post show report...jordan, greece 97 countries 32 hosted buyers 13,198 visitors 2,082 international...

Organiser

7 - 10 September 2017

25th International Food Products and Processing Technologies Exhibition

Tüyap Fair Convention and Congress Center Istanbul, Turkey

POST SHOWREPORT

Content

WORLDFOOD ISTANBUL 2017 Worldfood-istanbul.com

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WORLDFOOD ISTANBUL

1 ABOUT WORLDFOOD ISTANBUL

2 ABOUT THE EXHIBITORS

3 Exhibitor Survey Results

4 Exhibitor Feedback

5 ABOUT THE VISITORS

6 Visitor Survey Results 7 Visitor Feedback

8 EVENTS

9 WorldFood Istanbul Food Show

10 Retail Center - B2B Meetings

11 ORGANISER

Supporters

Specialised Sections

About WorldFood Istanbul


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354 Exhibitors

29 Countries

13,198 Visitors

10,102 m Total area2

97 Countries

2,082 International visitors

The biggest international meeting point in the region

WorldFood Istanbul is Turkey's leading food and drink event. It is not only a meeting point for Turkey but for the whole Eurasia region. The show is the perfect place to meet the food sector - wholesalers, key buyers, national chains, retailers and HoReCa representatives from Turkey, Eurasia and Europe.

About the exhibitors


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WorldFood Istanbul's exhibitors represent the full spectrum of the food and drink industry - from grocery and oils to seafood. Companies come to take part in the show from all around the world - drawn by the size of the regional market and its growing appetite for new tastes.

Top 10 exhibiting countries

Grocery & Oils Confectionery Food ingredients Confectionery & nuts Beverages Alcoholic beverages

Milk & dairy Meat & poultry Fruits & vegetables Seafood Frozen food Coldchain

Exhibitors Profile

Turkey / 236 companies

Korea / 21 companies

China / 13 companies

India / 12 companies

Mexico / 10 companies

Algeria / 10 companies

Tunisia / 5 companies

Sri Lanka / 5 companies

Moldova / 5 companies

Thailand / 4 companies

Exhibitor survery results

WORLDFOOD ISTANBUL 2017Worldfood-istanbul.com

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Every year, we survey the companies who take part in WorldFood Istanbul to learn about their time at the show - and how we can make next year even better. This is what they told us in 2017.

of the exhibitors are likely to exhibit next year

91%

of the exhibitors met their overall event objectives85%

of the exhibitors stated that they were happy with the number of professional visitors they interacted with

86%

85%of the exhibitors weregenerally satisfied with theexhibition

Exhibitor feedback


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“This is our 2nd consecutive attendance to WorldFood Istanbul. Our purpose of attendancewas to find new clients and put our product on themap. We reached all of our goals related to theexhibition. The visitor profile mostly consistedof foreigners coming for the purposes of export and purchasing. Generally, we are pleased with the exhibi-tion; everything is smooth.”

Kaan TamerSunar Marketing Specialist

“This is our 2nd time attending WorldFood Istanbul. Here, we perform the launch of our new products. Our dealers visit WorldFood Istanbul and see our new products.

With our attendance, we aim to establish connections in domestic and foreign markets. This year, the visitor profile mostly consists of foreigners.”

Emine ErbaşıAltaylar Group Brand and License Manager

“We are attending WorldFood Istanbul for the 4th consecutive time. As Ünifo Gıda, we serve domestic and foreign markets with our modern technology, high quality standards and innovative methods. Our purpose of establishment is based solely on the production of convenience food. At this exhibition, we have the chance to exhibit our products. In a way, we are performing the launch of our new products here. With the Tada brand, we meet our consumers in retail.

We produce convenience chicken, hummus and food that people can consume with the “heat-and-eat” method. We attend the exhibi-tion with many of our newest products. WorldFood Istanbul was a huge success in terms of reaching our goals. We met the right consumers at the right time; so it was a very positive exhibition for us. We had the opportunity to expand our client portfolio.”

Meral TekÜnifo Marketing Manager

WorldFood Istanbul attracts over 13,000 highly engaged, professional visitors, who come ready to do business and find new suppliers in the food and drink market.

Visitors Profile

About the visitors


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Food Wholesale and Distribution

Food Retail

HoReCa

Foodstuffs Production

32 Hosted Buyers Delegations from...

Afghanistan, Germany, Australia, Azerbaijan, UAE, Bahrain, Belarus, Bosnia-Herzegovina, Algeria, Ethiopia, Palestine, India, Iraq, Sweden, Japan, Qatar, Kazakhstan, Korea, Kosovo, Kuwait, Libya,Lebanon, Egypt, Uzbekistan, Pakistan, Rwanda, Sudan, Saudi Arabia, Taiwan, Jordan, Greece

97 Countries

32 Hosted buyers

13,198 Visitors

2,082 International visitors

About the visitors: purpose of visiting


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37% 30%

20%1%

6%6%

Purpose of visiting the exhibition

37%

To source products and services

6%

Promotional

6%

Educational purposes

Visitor profiles by level of responsibility

42%Company Owner - General Manager

30%

To obtain general information

20%Personal interest

1%To investigate the opportunity to participate next year

17%

Sales & Marketing Manager

6%

Purchasing Manager

20%

Chefs

8%

Food, Chemical and Agriculture Engineer, Veterinary

7%

Media Representative

42%

17%

20%

6%8%

7%

WorldFood Istanbul's visitors come tot he event to search for a wide variety of products and technologies. These are the main product groups on the minds of 2017's visitors.

About the visitors: products of interest


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50% 5.172visitors 49% 5.098

visitors 45% 4.724visitors %43 4.511

visitors

38% 3.945visitors 36% 3.777

visitors 35% 3.648visitors 31% 3.180

visitors

30% 3.110visitors 23% 2.390

visitors 4% 393visitors

Beverages Confectionery and flour-based products & nuts

Grocery & oils

Confectionery

Food ingredients

Frozen food

Milk &dairy

Fruits &vegetables

Seafood Other foodproducts &technologies

Meat &poultry

Visitor survey results


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of the visitors are likely to exhibit next year

93%

of the visitors sourced new suppliers and business partners63%

of the visitors were generally satisfied with the exhibition82%

60%of the visitors saw newproducts and innovation

Exhibitor feedback


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“I learned about WorldFood Istanbul thanks to our colleagues in the organization. I visited the exhibition to find new suppliers/clients. I am pleased with the exhibitor profile. Next year, we plan on opening a stand at WorldFood Istanbul. Overall, the exhibition is very good; no problems at all.”

Kılıç Tarım Gıda Hafriyat Petrol Tur. San. Ltd. Şti.

“I learned about WorldFood Istanbul thanks to a friend. We came to the exhibition to establish new connections and cooperate with foreign companies.

When we look at the exhibitor profile, we mostly see foreign companies; with which I am very pleased. Next year, we will attend the exhibition as exhibitors.”

Bay Şeker Gıda Tic. A.Ş.

“I learned about WorldFood Istanbul thanks to the regular mailing to my e-mail address. I visited the exhibition to find producers for the supply of the products that we use. Next year, we want to come back as exhibitors. This year, it was apparent that there were many national brands.”

Dada Gıda

Events


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Hosted BuyerProgramme

HoReCa

Food Show Retail Center

KonferanslarConferences

WorldFood Istanbul is the meeting place for the market. So, alongside the produc-ers and services on display, the show also includes a wide range of business events, conferences, buyers programmes and dedicated negotiation zones for exhibi-tors to meet new business contacts.

All these events are designed to maximise the business potential of participants, and to give valuable insights into the future of the food sector across the region.

One reason for WorldFood Istanbul's strong visitor base is a lively and exciting programme of shows. Masterclasses from top chefs, tasting contests and more - all organised in partner-ship with leading Turkish and international organisations.

Food shows


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Co-organisers and partners

58Chefs

3Days iTQi – Superior Taste Awards

Conference

iTQi – Sample Cooking with SuperiorTaste Award Winning Products

Turkish Food Codex Labeling Legislation, Health and Nourishment ClaimsDepartment of Food Codex

Food Products Import LegislationDepartment of Border Inspection for Plant & Plant Products

“Responsible Supply = Sustainable Agriculture - We are responsible for each of the products that we produce”PepsiCo Turkey

Heat Monitoring for Storage and Carriage of Cold Chain Products - “Indicator Labels”Tempix

Turkish Food and Beverage Sector - Consumers and TrendsFederation of Food & Drink Industry Associations of Turkey

WorldFood Istanbul’s conferences addressed the most pressing issues facing the Turkish and global food market. Held by respected industrybodies and heavyweight multinationals, the sessions attracted strong audiences and ensured an engaged, knowledgeable visitor base for the exhibition and its participants.

About the exhibitors


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Retail center - B2B meetings


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Participants of the Retail Centre included

The Retail Centre area, where the international hosted buyer delegation were hosted and the B2B meetings were held, enabled different partnerships with hosted buyer delegations from Azerbaijan,Kazakhstan, Uzbekistan, Sudan and the United Arab Emirates.

About the organiser


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WorldFood Istanbul

5-8 September 2018 | Tüyap Fair Convention and Congress Center Istanbul

For more information+90 212 291 83 10

facebook.com/worldfoodistanbul

worldfood-istanbul.com/Linkedin

twitter.com/gidafuari

ITE Turkey is the Turkish branch of international exhibitions company ITE Group. With a network of 32 offices in 20 countries, and more than 1,000 experienced personnel, ITE organises 240 exhibitions and conferences worldwide per year.

Comprised of YEM Exhibitions, EUF – E Uluslararasi Fuar Tanitim Hizmetleri, Platform Uluslararasi Fuarcilik and TF Fuarcilik event companies, ITE Turkey is the country’s primary exhibition organiser. ITE Turkey’s scope covers all of the major Turkish economic sectors, including construction, tourism, food and drink, transport and logistics, cosmetics, and more.

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Thanks to its global reach, and expert knowledge in putting on exhibitions, trade shows and conferences, ITE Turkey is able to create new business cooperation and buying opportunities for both Turkish and international companies.

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post show report...jordan, greece 97 countries 32 hosted buyers 13,198 visitors 2,082 international...

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