positioning assignment(ma)
TRANSCRIPT
Positioning based on size
500 ML Coke (Coke mobile)
Maharaja Mac.
Party Pack (Pepsi)
Positioning based on shape
Mac Book Air
Bravia Sony
Reebok Zigzag
Positioning based on Toughness and endurance
Ruf and Tuf jeans
Motorola
Hummer
Based on low price
Big Bazaar
Air Deccan
Jet Blue
Positioning based on high price
Bentley
Armani
Louis Vuitton
Positioning based on quality
Surf Excel
Real Active
Aashirwad Aata
Based on time of the day
Knor
Baygon 24- Hrs Protection from Mosquitoes
Sun rise
Positioning based on substitution
Splenda Sugar
Diet Coke
Amx. Travel card
Positioning based on hope
Fair and Lovely
L'Oreal Anti Aging
Dove Soap
Positioning based on image of user
Raymonds
Red & White
Maruti SX4
Positioning based on age
Axis bank
Hdfc Standard life
Religare
Positioning based on “We are original”
MDH Masala
Vaseline