AREUM JEONGPlay with design &make things better PORTFOLIO

OBJECTIVE My aim is to learn meticulously, every aspect of design and development with sincerity and hard work to the best of my capabilities

EDUCATION Hongik University, Seoul, South Korea Bachelor’s Degree in Industrial Design, Product Design Cumulative: GPA 3.72/4.5

Swinburne University of Technology, Melbourne, Australia Student Exchange Program

EXPERIENCE LG, Seoul: UX Design for Electronics and Appliances Conducted trend Research on Next Generation Design, Product Presentations, and Writing Records

Design Mall corp., Seoul: Product Design Internship Created concept Design for Next Generation Korean Transport Card System

FILS corp., SeongNam: Product &Visual Design Internship Communicated with team members to determine design, correspondence with engineers, material distributors, and clients

Samsung Everland, YongIn: Space Design Drew and Painted Color Board for Amusement Park Remodeling, Field Research, and Taking Records

2012

2011

2010

2009

AWARDS & SCHOLORSHIP

WEST Program, Korean Government, South Korea

First Prize of DANAHAN Cosmetic Container Design Competition, Somang Cosmetics Co. Ltd.,South Korea

Australian Endeavour Scholarship, Australia

Accepted for Film Speaker Design Competition, Fils Co. Ltd., South Korea

Hongik University Scholarship, South Korea

ACTIVITIESVitra Design, France: Summer International Design Workshop

PROFICIENCY

2005-2013

2011

2012

2011

2009

2007-2011

LANGUAGES Korean, Native Language / English, Advanced

COMPUTER LITERACY High Level Competency in 3D Program Rhino, Soldworks and Keyshot 2D Program Illustrator, Photoshop and Indesign

2008

1 415 351 9580 jar0241@gmail.com

Cozy

Helianthus

Reel

Feel

AD sleeve

ARUEM JEONG

Individual project

Project GoalGraduate Exhibition

DateOct. 2011

Helianthus

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Helianthus is designed as a contemporary interpretation of the traditional clock. Helianthus is a paradox, in that it indicates time by rolling itself - not by using hour and minute hands, as with many existing clocks.

Processes on this page clearly show the starting point and the formal reference on which the helianthus clock has been based: curve, seed, and the story that a flower chases the sun.

A clock that always turns toward the sun

Making scale models to judge the proportions and overall shape.After settling on the design direction of a helianthus, exploring different configurations.

Sketch Process

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Minute = It is filled with the LED lighting inspired by helianthus seeds, every 15 minutes.

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15min

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60min

Hour = The movement of the entire body follows the light as Helianthus turns toward the sun.

5:30

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When it comes reading the time, the combination of dimming lights every 15 minutes and the slow, almost meditative motion, provides people not with exact but ‘vague’ time. It allows people living with hectic schedules to relax and maybe even forget about time for a few min-utes. In a sense, the Helianthus is an approach to the phrase “Take it easy”

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Use Case

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2:30

5:45

http://vimeo.com/couchmode/user4137406/videos/sort:date/37711611

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3.00R10.00R1.80

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354.00R8.00

The clock’s real proportions and design application.

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Semi mat / gloss finished pearl whiteABS, White LED, Acrylic, Rubber ring

Material and Structure

Individual project

Project GoalExplore the principles of furniture design

DateJune. 2011

Cozy

Fancy chair jointMaterial and Structure

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hole1 backrest2 steel ring3 silicon 4 fiber glass rod5 seat6 leg

Steel rings to prevent backrest from breaking

Silicon for good flexible paths

when Fiber Glass Rods bend

Fancy chair jointMaterial and Structure

The materials seamlessly meld into each other

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Material tasmania oak, victorian ash, silicon, fiber glass rods, steel rings Size 400 x 400 x 920

Since each individual backrest is customized for the user’s curves and angles,it provides a feeling of amazing coziness when sitting.

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400 X 400 X 100(mm)

The Components of COZY Chair in a box A seat, 5 connections( silicon, fiber glass rods, steel rings) and 15 wooden rods (backrests, legs)

Shipping an unassembled product reduces factory labour input, and packing the components into a much smaller carton maximizes freight and storage potential, re-sulting in significant ‘product to market’ cost-reductions. When it comes to solving this issue, the COZY chair is successful because it is much smaller (only 400x400x100 mm) than design constraints (no larger than 500x500x500mm). In addition to reducing transport cost, with the COZY chair, there are no screws or tools needed for assembly.

Just muscle, no tools

Team project

Project GoalExperimental project

Suggest bike accessories concept

ContributionIdea development, form study

DateJul. 2009

Reel

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Storage in triangle

Silicon sticker

Reel can make storage for your belongings by creating empty triangle space using very basic materials

Due to the flexibility the bands have, it is easy to make a useful space, where items can be put and carried while riding a bicycle. Unlike existing bicycle accessories for only one purpose, such as a water-bottle cage and a bike frame back, Reel is the best way to contain many items at a time.

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Flexible band

Attach each silicone sticker to the frame and wind the band between them. That creates a triangle-shaped storage with ease.

A B

D E

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C

Make it your own way!Wind the band in and around, express your own

style by transforming Reel into any shape you want.

Team project

Project GoalStudy club exhibition

ContributionIdea development

DateMar. 2008

AD Sleeve

A cup of coffee is like a vitamin these days. Suggested a concept design using a take-away cup for enjoying coffee outdoors and a cooperative agreement between a coffee and selected clothing brands, STARBUCKS and UNIQLO. As a long term collaboration project, UNIQLO would show different kind of clothes for a short period. Through this approach, the coffee brand can offer consumers something fun to play with, and achieve differential advantages over competitors. In addition, the clothing brand can promote its new fashion items.

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UNIQLO

曽戚

歳軒壕窒

Three models wearing nothing on the paper cup, and their clothes are printed on the sleeve.

Turn the sleeve, the models change various clothes.

When the cup is fit with an AD Sleeve, the models finally put on clothes. This interaction lets consumers not only have fun, but also expose to both brands naturally.

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CustomerAttract public gaze:Brand advertisingGet friendly image

Promote new clothes every season

That’s exactly what I want!

Clever and cute take away cup!

Get something fun to play withDiscount Uniqlo productsDiscount Starbucks beveragesHave a look!

That is a new arrival!

Wow! What a nice shirts, I like it!

Team project

Project GoalPropose anti-aging cosmetic container concept

Contributionconcept proposal, 2D design, form design

DateMar. 2011

Feel

Even though people already know the fact that anti-aging cosmetics’ effectiveness should be expected for a long-period, users cannot wait to see how much effective they are when used every day.

Does it work for sure?

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To see is to believe

The combination of an existing cosmetic pump structure and a flexible band to visualize the anti aging products’ effectiveness in order to get users to know how well anti-aging cosmetic is working for user’s complexion everyday.

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FeelThis ambiguous product name can be both Korean and English which have the same pronunciation but have a differnent meaning. ‘Feel’ in Korean means something become stretch, and at the same time it is literal meaning of feeling in English.

Otherworks

Smart cart bike

Auto Air Purifier

Celestial

With an easy mind

Go back

Flow

Nomadic linker

Delight Wait

ARUEM JEONG

Team project

ContributionResearch, Idea development, form design

DateNov. 2010

Smart Cart Bike

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Team project

Project goalPropose the next generation design for Woongjin

ContributionConcept proposal

Auto Air Purifier

Team project

Project GoalPropose anti-aging cosmetic container concept

ContributionIdea development

DateMar. 2011

Go Back

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Individual project

Project GoalTo gain an understanding of manufacturing constraints

DateDec. 2010

Flow

With an easy mindTeam project

Project goalSuggested public design for woman

ContributionPropose idea

DateAug. 2009

Celestial

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Individual project

Project goalTo gain an understanding of manufacturing constraints,

and design for plastics manufacture

Team project

ContributionIdea development, form design

DateJune. 2009

Nomadic Linker Delight Wait

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Team project

Project GoalIdea development

DateDec. 2008