Taylor Shih2012

ContentsAbout Sidcreatives 04Home 2050 Workshop 05Fashion Editorial 13Audio Children Book 19Toiletries Packaging 25Re-brand & Packaging 31Perfume Commercial 37

About meSid Creative is founded in 2011 summer

by a Taiwanese designer, Taylor Shih. Sid is my nickname during college times,

and I expect myself be creative all the time, so it comes to the name “Sid Creatives”.

www.sidcreatives.comsidcreatives@gmail.com

+886-921-764-822

Home 2050 WorkshopConcept productPerformance artBehavior research

People getting much more disassociated than before. At the year of 2050, 40 years later, this condition of the society won't change a lot, but getting

worse. Consider that a person can finish nearly everything with a notebook in his or her home life: contact with friends, buying clothes, money saving,

even learning lecture at home through the computer; chair become an important role. An ergonomic chair can make it more efficiently during

working and more relaxing during resting. "Libre" is a furniture that have five postures at a same time: it not only is a chair, but turn into a table as

well, even a pillow. "Libre" is a furniture that can replace any kind of unnecessary furniture at home, it is the only option. Libre offer a different

kind of mood and atmosphere, it offer various attitude for user to see everything in the world.

http://libre-2011.blogspot.com/

MembersTaylor ShihSidney Hsu

Elvis HuangBenson JiangNaomi Chen

Stanley ChenBei-Yi Chang

Fashion EditorialConcept photographyGraphic designWebsite design

“BOYZ” is a fashion photography unit I publish in 2010 on a Japanese magazine, Neighborhood. The original concept of these photos is to salute the great Cuba leader, Ernesto Che Guevara. The photography are all based on a famous movie “The Motorcycle Diaries”, not only did I commit to remake the same scene to the places show on the moive, but also add modern element into my photos. The most important element I want to remake is sovereignty and insurgency, and thistwo topic also become the header of “BOYZ”.

http://boyz17.blogspot.com/

Audio Children BookStorytellingGraphic designVideo production

“I DON’T WANT TO BE SANTA CLAUS” is an audio book written for 4 to 12 year-old

child. This is a fiction story rewrite according to the story that writer heard during his childhood.

The Santa Claus in this book change to be a evil thief long time ago, and we give a justified reason

why Santa Claus turn to be a kind grandpa we familiar nowadays. The main concept of this

children book is not to frightened little boy and little girl, we expect that every child would have a capability to learn the truth and fact; instead, learn knowledge from what elders tell them.

Toiletries PackagingPackaging designGraphic designBranding & CIS

SUTAIRU is a new revolution of hair wax. We no longer differentiates the serious of hair wax

by different hair condition, but differentiates by the particular needs of each consumer.

SUTAIRU seperate it to three kinds of flavors, grassland, oceanic and wasteland. Each kind of SUTAIRU

has set their aim in different characteristic. If you can’t find an appropriate hair wax in the market,

try SUTAIRU! You can style your hair by yourself.

Wasteland: durable + controlableGlassland: Fluffy + changeable

Oceanic: Moist + brightness

Re-brand & PackagingPackaging designGraphic designBranding & CIS

This is the new packaging we redo for an US brand, American Eagle. We use lots of cardboard to be the new packaging to put the boots inside, which is strong enough to support the weight of the boots. Also, we remake the guarantee card, using golden metal, which can be echo to the yellow shoebox and handbag. The special part of our packaging is using eco-materials, paper for handbag and cardboard for the whole shoebox. A clever way to tie the shoebox is using a belt, which can also offer a hold place for consumer. Our main target consumers is between 15 to 35 years old, so the typeface and the whole feeling we select is glam grunge.

MembersTaylor Shih

Shao-Fu ChangJoe Chang

Perfume CommercialFilmmakingAdvertisement editingStyling

BOSS in motion is a film making project that combine perfume, advertisement and poetry. The poetry I choose is “The Eagle” written by a Taiwanese poet, Yang Mu. I use the atmosphere of the poetry to create a new advertisment. Besides, the perfume I choose is the “in motion” series of BOSS perfume. The reason I choose this series is they all sphere shape and have a movable and powerful image. There have two totally different and strong contrast part in this film: orange stands for the position of a boss; and the gray part interpret a athlete status. The reason I combine and insert one to another extreme type is also the consume target I want to focus on.

我轉身，鷹在山崗外盤旋，發光提示我如何確認那單一，巨雷的方向，允許些微偏頗和誤差如我曾經以一生的時光允許它不斷變換位置，顯示飛的動機，姿勢——和休息去而復來，完成預想的形象獨立的個體

Contact meTaylor Shih

www.sidcreatives.comsidcreatives@gmail.com

+886-921-764-822