portfoliochinchilla_july2014_english
TRANSCRIPT
OUTLINE
DIGITAL MARKETING PORTFOLIO
• Social Media Campaign• Google Adwords Campaign • Google Adwords & Facebook• Mobile App Marketing• Bilingual Copywriting• Web Analytics & Strategy• eCommerce Online Sales• SEO Copywriting
CLIENTS
PROJECT CLIENT LOCATION• Social Media Campaign HBO USA• Google Adwords Campiagn Palace Resorts USA /
Mexico• Google Adwords & Facebook mesoesteticUSA USA• Mobile App Marketing Red Design Systems Colombia• Bilingual Copywriting Red Design Systems Colombia• Web Analytics & Strategy CartelUrbano.com Colombia• eCommerce Online Sales mesoesteticUSA USA• SEO Copywriting TelcoDepot.com USA
SOCIAL MEDIA CAMPAIGN
Objective: 15,000 Fans Timeline: Dec 28 - Jan 15
Action Plan:Increase the number of Facebook fans with a campaign that includes:• Social Ads• Community Management• Facebook App• Design & Content
Results:25,000+ new fans for HBO Latin America and BrazilIncrease in oragnic trafficIncrease in engagement with fans
FACEBOOK CAMPAIGN
OBJECTIVE: Develop a Facebook campaign and application for Latin America and Brazil.
Tab Design App Design
SOCIAL ADS
Launch of Campaign
RESULTS: There was an increase in fans and engagement.
RESULTS
LATAM BR TOTAL
DEC 27: Likes 205,825 55,721 261,546
JAN 15: Likes 228.042 69,312 297,354
NEW LIKES 22,217 13,591 35,808
DEC 27: ENGAGEMENT¨People Talking About HBO¨
2,239 1,173 3,412
JAN 15: ENGAGEMENT¨People Talking About HBO¨
8,746 7,154 15,900
APP USERS 3,277 1,867 5,144
35,808NEW PAGE LIKESTotal
GOOGLE ADWORDS
MOBIL APP CAMPAIGN
WEB BANNERS & COMMUNITY MANAGEMENTMarketing campaign amd copywriting inSpanish and English.
BILINGUAL COPYWRITING
http://www.reddesignsystems.com/the-difference-between-sem-and-seo/
GOOGLE & FACEBOOK CAMPAIGN
Facebook Growth
Google AdwordsManagement
Low Cost-Per-Click
WEB ANALYTICS & STRATEGY
Google Analytics
Web traffic grew 50% in 3 months
Reduced bounce rate by 5%
http://www.cartelurbano.com
ECOMMERCE ONLINE SALES
eCommerce analytics
Growth in online sales
Coversion Rate grew 28% in 7
months
SEO COPYWRITING
SEO Copwriting
Web Optimization