Position&JobDescription: SocialMediaManager(SMM)SocialMediaManagerJobDescriptionSocialMediaManagerpositionisanopportunitytoleverageyourdemonstratedexperienceinsocialmediaandcontentmarketing(2-5years)byactivelyparticipatinginawidevarietyofsocialmediamarketingactivitiessuchasmanagementofcampaigns,influencerrelations,socialmediaoutreach,communitydevelopmentandmanagement,digitalstrategyandcampaigndevelopment,brandperceptionmanagementandhelpingtogrowclientbrands.SMMisexpectedtobeactiveinthesocialmediaspace,familiarwithsocialmediaandcontentmarketingnorms/platformsandwisingtopursueacareerwithadigitallycentricmarketingfirmdedicatedtohelpingourclientsturnconversationsintocustomers.Youwillbeexpectedtocreatecontentforuseinsocialmediacampaigns,craftandpresentsocialmediaperformancereports,defineimplicationsofyourfindingsandworkwithmoreseniorstrategiststorecommendhowaclientcanleveragethoseinsightstoachievetheirbusinessgoals.Responsibilities–thekeyresponsibilitiesforthispositioninclude:

• ManagementofasocialmediacampaignsforclientsandConverseDigital• CreatingcontentonbehalfofclientsandConverseDigital,includingtakingandeditingphotosandvideocontent,formattingandpostingcontenttoclientandConverseDigitalsocialmedia,blogandotherdigitalplatforms

• Createandpublishsocialmediaperformanceandcontentanalysisreports,presentthosereportstoclientandanswerquestionsregardingyourfindings.

• AssistwiththecreationofDigitalConsumerandStrategypresentationsandpossiblyco-presentwithmoreseniorteammembers

• DefineandbuildrelationshipswithkeyKOL’s(KeyOpinionLeaders)formultipleclientbrands• Experimentwithnewandalternativewaystoleveragesocialmediamarketingactivities(“marketingR&D”)

• Monitortrendsinsocialmediamarketingtools,trendsandapplicationsandappropriatelyapplythatknowledgetoincreasingtheuseofsocialmediamarketingbyagencyclientbrands

• Strategizewithandeducatetheclientmanagementteamandothersacrosstheclientcompanyonincorporatingrelevantsocialmediamarketingtechniquesintothecorporatecultureandintoallofthecompany’sproductsandservices

• Measuretheimpactofsocialmediaeffortsontheoverallclientmarketingefforts

Experience–theidealcandidatewillhaveexperienceinthefollowingareas:• SocialMediaMarketingtoolsandtechniques

o Hootsuiteo Co-Scheduleo WordPresso Photoshoporsimilarphotoretouchingtoolo Videoeditingtoolso SocialReporto MSOfficeo GoogleDocs/Sheets

• Projectmanagement

o Writing/presentingbusinessdatatoclients/seniormanagemento Interfacingwithclientstomanageday-to-dayactivitiesassociatedwithproject

managemento Creatingandmanagingprojectswithinaprojectmanagementapplication.Weuse

Teamwork.

• ContentCreationo Copywritingo Photography–takingandeditingo Videography–shootingandediting

Attributes–thekeyattributesforapersonapplyingforthispositioninclude:

• Creativity• Takespersonalresponsibilityforactions/projects• Hasapointofviewandabletodefendit• Likestosolveproblems• Willingnesstoexperiment• Abilitytodealwithuncertainty• Abilitytocontributeindividuallyand/orparticipateincross-functionalteams• Determinationinthefaceofdifficulty• Abilitytosynthesizelargeamountsofdataintoactionableinformation• Excellentwritingskillsandawillingnesstousethem• Excellentverbalcommunicationskills• Persuasiveness• Abilitytocreategreatworkingrelationshipswithalllevelswithinthecompanyandacrossmultipledisciplines

• Self-starter• Workeffectivelywithminimalsupervision• Senseofhumor• Drinksbeer,bourbon…oratleastwine• Thinkswhinersshouldbeshotoratleastmadethebuttofmany,cruelandinhumanjokes

ThePerfectPerson…Isaprettysmartcookiewithoutstandingcriticalthinkingskillsandtheabilitytostandinfrontofaroom,onamomentsnotice,andcompellinglyarticulateyourthoughts.You’relikelyinsanelycuriousandlikefiguringthingsoutmorethanknowingtheanswer.Youweretheoneblowingstuffupinhighschoolchemistryclassjustbecauseyouwonderedwhatwouldhappenif…You’reconnectedtothelargerworld.Youdon’tliveinabubbleoryourphoneandyoulikekeepinguptodateontrends,ideasandmemesthatarefloatingaroundoutthereintheworld.Youmaynotlikepeoplethataredifferentthanyou,butyousuredolikelearningwhytheyaredifferent.Youdon’tmakesillymistakes–proofreadingisn’taforeignconcepttoyouandyoufeellikecrapwhenasillytypo/errormakesitoutintotheworldwithyournameattached.You’renotlookingforajob.Youwantacareer–preferablyonethatwillleadyoutosomethingmoreimportantlikemakingyourmarkontheworldandifthatmarkhappenstocomewithadecentsizedpaycheck,that’scooltoo.You’vemetfailurebeforeandtoldhimtopissoff…thengotbackonyourhorseandfiguredoutawaytobesuccessful.Andfinally,youunderstandthatthebestconversationsaren’tdigitalandareoftenhadoveracolddrink,roaringfire,goodmealoragreatcupofcoffee.