RetailManagement

(M-14)

Post-GraduateDiploma Course in

• Help participants understand the set-up of sales distribution network and retail outlets

• Prepare participants for a career in organised retail

• To help those who have an entrepreneurial aptitude, to set-up, and manage a successful store.

Objectives of the Course

Paper 1: Retail Management and Strategy

Paper 2: Merchandising & Supply Chain Management

Paper 3: Retail Marketing and Customer Management

Paper 4: Retail Store and Operations Management

Paper 5: Marketing and Sales Management (in two parts)

Paper 6: Cultural Heritage of India

Course Structure

• Retail Management and Strategy – Indian Scenario, Types of Retailers, Retail Formats and Merchandising, Non-store Formats, Franchising, Developing and Applying Retail Strategy, Value Chains and Retail Relationships, Profit Planning, Pricing Strategies, Location Planning, Trading Area Analysis, Estimating Demand for New Location, Environment and Legislation for Retailing, FDI in Retail.

• Merchandising and Supply Chain Management – Supply Chain Process, Supply Chain Drivers, Sourcing and Vendor Management, Purchasing, Warehousing, Inventory Management, EOQ Models and Safety Stocks, IT and Macro Processes, Information Coordination, Revenue Management, Retail Management Concepts, Category Management, Agile Supply Chain.

• Retail Marketing and Customer Management – Consumer Behaviour, Shopping Attitudes, Consumer Decision Process, Segmentation, Customer Relationship Management, Collecting Customer Data, CRM, Customer Loyalty Programmes, Retail Communication, Service Quality.

• Retail Store and Operations Management – Setting up a Retail Organisation, Store Format, Size and Space Allocation, Store Design, Store Layout, Space Planning and Security, Visual Techniques, Budgeting Process, Store Management Responsibilities, Recruiting, Training and Managing Store Employees, Controlling Costs and Inventory Management, Insurance and Credit Management, Crisis Management.

• Marketing and Sales Management – The Marketing Mix, Segmentation and Targeting, Branding Strategies, Product Packing, Salesmanship, Selling Process, Sales Promotions, Relationship Marketing.

Course Content

It is best suited for those who want to be part of the most exciting growth story in India today, without having to do an expensive BBA/MBA course and at the same time manage their normal work + family life balance. These executives may be:

• Graduates with or without experience in Sales / Marketing / Retail Stores.

• Young professionals interested to set-up and manage a retail business.

• Others who are desirous of learning about Retail Business.

Who Should Enroll for this Course?

Retail ManagementPost-Graduate Diploma Course in

(M-14)Slowly but surely, inch-by-inch, the traditional ‘Kirana’ stores is giving way to organised retail, mostly powered by social media marketing, e-commerce, a younger population and larger disposition of wealth. In India today, across Metros, big cities and even small towns, construction of shopping malls account for a very high share of real estate business. These Shopping Malls have outlets of domestic and international retail chains. Therefore, this has created a big market for jobs in organised retail such as Retail Managers and Executives. Retail managers are responsible for everything that makes a store function, such as budgeting, negotiating with brand managers, procurement, logistics and supply chain, stocking, merchandising, PoP Promotions, sales floor management, profit maximizing, recruiting and training of executives, sales promotions, billing systems, and customer service.

Bharatiya Vidya Bhavan (BVB) was established by Kulpati Shree Dr. Kanaiyalal Maneklal Munshiji in 1938 in Mumbai to promote education and professional training along with the values and virtues of India and Indian Culture. He was a freedom fighter along with Gandhiji and later a member of the Indian Constituent Assembly. Today the group is very well known and has many colleges, schools, cultural centers, and other institutions through which it contributes significantly to academic, cultural, and social development across the country.

Bharatiya Vidya Bhavan

Academic Duration:• About 220 contact hours held during July to March

Batch options:• Week Day Evenings

• Saturday Evenings + Sunday Mornings

• Sunday Morning to Afternoon.

Diploma Certificate:Bhavan’s Rajendra Prasad Institute of Communication and Management, (RPICM,) Mumbai will award the diploma. RPICM was established by BVB in 1961 to impart professional training to students and young executives.

Application Process:• Pre-registration at Bhavan’s HBICM Office, Khanpur,

Ahmedabad from March to June Or

• Direct Company Nomination

• Online Application (www.hbinstituteahd.com) starts on First Monday of May

• Last date to apply: Last Saturday of June

Selection Process:• Scrutiny of applications to assess eligibility.

• A simple MCQ test on General Knowledge, Industry Awareness, Numerical Aptitude, Logical Reasoning and English Proficiency may be conducted.

• Personal interview.

• Merit List.

Kindly note:• Successful applicants will have to pay the required fees

within one week of the admission. Else, the seat will go to the applicants in the Waiting List.

• Corporate Nominations and Sponsorships are possible.

• Student Loans are available through tie-up with Banks and NBFCs.

• Minimum Graduation

• Minimum 2 years work experience

• Good oral and written communication skills in English. (The course language is English.)

• Commitment to regular attendance(Minimum 65% attendance is compulsory.)

Eligibility Criteria

• Attendance (minimum 65% attendance is compulsory)

• Two internal exams

• Project

• Field and Industry Visit Reports

• Internal Marking (based on Attendance, Exams, Project Work, Viva and Presentations)

• Final exam

• Internship (Optional.) This is for non-working candidates only and if applicable.

Academic Evaluation Criteria

Bhavan’s Harilal Bhagwati Institute of Communication and Management was established in 1967. HBICM offers Government recognized part-time Post-Graduate Diploma courses in Communication and Management. To keep pace with the rapid socio-economic development taking place in India, we now offer short duration Executive Education Programmes. Other certificate courses through tie-ups up with various professional bodies and industries are on the anvil.

The other colleges in the Ahmedabad Kendra Campus includes Bhavan’s Sheth R A College of Arts and Commerce, Bhavan’s Sheth R A College of Science, Bhavan’s Center for Arts and Cultural Academy, and Gandhi Institute of Computer Education and Information Technology.

HB Institute ofCommunication &Management

• It is part of the most trusted and renowned group of Institutions in India today.

• The focus of the course is to impart professional training rather than academic knowledge.

• The course covers all-important aspects and is practice oriented.

• It provides soft skills training to work in the professional and cultural environment

• The industry oriented projects help practice theory from the classroom at the workplace.

• The faculty members and guest speakers are eminent practitioners and academicians.

• It has a strong and active alumni network of eminent people in Industry, Government, Media, Entertainment, Cultural Centers, NGOs, and Academia.

Why Bhavan’s HBICM

Bhavan's HB Institute of Communication & Management

Bhavan's College Campus, Nr. Cama Hotel/Rifle Club, Lady Vidyagauri Nilkanth Marg, Khanpur, Ahmedabad - 380001

Office Mobile: +91-9727272724 • Office Phone: +91-79-25601949.E-mail: hbiahmedabad@gmail.com • Website: www.hbinstituteahd.com

For Admissions & Enquiries, please contact

After getting the Diploma, students become part of the Bhavan’s HBICM Alumni Association. It arranges several cultural functions in which the member has access. HBICM alumni will get memberships to our Cultural Centers, and subscriptions to our magazines. ‘Bhavanites’ are eminent people in Industry, Government, Media, Entertainment, Cultural Centers, NGOs, and Academia. The HBICM alumni actively contribute through donations, talent, and advocacy.

Alumni Benefits

Rajendra Prasad Institute Affiliated Courses• One Year Post-Graduate Diploma in Journalism (English/Gujarati) (C-1)

• One Year Post-Graduate Diploma in Public Relations (inc. Event Management, Media Relations & Content Writing) (C-2)

• One Year Post-Graduate Diploma in Mass Communication (C-3)

• One Year Post-Graduate Diploma in Marketing and Sales Management (M-1)

• One Year Post-Graduate Diploma in Business Management (Mini MBA) (M-2)

• One Year Post-Graduate Diploma in Industrial Relations and Personnel Management (HRM) (M-3)

• One Year Post-Graduate Diploma in International Trade (Export-Import) (M-5)

• One Year Post-Graduate Diploma in Material Management (including e-procurement) (M-6)

• One Year Post-Graduate Diploma in Financial Management (including Financial Markets) (M-11)

• One Year Post-Graduate Diploma in Retail Management (M-14)

Gujarat University Affiliated Courses• One Year Diploma in Logistics and Supply Chain Management

• One Year Diploma in Corporate Social Responsibility

• One Year Diploma in E-Commerce and Digital Marketing

• One Year Diploma in Vedic Foretelling System (Astrology and Vaastu Shastra)

New Courses• One Year Post-Graduate Diploma in Hospital Management

• One Year Post-Graduate Diploma in Tourism Management

• Three Months’ Post-Graduate Certificate Course in Cyber Law and Cyber Security

• Three Months’ Post-Graduate Certificate Course in Business Process Management through ERP

• Three Months’ Post-Graduate Certificate Course in Banking Professional

• Three Months’ Post-Graduate Certificate Course in International Financial Reporting Standards (IFRS.)

• Three Months’ Post-Graduate Certificate Course in Entrepreneurship Development

• Three Weeks’ Workshop on Films and Movie Production

Courses from Bhavan’s HBICM