BUILDING A NATIONAL DIGITAL AGENDA

WHY A DIGITAL AGENDA?

“...when the sea was calmall boats alike show’d mastership in floating...”

Shakespeare, Coriolanus, Act IV, Scene I

“Uncharted waters ahead”Pierre Wack, HBR, 1985

WHAT HAS CHANGED?

THE WORLD HAS BECOME TRULY GLOBAL

THE WORLD HAS BECOME (MORE) UNPREDICTABLE

THE WEB IS CHANGING THE RULES OF CHANGE

A “NET GENERATION” HAS REINVENTED THE WEB

Web 1.0 Web 2.0

• Browse (Yahoo!)• Publishing (Britannica Online)• Download (mp3.com)• Mass advertising

(DoubleClick)• One to many (Akamai)• Static contents

(personal homepages)• Centralised content management

(CMS)• Taxonomy of contents

(directories)• Contents scattered over several web

pages (HTML)• Unique visitors & pageviews

• Search (Google)• Participation (Wikipedia)• Share (Napster)• Context Ads

(Google AdSense)• Many to many (BitTorrent)• Dynamic contents, continuously updated

(Blogs/Twitter)• Shared and open editing

(Wikis)• Folksonomy

(tags)• Syndicated contents

(RSS feeds)• Community members

(Hi5, Facebook, LinkedIn, etc.)

Adapted from http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

THAT GENERATION IS CHANGING THE WORLD...

...USING NEW WAYS TO COMMUNICATE AND SHARE

Stewart Brand

BUT CHANGE COMES IN DIFFERENT FLAVOURS...

NEW TECHNOLOGIES TRIGGER FASTER CHANGE

50kbps 500kbps 8Mbps 50Mbps

Phone line

Cable

Mobile networks

Next Generation Networks

Dial-up

Cable modem (DOCSIS/CDLP)

GSM

GPRS

FTTH

3G

UMTS3.5G 4G

ADSL ADSL2/2+VDSL

VDSL2

100Mbps

FTTB/C

CollaborationInformationInteraction

AnywhereAnytime

With anyone

KNOWLEDGETECHNOLOGYINNOVATION

WHY A DIGITAL CHANGE AGENDA FOR PORTUGAL?

PORTUGALArea:!92,391 sq km

Population: 10,707,924 (July 2009 est.)Age structure: 0-14 years:!16.3%; 15-64 years:!66.1%; 65 years and over:!17.6%*

Population growth rate: 0.275%*Birth rate: 10.29 births/1,000 pop.*

Death rate: 10.62 deaths/1,000 pop.**Net migration rate: 3.14 migrant(s)/1,000 pop.*

Infant mortality rate: 4.78 deaths/1,000 live birthsLife expectancy at birth: 78.21 years

Total fertility rate: 1.49 children born/woman**2009 est. **2008 est.

(source: CIA - The World Factbook)

Following its heyday as a global maritime power during the 15th and 16th centuries, Portugal lost

much of its wealth and status with the destruction of Lisbon in a 1755 earthquake, occupation during the Napoleonic Wars, and the independence of its

wealthiest colony of Brazil in 1822. A 1910 revolution deposed the monarchy; for most of the next six decades, repressive governments ran the country. In 1974, a left-wing military coup installed

broad democratic reforms. The following year, Portugal granted independence to all of its African colonies. Portugal is a founding member of NATO

and entered the EC (now the EU) in 1986.(source: CIA - The World Factbook)

IN 2005, ECONOMIC GROWTH WAS SLOW

3,9%

2,0%

0,8%

-0,8%

1,5%

0,7%

2000 2001 2002 2003 2004 2005

GDP GROWTH (%)

PORTUGAL NEEDED TO CHANGE

• With the Euro currency, it became impossible to sustain competitiveness by devaluating the currency

• The Pact for Stability and Growth limited the possibility of using public expenditure to sustain growth and jobs

• The enlargement of European Union brought new competitors to the same playing field

• Globalisation made it impossible to compete based on low wages

PORTUGUESE CONSUMERS WELCOME CHANGE

Source: Ericsson ConsumerLab 2008

PORTUGAL NEEDED A DIGITAL AGENDA TO TURN

TECHNOLOGICAL CHANGE INTO AN ECONOMIC

OPPORTUNITY

WHAT DIGITAL CHANGE AGENDA FOR PORTUGAL?

CollaborationInformationInteraction

AnywhereAnytime

With anyone

KNOWLEDGETECHNOLOGYINNOVATION

An action plan, whose coordination reports directly to the Prime Minister, mobilising

the whole Government to make it happen, as well as

private partners

KNOWLEDGEqualified individuals

INNOVATIONa competitive society

TECHNOLOGYflexible communities

A DIFFERENT KIND OF PLAN WAS REQUIRED...

Condition for the economic

activity

Economiccompeti-tiveness

Scientific and Technological Infrastructure

Qualifications & Human Resources

Network society

Entrepreneurship

Financing Systems

A DIGITAL AGENDA ABLE TO EVOLVE AND ADAPT

78112 113 117 120

142163 176

11/200507/2006

11/200607/2007

11/200707/2008

11/200807/2009

Initiatives 100% in the field

SCIENTIFIC DEVELOPMENT

QUALIFICATIONS

BETTER ADMINISTRATION

LESS BUREAUCRACY

INNOVATION NETWORKS

DIGITAL DIVIDE

Partnerships with the MIT, CMU, Harvard, Austin, Fraunhoffer, etc.

“New Opportunities” to enroll 1 million people in lifelong learning

Rising from 16th to 3rd in the EU ranking of online public services availability

“On the spot firm” to create a company in less than one hour

Public initiatives for collective efficiency embedded in Structural Funds support

Providing access and training to those excluded from the information society

SIX MAINFOCUS FOR CHANGE:

CONTRIBUTING TO THE RECOVERY EFFORTS

CONTRIBUTING TO THE RECOVERY EFFORTS

CONTRIBUTING TO THE RECOVERY EFFORTS

CONTRIBUTING TO THE RECOVERY EFFORTS

CONTRIBUTING TO THE RECOVERY EFFORTS

CONTRIBUTING TO THE RECOVERY EFFORTS

CONTRIBUTING TO THE RECOVERY EFFORTS

Public initiatives Private initiatives

A KEY PRIORITY:DIGITAL INCLUSION

Web-enabling the whole education system, updating teaching and

learning strategies to this new connected world

•

(broadband-connected

laptops for over 1 million

teachers, students and

adults in lifelong learning)

•Technological Plan for

Education

(400M! to develop the

schools’ technological

infrastructures and

upgrade teachers’ skills)

•Nation-wide broadband

coverage

•IT Academies promoted

by the industry

•Digital literacy

development

LAUNCHED IN JUNE 2007:

• A cutting-edge laptop for 150" (or 0" for students needing economic support)

• Mobile broadband for 5" bellow the best monthly market price (17,5"), with reduced monthly fees 5" or 15" for students needing economic support

• Latest software included

• E-skills training bundled in the offer

• To reach 750.000 people until 2010: students, teachers, and adults enrolled in lifelong learning

• Expanding the e-escola initiative, the Portuguese Government announced in July 30th 2008 a strategic partnership with Intel to develop the Magalhães initiative.

ONE STEP FURTHER:

• Introducing the Magalhães laptop, made in Portugal based on the Intel Classmate platform (1GB RAM, 30GB HD, 8.9” LCD)

• Making it available to the 500.000 students enrolled in primary education, who pay 0 to 50" for the laptop

ONE STEP FURTHER:

• In October 2008, Microsoft joined the “Magalhães Alliance”, unveiling the Magalhães Software Suite

• "This is a unique, amazing and wonderful program on a global scale" Steve Ballmer

ONE STEP FURTHER:

NEARLY 1 MILLION LAPTOPS DELIVERED SINCE 2007-07

235.000415.000

500.000590.000

140.000

300.000

370.000

2008-07 2008-12 2009-03 2009-06

Laptops delivered by thee-Escola Programme

Source: MOPTC

e-escola e-professor e-oportunidadese-escolinha

AN INDEPENDENT VIEW...

http://tinyurl.com/obamapt

WHICH FIGURES SHOW THE IMPACT OF THIS

DIGITAL AGENDA?

INTERNET ACCESS

Computer, Internet and Broadband in Portuguese

households (%)

Conventional (ADSL+Cable) Mobile

0%

5%

10%

15%

20%

25%

13% 14% 14% 14% 14% 14%15% 15%

8% 9%11%

13%

16%18%

19%

22%

1T072T073T074T071T082T08 3T08 4T08

Conventional and Mobile Broadband penetration (% of total population)

Source: INE Source: ANACOM

0%

13%

25%

38%

50%

12%20% 24%

30%

39%

26%31%

35%40%

46%41% 42%

45%48%

50%

20042005

20062007

2008

Broadband Internet Computer

QUALIFICATIONS AND LIFELONG LEARNING

47,9%

49,6%49,0%

49,6%

53,4%

54,3%

2003 2004 2005 2006 2007 2008

Secondary level education attainment among 20-24 y.o. (%)

Source: Eurostat

54.972 77.246

298.060

516.000

772.521

2005 2006 2007 2008-102009-06

Adults enrolled in the New Opportunities lifelong learning

Source: MTSS

INVESTMENT IN SCIENCE AND TECHNOLOGY

1.0821.116

1.272

1.701

20052006

20072008

Public Budget for R&D(Million Euros)

1.194

1.6211.831

2005

2006

2007

Doctorate scholarships granted

Source: MCTES Source: FCT - MCTES

CONDITIONS FOR THE ECONOMIC ACTIVITY

78 78

54

8 7 6

2003 2004 2005 2006 2007 2008

Number of days required to open a business

397.319

792.227

30-04-200702-10-2007

10-2008

Simplified Information for Companies (issued declarations)

Source: MJSource: World Bank

ECONOMIC COMPETITIVENESS

-302 -276 -286-170

12666

2003 2004 2005 2006 2007 2008

Technological Balance of Payments (Million Euros)

355434 461

776

1.0631.227

2003 2004 2005 2006 2007 2008

Income of the Technological Balance (Million Euros)

Source: Banco de Portugal

(39)

(38)

(36)

(35)

(33)

20052006

20072008

2009

IMPROVED COMPETITIVENESS

• According to the IMD, Portugal is the most competitive country of Southern Europe, ahead of Spain, Italy and Greece

• In 2009, Portugal was the 5th EU country with better progress in this ranking

36th

Portugal’s ranking at the World Competitiveness Yearbook

37th

39th

37th

34th

Fonte: IMD

INNOVATION PERFORMANCE IMPROVEMENT

BulgaryRomania

CyprusLatvia

PortugalMalta

TurkeyGreeceIcelandEstonia

SlovakiaCzech Rep.

SloveniaPoland

HungaryIreland

SwitzerlandAustriaSwedenFinland

GermanySpain

BelgiumItaly

FranceLuxembourg

CroatiaNetherlands

NorwayLithuania

United KingdomDenmark

Source: European Innovation Scoreboard 2008 - Average annual improvement in innovation performance

KNOWLEDGE, TECHNOLOGY AND INNOVATION ARE KEYS

FOR A BETTER FUTURE

RUI GRILODEPUTY COORDINATOR OF THE TECHNOLOGICAL PLAN

CHIEF OF CABINET TO THE NATIONAL COORDINATOR OF THE LISBON STRATEGY AND THE TECHNOLOGICAL PLAN

RUI.GRILO@CNEL.GOV.PT | @RGRILOWWW.PLANOTECNOLOGICO.PT | @PTECNOLOGICO