portfolio2009
DESCRIPTION
Designworks by smartdesignz till 2009TRANSCRIPT
smartdesignz – visuelle konstrukte
My name is Alexander Hanke, I am a graphic designer
and this is kind of a shortcut through my work.
Early I discovered what to do with funny stuff like
paper and walls. So I started working for diff erent
clients back in the early days of 1998, long before I
moved out to Cologne and afterwards to the small city
of Hildesheim to graduate in graphic design 2008.
At the moment I‘m working as a freelance artist and
creating posters, shirts or fl yers as well as Corporate
Design and packaging solutions for clients arround the
world. So feel free to drop me a line and visit my web-
site to see more work.
Mein Name ist Alexander Hanke. Zur Zeit arbeite ich als
freier Grafi k Designer in den Bereichen:
Packaging DesignCorporate DesignGraphic DesignIllustrationMeine Liebe gilt der Musik, so entwerfe ich Poster, Flyer
und T-Shirts für die verschiedensten Bands sowie Solo
Künstler. Es fi nden sich jedoch auch Design Konzept
und Produktverpackungen in meinem Portfolio
wieder. 1998 habe ich angefangen kleinere Auftrags-
arbeiten anzunehmen, um erste Erfahrungen in
diesem Bereich zu sammeln. Als ich 2003 nach Köln an
die KISD (Köln International School of Design) ging,
war aus diesen kleineren Aufträgen mittlerweile ein
breites Spektrum an Auftraggebern geworden.
2008 folgte dann mein Abschluss in Hildesheim an der
HAWK (Hochschule für angewandte Wissenschaft und
Kunst). Dieses Postfolio präsentiert die Schwerpunkte
meiner Arbeit aus den letzten 3 Jahren. Viele weitere,
größere und kleinere Projekte befi nden sich auf meiner
Internetseite.
Hallo
www.smartdesignz.de
C
titleclientjobyeardesign
about The aim was the development of a timeless Corporate Design for a logopedic surgery. I created a logo, type and color specifications. The second part was the creation of business cards, stationery, flyers and signs. The third part will be the creation of a homepage in 2009. >
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Constanze Busch
Corporate Design - Logo, Business Cards, Letterhead, Flyer
2006-today
smartdesignz
C
titleclientjobyeardesign
about The Sanskrit word „yoga“ has many meanings and is derived from the Sanskrit root „yuj“, meaning „to control“ or „to unite“. Translations include „joining“, „conjunction“, and „means“. Referring to these the Corporate Design for this Yoga Center should refer to the meanings merged with calm face. >
Yogaraum Hildesheim
Yogaraum Hildesheim
Corporate Design - Business Cards, Stationery, Flyer, Homepage (HTML)
2006-2008
smartdesignz
C
titleclientjobyeardesign
about After one year the „yogaraum hildesheim“ team opend another center in Berlin. And so it was almost the same task with the distinction that this time the Corporate Design should fit to the „yogaraum hildesheim“ style on the one hand and be a standalone version on the other hand. >
Yogaraum Berlin
Yogaraum Berlin
Corporate Design - Business Cards, Stationery, Flyer, Homepage (HTML)
2007-2008
smartdesignz
C
titleclientjobyeardesign
about Every year the people hosting this 3 day culture festival are searching for a new design. 2007 they choosed me. This years topic was „3 days Hildesheim fit“ so it ought to get a sporty design. The main color green offerd some color dashes in the grey days of october. >
kulturama
Kulturfabrik Löseke Hildesheim
Corporate Design - Logo, Poster, Flyer, Ads, Cloth, Homepage (joomla CMS), Illustration
2007
smartdesignz
C
titleclientjobyeardesign
about The Cologne based photographer Michael M. Schuff, specialized in sport, still and event photography asked me to create a plain Corporate Design. This way the pictures are always in the point of view and the design is more or less floating in the back. >
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mms Fotografie
Corporate Design - Logo, Business Cards, Letterhead, Homepage (HTML)
2006-today
smartdesignz
C
titleclientjobyeardesign
about This brochure is made for houseowners and those in a construction phase. The sheets provide detailed information of contracts, what is necessary and how this is implemented. Over the time the layout got diversified by different contributers. My job was to get the things back in order with regard to the Corporate Design. >
Bauherrenmappe
SWM (Städtische Werke Magdeburg GmbH)
Graphic Design - Broschure
2006
smartdesignz
C
titleclientjobyeardesign
about In the past years this band contest raised and became the leading one in the Magdeburg area. Therefore they needed a fresh and new Corporate Design for the mostly young target group. >
SWM musicids
SWM (Städtische Werke Magdeburg GmbH)
Corporate Design - Poster, Flyer, Ads, Tickets, Design Manual, Illustration
2007
smartdesignz
C
titleclientjobyeardesign
about In the polish city Danzig you can find a society which is taking care of german culture. This festival brings german and polish bands togehter to represent a modern german culture in poland. One year later the festival took place in germany with nearly the same line-up. >
transGranica Festival
Bund der Deutschen Minderheit in Danzig / Związek Mniejszości Niemieckiej w Gdańsku
Corporate Design - Poster, Homepage (Myspace), Flyer, Giveaways, Illustration
2007
smartdesignz
C
titleclientjobyeardesign
about When I started to redesign everything the company had a huge amount of blue clays, the logo appeared nearly everywhere and you could only guess a grid. Unfortunately something you often get. But I like to bring everything in order and define colors, types and appearances. >
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MUTING GmbH
Redesign - Business cards, Letterhead, Power Point, Webdesign, Ads, Brochure
2009
smartdesignz
C
titleclientjobyeardesign
about The main part, the opend window, is a metaphorical view on their career. They are always one footstep away from the bigger business, they are always in front of the window. But in the end this all just happen in the head of everyone. >
Vom Kopf zur Hand
14tägig anders
Corporate Design - Poster, Flyer
2009
smartdesignz
G
titleclientjobyeardesign
about The circumstance that we always had to drive in other cities to see the bands we like, persuaded a bunch of friends to establish a local concert group. In 2006 we started to present bands from various continents,as well we hosted some parties with our own DJ Team. >
Cpt.Emo Ntwrks
Captain Emo GbR
Graphic Design - Logo, Homepage (HTML, Myspace), Flyer, Poster, Ads
2006-2008
smartdesignz
G
titleclientjobyeardesign
about Another stunning concern about this concert group was the point that I could create and play arround with lots different styles of flyer and poster design. Compared with my passion for music – quite a good mix. >
Various
Captain Emo GbR
Graphic Design - Flyer, Poster, Ads
2006-2008
smartdesignz
C
titleclientjobyeardesign
about „linking cities - the migration of space in an innercity exhebition concept“. The objective was to develope an exhebition concept based on the sister cities project. The exhebition deals with the context of the unknown and the fear of it. People are dreaded by the unknown, so there are by other cultures and living beings. >
linking cities
Student project
BA Thesis
2008
Alexander Hanke
C
titleclientjobyeardesign
about For the project I developed the theoretical base to understand the sense of this subject. But the main part is the creation of the exhebition design. Based on a free design concept the exhebition can take place in a lot of cities for a long time. Everytime with a different and similar look. >
linking cities
Student project
BA Thesis
2009
Alexander Hanke
G
titleclientjobyeardesign
about It‘s always hard to figure out what to put on a poster when the client wants nearly everything on: „We do this and that and of course this...“ Among their four topics „youth“, „future“, „fun“ and „education“ their main subject was the 15th anniversary of the AWO Jugendwerk, so I packed it all up in these huge 15. >
15 Jahre JW
Landesjugendwerk der AWO Sachsen-Anhalt e.V.
Graphic Design - Poster, Flyer, Illustration
2008
smartdesignz
G
titleclientjobyeardesign
about One reason to build up a record label was to create even more artworks for bands. This time we booked a tour for the swedish band „The Idle Hands“ and „Chase the Dragon“ from the label. Therefore I developed a tour design which included the poster, some ads, flyer and a special button-set. >
rewarding nature Tour
Confidence Records
Graphic Design - Poster, Flyer, Buttons, Postcards, Internet Banner, Ads, Illustration
2007
smartdesignz
G
titleclientjobyeardesign
about Two books one topic. The aspiration was to development two different book covers with the same title and to use only black and white (or mainly). I picked the book „The Light on the Mountains“ by Jón Kalman Stefánsson. The white edition deals with the harsh land of iceland, the contrast of ice and nature. >
White Book
Student Project
Cover Design
2007
Alexander Hanke
G
titleclientjobyeardesign
about The black edition is correlating with the title of the book „The Light on the Mountains“. The type is stitched through the paper so that some kind of glimming occures when light is on the backside. I took a photo of this and inserted it in the cover, together with the scratch of light. >
Black Book
Student Project
Cover Design
2007
Alexander Hanke
G
titleclientjobyeardesign
about First I wanted to organize an exhebition for my own in some gallery. But after I had spoken with two friends we originated an one month temporary gallery/shop with eleven exhibitors and a daily program with concerts, parties, readings, movies, radio plays, sunday cake eating and lots of fun. >
urbanpiraten
urbanpiraten - galerie
Graphic Design - Poster, Flyer, Homepage (HTML), Illustration
2008
smartdesignz
G
titleclientjobyeardesign
about This book is a part of my final exam. The aim was to develop a book filled up with old, forgotten and unknown orientation systems. Systems created by animals or human beings to find their way in the daily life. It will help to find ideas for new orientation systems. >
Book of orientation
Student project
Illustrations, Texts, Bookdesign
2009
Alexander Hanke
G
titleclientjobyeardesign
Shortly after the development of the anger type, amnesty international asked me to create a poster for the theme „controversy : human rights“. For the poster I made the type a bit more readable without loosing the serious details of each letter. >
about
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amnesty International
Graphic Design - Poster
2008
smartdesignz
I
titleclientjobyeardesign
about The aim of this project was to defi ne the special character of one of the seven sins. I choosed „anger“, because for me it‘s the most ubiquitous but as well underestimated sin. This alphabet shows the omnipresent character, because you can see human iratenss from A to Z. >
Alphabet of anger
Student project
Typedesign
2008
Alexander Hanke
I
titleclientjobyeardesign
about This bag is part of the merchandise for the band „Chase the dragon“. The eye on the bag as well on the cover of the CD deals with the lyric line „A pleasant trip on love and fears“ and the coexistence of these. >
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Confidence Records
Merchandise, Illustration
2006
smartdesignz
I
titleclientjobyeardesign
about After listening to the last „Snailhouse“ record 100 times and wandering through this avenue, it seemed to be the perfect picture for this in autumn and winter situated tour. >
Winter Tour
Mi Amante Records
Illustration - Poster, Flyer
2008
smartdesignz
P
titleclientjobyeardesign
about In this student project the task was to create a Package Design and promotion items for a natural cosmetic series. The brand is situated in the high price range and reflects an „Arts and Craft“ feeling. Everything from the packages or the color scheme to the logo and pattern design deals wih this particular era. >
Lina Lina
Student project
Packaging Design - Brand Design, Packages, Leaflet
2007
Felix Mäcke, Alexander Hanke
P
titleclientjobyeardesign
about The purpose of this project was to create a unique CD package. But even more the typedesign was the chief aim. It should offer a deeper access to the music, band or record title. I choosed a live recording of Massive Attack‘s „100th window - Tour“. The type is bursting like glass if you fold out the package. >
Massive Attack Pack
Student Project
Packaging Design, Typedesign
2007
Alexander Hanke
P
titleclientjobyeardesign
about The first record by the band Chase the Dragon, a two guy band reduced to guitar, voice and piano. So as well the artwork deals with this reducement. Two colours and thin line drawings. The sketches are all dealing with the lyrics of the song „A pleasant trip on love and the fears“. >
[post] ironic
Confidence Records
Packaging Design - CD Artwork, Illustration
2006
smartdesignz
P
titleclientjobyeardesign
about Still D.I.Y. this new package for the Don Quichote 10 inch record comes with five different packages. All handmade and handprinted. >
Don Quichote
Stateomain Records
Packaging Design - Illustration
2009
smartdesignz
P
titleclientjobyeardesign
about
kilomeilenweit
Confidence Records
Packaging Design - CD Artwork
2006
smartdesignz
This is my first official CD artwork, the first release on Confidence Records and the start of a longterm relationship to this band. Beside this artwork I developed posters, concert flyers and merchandise products according to this release. >
P
titleclientjobyeardesign
about My longterm friends of „14tägig anders“ finally finished the recordings for their second record. Quite happy with the last design they asked me again. The illustrations deal with the very personal feeling which is created by the lyrics and the sound. >
Vom Kopf zur Hand CD Package
14tägig anders
Packaging Design - Illustration, CD Artwork
2009
smartdesignz
Jobs and schools
1992-2000 Gymnasium Otto-von-Guericke
2000-2001 Civilian service
01/2002 - 06/2002 espressivo / Internship
07/2002 - 06/2003 jacco - Werbung und Marketing / Internship
08/2003 - 07/2005 Köln International School of Design
08/2005 - 10/2005 SWM Magdeburg / Internship
03/2006 - 08/2008 Hochschule für angewandte Wissenschaft und Kunst Hildesheim / Bachelor of Arts
1998 - today Freelancer
Music - playing (I used to play bass/guitar in different bands) / listening / concerts,
photography, travelling, looking
Record Label Confidence Records 2004-2007
Concert Group Cpt.Emo Networks 2005-2008
Temporary Gallery Urbanpiraten 07/2008-08/2008
Clothing Brand Zum Heimathafen 05/2008-today
Unwelten Photography 05/2004-06/2004 Canapé (Magdeburg/D)
Environmentalism Screenprints, T-Shirts 07/2008-08/2008 Urbanpiraten (Magdeburg/D)
Voices in Forests Screenprints, T-Shirts 05/2009-06/2009 Lebherz (Braunschweig/D)
Animal Family Screenprints, Canvas 06/2009-07/2009 Urbanpiraten (Magdeburg/D)
Art Fabriqué Screenprints, Art Prints 08/2009-08/2009 Noorderzon Festival (Groningen/NL)
Vita
Pastime
Artshow
