HELLO! MY NAME IS KARAN PATEL, AND THIS IS MY PORTFOLIO.

A Little About MyselfI’m a design student living in New Jersey. Orginallly from Brooklyn, New York. I’m inspired by post-moderinism, minimalism, architecture, abstract art & various music that I listen to.

As a graphic design student, I am constantly thinking of ways to improve my surroundings. I often wonder what impact a product or ideawould generate if only it were supported by great design. The best graphic design works are much more than just something nice to look at. Great design stems are from fantastic concept that was applied successfully to the experienceof a brand or idea.

Prepared for Richard Wilde & Company.

School of Visual ArtsDepartment of Graphic Design

Typography 2Suburban Slick .............................................8Simple Super Market ..................................14J.Cole Novel Record ...................................18New York City Magazine .............................30Coworking Building .....................................38

Suburban SlickSuburban Slick is a hair/grooming company, with a brand designed to showcase the suburban surf lifestyle. The brand illustrates the ideas of lifestyle and culture with three simple products: Clay Pomade with high hold, a men’s skin cream textured lotion used for protection from the sun and sea, and a men’s hair gel with medium hold.

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(Left) Suburban Slick pomade tube with a type driven design layout.

(Right) This is a image of all three of the Suburban Slick products in a series.

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Different sketches and ideas developing the Suburban Slick Logo throughout the process.

Simple Super MarketDesigning simple type driven labels for The General Mills company cereal brand. Examples include: Boo Berry, Count Chocula, and Franken Berry; which only used one given color and typeface.

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The first blueberry flavored cereal, Boo Berry, was launched in December 1972.

Franken Berry was inspired by classic horror film vampires and the Frankenstein monster.

Count Chocula was introduced in 1971. This flavor was the only chocolate flavored cereals on the market. Pre-sweetened blends of oats and corn, they provided eight essential vitamins plus iron.

(Left) A series of three different cereals designed from The Genereal Mills brand.

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(Left) The original artwork for the 2014 Forest Hills Drive album cover.

J.Cole Novel RecordBook jacket design integrating Hip-Hop artist, J.Cole. The artwork was inspired by an event poster collage during his performances in his hometown of Fayetteville, North Carolina.

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Full spread of the 2014 Forest Hills Drive album cover book jacket.

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28 29Typography 2 J.Cole Novel Record Process

Experimenting with hand-drawn type throughout the process to create a collage inspired book jacket album.

New York CityMagazineA visual hand-made pizza to communicating some of the best foods in New York and a simple hand-drawn wall mural for 2 Brothers pizzeria. Two unique type driven covers for a special issue of New York Magazine.

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(Left top) A July 2012 double issue of the New York magazine, “Eat Cheap.”

(Left bottom) “Best Of New York 2009” issue designed by KAWS, as known as Brian Donnelly.

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(Left) A November 2014 recreation of the New York magazine, “Best of New York” issue.

(Right) A November 2014 recreation of the New York magazine, “Cheap Eats” issue.

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(Left) The layout process of making the hand made pizza out of type for “Best of New York.”

(Right) Hand-drawn sketches of a vintage dollar sign used for “2 Brothers” signage.

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Sketches of type to use in various different ways to create the design layout of the “Cheap Eats” issue.

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(Left) Front secretary desk entrance to Outline studio.

Coworking BuildingOutline studio is a modern and flexible coworking space. The Outline Studio brand was designed as a way of finding systems that allows for adaptive, consistent designs and applications.

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(Left) Type driven design wall mural of Outline studio’s moto.

(Right) Directory layout and stair display of Outline studio.

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(Left) Signage display for each floors stairwell.

(Right) Directory layout design for each floor.

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Sketches of various type executions to create a wayfinding system for Outline studio.

CommunicationDesignMonster Museum ..........................................48Raymond Loewy Timeline ............................66NYC Olympics ...............................................76Reality Hunger ...............................................86Sharing Opinions ...........................................94

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(Left) Inspired by the clef note in Pierpont Morgan’s music manuscript collection.

Monster Museum The Morgan Library and Museum has a large collection of music manuscripts throughout the library. Beginning with a typeface provided by the instructor, the new identity was inspired by the music notes used in the collection.

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(Left) Using the ampersand to create a clef note logo mark.

(Right) Primary logo mark.

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(Left) Logo mark used on environmental and signage.

(Right) Logo mark used on moving transportation signage.

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Display of the mark using the secondary logo on Renzo Piano’s renovation and expansion of the Morgan Library & Museum.

Communication Design Monster Museum

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Making a connection a between various works of art and music pieces by meaning to create three different posters.

62 63Communication Design Monster Museum Process

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Sketches of various different explorations using forms and shapes to create the the Morgan Library & Museum logo mark.

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(Left) NASA Saturn Five Space Station concept designed by Raymond Loewy. Some of the principles he used where: unity, contrast, and dominance.

Raymond Loewy Timeline Raymond Loewy designed things from cigarette packaging to spacecrafts interiors. Using his various sketches as a departure point, I created a visual timeline in the spirit of Loewy.

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Front cover of the Raymond Loewy’s timeline accordian book.

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(Top) Inside spreads that describe different time frames that occered during the life of Raymond Loewy.

(Bottom) Raymond Loewy was known as, “The father of industrial design.” He was tthe best of his time.

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Sketch explorations to resemble Raymond Loewy’s concepts and ideas in a visual form to create a timeline.

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(Left) Massimo Vignelli’s 2012 updated MTA subway map.

New York CityOlympics With the Massimo Vignelli Subway map it was as simple as connecting the dots. The Subway line inspired Olympic icons which communicate the various events at the national 2014 NYC Olympics.

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(Left) Designed pictograms by the concept through a drawing of the New York City subway routes.

(Right) Three wayfinding icons created along side the olympics sports icon to keep a consistent and comprehendible system.

Communication Design New York City Olympics

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(Left) New York City Olympics logo mark displayed on tshirt.

(Right) Displaying the archery icon in aposter size layout.

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(Left) Round 1 sketches of New York City olympics pictograms incorporating the grid, subways routes, and iconic “I Love NY” logo.

(Right) Round 2 sketches of New York City olympics pictograms detailing more on the form of the subways routes.

Communication Design New York City Olympics Process

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Sketches inspired by Massimo Vignelli’s 2012 New York City subway map diagram.

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(Left) Using one of the fifty images given to create a unclear message collage.

Reality HungerBased off David Shield’s book, Reality Hunger: “A Manifesto” a collage of unattributed quotes by luminous thinkers and writers about our obsession with “the real” in art, literature and culture. I was given chapter “G blur” in the book. Throughout the chapter the words had patterns and connections that seemed at times to be absent from the events words that were described. Using the images given to create a unclear messaged collage based newpaper.

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Sharing OpinionsDesigned a system to share opinions with a public location. I had to create a solution that would enable participation from the audience to creative engagement around the issue, “What do you love to do?” Is there something in your life that you love doing that you would do even if no one paid you? Figuring out what you love to do so much that you don’t feel the need for money is a great way to tap into your passion. Everyone has times when they feel as if they could keep going forever and their energy has no bounds. Chances are that if something makes you feel like that, it’s because you love doing it so much.

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