post-crowdfunding best practices€¦ · how my kickstarter blew up my life gareth everard,...
TRANSCRIPT
Post-Crowdfunding Best Practices
How to Deliver On-Time and On-Budget
Gareth Everard
Co-Founder,
Rockwell Razors
Owen MacMullin
National Manager,
Enterprise Sales
DHL Express Canada
Mary-Rose Sutton
Content Marketer,
Shopify
So You’re Funded - Now What?
The upcoming challenges:
- Finish manufacturing
- Customer service / communication
- Logistics & fulfillment
- Graduate into a regularly-operating e-commerce company
How My Kickstarter Campaign Blew Up My Life
How My Kickstarter Campaign Blew Up My Life
How My Kickstarter Campaign Blew Up My Life
Finish Manufacturing
Macro Tips:
- Pick a supplier you know and trust.
• Attendance is mandatory
- Delays happen.
• Keep communication open and honest. Secrecy = headaches.
Customer Service
4 Methods of Customer Support:
- Email / Direct Message (Private)
- Project Comment (Public)
- Posting Updates / Update Comments (Public
- Social Media (Public)
Customer Service - Make Good Updates
Customer Service - Make Good Updates
- Pictures / video about the product.
- Honesty about progress / delays
- Answer backers questions and update your website FAQ!
Logistics & Fulfillment
Macro Tips
- Charge for shipping
- Warn / be clear about potential duties charges
- Use tracked shipping services (Canada Post, USPS, DHL)