FEDRIGONI - Branding, Promotion

BriefTo launch and promote Fedrigoni’s ‘Imaginative Colours’ Paper Selection Tool in the UK.

ConceptAnimals with recognisable patterns and colours are used to represent the four fan style books: Warm, Neutral Warm, Cool and Neutral Cool. The personality of each animal is reflected within the language used to explain the tool, as it gets the audience using their own animal instincts.

Deliverables:1. 4 x magazine promotional ads 2. Web pages 3. Web banner

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M&S PLAN A - Branding, Identity, Promotion

BriefCreate a visual identity for the M&S Plan A campaign, and inform and advise their customers on how they can get involved.

ConceptGetting them to realise that they can make a difference in their own lives, through showing them the effects of their efforts.

The concertina leaflet, contains information about Plan A and the pledges that the customer can take, each categorised under the five pillars of Plan A.

Deliverables:1. Visual Identity - Logo 2. In-store information leaflet

LCA GRADUATION - Branding, Promotion

BriefDesign the promotional material for the Leeds College of Art Graduation Ceremony.

ConceptThe promotional material for LCA Graduation needs a revamp, to be more of a prestigious keepsake, as a reminder of their special day. I also want to inspire the graduands, who are worried about going into the real world, through the use of quotations taken from successful artists and designers.

Deliverables:1. Visual Identity 2. Ceremony Programme 3. Ceremony Tickets 4. Certificate Wallet (with ticket holder) 5. Venue Signage

FIREFLY - Brand Identity

BriefCreate the brand and visual identity for an up-market restaurant.

ConceptThe style reflects the luxurious, private dining experience that the customer would receive at Firefly Lounge & Bistro. The identity works consistently across collateral.

Deliverables:1. Visual Identity 2. Business Cards 3. Stationary 4. Menu 5. Receipt and Wallet 6. Website design