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Michelle Young Public Relations Portfolio

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Page 1: Portfolio2

Michelle Young

Public Relations Portfolio

Page 2: Portfolio2

Michelle Young March 24, 2014

Amanda Ball

National Quilt Museum

215 Jefferson St.

Paducah, KY 42001

Dear Ms. Ball:

I have admired the work of the Quilt Museum, its patrons and industry community for much of my life. I am

very interested in applying for the Marketing/PR internship position available for summer 2014.

I am confident that my experience as a public relations and marketing student at Murray State University

makes me an excellent candidate for this position. Through my course work and leadership experience with

PRSSA, I have gained strong communication skills, organizational abilities and the determination to

successfully finish any task at hand. I would very much like to contribute these skills as a Quilt Museum

intern. My additional qualifications include:

Event Planning:

Organized and ran fundraisers and informational booths for Murray State’s PRSSA chapter.

Web Design:

Utilized Expression Web to design mock websites for CSC 125: Internet and Webpage Design

Writing Abilities:

Created newsletters, news articles, press releases and plan books in multiple JMC classes.

I believe I would be a great addition to your company and look forward to speaking with you at your earliest

convenience. Thank you for your time and consideration. If you have questions, please call me at (270) 252-

5267. I look forward to hearing from you soon.

Sincerely,

Michelle Young

1601 Farmer Ave. Apt B, Murray, KY 42071 * [email protected] * 270-252-5267

Page 3: Portfolio2

Michelle Young 1601 Farmer Ave. Murray, Ky 42071

Phone: 270-252-5267

Email: [email protected]

SUMMARY OF QUALIFICATIONS

Goal-oriented professional committed to the success of clients/organizations I serve.

5+ years experience working with the public providing exceptional customer service.

Well versed in social media management; able to work across multiple digital platforms.

Strong administrative background and solid work ethic.

Experience

WAITRESS | THE BIG APPLE CAFE | MAY 2013-PRESENT

DESK CLERK | DRURY HOTELS | DECEMBER 2010-JANUARY 2013

Drury Hotels is one of America’s leading mid-scale hotel chains in guest satisfaction and has won the J.D

Power and Associates award five years in a row.

Guest Service Associate - Star certified 2010-2013.

Education

BACHELOR OF SCIENCE | MAY 2015 | MURRAY STATE UNIVERSITY

Major: Public Relations

Minor: Marketing

Leadership

Publicity advisor of PRSSA at Murray State University 2012-2013

2013 Murray State University delegate to PRSSA National Assembly

2013-14 Murray State PRSSA - chapter vice president

Volunteer at the Murray Calloway County Hospital Procurement Office

Skills

Computer Skills: Proficient with Microsoft Office Suite and Expression Web.

Interests: Marching band, running and community service.

10+ years of Girl Scouts leadership experience.

References available upon request.

Page 4: Portfolio2

Murray, Ky. This summer

will mark the start of the

Peace First program in

Western Kentucky public

schools. The program is

designed to teach children

to become peacemaking

advocates in their school

and their community.

The program will begin with

training for teachers, 1st

through 8th grade, on

June 1st at Murray State

University and will last one

week.. After training is

complete teachers will

incorporate different

peacemaking strategies into

their curriculum to educate

children how to manage

conflict and find

resolutions, empower

children to make positive

changes in their community

and to become a peace-

maker everyday.

“Teaching children at a

young age will help to de-

crease chances of bullying

in and out of school.

Children are more impres-

sionable and teaching

peacemaking skills will help

them learn respect for one

another and make a positive

change in their community.”

said Libby Taylor, Division

of Student Success for the

Kentucky Education System

Parents are encouraged to

attend training sessions and

become a peacemaking in-

fluence in their children’s

life and community.

Peace First is a non-profit

organization that aims to

teach young people peace-

making skills, empower

educators and parents to

teach and model these

skills and values.

For more information or to

attend training sessions

contact Michelle Young at

(270) 252-5267 or email myoung20@mur+raystate.edu

Peace First announced the

10 winners of the first

annual Peace First Prize at

the “2013 Education Nation

Summit” hosted by NBC

News. Winners are between

the ages of 9-22 and will

receive a 2-year $50,000

to recognize and further

their peacemaking skills in

their schools and

communities. The prize

winners were announced by

Peace First National

Spokesperson America

Ferrera. Prize winners

include.

Isabella Griffin, 10

Wei Chan, 21

Justin Bachman, 15

Mary-Patricia Hec-tor,15

Jessica Caracadden, 10

Danielle Liebl, 22

Sarah Cronk, 20

Babatunde Salaam, 21

Nicholas Lowinger, 15

Emily-Ann Rigal, 19

What’s new in Peace First

Coming this summer

May 2014

Volume 1, Issue 1

Peace First

Creating the next generation of peacemakers

Inside this issue:

Teacher Spotlight 2

15 minutes with 2

Gaming for Peace 2

Did you Know 3

Tips for Parents 3

Book of the Month 3

A Short History 4

Peace First

Special points of in-

terest:

Empower children

Show compassion

everyday

Admit when you're wrong

Show your courage

Page 5: Portfolio2

One outstanding teacher, Julie Lee,

has created a new way in engage with

her first grade students and many

teachers have began replicating this

technique .

By picking a book that the students

can relate to, in this case No, David!, David Goes To School. And David Gets in Trouble, by David Shannon, The

children began to relate with David

and how naughty he acts.

Mrs. Julie then made posters for

peacemakers and peace breakers and

let the children pick what words went

with the appropriate poster.

They also created

little David’s and gave

them speech bubbles

saying “I’m a peace-

maker when I…” for

each other the stu-

dents.

Making a peacemaker

promise/pledge is

another part in Mrs.

Julie’s peacemaking

lesson. Each of her

kids signed this prom-

ise saying that they

will be a peacemaker

everyday, and that

lastly Mrs.

Julie created a

peacemaker

conflict cor-

ner where stu-

dents will talk

out their prob-

lem with one

another until

the issue is

resolved peace-

fully..

“Helping to teach children social

skills and how to treat one another

is an important skill for children to

learn,” said Taylor

“Parents are a large influence in a

child’s life, when starting a new pro-

gram in school it can take up to a

year to see a change among stu-

Recently we spoke with Mrs. Libby

Taylor of the Division of Student

Success for the Kentucky Education

System about the start up of Peace

First in Kentucky schools. Mrs. Tay-

lor has been with the Kentucky De-

partment of Education since 2008

and over sees school safety and

substance abuse prevention.

dents. However, when parents prac-

tice peacemaking skills in front of

their children, they will begin to

exhibit these skills without knowing

they are learning a new skill.”

Page 5

15 minutes with Libby Taylor

Peace First

Teacher Spotlight

ing the new generation

what it means to make

peace. In the game is chal-

lenges players to establish

peace in the Middle East.

The main features of

the game are inspired

by real events, incor-

porates real media

footage and has two versions allow-

ing players to pick either Israeli or

the Palestinian version.

The game is available for $19.95

and can be found on the peace

maker website.

A new game created by

students of the Entertain-

ment Technology Center in

Carnegie Mellon is de-

signed to be meaningful

and non-violent. The

focus of the game is

the Israeli-Palestinian

conflict and influenc-

Gaming for peace

Above is real footage from

the game showing how players

A picture of the peace breakers

poster in Mrs. Julie’s classroom.

Page 6: Portfolio2

For parents it is important to promote

peacemaking and empower them in a

positive way. Empowering children will

help to teach and encourage compassion

as well as coming together to solve prob-

lems and to take risk when assisting

others.

There are a few things parents can do to

help teach their children to be the next

generation of peacemaker.

Being a role model for children is always

important. Children pay attention to

everything you say and do. Taking the

high road and admitting when you have

acted poorly will help to teach that

you are trying to be a peacemaker

too.

Second to demonstrate empathy. Be-

ing able to envision yourself in

someone else’s shoes is an important

skill. Asking your children questions

that will challenge them to see other

people’s perspectives.

Lastly, encourage children to volun-

teer and donate to those less fortu-

nate. Helping them to select an or-

ganization or issue that matter to

them, will help increase their inter-

4 percent will intervene.

90 percent of students fourth

through eighth grade report

being victims of bullying.

Boys are less likely to feel

sympathy for bullying victims.

Peers are present as onlookers

in 87 percent of bullying inter-

actions, and play a central role

in the bullying process.

Over 67 percent of students

believe that schools respond

poorly to bullying, with a large

percentage believing that adult

help is ineffective and

infrequent.

Over 3.2 million student are

victims of bullying each year.

Physical bullying increases in

elementary school, peaks in

middle schools and declines in

high school.

1 in 4 teachers see nothing

wrong with bullying and only

teaching children that

for peace to happen in

our world ,it begins with

ourselves. With mes-

sages like ,”peace is let-

ting others live peace-

fully.” Alan encourages

children to accept peo-

ple for who they are no

matter how different

they may be.

This month we picked a peacemaking

book called Peace Is… by Robert Alan.

In this book Alan uses dinosaurs to

illustrate that no matter how differ-

ent you are everyone can live peace-

fully. Alan encourages love and

friendship, saying that “peace is

needing your friends, and befriends

those in need.”

The message he sends through this

book is strongly directed towards

Alan’s illustrations slowly

become closer and closer

together through the

whole book until the final

page where each charac-

ter fits perfectly

together.

This is a great book for

any parent looking to in-

spire their child to be a

peacemaker.

Volume 1, Issue 1

Book of the month

Tips for parents

Did You Know?

Page 6

Above is the cover of

Peace Is by Robert Alan,

showing all of Alan’s char-

acters used to demon-

Four essential

elements to promote

peacemaking

Courage

Compassion

The ability to

create positive

change

Be a role model

Compassion

Page 7: Portfolio2

1601 Farmer Ave.

Murray, Ky. 42071

Peace First

Phone: 270-252-5267

Fax: 555-555-5555

E-mail: [email protected]

Visit us on the web at

www.peacefirst.org

We exist to create the next

generation of peacemakers

Peace First is non profit organization that began

as a one-day festival in 1992 and was used to

unite children to play games and share their own

versions of peace.

The organization is now a national movement to

celebrate young people and their potential to cre-

ate positive change in their life and their commu-

nities.

Peace First aims to teach young people peace-

making skills, empower educators and parents to

teach and model these skills and values.

Sun Mon Tue Wed Thu Fri Sat

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30

June 2014

Training

begins

Training

finishes

Page 8: Portfolio2
Page 9: Portfolio2

Michelle Young FOR IMMEDIATE RELEASE

[email protected]

270-252-5267

February 27, 14

Men Who Cook

Paducah, KY. The 9th annual “Men Who Cook” fundraiser will be held March 8 at the Carroll Convention

Center featuring local Paducah band Soul Dog. The tailgating-themed event is organized each year to help

benefit the Purchase Area Sexual Assault & Child Advocacy Center.

“Men Who Cook” will begin at 6 and will last until 10. Local male celebrity chefs, made up of elected

officials, community and business leaders, will prepare appetizers, entrees and desserts. Local art, donated by

local artists and children, will be available for auction during the event. Tickets are just $35. All proceeds go to

PASAC.

PASAC is a non-profit organization that serves the 8 county Purchase Region of Western Kentucky with free

and confidential aid to all ages of victims of sexual crimes. PASAC provides a 24-hour crisis line, medical

and legal advocacy, evidenced-based clinical services and forensic services.

“We are a bunch of old guys that love to play music, and this is an organization that we love to support,” said

Kevin Qualls, former board member for PASAC and current bassist for Soul Dog.

Soul Dog began their support for PASAC in 2012 when they volunteered as a band to be auctioned. Since then

they have performed each year for “Men Who Cook.” Soul Dog will be performing Soul and Classic Rock

music by artists such as Al Green, the Beatles, Van Morrison and more.

###

For more information on this event or to volunteer please contact, Amanda Harris at (270) 534-4422 or email

[email protected]

Page 10: Portfolio2

Michelle Young FOR IMMEDIATE RELEASE

270-252-5267

[email protected]

February 25, 14

Soul Dog to perform at Doe’s Eat Place

Doe’s Eat Place in downtown Paducah will host local Paducah band Soul Dog Friday. Soul Dog will be

performing Soul and Classic Rock music by artists such as Al Green, the Beatles, Van Morrison and more.

Soul Dog begins playing at 9pm and will finish playing at midnight Friday with no cover charge at the door.

Kevin Qualls, a professor of media law at Murray State University and Soul Dog’s bassist, says, “We like to

play all kinds of music. We welcome old guys that enjoy classic rock, but as a professor, I would love to see

some college students rocking out to our Beatles set.”

Doe’s Eat Place in Paducah is a family owned business with much success due to their steaks. Doe’s has been

featured in Southern Living Magazine and on the Food Network Channel.

Soul Dog was founded in 2011 in the Paducah area. They are a soul and classic rock band that performs for the

public at different venues.

###

If you’d like more information about this band, or to schedule a performance with Soul Dog, please call Terry

Fox at (270) 804-2775 or email [email protected]

Page 11: Portfolio2

My nonprofit: Western Kentucky Peace First Program

Team member, Peace First: peacefirst.org

Issue Statement: The focus of non violence programs in the Western Kentucky school systems, are to help

prevent violence from occurring all together. Instead of just giving the old “violence is never the answer” spill,

schools should help to teach children the skills of peacemaking. With more than 20 percent of students

reporting being bullied on school property, this is not an issue to be overlooked (http://www.cdc.gov/). The

Western Kentucky Peace First Program is a new project that aspires to create a positive change among students

in the public school systems of Western Kentucky.

Mission Statement: The mission of Western Kentucky’s Peace First program is to help educate children in

everyday peacemaking and conflict resolution.

In pursuit of this mission, WKPP strives to:

Provide education on peacemaking, managing conflict resolution and empowering children to make a

positive change in their community.

Encourage teachers and guardians to model these skills and values.

Build self esteem among children.