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CONTENTS

MORNING ASSEMBLY

1

CURRICULUM TIME

2

RECESS

3

EXAMINATION

4

“background” “the concept”

“overview” “activation ideas”

MORNINGASSEMBLY

“BACKGROUNDDETAILS”

1

As a child enters the age of Puberty, he/she goes through some intense changes; losing the flawless-baby-skin and gaining vanity, all at the same time. While putting

on the brave front, he/she desperately searches for help.

THE BRIEF

OBJECTIVES

To EDUCATE YOUTHS on the importance of skincare (facial)

To increase BRAND AWARENESS amongst Youths

To encourage PRODUCT TRIALS amongst Youths

To interact with the Youths and create a SOCIAL MEDIA BUZZ amongst them

HERO PR

ODUCTS

XXX MEN CLEANSER

XXX WHITE CLEANSER

XXX WHITE DAY CREAM

CURRICULUM

TIME“THE CONCEPT”

2

THE CONCEPT

People grow. Things change. But, #BestMoments are forever.

Inviting ourselves into the daily lives of our target audience,

associating the brand with some best moments one can experience as a student

#BestMomentsWithXXXA TYPICAL STUDENT’S LIFE

CCASPORTS, CLUBS,

UNIFORM GROUPS

THE SCHOOL FIELD

RELATIONSHIPSKINSHIP, FRIENDSHIP,

COURTSHIP, SELF-LOVE

PHOTO CAPTURES

ACHIEVEMENTSINDIVIDUAL EFFORT,

TEAM EFFORT

SET A RECORD

ACADEMICSUBJECTS, GRADES,

EXAMS

PROBLEMS & SOLUTIONS

RECESSOVERVIEW

3

EXAMINATION

“ACTIVATION

IDEAS”

4

#BestMomentsWithGarnier

CCA

ACHIEVEMENTS

SPORTS, CLUBS, UNIFORM GROUPS

INDIVIDUAL EFFORT, TEAM EFFORT

A TYPICAL STUDENT’S LIFE

THE SCHOOL FIELD

RELATIONSHIPSKINSHIP, FRIENDSHIP,

COURTSHIP, SELF-LOVE

PHOTO CAPTURES SET A RECORD

ACADEMICSUBJECTS, GRADES,

EXAMS

PROBLEMS & SOLUTIONS

THE PROBLEMS SOLVER

Students are experienced problem solvers. They solve ridiculous mathematical problem sums (that shock the world) on a daily basis, they can solve any other problems! Really?

Let’s put them to the test. Because #BestMomentsWithGarnier includes finding the solution to your skin problems - Garnier

is the solution #JustSaying.

Install Garnier Vending Machine in schools

Garnier Vending Machine is powered by solving questions on skincare. Each correct answer to the multiple-choice question appeared on the machine’s screen will dispense a Product Trial Pack

The process will be shot by ‘hidden’ cameras. Footages to be edited into viral videos.

Machine can also act as a data collector

Data collected can be used for more #BestMomentsWithGarnier activities for the year

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