post harvest food loss: using innovations in technology, marketing and education to reduce losses
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Post Harvest Food Loss: Using Innovations in Technology, Marketing and Education to Reduce Losses. Chris Lee. Introduction. SunSuiVi – Who we are?. One of the leading manufacturers and marketers of rice in Chinese Taipei - PowerPoint PPT PresentationTRANSCRIPT
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Post HarvestFood Loss:
Using Innovations in Technology, Marketing
and Education to Reduce Losses
Chris Lee
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Introduction
SunSuiVi – Who we are? One of the leading manufacturers and marketers of rice in Chinese Taipei A well regarded company with a reputation of providing customers with
the freshest and safest rice in Chinese Taipei An established and trusted brand in the markets of Food and Food
Services, Food Industries, and Retail Sales.
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technology
Numbers to Consider:
40% vs 65%
Comparison of Rice Production in Cambodia and Chinese Taipei
Technology
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Optimize timing of the harvest
Comparison of Rice Production in Cambodia and Chinese Taipei
Technology
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Introduce a controlled drying process
Comparison of Rice Production in Cambodia and Chinese Taipei
Technology
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TECHNOLOGY
Better storage methods
Comparison of Rice Production in Cambodia and Chinese Taipei
Technology
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1) Package size and packing methodology2) Inventory management3) A proprietary reprocessing technology4) Reclamation of production by-products5) Consumer continuing education
Post-Manufacturing food loss prevention
Post Manufacturing
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30 years ago
Evolution of consumers’ shopping habits.
Marketing
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20 years ago
1st small package retail size was introduced
Marketing
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Today: Offering multiple package sizes.
Adapting to consumers' evolving shopping habits
30Kg 15Kg 9Kg 3Kg
Marketing
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Vacuum packing and Nitrogen packingNormal packing Vacuum packing Nitrogen Packing
How it works? LDPE (low density polyethylene) bag
Remove all air (Oxygen) from the package before sealing. Utilize LDPE bag to prevent oxygen from reentering.
After removing all Oxygen, inject Nitrogen into package before sealing.
Shelf life?(Brown rice)
3-6 months ~1 year >1 year
Effectiveness? Offers protection from high humidity, other moisture sources, and insect infection from the surroundings.
Effectively prevents insect infestation. Offers great protection from oxidative rancidity.
Highly effective against insect infestation. Offers superior protection from oxidative rancidity
Marketing
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Vacuum packing and Nitrogen packing
Marketing
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Sunsuivi is committed to promoting vacuumed packed rice as a means of offering the freshest rice on the shelf.
Market growth over the past 2 years: 100%
PREMIUM PACKAGES
<PIC of family, and large to smaller packages>
Marketing
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Rice's biggest enemy: Insects!
• Common problem for all agricultural products.• Eggs are long laid into the rice grain in the rice field.• After the milling process, when in final rice form, insects can hatch
out when the temperature is right.
Management
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Preventing Food Loss Through Inventory Management
Management
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Preventing Food Loss Through Inventory Management Store Shelf Inventory Monitoring:
• Collect and monitor in-store inventory information using web-based tools.
Make to Order:• Minimize the inventory in the warehouse.
Constant Market Monitoring: • Applying appropriate promotions to slow moving products.
Sales Rep's Performance Management: • Set goals for district representatives to minimize product return
frequencies
Management
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• Chinese Taipei's Council of Agriculture has found 27 kinds of insect infestation present in rice in Taiwan.
• One type of insect can not be eliminated during the hard rubbing and squeezing of the rice milling process: “Rice Weevil”
• Vacuum packs can only suppress the hatching and growth of pest eggs temporarily.
Proprietary Technology to Remove Infestation
Technology
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• Applying high-frequency disinfestation technique, using microwave treatment.
• Effectively destroys pest eggs.• Has little effect on rice quality.
Proprietary Technology to Remove Infestation
Technology
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Has some limited impact to the quality/ structure of rice. Apply methodology under limited circumstances. Proven effective to prevent food loss!
Proprietary Technology to Remove Contaminants
0102030405060708090
Protein Water Amylose KETT Taste test
Controlgroup
T1, 56-58℃
Technology
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Eliminating Waste: Making Use of Rice By-ProductsRice Hull Fertilizer and substrate
Animal feed (Fiber) Energy source
RiceBy-Products
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• Rice bran usually becomes acidified and oxidized quickly after being removed from the rice.
• Working together with the China Grain Products R&D Institute, we have successfully stabilized the bran without adding any chemical substances or by decreasing its nutritive value.
• Now consumers can benefit from this valuable and nutritious natural product.
Eliminating Waste: Making Use of Rice By-Products Rice Bran -- Stabilized
• High in Dietary Fiber• High in Vitamin E、 B• Great Source for GABA、 IP6
RiceBy-Products
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1. Supplied to the industrial market, for making value-added food products.
2. Lower quality broken rice can be used as animal feed.
Eliminating Waste: Making Use of Rice By-ProductsBroken Rice
RiceBy-Products
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SunSuiVi - Organic Farm
• An effective way to educate consumers to be more aware of the value of food (thereby discouraging waste) is to offer a first hand experience in rice farming!
• In 2004, Organic Farm Land was constructed to promote organic rice growing, and raise the level of environmental consciousness.
• Here, kids get to experience the process of rice farming!
Education
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Kids, lets get those hands and feet
muddy!
Education