post covid digital leaders report for new york: which ......post covid digital leaders report for...

28
Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more optimized for Remote Care Seeker (online video or tele consultation) Note: Analysis done using docrank.ai tool which provides competitive analysis for SEO, SEM in healthcare

Upload: others

Post on 06-Oct-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Post Covid Digital Leaders Report for New York:Which Hospitals and Aggregators are more optimized for Remote Care Seeker (online video or tele consultation)

Note: Analysis done using docrank.ai tool which provides competitive analysis for SEO, SEM in healthcare

Page 2: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Index

Page 3: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Page 4: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic
Page 5: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Increase ROI through Solutions from Multiplier

Track online presence

Reach page 1 on Google

Online consultation potential keywords

Performance across specialties

Performance across pin codes

Compare across competitors

Video & teleconsultations

Integrates with HIS/EMR, payment portal

Option to record video

Fully integrated & automated system

Option to customize prescription reports

Follows ISO 27001 & HIPAA compliance

DocRank.ai Online Video and Telemedicine Platform

ML on Google Ads

ML driven landing page exp.

24x7 live chat & CRM support

Clinical keywords dictionary

Automated reporting

Auto bid adjustments & ad scheduling

AI powered SEM

Page 6: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic
Page 7: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Key findings

Page 8: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Page 9: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

DocRank Methodology

Page 10: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Insights for Hospitals: Who are better optimized to come up on searches related to remote care?

Page 11: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Hospitals that are more optimized for remote care (access to online consult)

Hospital Name By Google search volumes By YouTube Rank By Reviews By Rating

Mount Sinai 1 1 2 3

NY Presbyterian 2 2 3 2

NYU Langone 3 3 4 3

New York Cardiac Diagnostic Center 4 6 5

Lenox Hill 5 5 6 4

Ny University Medical Center 7 8 5 1

North Shore 9 4 1 3

Bronx Heart Medical 8 9 7 6

Page 12: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Market Analysis – At a glance

Tip:

Hospital Name Traffic Share Overall Score Google Rank YouTube Rank

Mount Sinai 74% 90 1 1

NY Presbyterian 14% 80 2 2

NYU Langone 9% 70 3 3

New York Cardiac Diagnostic Center 2% 56 4 6

Lenox Hill 0% 50 5 5

Ny University Medical Center 0% 28 7 8

North Shore 0% 20 9 4

Bronx Heart Medical 0% 18 8 9

Page 13: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Position Tracking Sample Report – 15 top keywords

Mount Sinai NY Presbyterian NYU Langone

Pediatrician Online Consultation New York Cardiologist Online Consultation New York Nephrologist Online Consultation New York

Gynecologist Online Consultation New York Gynecologist Video Consultation New York Orthopedician Video Consultation New York

Nephrologist Online Consultation New York Nephrologist Video Consultation New York Pediatrician Video Consultation New York

Neurologist Online Consultation New York Neurologist Video Consultation New York Gynecologist Video Consultation New York

Oncologist Online Consultation New York Cardiologist Tele Consultation New York Oncologist Video Consultation New York

Cardiologist Video Consultation New York Pediatrician Tele Consultation New York

Pediatrician Video Consultation New York Nephrologist Tele Consultation New York

Gynecologist Video Consultation New York Neurologist Tele Consultation New York

Nephrologist Video Consultation New York

Neurologist Video Consultation New York

Oncologist Video Consultation New York

Cardiologist Tele Consultation New York

Orthopedician Tele Consultation New York

Pediatrician Tele Consultation New York

Gynecologist Tele Consultation New York

Page 14: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Hospital rankings for top keywords related to remote access

KeywordsNew York Cardiac Diagnostic Center(1/10)

Ny University Medical Center(0/10) Mount Sinai (8/10)

NYU Langone (3/10) Presbyterian (3/10)

Neurologist Online Consultation New York Position:10

Cardiologist Online Consultation New York Position:7 Position:6

Gynecologist Online Consultation New York Position:6

Pediatrician Video Consultation New York Position:2 Position:4

Gynecologist Video Consultation New York Position:3 Position:4 Position:10

Cardiologist Tele Consultation New York Position:4 Position:9

Oncologist Tele Consultation New York Position:1

Orthopedician Online Consultation New York

Pediatrician Online Consultation New York Position:5

Nephrologist Online Consultation New York Position:8 Position:10

Page 15: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Insights for Doctors: Who are better optimized to come up on searches related to remote care?

Page 16: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Market Analysis – At a glance

Doctors are not showing up in listing, no doctor show up in any of the searches related to top keywords. Indicating that doctors have not optimized for remote care

• Dr. Dennis Finkielstein,Dr. Ramesh Gowda at the top in terms of best rating with 5 stars

• Dr. Robert Segal stands at the top in terms of reviews with 28 reviews on the business listing

Hospital Name Found in keywords Current Month Rating Current Month Reviews

Dr. Robert Segal 0 4.5 28

Dr. Dennis Finkielstein 0 5 3

Dr. Steven Reisman 0 4.9 26

Dr. Judith Glaser 0 NA NA

Dr. Ramesh Gowda 0 5 2

Dr. Dele-Michael 0 NA NA

Dr. Alan Benvenist 0 NA NA

Dr. Ghalchi 0 NA NA

Dr. Mancuso 0 NA NA

Dr. Amirian 0 NA NA

Dr. Solomon 0 NA NA

Dr. Ellen Mellow 0 NA NA

Dr. Herbert Insel 0 NA NA

Dr. Michael L. Aaron 0 NA NA

Page 17: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Insights for Aggregators: Who are better optimized to come up on searches related to remote care?

Page 18: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Aggregator Rankings: Zocdoc is leading at 1st position.

Aggregator Name By Google search volumes By YouTube Rank By Reviews By Rating By FB likes

Zocdoc 1 2 2 2 1

Healthgrades 2 1 1 3 NA

US News 3 7 5 1 NA

Evariant 4 3 4 1 2

Patientpoint 5 4 3 4 3

Gogomeds 6 5 NA NA NA

Goodrx 7 6 NA NA NA

Page 19: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Market Analysis – Zocdoc gets 81% of total traffic share among top keywords related to remote care

Aggregator Name Traffic Share Overall Score Google RankYouTube Rank

Facebook Likes

Zocdoc 81% 88 1 2 152038

Healthgrades 17% 82 2 1 NA

US News 2% 62 3 7 NA

Evariant 0% 62 4 3 345

Patientpoint 0% 52 5 4 132

Gogomeds 0% 42 6 5 NA

Goodrx 0% 32 7 6 NA

Page 20: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Comparison of patient reviews & rating

Aggregator Name Rating Reviews

Zocdoc 3.8 236

Healthgrades 3.7 474

US News 5 1

Evariant 5 2

Patientpoint 3.5 21

Gogomeds NA NA

Goodrx NA NA

Page 21: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Aggregator rankings for top keywords related to remote access

Keywords Healthgrades(2/10) Zocdoc(8/10) Evariant(0/10) Patientpoint(0/10) Gogomeds(0/10) Goodrx(0/10) US News(0/10)

Neurologist Online Consultation New York Position:3

Cardiologist Online Consultation New York

Gynecologist Online Consultation New York

Position:2

Pediatrician Video Consultation New York

Gynecologist Video Consultation New York

Position:6

Cardiologist Tele Consultation New York Position:2 Position:7

Oncologist Tele Consultation New York Position:4

Orthopedician Online Consultation New York

Position:1

Pediatrician Online Consultation New York Position:1

Nephrologist Online Consultation New York

Position:4 Position:1

Page 22: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Position Tracking Sample Report – 15 top keywords

Zocdoc Healthgrades US News

Cardiologist Online Consultation New York Nephrologist Online Consultation New York Oncologist Online Consultation New York

Orthopedician Online Consultation New York Nephrologist Video Consultation New York Nephrologist Tele Consultation New York

Pediatrician Online Consultation New York Cardiologist Tele Consultation New York

Gynecologist Online Consultation New York Nephrologist Tele Consultation New York

Nephrologist Online Consultation New York

Neurologist Online Consultation New York

Oncologist Online Consultation New York

Cardiologist Video Consultation New York

Orthopedician Video Consultation New York

Gynecologist Video Consultation New York

Nephrologist Video Consultation New York

Neurologist Video Consultation New York

Oncologist Video Consultation New York

Cardiologist Tele Consultation New York

Oncologist Tele Consultation New York

Page 23: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Appendix: Other competitive reports from DocRank

Page 24: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

For below reports, call: +91-8008221100

Get your report now:

• Unauthorized use of brand keywords by another company• By pin code report• By specialty report• By disease/surgery report• Ad copies of competitors• Reviews management report• Negative reviews analysis reports• Type of reviews replied by competitors• Use of keywords on landing page report• Report for regional language searches• International patients report• Opportunity report• Google & YouTube analysis report

Page 25: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Increase ROI through Solutions from Multiplier

Track online presence

Reach page 1 on Google

Online consultation potential keywords

Performance across specialties

Performance across pin codes

Compare across competitors

Video & teleconsultations

Integrates with HIS/EMR, payment portal

Option to record video

Fully integrated & automated system

Option to customize prescription reports

Follows ISO 27001 & HIPAA compliance

DocRank.ai Online Video and Telemedicine Platform

ML on Google Ads

ML driven landing page exp.

24x7 live chat & CRM support

Clinical keywords dictionary

Automated reporting

Auto bid adjustments & ad scheduling

AI powered SEM

Page 26: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic
Page 27: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Unique features of Multiplier Video and Telemedicine Platform

• 100% safe, zero cloud - deployed in your server

• Your own brand name - free customization

• Zero app download required - doctor can work from tab, desktop or mobile browser. Also

has optional apps

• Zero headache: Call center training support to patients and all doctors for rollout

• Video consultation recording

• Unique feature: Prescription can be written in parallel with video on same screen

• Full and free digital and website integration

Page 28: Post Covid Digital Leaders Report for New York: Which ......Post Covid Digital Leaders Report for New York: Which Hospitals and Aggregators are more ... New York Cardiac Diagnostic

Mobile: +91-8008221100Email: [email protected]