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Portuguese Ecommerce Outlook

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow

internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate

platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to

the 3,500 merchants that use it in 45 countries accross the globe.

Contact us for a demo of our solution.

WWW.LENGOW.COM

Marketplaces

Display / Retargeting

Product Ads On-sitetools

Comparison Shopping Engines

Affiliateplatforms

Ranking Southern Europe in turnover (€ million)

The Portuguese ecommerce sales reached €2.9bn in 2014, which means there has been a 13.3% ECOMMERCE GROWTH IN 2014.

The share of ecommerce in TOTAL RETAIL IS 3,1%.

At current rates, it is expected that B2C ecommerce sales will account for something between 5 AND 6 BILLION EUROS BY 2020.

A bright futurefor Portuguese ecommerce market

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Portuguese Ecommerce Outlook

1. SPAIN

2. ITALY

3. TURKEY

4. GREECE

5. PORTUGAL

6. CROATIA

7. CYPRUS

8. MALTA

16,900

13,278

9,800

3,850

2,945

280

170

28

Ecommerce sales in Portugal in € bn (2011-2020e)

PORTUGAL IS THE

BIGGEST ECOMMERCE MARKET IN EUROPE

19th

6

5

4

3

2

1

02011 2012 2013 2014 2015 2020

Most popular online shopping categories according to online consumers in Portugal

26%

24%

24%

24%

21%

18%

18%

18%

16%

16%

Mobile & electronics

Toys, children goods

Home furnishing, art, decoration

Informatics

Books, magazines

Food, drinks, tobacco

Games/consoles

Health/Fitness

Sport/leisure

Fashion/jewelry/lingerie

Major opportunities

In terms of spending per onlin shopper, Portugal ranks among the top of the Southern European region.

After three consecutive years of decline, retailing

in Portugal stabilised during 2014. More and more

Portuguese retailers start to provide

a multi-channel experience to their clients.

Tickets (music, sport…)

DVD/Videos

Watches, Glasses

Animals, gardening, handiwork

Cosmetics, perfumes

Desk furnitures

CD/Music

Flowers/Gifts

Pictures and services

Online credit/ Financial products

Travels/Tourism

Others 34%

13%

13%

11%

8%

8%

8%

0%

0%

3%

5%

5%

In terms of unique visitors per months,

is the largest B2C e-commerce site in Portugal.

It is followed by

Other popular e-commerce

sites in Portugal are

and Portuguese online stores

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