post-crowdfunding best practices€¦ · how my kickstarter blew up my life gareth everard,...

26
Post-Crowdfunding Best Practices How to Deliver On-Time and On-Budget

Upload: others

Post on 28-Jun-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked

Post-Crowdfunding Best Practices

How to Deliver On-Time and On-Budget

Page 2: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked

Gareth Everard

Co-Founder,

Rockwell Razors

[email protected]

Owen MacMullin

National Manager,

Enterprise Sales

DHL Express Canada

[email protected]

Mary-Rose Sutton

Content Marketer,

Shopify

[email protected]

Page 3: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked

So You’re Funded - Now What?

The upcoming challenges:

- Finish manufacturing

- Customer service / communication

- Logistics & fulfillment

- Graduate into a regularly-operating e-commerce company

Page 4: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked

How My Kickstarter Campaign Blew Up My Life

Page 5: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked

How My Kickstarter Campaign Blew Up My Life

Page 6: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked

How My Kickstarter Campaign Blew Up My Life

Page 7: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked

Finish Manufacturing

Macro Tips:

- Pick a supplier you know and trust.

• Attendance is mandatory

- Delays happen.

• Keep communication open and honest. Secrecy = headaches.

Page 8: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked

Customer Service

4 Methods of Customer Support:

- Email / Direct Message (Private)

- Project Comment (Public)

- Posting Updates / Update Comments (Public

- Social Media (Public)

Page 9: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked

Customer Service - Make Good Updates

Page 10: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked

Customer Service - Make Good Updates

- Pictures / video about the product.

- Honesty about progress / delays

- Answer backers questions and update your website FAQ!

Page 11: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked

Logistics & Fulfillment

Macro Tips

- Charge for shipping

- Warn / be clear about potential duties charges

- Use tracked shipping services (Canada Post, USPS, DHL)

Page 12: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 13: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 14: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 15: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 16: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 17: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 18: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 19: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 20: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 21: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 22: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 23: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 24: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 25: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked
Page 26: Post-Crowdfunding Best Practices€¦ · How my Kickstarter blew up my life GARETH EVERARD, ROCKWELL RAZORS MARCH 13, 2016 9:05 AM . John on January 2 Backer info @Robert. Just checked