portfolio sample 2
TRANSCRIPT
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XXX XXX XXXAN EXCLUSIVE INITIATIVE FOR
CLIENT’S LOGO
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CONTENTS
MORNING ASSEMBLY
1
CURRICULUM TIME
2
RECESS
3
EXAMINATION
4
“background” “the concept”
“overview” “activation ideas”
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MORNINGASSEMBLY
“BACKGROUNDDETAILS”
1
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As a child enters the age of Puberty, he/she goes through some intense changes; losing the flawless-baby-skin and gaining vanity, all at the same time. While putting
on the brave front, he/she desperately searches for help.
THE BRIEF
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OBJECTIVES
To EDUCATE YOUTHS on the importance of skincare (facial)
To increase BRAND AWARENESS amongst Youths
To encourage PRODUCT TRIALS amongst Youths
To interact with the Youths and create a SOCIAL MEDIA BUZZ amongst them
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HERO PR
ODUCTS
XXX MEN CLEANSER
XXX WHITE CLEANSER
XXX WHITE DAY CREAM
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CURRICULUM
TIME“THE CONCEPT”
2
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THE CONCEPT
People grow. Things change. But, #BestMoments are forever.
Inviting ourselves into the daily lives of our target audience,
associating the brand with some best moments one can experience as a student
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#BestMomentsWithXXXA TYPICAL STUDENT’S LIFE
CCASPORTS, CLUBS,
UNIFORM GROUPS
THE SCHOOL FIELD
RELATIONSHIPSKINSHIP, FRIENDSHIP,
COURTSHIP, SELF-LOVE
PHOTO CAPTURES
ACHIEVEMENTSINDIVIDUAL EFFORT,
TEAM EFFORT
SET A RECORD
ACADEMICSUBJECTS, GRADES,
EXAMS
PROBLEMS & SOLUTIONS
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RECESSOVERVIEW
3
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EXAMINATION
“ACTIVATION
IDEAS”
4
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#BestMomentsWithGarnier
CCA
ACHIEVEMENTS
SPORTS, CLUBS, UNIFORM GROUPS
INDIVIDUAL EFFORT, TEAM EFFORT
A TYPICAL STUDENT’S LIFE
THE SCHOOL FIELD
RELATIONSHIPSKINSHIP, FRIENDSHIP,
COURTSHIP, SELF-LOVE
PHOTO CAPTURES SET A RECORD
ACADEMICSUBJECTS, GRADES,
EXAMS
PROBLEMS & SOLUTIONS
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THE PROBLEMS SOLVER
Students are experienced problem solvers. They solve ridiculous mathematical problem sums (that shock the world) on a daily basis, they can solve any other problems! Really?
Let’s put them to the test. Because #BestMomentsWithGarnier includes finding the solution to your skin problems - Garnier
is the solution #JustSaying.
Install Garnier Vending Machine in schools
Garnier Vending Machine is powered by solving questions on skincare. Each correct answer to the multiple-choice question appeared on the machine’s screen will dispense a Product Trial Pack
The process will be shot by ‘hidden’ cameras. Footages to be edited into viral videos.
Machine can also act as a data collector
Data collected can be used for more #BestMomentsWithGarnier activities for the year
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XXX XXX XXXAN EXCLUSIVE INITIATIVE FOR
CLIENT’S LOGO