POSITIONING MAP OF SPA

Shweta PareekPGDM2

ABOUT SPA INDUSTRYThe spa industry has come a long way in recent years, gaining market share and respectability along the way and yet, it is still in itself considered a trend by many. Spas and spa- related services are generating mass-market appeal while at the same time developing a sophisticated consumer who frequents spas and seeks a particular experience. This experienced spa consumer, frequently found in the luxury segment, makes travel and wellness decisions based on larger lifestyle and individual needs. While this segment is growing more and more aware of lifestyle wellness spas, the broader population is being introduced to spa services through the resort industry, the cruise ship industry and the local day spa.

WHAT IS POSITIONING?

 Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer. 

POSITIONING ATTRIBUTES

Associating a product or service with an attribute is positioning it with respect to product or service’s feature & benefits.

Here,we have taken:SpiritualLeisureHealthCorporalAs our positioning attributes

SPA’S that have been positioned:

Shahnaz SpaKaya Kalp, the Royal Spa AgraZaheer’s Elan Unisex SpaTaj Malabar Jiva Spa CochinMaya SpaWild Flower hall spa, ShimlaAnanda Spa RishikeshTaj Lake Place, Jiva Spa UdaipurSereno Spa Goa

SERVICE FOCUS

PRO

DU

CT F

OCU

S

Health Leisure

Spiritual

Corporal

Wild flower Hall spa,Shimla

Kaya kalp the royal spa, Agra

Ananda spa Rishikesh

Maya spa

Taj lake palace jiva spa, Udaipur

Sereno spa, Goa

Taj Malabar Jiva spa, Cochin

Shahnaz spa

Zaheer.s Elan Unisex spaP

OSITIONING

MAP

THANKYOU