulting
IG FEED CURATION
We created custom graphics for the Light
Shakers Podcast to position the brand on
Instagram and stand out from the crowd.
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Amsterdam - Four
a b c d e f g h i j k l m n o p q r s t u v w x y z
ALTERNATE GOTHIC NO2
a b c d e f g h i j k l m n o p q r s t u v w
x y z
Open Sans
a b c d e f g h i j k l m n o p q r s t u
v w x y z
Branding & logo des ign for sou l fu l en t repreneurs • www.cu l tu rabrands tudio .com
MAIN LOGO
SECONDARY LOGO
COLOUR PALETTE
TYPEFACES
MOODBOARD
BRAND STRATEGY & CONSULTING
Cultura Brand Studio worked closely with Chantel to develop a brand that is aligned
with her soul. We went through a series of questions that helped her focus on
her ideal customer, brand purpose, and mission. With this information, we created
recommendations on how she can position herself in the market for maximum
exposure and brand impact.
PRAISE FROM CHANTEL:
WILDCOAST PUP
WildCoast Pup creates unique and stylish gear that
is eco-conscious and designed specifically for dogs.
The items are handcrafted and perfectly made to reflect
a west coast style that is never cutesy. The accessories
are so stylish, you’d want to wear them yourself!
Being socially-conscious is what sets WildCoast Pup apart
from its large, corporate competitors such as PetSmart.
DELIVERABLES:
• Logo design + brand identity
• Brand strategy + guidelines
• Marketing material design273655
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STORM
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COBBLESTONE
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PEACH
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OPAL
MontserratA B C D E F G H I J K L M N O
P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
Open SansA B C D E F G H I J K L M N O P
Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
Branding & logo des ign for sou l fu l en t repreneurs • www.cu l tu rabrands tudio .com
MAIN LOGO
SECONDARY LOGO
COLOUR PALETTE
TYPEFACES
MOODBOARD
SYMBOLS
ONLINE SUCCESS COLLABORATIVE
Online Success Collaborative is a multi-media
brand that offers copywriting and business
tips for creative professionals that are ready
to make the leap into the business world.
Because Online Success Collaborative is fun and
interactive, its ideal customers will be drawn
to its resources to receive tailored information
and answers to their business-related questions.
DELIVERABLES:
• Logo design + brand identity
• Brand strategy + guidelines
• Podcast graphics
• Brand consulting + support
BLACK SEA TANGERINE PEACH WHITE
MOODBOARD
The original moodboard
featured a different colour
palette than the final brand.
After conducting market
research and a competitor
analysis, we found that yellow
was too commonly used by
competitors.
To give Online Success
Collaborative an edge with
their visual identity, we paired
a bright orange with a deep
teal to create a professional
but emotional brand.
BRAND CONSULTING + SUPPORT
In addition to a full brand design, Online Success Collaborative received full brand consulting
and support through the duration of the project to ease any worries or confusion that
inevitably happens when launching a new business.
Through our Slack workspace, we worked through questions surrounding the ideal customer,
their pain points, and how Online Success Collaborative can help them.
PRAISE FROM ONLINE SUCCESS COLLABORATIVE:
“It can be nerve-wracking to trust your business in the hands of
someone else, but Cultura Brand Studio captured my vision for
branding with ease and efficiency. Now, I feel confident in moving
forward with my brand and even more excited about the future!
You’ll love working with Erin.”
- Lander Sulser
Founder of Online Success Collaborative
BRAND STRATEGY + DESIGNwww.cu l tu rabrands tudio .com
hel lo@cul turabrands tudio .com