www.alfaresdubai.com

11th International Equine Trade Fair 2016

5 - 7 October 2016, MEYDAN, GATE C, DUBAI, UAE

POST SHOW REPORT

ABOUT AL FARESINTRODUCTION & HIGHLIGHTS

HH Sheikh Hasher Bin Juma Al Maktoum, Director General of the Dubai Department of Information has inaugurated Al Fares International Equine exhibition in Meydan in Dubai.

The exhibition is one of the oldest fairs in Asia and Africa that is specialized in the equine industry. It provides all the gears needed in equestrian sports such as food and medicine, in addition to securing materials to establish horse riding centres, and other related maintenance products and services. The event welcomes horse owners, trainers, equine industry experts, and senior international knights. Al Fares illustrates the remarkable development of these sports in the UAE and displays the latest new products and services for horses and riders.

During the opening ceremony, Sheikh Hasher said: "We are pleased to open Al Fares exhibition for the first time in Meydan in Dubai, which leverage it to a higher level and confer it greater credibility among the horse lovers and equestrian community. This is intended to raise the number of visitors from horse riders, coaches and specialists in equestrian sports within UAE and all over the world. This is an outstanding start of the show as it precedes the launch of horse racing events in Meydan. The latter contributes in raising the exhibition popularity, which allows riders and sportsmen participating in Dubai racing to acquire required equipments for this international competition."

HH Sheikh Hasher added: "Al Fares fair will remain a leading platform to disseminate the horsemanship values, principles and ethics that constitute the pride of Arabs since ancient times. It has also a mission of increasing mainstream interest in equine sports among young men and women in the region, which would contribute positively to shaping their personalities and inculcating courage spirit."

Mr. Satish Khanna, the exhibition organizer, has confirmed the importance of having sportsmen attending the event to take advantage of the expertise of international specialists and pioneers in the equitation’s field, as well as to discover the novelties and last information about the equine industry and the exciting universe of horseracing.

Mr. Rasheed Mbayed, also highlighted the need to exploit the rank of the UAE in equestrian sports globally and the distinctive achievements of Emirati horse riders in major international horse racing events, in order to improve the equine sports and popularize them among the masses of young citizens and residents. He has pointed out that Al Fares Dubai exhibition is the ideal destination to introduce different types of equestrian sports, and thus to learn how to start practicing it as professionals and to instil the fundamental principles and ethics of equitation.

SHOW INFORMATION

NAME: AL FARES INTERNATIONAL EQUINE TRADE FAIR 2016

EDITION: 11TH EDITION

VENUE:MEYDAN

DATES: 5TH – 7TH OCTOBER 2016

FREQUENCY: BIENNIAL

WEBSITE: www.alfaresdubai.com

ORGANIZER:

P.O.Box 11183, Dubai, U.A.E. Tel: +971 4 3406888 Fax: +971 4 3403608

210 +BRANDS AND PRODUCTS

19COUNTRIES

• Feeds and supplements • Veterinary products and services • Grooming products • Exercising and training products • Equine spas and rehab products • Trailers and trucks • Breeding products and services • Stabling products and services • Saddlery and tack

EXHIBITOR PROFILE

AL FARES 2016 EXHIBITOR OVERVIEW

EXHIBITOR FEEDBACK

COUNTRIES EXHIBITED IN AL FARES 2016

• Clothing and accessories • Equestrian sports • Equine art • Equine infra-structure • Lifestyle for horse people • Horse safaris and equine holidays • Associations, stables, riding schools and clubs • New products

74% 26%

92% 80%

International Exhibitors Local Exhibitors

of exhibitors will return next edition of exhibitors rated the show asprofessional trade show

AUSTRALIA, CANADA, FRANCE, GERMANY, IRELAND, ITALY, INDIA, INDONESIA, JORDAN, OMAN, PAKISTAN, SAUDI ARABIA, SOUTH AFRICA, SWEDEN, THE NETHERLANDS, TURKEY, UAE, UK, USA

VISITORS PROFILE

VISITORÊS OVERVIEW

92%

92% of visitors agree that this event is fully representative of the industry

AL FARES 2016VISITOR’S OF INTEREST

DISTRIBUTOR/AGENT

HORSE OWNER/BREEDER

MANUFACTURER/PRODUCER

VETERINARY PRODUCTS & SERVICES

TRAINER

19%

10%

15%

12%

8 %

7 %

11%

5%

6%

7%

RIDING CLUB/HORSE-STUD FARM

RETAILER

GROOMER

PROFESSIONAL RIDER

LEISURE/RECREATIONAL RIDER

95%

REASON TOVISIT

of visitors it was very important or important for them to find new products & Suppliers for

their business at the show.

85%

SOURCE OFINFORMATION

of visitors said Al Fares isthe most credible source of information for purchasing

products and services.

• PRESS/MEDIA RELATIONS

• TV/RADIO ADVERTISEMENTS

• NEWSPAPER ADVERTISEMENTS

(ARABIC/ENGLISH)

• EMAIL MARKETING

• DIRECT MAIL

• SMS CAMPAIGN

Australia

Austria

Bahrain

Canada

China

Egypt

France

Germany

India

Iraq

Trade Visitors attendees from the UAE

came from GCC countries(excluding UAE)

of visitors from Africa, Asia,Europe and America

• MAGAZINE ADVERTISING

• SOCIAL MEDIA

• VIP INVITATIONS

• WEBSITE

• PARTICIPATION IN OVERSEAS EQUINE FAIR

• HAND DELIVERY OF INVITATIONS TO

INDUSTRY RELATED DELEGATES

PROMOTIONAL ACTIVITIES

VISITORS STATISTICS

VISITORS CAME FROM THE FOLLOWING COUNTRIES:

4120 72%

20% 8%

Iran

Italy

Jordan

Kuwait

Lebanon

Poland

Oman

Pakistan

Philippines

Qatar

Saudi Arabia

Sweden

Sri Lanka

South Africa

The Netherlands

Turkey

Turkmenistan

UAE

UK

USA

THANK YOU SPONSORS & PARTNERS

Be Part Of Al Fares 2018

SEE YOU IN 2018!

Supporting Media Partners

Associate Member

Venue

Official Media Partners

For further information on Al Fares Dubai, please contact the team directly or visitwww.alfaresdubai.com

RASHEED MBAYEDExhibition Manager

Tel: +9714 3406888 ext 240 Fax: +9714 3403608

Email: rasheed@alfajer.net

IMEE VINALON Exhibitions Coordinator

Tel: +9714 3406888 ext 207 Fax: +9714 3403608

Email: imee@alfajer.net