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Spring Clean Your Life this issueTRANSCRIPT
POSSIBLE
MARCH/APRIL 2011 www.possiblemagazineonline.com VOL. 4
Spring Clean Your
Life
What’s happening in your life, wallet, and yes…..your closet?????
“POSSIBLE YOU”
There’s an event that’s taking place right now, the most important one ofyour life, because it is YOUR LIFE. Do yourself and the world a favor andshow up in it……for real! When the curtains open and you take center stagein the production called you, what will it feel like? What will it sound like?Get excited about all of the endless possibilities with your name on themand then go get them, claim them.
All of us at POSSIBLE want that for you and we’re here for you. To help youconnect the dots, to fill in the blanks and to just plain figure it out. Take amoment and check out the POSSIBLE Planner Pages™ in back and get busyabout the business of YOU. Be the best that you can be in every area of
your life and watch what happens.
Lights, Camera, Action….its show time. Be the Star in your life, not theUnderstudy!
From Me to YOU!
New Beginnings are POSSIBLE
I don’t know about you, but I’m so excited about all ofthe magic that awaits us! I’ve shared with you in thepast, many of the ways that being BOLD cantransform your life. What steps have you taken? Aswe enter a new season on the calendar, it shouldalso represent and reflect a new season in YOU.
Spring, come on, the word says it all, but let’sanalyze it further, dig a little deeper if you will.Because I want you to have some real clarity on this,I looked it up. The word spring means to leap, torise, to move or act suddenly, being suddenlyreleased, flexible, resilient and my favorite, to comeinto being! WOW…..of course I know what the wordmeans, but like a lot of things, we become numb toit, we take it for granted, it becomes familiar to us,
like friends; I’ll call Boring and Mundane. Havefriends like that? Have family or co-workers likethat? What are you going to do about it? I want thekind of spring that the dictionary describes. It makesme smile just thinking about it. That being said,thinking isn’t enough. We spend so much timethinking about stuff, feeling stuff…most of the time it’sbad, but we never take action. What are you waitingfor? This spring, clear the debris in your life. Thisissue of POSSIBLE is about “spring cleaning” your life,all of it. Breathe, it’s okay to take baby steps, just dosomething.
I love the beach, seeing and hearing the water. Ilove the smell of it. I especially lovewalking on the beach at dawn. Ilove creating my own footsteps. Tome, it represents not walkingin anyone else’s. I walk, talk tomyself, walk some more and at justthe right moment as the new daydawns and we’re all renewed again, here’s what Ido. Every time the tide comes in I free myself ofsomething. Anything that’s out of sync with my life’spurpose. Anything that’s weighing heavy on my
heart and spirit, I let it go. I release it into the water.It’s a powerful visual for me. When the tide comesin, I give it something to take out and cleanse fromme and I’m done with it!
I promise myself to leave itthere and then I do just that.
By this time, the sun is up andso is my husband. He’s beenwatching me from thedistance making sure that I’m
alright. That’s what he does and I’m one luckywoman. I feel loved, safe, protected and secure.One more thing. Someone else has been watchingme too, my heavenly father. That’s what he doesand I’m one blessed woman. I am loved, I am safe, Iam protected and secure.
That’s my ritual, what’s yours? You owe it toyourself to do whatever it takes to spring forward and“come into being”. Check out the article, 7 Steps toGetting Unstuck. That should give you a start in theright direction. Smooches, ;-)
Johnetta
POSSIBLEbecause everything is! ™
Johnetta Alston Lake
ContributorsSteven BeesonRae BurroughsStephanie LH CalahanWilliam HarrisCindy Macdonald Contact POSSIBLECarlene Lewis Redmond Magazine at:Ellen V. Springer 1-877-729-7557
Ashley Johnsonus
Editorial AssistantBrittany Johnson
Assistant & Marketing Intern Follow
POSSIBLE Magazineis published bi-monthly by Enyala Publishing, Inc. All contents are copyright 2011-2012, POSSIBLE Magazine and/or Contributor as listed
Publisher, Creative & Visit us online atEditorial Director www.possiblemagazineonline.com
twitter:@possiblezine
You’ll Love What’s Inside
A Closer Look 10
Need a Little Style Inspiration? 12
Carlene encourages you to Rise Up from the Roots 14
7 Steps to Getting Unstuck 16
Spring Clean Your Closet with Cindy 19
Steve says, “Spring is in the HAIR” 23 Eat Right for Your Skin Type 25
Rae’s 2012 Spring Makeup Report 28
What’s Your Me-Ality™???? 32
Ellen’s 7 Tips to Starting a Successful Business 34
Contributors
Steven BeesonSteven has been in the beauty industry for almost 20 years.He is a Senior Colorist at the Louis Licari Salon in New YorkCity and heads up the color department’s training program. In2006, Steven co-founded SkyTown Entertainment, a videoproduction company based in NYC, where he oversees theediting department and development of singer/songwriter BrianSizensky. He’s also working to identify and develop newproject’s to bring to SkyTown’s music and film divisions. Beingable to combine his love of music, with his passion for detailand perfection when it comes to hair color, makes for an
artistically, satisfying career. [email protected]
Stephanie LH CalahanStephanie works with intelligent, highly motivated, busyentrepreneurs, executives and other time-pressed professionalsto coach them on how to do more with their time, space,information and thoughts. She believes that life is meant to belived and businesses are meant to be profitable. As the creatorof a number of programs, she focuses on helping you identifysolutions for the way you think and work. She frequently delivers
transformative presentations and workshops to kick start massive business successthrough systems and simplification. You don’t have to do it our way, because we helpyou find your way!™ http://www.ProductiveAndOrganized.net
William HarrisWilliam is a certified fitness trainer with 15 yearsexperience, This includes 5 years at Crunch FitnessAtlanta, 4 years corporate fitness trainer at L.R.Electrical Contractors and 6 years as the owner ofHarris Fitness. In addition, he’s certified in weighttraining, assisted stretching, kickboxing, post-rehaband Adult CPR. His training motto is NO SHORT
CUTS! [email protected]
Cindy MacdonaldCindy is an Atlanta designer specializing in both the art of dressingwell and flower design presentation. She holds a B.A. inPsychology as well as an M.B.A. From a very young age she lovedfashion and more importantly SHOPPING! She was frequentlytaken on all-day shopping outings with her mother andgrandmother, where she learned at the feet of two masters. Aftercollege she went on to have a successful retail career at the topwomen’s clothing store in Dallas. [email protected]
Carlene Lewis RedmondCarlene is a passionate child advocate who works to promotesafe, permanent outcomes for child victims of abuse andneglect. The married mother of three holds degrees incomputer science, sociology and public administration. Shehas written for Gospel Today magazine and other publications.
Rae Burroughs Rae is a talented fashion designer and stylist. Her raw talent for the “it”look is priceless. Her passion for fashion began at an early age. In 2002, she startedher own line of clothing, “House of Synkari”, named after her son; that went on to be ahit in the Raleigh, Durham, Chapel Hill area. Rae’s also a makeup artist and knows thepower of adding that “icing on the cake” in creating the finishing touch to her
productions. [email protected]
Ellen V. Springer, MBA,CPA Ellen is a businessleader and has been a CPAfor over 30 years, providingbusiness, tax and consultingservices to individuals andbusinesses. Her passion isworking with businessesand sharing her knowledge to help them be moresuccessful in their business and have more
money and time to spend with their family. Her book, Turn Your Dream Business intoYour Bread and Butter: Recipes for Running Your Business from Scratch, wasnominated for a 2008 Georgia Writers Association Award and it is at #1 Bestseller inThe New Business Enterprise category on Amazon.com. www.springerCPA.com andwww.RunASuccessfulBusiness.com
A Closer LookThis feature new is dedicated to makingsure that you don’t miss a beat.POSSIBLE is blessed to have some of themost amazing contributors in thebusiness! So, let’s take “a closer look”at what you’ll find in their columns thistime around.
Ellen Springer hits a home run and thensome with her 7 Tips to Starting a Successful Business article.Her no nonsense, nuts and bolts approach are just what you needto launch your dream business. Be sure to check out her bio andher awesome websites. Not to mention, she’s also a bestsellingauthor!http://www.PassionDreamBusiness.comand www.springercpa.com
Carlene Lewis Redmond nails it in Rise up from the Roots andproves without a doubt that it’s not where or how you start, buthow you finish! These stories will blow youaway and shut your pity party [email protected]
Steven Beeson is a man on a mission and his talentis mind boggling. In the article, Spring is in the HAIR,we get just the info we need to pull off a flawless styletransition. Hang on to every word and tip and youtoo, will be turning heads in no time. Check outwww.skytownentertainment.com to see what elsehe’s up to.
Cindy Macdonald is the diva you want in your closet. In herarticle, Spring Clean Your Closet, she shows you how to get to thebottom of your closet clutter, how to make a difference tosomeone else, and then how to have the runway, your way. Youdon’t want to miss her valuable tips! [email protected]
Rae Burroughs is all about the icing on thecake. In her 2012 Spring Makeup Report,she’s done the homework for you and has the411 on the latest trends and application tips.So, go play, have fun and don’t be afraid ofcolor. [email protected]
Style Inspiration
Who inspired your style? Think about it.Every one of us has or had a woman inour lives that totally had “it”. You knowwhat I mean. The woman who wasalways so pulled together, so
impeccably groomed, that could walk into aroom and make an entrance without eventrying. Was it your mother, grandmother,aunt, sister, cousin, teacher, a few ofthem? Men this goes for you too! Styleisn’t gender specific. What man in yourlife made you want to stand taller, had thehandkerchief ready, shoes alwayspolished, and was the perfect gentleman?
The beauty salons and barber shops ofdays gone by are reminiscent of a more elegant time. A timewhen the focus really could be you without all of the distractionswe deal with today. I’d like to think that those days are closerthan we think. I know they are.
What images helped to shape the personyou’ve become. If you’ve lost sight of that,find a way to get it back. I promise that it’sin that place where you’ll find the perfectbase for your style platform. Everythingcomes full circle. Styles in clothing, hair,makeup, etc. have a way of coming aroundagain. Some things we’ve seen a fewtimes.
Prepare for your own style transformation.Find ways to incorporate some old imagesand put a new spin on it…..yours! I love thewhole idea of a transformation. There arephysical transformations, spiritualtransformations and definitely style
transformations. No matter what kind you embrace, you’ve got toknow that it’s time for you. Life, none of this is a dress rehearsal.Most times, you get one shot at it. Don’t waste it.
This is an excerpt from The Road to YOU, The Ultimate Guide to Staging
Your Own Transformation http://tiny.cc/rpccx
POSSIBLE Magazine salutes Stephanie L H Calahan, of CalahanSolutions, Inc.
www.calahansolutions.com and www.productiveandorganized.netCheck out her sites and scan below if you want to be better and
do better, than you ever thought possible!
POSSIBLETestimonies
Rise Up From the Roots
His was the ultimate rags to riches story...born in jail to ateenage mother and placed in foster care, the future lookedbleak for little Daunte. Not much was expected from a childof his unfortunate beginnings. On the surface, it appearedthat his fate was sealed, beginning life with the odds alreadystacked against him.
However, as he grew older, his outstanding skills on thefootball field emerged. Through resolve and hard work,former Minnesota Viking and NFL superstar Daunte
Culpepper transformed hisotherwise predictable outcome.Daunte Culpepper is just one ofmany whose roots are in thefoster care system, but now enjoylife successes beyond measure.
Before her long stint on daytimetelevision’s The Young andthe Restless, talentedactress and author, VictoriaRowell, was a classicallytrained ballerina. She doesnot hide the fact that herentire childhood was spent infoster care. Rowell
chronicled her life story in the memoir entitled, TheWomenWho Raised Me. In the book, Rowell credits her fostermothers for shaping her into the accomplished woman she istoday.
His name, Tom Monaghan, may not be wellknown, but most folks have heard of thecompany he founded, Domino’s Pizza. Theentrepreneur also founded a university andis a former owner of the Detroit Tigersbaseball franchise. As successful as he is,few would guess that Monaghan, endured achildhood spent in and out of the foster caresystem. Monaghan did not let his troubled
past deter him. Instead, he focused on pursuing his dreams.In his climb up the ladder of success, Monaghan enlisted inthe U.S. Marine Corps, attended college, and opened his firstpizza shop.
With speaking engagements allover the world and countlesstelevision specials on the PublicBroadcasting System, renownedauthor and wildly popularinspirational speaker Dr. WayneDyer, spent his formative yearslanguishing in orphanages and foster homes. Dyer’s lengthystay in foster care could have negatively impacted his future,but not only did he survive, he thrived. Dyer earned his PhDin counseling and now motivates the masses through hisuplifting lectures and bestselling books.
The steely drive and determination to reach for the starsmakes one wonder if this group was trying to compensate fortheir fractured childhoods. Despite the fact that they spent asignificant amount of their early years in foster care, theytriumphed over obstacles and adversity to realize successes
that elude most. Being a former foster care statistic is not theend of the story. For some, it is just the beginning to a lifefull of possibilities.
Carlene Lewis Redmond is a passionate child advocate who works to promotesafe, permanent outcomes for child victims of abuse and neglect. The marriedmother of three holds degrees in Computer Science, Sociology and PublicAdministration. She has written for Gospel Today magazine and otherpublications.
7 Steps to Getting Unstuck
The Brick Wall
A brick wall is a still a brick wall, if it’s shutting you down in someway. It doesn’t matter how pretty it is, how smooth the surface is,you know what I mean. It’s in all the ways that we dress our“mess” up. Life sucks sometimes and we can’t always find ourway. No matter what you do, or how hard you try; nothing works.
When you’ve had enough, you’ll do something. You’ll stopblaming everybody else and show up like a grown up. Now, rightnow, own who you are, where you are and more importantly, howyou got there!! The good, the bad and the ugly. The not so nice
and the not so pretty. It’s not easy, but your purpose and whoyou’re destined to be is riding on it.
Your breakthrough is POSSIBLE!
1. BREATHE….you can’t accomplish anything if you’re holdingyour breath!
2. Put it on paper. Whatever’s troubling you, it helps to clearthe debris by writing it down. Get a piece of paper, draw aline down the center and put the issue in the proper column,Good/Bad, Pro’s/Con’s, Why/Why Not. What you name itisn’t important, just do it. Call it out!
3. Enlist help. Surround yourself with a team you trust.Everybody doesn’t need to be, nor do they deserve to be inyour inner circle. Pick 5 friends that have your back nomatter what and who’ll give it to you straight…no chaser.
That’s real friendship, not how many Facebook friends youhave or how many followers and connections you have.
4. Be honest with yourself. You know the stuff you say andadmit when nobody’s around. That doesn’t mean bad stuff,please. But it does mean the real, in your face, make peaceand forgive yourself kind of talk. The kind that gets ugly andthere isn’t enough tissue in the room.
5. Decide what you want…..for real, then make it happen. Takebaby steps, just do something. Create a plan. You wouldn’tbuild a house without a plan, open a business without a planand you can’t walk around without a plan. Are we clear???
6. Forgive yourself, love yourself and keep it moving. Prepareto make a clean getaway. That means leaving no unfinishedbusiness that will come back to haunt you and keep you upat night.
7. Trust yourself. You’ve got to trust yourself and know withouta doubt that you’ll be okay. You’re going to be better thanokay, you’re going to be just fine.
8. Here’s a bonus step……PRAY and BELIEVE.
Remember, everything is POSSIBLE!
Spring Clean your CLOSET…..it’sPOSSIBLE
Spring cleaning your closet is met with groansfrom some and excitement from others.Whichever is your response, it’s actually THEBEST opportunity to take a long, hard look atyour wardrobe. We all collect clothes. Look atyour white t-shirts. Are they still really white?Look at your black knits. Are they still black?Are you sure? Toss out the clothes that don’tlook like they did when you bought them. Get ridof the clothes that don’t make you look and feel
fabulous! Donate those items to the many charities in yourcommunity and get a lift knowing you have helped others in need.There are true emotional attachments to certain pieces. Put those(very few items) in a special place in your storage closet.
After you purge all the items that are stained, stretched andunflattering, you have a grand palette to look at everything withthe spring trends in mind. As in years past, spring is all about
COLOR!
✓ Orange is hot, hot, hot! Colorblocking, pairing one solid “block”of color with another solid block ofa different color, is still a huge look.It’s even spilling over to includeshoes and bags. So pair thatorange top with purple pants. Orupdate a nude/beige suit with a
bright red top - so chic! Wear those cobalt shoes with anorange dress.
✓ Head to toe prints! From floral, to animal to vibrantgeometrics. Think watercolors. Pull out those crazy paisleypants from the 70‘s and you’re right in style for Spring 2012.
✓ Embroidery! Classic white and blackover nude or a color. Wear anembroidered top over hot pink leggingsand hot pink camisole.
✓ Strong suits! There is a lot of leg thisspring with skirt suits. Showing are brightcolors or all white. Lots of detail: fringe,ruffles and lace. Also showing are peplumtops. Peplum is a short ruffle attached tothe waistline of a jacket or blouse. Worn
over skirts or pants - makes a waist look tiny:)
✓ Revisit the Classics! Loafers, blazers,cotton skirts and rolled up jeans. Thinkpreppy.
Accessories: should be small when clothesare “loud” and make a big statement whenclothes are “quiet”.
Jewelry: Multi colored bright mixed “stones”real or imitation are pretty for Spring.
Make up: Bright pink lips are hot. Shades of coral and blue fornails are fierce!
Shake off the winter doldrums, clean your closet so you canactually see what’s there to wear and make new fun outfits withcurrent trends in mind. Make Spring 2012 your best ever!
Cindy is an Atlanta Designer specializing in both the art of dressing well and flowerdesign presentation. She holds a B.A. in Psychology as well as an M.B.A. From a veryyoung age she loved fashion and more importantly SHOPPING! She was frequentlytaken on all-day shopping outings with her mother and grandmother, where she learnedat the feet of two masters. After college, she went on to have a successful retail careerat the top women’s store in Dallas. [email protected]
Spring is in the Hair
It’s time for cleaning and time formaking changes. This includes yourhair. It’s time to think about your haircolor as well as what products you areusing, or not using.
Spring is a great time to reassesswhat’s happening with your hair color and to look ahead towarmer weather and take action. What’s this summer’s lookgoing to be?
If you are one of those people who likechanging your color with the seasons, youknow by now changing your color may takemore than one appointment or process toachieve your goal. One thing I consistentlyhear is “look at so and so, her hair color isdifferent in every movie. Why can’t Ichange my color that often?” My answer is“you can”. Remember, it takes a long timeto shoot and edit a feature film. By the time
you see a trailer, the film has been in the can for months,sometimes years. That’s why you’ll see Julia Roberts as ablonde in one film, red the next month, and another that isout at the same time where she’s a brunette
Changing your hair color is fun, excitingand for some people it can beaddicting. It can be done creativelywithout destroying your hair. Whatyou need is a game plan and a goodcolorist.
Here’s a great scenario for changingyour color with the seasons. Let’s start with the end ofwinter. You may havetoned down your hair overthe last few months, addeddepth, richer tones, or youmay have just ignored itcompletely. Now that it’sspring the warmerweather encourageschange. Start lightening your hair just a little. Add somesubtle highlights, or brighten your color slightly, saving thebrightest/lightest for the summer months. This works wellwith blondes, brunettes and redheads. I am personally a bigadvocate for the use of semi-permanent hair color in toningdown, adding warmth, or overall changing hair color. It’smuch gentler on the hair and fades over time leaving roomfor more options when it comes to changing your color in thefuture. If you’re into changing your color with the season,speak with your colorist about it. Even if the color change issubtle, a well thought out plan can keep your color fresh,changing and healthy in all seasons.
Now……..about all those products you bought. If you’re likeme, you’re a sucker for buying and trying new products.How many times have you bought what you were hoping tobe that miracle product? You know, the one that you put in
your wet hair, let it dry naturally and it’s perfect. Ends up, it’snot, and you only use it a handful of times before adding it toyour collection of abandoned hair products.
Commercial products have preservatives that can extend theshelf life of up to 4 years. Natural or Organic products don’tlast nearly that long, with an average shelf life of 4-6 months.Let’s start by pulling everything that’s still half full that younever use. What do you do with all those still good but you’llnever use products? I checked with a few shelters, nursinghomes, and charities and they will usually only takeunopened products. It makes sense, but at least I thoughtabout it. What about family, friends and coworkers? Howabout having a Product Swap Party? Have everybody bringgently used products. It beatsthrowing them away. Whoknows, you may just have thatmiracle product a friends beenlooking for, and find your own.Just try to leave with less than youbrought. Don’t get too caught up! ;-)
Steven has been in the beauty industry for almost 20 years. He is a SeniorColorist at the Louis Licari Salon in New York City and heads up the colordepartments’ training program. In 2006, Steven co-founded SkyTownEntertainment, a video production company based in NYC, where he overseesthe editing department and development of singer/songwriter, Brian Sizensky.He’s also working to identify and develop new project to bring to SkyTown’smusic and film divisions. Being able to combine his love of music, with hispassion for detail and perfection when it comes to hair color, makes for anartistically, satisfying career. [email protected]
Great Skin is POSSIBLE
Eating Right for Your Skin TypeWe’ve all heard the adage that what you put in, you get out. Let’slook at a few examples. You put money in the bank, you getmoney out of the bank/ you plant, you harvest/ you save, youearn, etc. I think you get it. What you put in your body, willdefinitely show up as well. That being said, let’s look at skin.
We’re bombarded with thousands of products, procedures andservices that promise to give us beautiful, supple, skin. There’sso much to digest and decipher that you don’t know what tobelieve or where to begin. If and when you’re feeling thatoverwhelmed, just remember to go back and stay with the basicsof what you put in, is what you get out.
Recently, there was a pediatrician on the news that shared howshe got her patients to eat the right stuff…….translation, vegetables.She got them to promise to eat five colors of the rainbow every
day. How cool is that? It worked for them. Research shows andjust plain common sense says, that it’ll work for you too. Let’sexamine a few basic, common skin ailments and how to fix them.Get a magnifying glass out and let’s take a closer look at AcneProne, Brown Spots, Dry Skin, Dull Skin, Rosacea/Redness andWrinkles.
Here’s the F.Y.I. on what to eat and what to avoid…………..
Acne-Prone
What to Eat – Bright Red and orange fruits and vegetablesare rich in beta-carotene, which the body converts to oil-reducingVitamin A. Think tomatoes and carrots.
What Not to Eat – Iodine-rich salt, shrimp and seaweedstimulate oil glands, causing irritation of pores. Pure chocolate isokay, but super-sugary desserts are not.
Rosacea/Redness
What to Eat – Calming foods like fish, cucumbers and licoriceare great. Also, turmeric seasoning is high in curcumin, anantioxidant and anti-inflammatory.
What Not to Eat – Spicy Foods and any foods high in heatare not your friend. Alcohol and caffeine cause blood vessels toswell, making skin look even redder.
Dry Skin
What to Eat - Drink lots of water and eat foods with good fatslike avocado and olive oil. They help keep cell walls strong andprevent water loss.
What Not to Eat – Black tea and coffee dehydrate yourinternal tissues and skin. Margarine and most fried foods candeplete levels of good fats and cause dry skin.
Wrinkles
What to Eat – Fruits rich in color likeberries, have Vitamin C, which promotesanti-aging, skin-firming, collagen andanti-oxidants.
What Not to Eat – Watch your sugarintake because it can lead to sagging. Avoid taking high doses ofiron, it contributes to wrinkles.
Brown Spots
What to Eat - Your best beauty bet is to embrace somebroccoli, dark chocolate and pomegranates. They’re rich inpowerful anti-oxidants that fight sun damage.
What Not to Eat – Processed foods aswell as alcohol and especially beer,weaken the immune system and make theskin more sensitive to sunlight.
Dull Skin
What to Eat – Green and orange vegetables increase VitaminA levels, making skin cells shed faster for glowing, radiant skin.Eating yams can also add some luster to your skin, making itappear supple.
What Not to Eat – Garlic, onions and spices, oh my! Theyincrease circulation and give the skin a healthy glow. Just don’toverdo it or you’ll be red in the face.
Like everything in life, moderation is key. Just think howwonderful that facial is going to feel now. You’re on the right trackbaby, inside and out!
POSSIBLE Spring MakeupTips
Hey Dolls! It’s Ms. Rae again and as usual,I have just what you need to keep you in tiptop shape for the new season!
As always ladies, do not put anything on anaked face. That means a good cleanser, toner, and moisturizer
are a must. Again, use products thatwork for you and your skin type. Makesure they’re natural and fragrance free.Mary Kay’s Time Wise Set works for me,but for all you ladies that want to try adifferent and fabulous moisturizer,
Sephora Instant Moisturizer Light is the one.
Skin Specialist, Ms. Veronica, of Sephora in Research TrianglePark, North Carolina says, “This is the best thing to put on yourface before or after applying your makeup.” That’s right ladies,AFTER! You can pat a little of this moisturizer on top of your makeup. Its’ water based, for all skin types, contains Vitamins A & E, andcontrols the oil on your face. At just $20 a jar, how could you gowrong? Great for moms, and all POSSIBLE Gals on the go!
Now on to the fun stuff! Spring brings a whole newball game for makeup, ladies. Think light and warm!
Tip 1: Every good thing starts with a great foundation!L’Oreal True Match and HD and MAKEUP FOREVER,are at the top of my list! L’Oreal True Match is priced at$8-$12, depending on which formula you want; Liquid orMineral Powder!
If you want HD (High Definition) Makeup Forever, go forit! Its light weight and easy to apply but please,darlings, do not use the High Definition Powderunless you have a photo shoot set up! Now HDMAKEUP FOREVER is a bit more, $24…. That’stwice the price but believe me it pays off in the endand soooooo worth it!! Whichever one you choose,just dab a little on your neck, if it blends in, thenthat’s your match! Once you have found yourmatch, dab on your whole face doll, and Voila! Youare set to go!
Tip 2: Bronzer is back and for a lot of reasons, it never really left!This season you want to incorporate highlighter, blush, andbronzer, in the order. Get the lights, camera, action look with noeffort at all! A natural glow is still the look to love and you will flapyour eyelashes with joy when you see the results!
Ms. Lisa, a Makeup Specialist from Sephora in Durham, N.C.,swears by Benefits’ Sunbeam as a highlighter for darker skin tonesand Nars’ Unibronzer for lighter skin tones. Now Covergirl’sCheeker Bronzer is just fabo at $4.50!!! It’s light, silky,dermatologically tested and gives just enough shine for the day!
Keep in mind, that applying blush, bronzer, and highlighter, can betricky so here are some easy steps to follow:
Step 1: Apply the blush at the center of your cheekbone and blend it forward toward the apple of yourcheek.
Step 2: Just above the blush, apply the highlighterslightly towards the under eye area. This will allowfor that movie star glow when the sun hits it!
Step 3: LASHES! That’s right doll, lashes are a hitthis season AGAIN! For spring, pale eyes stand out
with thick mascara. I think you know me by now, you can wearfalsies or homegrown, however you wear them, wear them right,honey! Remember, if you apply it correctly you may not even want
liner. If you want to work with a lash curler,apply one to two coats starting from the baseto the top, the clamp down for 4 to 5 secondsand repeat all the way up to the top. Try colorsfor SPRING!!!! Pale blues,yellows, baby pinks, etc!!! Go forit, doll!
Tip 4: Eyes, eyes, eyes!! Let’s start at the top… liner.For all my liner lovers, try Felt Tip Eyeliner from Stila’. Its $20, buthoney it will not budge! Don’t just wear black. Try bright colors likeblue, yellow, pink, etc. And if you aren’t wearing any shadow, applya thick layer to stand out. Simply Beautiful! Now of course pastelcolors are a must for spring, but my research and “glam-meter” sayno one color stands out, so play, play, play!! And remember toblend, blend and then blend some more. Revlon’s Diamond Lusthave beautiful colors like Starry Pink that just do the trick and at$4.99 the Pale Yellow is also a strong contender this season. Forexample, apply the Starry Pink and apply it evenly across the lidand blend half an inch below the brow. Now apply the Pale Yellowdead center for the pop look that I love oh so much! Blend and
admire! Shimmers and mattes can work together this season, justremember “BRIGHT IS RIGHT”!
Tip 5: Lips! The richer, the better! Line your lips this season for thatextra pop! Remember pale eyes, rich lips. Light browns, ruby reds,pretty pinks, and even flesh tones! Try Burt’s Bees Lip Shimmers,Tinted and Balms. They are under $4, all natural and give a hint ofcolor without the heaviness of a lipstick. If you want to go with alittle more color line your lips, apply the color of your choice, andadd a lil’ gloss for shine, (just to say spring is here, wink!).
So there you have it POSSIBLE Gal! Spring isyour reflection everywhere you look around! Addthese looks to your routine and make it your own!As always be primed, be prompt and always bePOSSIBLE!
Rae Burroughs is a talented fashion designer and stylist. Her raw talent for the “it” look ispriceless. Her passion for fashion began at an early age. In 2002, she started her ownline of clothing, “House of Synkari”, after her son; that went on to be a hit in the Raleigh,Durham, Chapel Hill area. Rae’s also a makeup artist and knows the power of addingthat “icing on the cake” in creating the finishing touch to her [email protected]
Finding the Right Pair ofJeans and Everything else
you wear is
POSSIBLEWe all know how frustrating shopping for, trying on and finallybuying a new pair of jeans can be. It’s beyond aggravating.Shopping for clothing period can be challenging to say the least,well not anymore. That level of frustration doesn’t have to be yourreality anymore!
Retail Reality has got nothing onyour Me-Ality, find your fit™
Fitting Room frustrations endNOW! Welcome to a better wayto shop for clothes. In just 10minutes, your FREE Me-Ality™scan can help you identify the fit,
style, design and cut that best match you. Here’s how it works.
SCAN – Step fully clothed into your body imaging system and inabout 10 seconds, they can capture your precise measurements.
FIT – Me-Ality™ matches you to clothes that will best fit your body.They make it easy for you to shop. You’ll discover how Me-Ality’s™ 200,000 precise data points can help you find your bestfit.
SHOP – Your Me-Ality™ Shopping Guide will recommend thebrands and retailers where you’ll find the best fitting, and bestlooking styles for your body.
Just think how happy you’llbe when you know exactlywhere to go and what to buy.Not to mention the time you’llsave!
After you’ve been scanned,you’ll receive a Shopping Guide printout that provides clothingand style suggestions based on your specific measurements. Formultiple brands and retailers with Me-Ality™, you’ll find what fits
fast. They have matching stations (Kiosks)in malls across the country. It’s also a greatway to find your size if you plan to shoponline. You’ll know exactly what to order!
Me-Ality™ is transforming the way peoplebuy clothing. Are you for yourtransformation?
www.me-ality.com
© 2011 Ellen Springer, MBA, CPA
Being Financially Savvy isPOSSIBLE
7 Tips to Starting a Successful Business
Starting a business can be exciting andscary, all at the same time. Will it besuccessful? Will it provide for my familythe way I need it to? Will I know how todo it the right way? As a CPA for over25 years, I have watched manybusinesses fail and others succeedagainst all odds. What made thedifference? What did the successfulones do differently? I have found thatthey did seven very important things thatallowed their business to be successfuland actually thrive, while others did not.
The First Tip: You must have a Great Professional Team toadvise you so that your business will be successful, as quickly aspossible. There are two ways to gain knowledge; you can learnhow to do something by yourself or you can purchase knowledgefrom someone else. The first way allows you to learn through the“School of Hard Knocks”, which is mainly through trial and error. Itis expensive in time and resources, and sometimes your businessjust cannot wait for you to learn what you need to know before it istoo late. By hiring professionals to be on your team you will
© 2011 Ellen Springer, MBA, CPA
eliminate mistakes that other business owners make (or havemade), and you greatly increase your “odds” of becomingsuccessful expeditiously.
I recommend that you hire an attorney, a CPA, an InformationTechnology (IT) Consultant, and an Insurance Advisor. Beforeyou start your business, the attorney should recommend a legalstructure for your business and draft the contracts that you willneed for running your business.
The CPA should advise you on your legal structure from a taxperspective and help you set up your accounting systems. Then,the CPA should work with you regularly to make sure the systemsare working properly. The IT Consultant should assist you withyour decisions to purchase the right hardware, software, network,and communication systems for your business, and then helpfacilitate the integration of all these systems. And don’t forget toprotect your business (and family) with a competent insuranceadvisor to recommend the insurance policies that you will need toprotect the assets of the business, provide money to replace keyemployees, and to replace income, if necessary, for your family.
The Second Tip: Your business must have Efficient Technology tocompete in today’s marketplace. Don’t skimp in this area! Whenyou design your system, build in opportunities to expand and growas your business grows. It is very disruptive to your business tochange and upgrade systems every few months or even everyyear.
When you purchase software, purchase training and supportpackages so that your staff can learn from someone other thanyou. Your time will become valuable very quickly and you don’twant the business to revolve around training that you have toprovide.
© 2011 Ellen Springer, MBA, CPA
Make sure that you have a great backup system that backs upautomatically, and that you test it regularly to make sure that itworks! Don’t lose your data because everyone was too busy tomake any backups. Recreating data is expensive and sometimeimpossible and your business may not recover from a loss of keydata.
The Third Tip: The most successful businesses Develop aMarketing Plan and put it in writing. Plans that are in your headcan not be communicated very well to others and many times arenot implemented. Take time to “plan” your plan. Analyze yourpotential customers, learn their buying characteristics, and targetthem. Focus, focus, and then focus again on them! Learn themarketplace.
There will be a number of things that are relatively inexpensive topromote your business. Examples include attending networkingevents, attending Chamber of Commerce events, developing a“membership club” so that the customers have a reason to returnto your business. Write press releases and post them on theinternet at places like www.prweb.com. Write Articles and postthem on www.Ezine.com.
Modify your plan at least quarterly. See what worked and whatdidn’t, and always try new things. Make sure that you assign theimplementation of the marketing plan to someone that will make ithappen. As the business owner, monitor your marketing plan andlet the staff know that it is important to you, and the business thatthe marketing plan be executed properly. Marketing is the life-blood for your revenues.
The Fourth Tip: “Legendary” Customer Service is mandatory tokeep customers. There is no reason to spend time and money tobring a customer to your business and then drive them away withpoor customer service. You only have one opportunity to make a
© 2011 Ellen Springer, MBA, CPA
first impression, make it a great one! Make it easy for yourcustomers to do business with you. If you use electronic phonetrees, have a live person available when customers choose zero.Nothing is more frustrating than to call a business when you don’tknow what department you need or the person that you need totalk to, and you can’t get “a live person” to help you! I’m surewe’ve all experienced a situation similar to this; just make sure itdoesn’t happen within your company!
Train your employees to be cheerful on the phone, even to smilewhen they talk. It makes a difference in their voice, and a “smile”can be heard! Plus, it is hard to be abrupt or irritating with a smileon your face. Retrain your employees and then call your office atleast once a week and listen to them. Let them know that you aregoing to do this and reward them when they do it correctly. Onceyou have lost a customer, this customer will tell others and it willcost you money as well as other potential customers.
The Fifth Tip: Your Company must have an Internet presence forcredibility, and to target the customers that want your specificgoods and services. A website that is updated regularly is arequirement. Make it a place that your customers want to visit tolearn the following: a) new products and services, b) informationabout existing products and services, and c) to meet you and yourstaff. Consider selling your products and services by educatingyour customers. Put articles related to the expertise of thebusiness on the website. Become the expert in your field.Everyone wants to do business with an expert. Offer “e-newslettersubscriptions” and build a list of visitors that you can turn intoprospects and ultimately customers. A happy, satisfied customerwill always buy more, and it is cheaper to sell to an existingcustomer than to acquire a new one.
The Sixth Tip: A working Accounts Receivable System will keepthe cash flow flowing; a bad one will bankrupt a business. “Bill”
© 2011 Ellen Springer, MBA, CPA
often, daily if possible. Offer discounts for early payments andoutline your payment terms, then enforce them.Customers can be like children and they will push the limits if theycan get away with it. Use email to send the invoices and avoid
the postal mail time. Give your customers several options to pay,credit cards, checks, cash, online payments, and PayPal. Beforeextending credit, have an application process and only approvethose customers that meet your requirements. Test and makesure that your staff is following the procedures in place.
The Seventh Tip: You must have a Written Financial Budget toprovide the “road map” for success. It must be written andcompared to actual results during the year. The budget will helpidentify cash crunches during the year, assist in determining aplan for a credit line, and help determine your break even pointsfor sales. Software is available to assist you with this process. Berealistic and conservative, and make adjustments quarterly ascircumstances change or dictate. The budget holds everyoneaccountable for the business’s results, and outlines the financialpath that the company has chosen to take. Without writtenfinancial goals, the Company is like a ship “afloat in an ocean withno course to reach land”. And, it may or may not reach “land”before its resources run out.
Conclusion: Therefore, the 7 tips for a successful business are tocreate: 1) a great professional team, 2) efficient technology, 3) awritten marketing plan, 4) “legendary” customer service, 5) anInternet presence, 6) a working Accounts Receivable System, and7) a written financial budget. These 7 tips will allow your businessto have the best opportunity for success. This will also helpensure that you have happier customers, employees, vendors,your family, and of course YOU!
© 2011 Ellen Springer, MBA, CPA
Resource Box: Submitted by Ellen Springer, MBA, CPA, www.SpringerCPA.com. Ellen has been workingwith clients for 30 years helping them be successful and achieve their business dreams. She is the author ofTurn Your Passion into Your Dream Business, (Success Now Publishing, LLC 2011),www.PassionDreamBusiness.com
Author of Turn Your Passion into Your Dream Business,www.PassionDreamBusiness.com
Business Consulting Tax Planning & PreparationLitigation Support Mergers & AcquisitionsEstate Planning Accounting & Set up
www.SpringerCPA.com 770.429.0299 [email protected]
POSSIBLE PLANNER PAGES™
These pages are for you. Here’s where you’ll jot down whatinspires you, makes you think and anything else that is or couldbe part of your life’s plan. Download it, print it or put in on yourdesk, dresser, etc. Whatever works for YOU!
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POSSIBLE PLANNER PAGES™
These pages are for you. Here’s where you’ll jot down whatinspires you, makes you think and anything else that is or couldbe part of your life’s plan. Download it, print it or put in on yourdesk, dresser. Whatever works for YOU!
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
POSSIBLE PLANNER PAGES™
These pages are for you. Here’s where you’ll jot down whatinspires you, makes you think and anything else that is or couldbe part of your life’s plan. Download it, print it or put in on yourdesk, dresser. Whatever works for YOU!
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