PortfolioVisual Communication Design2011

KEEPERSFINDERS

Only the

curio

us

have something to find

Print

New Media

Identity

Web

Illustration

Typography

The Teach Yourself Calendar is a calendar for children which attempts at teaching them a new skill every month through illustrated instructions, for children between the ages of 5 to 8 years of age. It was a project which sought to explore the scope of visual narratives.

Teach Yourself Calendar

Instructional Calendar for Children

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The Teach Yourself Calendar is a calendar for children which attempts at teaching them a new skill every month through illustrated instructions, for children between the ages of 5 to 8 years of age. It was a project which sought to explore the scope of visual narratives.

Teach Yourself Calendar

Instructional Calendar for Children

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Working on the college zine was a fun experiment in publication. Right from planning the format, making the grid and then working our way around it. A coming together of all publication principles as well as setting the tone and nature of the zine was an insightful overview into planning and executing a complete publication.

CutletCollege Zine - Broadsheet

The project involves working with children, encouraging them to build simple toys themselves using everyday and throw-away material and assisting them in learning mathematical/scientific etc. concepts through the toys. At the primary level the project aims to propagate the “Make your own toys” ideology of Arvind Gupta, an engineer from IIT who now works out of IUCAA (Pune), helping children understand Science through making toys. The product drives the instructions for the toys through a story and helps children create a whole new world for themselves as toy makers.

My Toy FactoryDo it Yourself (DIY)

Toys for Children

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The research for the project included ineraction sessions with children to help observe and analyze their responsiveness to the toys and the instructions they had to follow to make the toys. The exact nature of the product / publication was not decided upon from the beginning. The workshops were used to understand what the product needed to display and represent. Illustration styles for the instruction graphcs as well as the identity were ideated upon and tested in the initial phase of the project.

My Toy FactoryDo it Yourself (DIY)

Toys for ChildrenResearch Phase

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The whole idea of the product was to replicate the interaction that was observed in the workshops and convert it into a product. The narrative aspect was created by a mat which served as the base and environment for the toys that the children would make. Iterations included mats which had the story on the mat itself or pop ups on the mat which added to the modularity of the product.

My Toy FactoryDo it Yourself (DIY)

Toys for ChildrenProduct Ideation

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E X P L O R AT I O N S JUICECHIPS

CH

IPS

MIL

K

JUICE

JUICE

CH

IPS

MIL

K

MIL

K

CH

IPS

CH

IPS

Mr. Frog swam through the city in the bright blue pond,

and travelled to the bustling m

etropolis which lay beyond.

Now that you’ve become a part of the factory, the first thing you have to do is make yourself a hat that you wear when you work at making the toys! don’t forget to add the factory sticker to your hat!

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Lay out a newspaper sheet neatly in front of you on a flat surface.

Fold it in half (as shown by the red dotted line in diagram 1).

Fold the front section upwards in two steps as shown in the diagram. Fold along the dotted red line.

This is what the hat looks like now. Turn the hat over so you can’t see the folds anymore.

Mark the centre of the back and bring the two sides together to the centre line.Fold along the red dotted lines.

Fold two right angled triangles upwards from the bottom two corners. Fold along the red dotted lines.

Fold the bottom section upwards along the red dotted line.

Turn the newspaper so the folded edge is on the top. Mark the centre and bring the two top corners to the centre line. Fold along the dotted red line.

Fold the top downwards along the red dotted lines.

Tuck the fold from the top into the pocket formed from the bottom fold. Put a small piece of cellotape if it doesnt stay.

Turn it over and your hat is ready!! Dont forget to stick on the Factory Sticker.

Find the stickerin the pocket ofthe folder that holds this book.

Follow the steps to make your ownfactory hat!

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After several stages of ideation and iterations the final form of the product was a complete kit with a folder for the instructions and the story and a mat for the base.The folder consists of an introduction and initiation into the world of the toy factory, the instructions to make the toys and a few templates so the children can get their hands dirty even without collecting the materials for most of the toys. The child becomes a part of the narrative and moves on to make the toys, reading facts about each toy and connecting the toys to a story and a theme.

My Toy FactoryDo it Yourself (DIY)

Toys for Children

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A look at the folder which consists of envelopes with each envelope containing the instructions for and the story around one of the toys. The entire look and feel of the folder and its contents are designed to encourage and build upon an eco friendly attitude.

My Toy FactoryDo it Yourself (DIY)

Toys for Children

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Fold the paper diagonally into half. Fold along the dotted line.

Open out the folds and lay the paper flat. Make sure you can see the diagonal creases.

After cutting, mark a circle in the centre and along the four edges as shown with the dotted circles.

Cut along all 4 diagonals till you’re half an inch away from the centre (the spot where the diagonals meet). Cut along the dotted lines.

Open out the fold and crease in the opposite direction. Fold across the opposite diagonal (along the dotted line).

Back view of blades

Do you know how windmills work?

Windmills have been used throughout history for many purposes such as grinding wheat and grains. They are now used for generating electricity.Windmills are structures used to gather the energy of the wind. When the wind blows, the blades of the windmill turn. The windmill is connected to an electric generator. when the blades of the windmill turn energy is generated which is sent to the electric generator. Electricity is sent through wires and collected.some other ways of generating electricity are through water (HYDROELECTRICITY), by gathering the energy from the sun (solar power) or by burning coal.

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4. 5.

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Cut the circles neatly. You can use a puncher. Ask a grown up for help if required.

Push the thumb tack through the holes and into the cork / rubber piece. The blades must not stick to the cork / rubber completely or it won’t rotate.

Make a hole in the cork / rubber piece and push the stick into it.

The windmill is now ready. Hold it upright and blow from the side to watch it spin!

Fold along the dotted lines so the circles stack up one above the other.

The blades of the windmill are now ready. There will be a common hole in the centre now.

9. 10. 11.

/

To make this you need:

- A square sheet of paper. The length of the side of the square can be anything between 10 cm to 20 cm. The smaller the paper, the smaller will be the size of the windmill.

- A stick (approximately 8 to 12 inches long). You can use a stick from a broom or a bicycle spoke. Make sure the stick is not too thick.

- A piece of rubber from an old eraser or an old cork from a bottle.

- A thumb tack (also called a push pin) which is used on soft boards to pin things up.

- A pair of scissors.

Begin by placing the 10 cm x 20 cm piece of paper in front of you.

Turn the whole thing over and fold along the dotted line in the direction shown by the arrow.

Do the same thing on the other side as well.

Fold the bottom triangle upwards along the dotted line.

Push one side into the pocket created by the bottom triangle.

Fold the whole assembly including the legs along the dotted line in the direction of the arrow.

Now fold the whole thing backwards to form a Z shaped spring.

The frog is now ready. Place your finger on the Z spring and make the frog jump!

Fold and crease along the dotted lines. Make sure all the folds are on one side of the paper.

Push in the top and bottom sides to form a triangle.

Repeat on the other side as well.

Fold the top and bottom corners inwards along the dotted lines to the middle.

Fold the triangles formed into half again. Fold along the dotted line in the direction of the arrow.

This is what the frog looks like now. These narrow triangles are the legs of the frog.

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8. 10.13.

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To make this you need:

- A piece of paper (10 cm x 20 cm).

Draw eyes onto the frog and take it for a good jump and leap!

These playing cards were designed for a travel company to hand out as souvenirs. The idea behind it was to have a pack full of souvenirs from around the world as graphics on the cards. This was made during my internship at Saatchi and Saatchi, Mumbai.

SouvenirPlaying cards for

a travel company

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The main aim of the project was to create an overall look for Koi Sunta Hai - A festival of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian philosophies. The project was a coming together of identity, publicity and space. Content management was a key aspect through the process.

The Kabir Festival

Identity, Exhibition and Publicity

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Identity

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E X P L O R AT I O N S

The main aim of the project was to create an overall look for Koi Sunta Hai - A festival of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian philosophies. The project was a coming together of identity, publicity and space. Content management was a key aspect through the process.

The Kabir Festival

Identity, Exhibition and Publicity

P R O J E C T S

Print

New Media

Identity

Web

E X P L O R AT I O N S

The main aim of the project was to create an overall look for Koi Sunta Hai - A festival of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian philosophies. The project was a coming together of identity, publicity and space. Content management was a key aspect through the process.

The Kabir Festival

Identity, Exhibition and Publicity

P R O J E C T S

Print

New Media

Identity

Web

E X P L O R AT I O N S

The main aim of the project was to create an overall look for Koi Sunta Hai - A festival of Kabir Music. The absence of a specific brand and logo was in keeping with Kabirian philosophies. The project was a coming together of identity, publicity and space. Content management was a key aspect through the process.

The Kabir Festival

Identity, Exhibition and Publicity

P R O J E C T S

Print

New Media

Identity

Web

E X P L O R AT I O N S

The project was aimed at studying and understanding users - their habits, their needs and their method of interaction with an interface in the web 2.0 domain. It also aimed at creating an interface to provide a service / system to the user. The process followed to arrive at these was the main focus. The process began by ideating on and deciding upon a service, which could be created or redesigned. The goal, the mission statement and the overarching idea were defined as a first step after sufficient research with actual or potential users.

UI - UXGovernment of India

Website redesign-Initial Brainstorm

Indian Government Website

Website RE-DESIGN

OUTREACH to the masses

gadgets/devices

accessibility/navigation

tone/function

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Working as a team of two we took up a redesign of the Indian Government web space. Given the vast scope of the subject we narrowed our focus to accessibility – redesign for navigation or outreach to the masses. The redesign included a new look but focused mainly on the services provided as well as the navigation to and through the services. The project provided a studied insight into design process and user centered design practices.

UI - UXGovernment of India

Website redesign-Redesigned Homepage

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The project also included experimenting with basic HTML where we coded one entire user flow. This helped understand the different aspects one has to keep in mind while designing for web spaces.

UI - UXGovernment of India

Website redesign-Inside Page Coded

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This ten-week lab was run during my fourth year at Srishti and was my first insight into new media and the coming together of art, design and technology. The course began with gaining a basic understanding of technology that we could use to measure the pollutants in the atmosphere and the existence of microcontrollers and sensors. Playing around with technology gave a wider scope of project possibilities. Main learning’s emerged from reading about new media and the coming together of art and design in public spaces.

Enviro SenseMicrocontrollers

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E X P L O R AT I O N S

Enviro SenseExperimental prototype

with a Light Sensor

Playing around with sensors we used a light sensor to create a prototype for an installation called a Wailing Box. As the box was opened and one put their ear to its top, they would hear a wail from within. Quirky ideation and hands on prototyping was the learning tool used at the beginning of the project.

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Enviro SenseCircuit for Gas Sensor

and Prototype

The main aim of the project was to work with gas sensors in order to set up installations / products which would sense the pollution levels in the atmosphere and display the information on an interface. The approach to the project depended on a certain training in technology before the ideation phase.The final prototype used a gas sensor which measured the pollutants in the atmosphere and displayed its levels through the changing colours of an LED strip. The prototype was built for display in an installation in a public space.

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The project was aimed at applying our understanding of letterform to an interface that responded to sensors. The project was divided into two main parts - Creating videos of type in motion for the interface and building the sensors, which the interface would respond to. Initially, the main focus was on creating and ideating upon putting type in motion.

Interactive Typography

Type in Motion

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Looking at letterform, we began working with tactile type, interaction with which would create motion. The theme of our video was the formation of new typographic forms (almost like type sculptures) through the intersection of letterform counters. Using the technique of stop motion we created loops, which demonstrated the formation of these type sculptures.

Interactive Typography

Type in MotionInterlocking Letterforms

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Interactive Typography

Type in MotionInterface

The sensors that we built were to pass on the information of some kind of activity and the motion and complexity of the type sculptures would map the activity. We used light sensors, potentiometers and push buttons as points which the user could interact with in order to view the motion of the type.

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Interactive Typography

Type in MotionInterface

The sensors that we built were to pass on the information of some kind of activity and the motion and complexity of the type sculptures would map the activity. We used light sensors, potentiometers and push buttons as points which the user could interact with in order to view the motion of the type.

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Illustration

Typography

The illustration was made to support an article about the necessity of physical exercise for intellectual stimulation. Created in my first year at Srishti, this was my first insight into the potential of illustration as a functional medium and the message that it is able to provide. A break away from the literal and an added meaning to an image is provided through illustration.

Brain FoodEditorial Illustration

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Illustration

Typography

My explorations in collage are mainly evocative of a mood. Creating interesting compositions with already existing imagery or adding to imagery through material were the main focus.

CollageExperimentation

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Illustration

Typography

These explorations were to study the change that medium is able to bring about in the message of an illustration.

ScratchMedium Exploration through Illustration

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Illustration

Typography

The main aim of the project was to generate a ‘pick-me-up’ value to the bottle through imagery. The title and the tagline highlights the unfinished narrative while the image acts as a pull. The main learning from these applications showcases that using illustration as a medium for campaigning mainly adds context to the illustration. The potential of illustration as a means to generate subversive, quirky, stylized imagery can be exploited in such contexts.

PackagingIllustration Application

KEEPERSFINDERS

Only the

curio

us

have something to find

P R O J E C T S

E X P L O R AT I O N S

Illustration

Typography

PackagingIllustration Application

The Cutting Chai from Mumbai being packaged in a box, this project uses the mix of people in the Mumbai locals as a metaphor for the mix of flavours in the “masala chai” that the city is so famous for. The main learning from these applications showcases that using illustration as a medium for campaigning mainly adds context to the illustration. The potential of illustration as a means to generate subversive, quirky, stylized imagery can be exploited in such contexts.

20 tea bags

NET QTY : 20 TEA BAGS

MRP Rs.69

PKD. 03/2010

CODE No. V3525

Energy (kcal)

Protein (g)

Carbohydrate (g)

Fat (g)

Cholestrol (g)

Vitamin C (mg)

Calcium (mg)

Iron (mg)

Sugar (g)

102

18

4

1

Traces

Traces

26

356

9

Nil

Nil

Traces

Traces

Traces

Traces

Traces

Traces

1

Typical Valuesper 100g of product

Contribution to100ml prepared tea*

*Made from 2g of tea in 100ml of distilled water. Includes added values of milk and sugar.

Nutritional Information

MANUFACTURED AND MARKETED BY :CUTTING CHAI PRIVATE LIMITED9, A. J. C. BOSE ROAD,KOLKATA - 700 017, WEST BENGALwww.cuttingchai.com

PACKED AT :CUTTING CHAI PRIVATE LIMITEDG3-41, NEW B. B. T. ROAD,KOLKATA - 700 017, WEST BENGALwww.cuttingchai.com

QUESTIONS OR COMMENTS:Write in to us at9, A. J. C. Bose Road,Kolkata - 700 017, West Bengalor Email at consumer.speak@cc.comor Call at 0124-41887654

100% VEG Contents : TEA

place the tea bag in a cup

pour boiling water and leave for 3 minutes (approx)

stir and drink hot

20 tea bags

cutting chaicutting chaimasala chai from mumbai

BEST BEFORE NINE MONTHS FROM

PACKAGING, WHEN STORED UNDER DRY

CONDITIONS

the brew

cutting chai

Mumbai thrives as a mix. Look into a local train and you’ll see that entire mix crammed into and overflowing from every compartment. Your Cutting Chai too, is packed with a mix of flavours so dynamic it takes you right to the streets of Mumbai.

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Illustration

Typography

This project mainly uses mood boards as illustration to highlight characteristics of places to eat in almost every area in Bangalore. This project aims at using illustration as a medium for a campaign or service.

Cheap EatsIllustration Application

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Illustration

Typography

This project mainly uses mood boards as illustration to highlight characteristics of places to eat in almost every area in Bangalore. This project aims at using illustration as a medium for a campaign or service.

Cheap EatsIllustration Application

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Illustration

Typography

These covers were designed for a booklet about Publication and for a fictional magazine on technology and the environment. The main learning from these applications showcases that using illustration as a medium for campaigning mainly adds context to the illustration. The potential of illustration as a means to generate subversive, quirky, stylized imagery can be exploited in such contexts.

CoversIllustration Application

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Illustration

Typography

Letter FormVernacular Letter Form Design

The product of an exercise to create a vernacular letterform from a self-made English type template. The word “HONGUSKYIE” displays almost all the curves and lines, in proportion, which will be needed to create the entire font.

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Illustration

Typography

Letter FormRustica and Calligraphy

Some explorations in type with free flowing hand strokes. An excercise in generating emotive type.

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Illustration

Typography

Letter FormSymbol for the Rupee

A few versions of what the Indian Rupee Symbol could have been. Both the symbols have evolved from the “Rs” that was used to denote the Rupee.

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Illustration

Typography

The learning from letterform could be applied to typography and helped create typographic units keeping in mind grid, structure and formal aesthetic design principles. Understanding the tone of voice generated by a typographic unit was a key learning in these exercises.

TypographyTypographic Units

quoteMy understanding of design has been like a walk through a series of doors, several of them still unopened. Design reveals itself slowly but surely in relation to what seems like... everything.

The story so far - from the opened doors...

There is always a function. It must be accompanied by form, before or after.Messages seem to come from all possible mediums.The secret of being original often lies in being innovative while being imitative.There are rules to be adhered to, rules to be walked around, rules to be walked right over and rules to be simply slapped in the face. Play is a must.

The doors will continue to open and the list will grow. I havent lost my keys yet.