ProSound + Light Guangzhou

China Import and Export Fair Complex

9 – 12 March 2013

Post Show Report

Date 9 – 12 March 2013

Venue Area A, China Import and Export Fair Complex

Product

Profile Professional Audio

Professional Lighting

Stage Equipment

AV and Communication Equipment

Visitor

Profile

Sound engineering company, Lighting engineering company, Franchiser /

agent, Sound manufacturer, Lighting manufacturer, TV / Radio station,

Broadcasting station / culture station / amusement park, Club / bar, Stage

equipment engineering company, Video engineering company, Theatre /

stadium, Performing company, Accessory of lighting, Hotel / supermarket /

store, Municipal engineering / estate, Stage equipment manufacturer,

Governmental department, Concert hall, Orchestra / troupe, Video company,

Media, Industrial association, Accessory of sound, College / institute

Organisers Guangdong International Science and Technology Exhibition Company (STE)

Messe Frankfurt

Supporters China Association of Recording Engineers, China Association of Performing

Arts, Guangdong Entertainment Association, Guangdong Association of

Recording Engineers, Shanghai Performance Trade Association, Enping

Electroacoustic Component Trade Association, Guangdong University AV &

Lighting Technology Institute

Facts & Figures

Exhibition

Space

90,000+ sqm

No. of exhibitors 922

No. of visitors 48,361 local &

international

visitors from 93

countries and

regions.

Local visitor

+11.3%

International

visitors +21%.

2

2013 visitors by business nature Visitor Analysis

3

0.00% 10.00% 20.00% 30.00% 40.00% 50.00%

Others

Music lovers

Musical instruments distributors and manufacturers

Performance troops

Media

Institutions, R & D, Academics

TV or radio stations, Studios

Government, Trade associations

Hotels, Shopping malls, Parks, Real estate

Theatres, Stadiums, Clubs, Opera House

Lighting manufacturers

Pro audio manufacturers

Pro audio and lighting Contractors, Rental companies

Pro audio and lighting distributors 41.3%

14.9%

3.4%

1.1%

0.8%

0.7%

2.6%

5.6%

7.2%

3.3%

7.9%

10.2%

0.6%

0.4%

Visitor Analysis Local and international visitors are from 93 countries and regions, increased 11.3% and 21% respectively. For examples,

0.00% 20.00% 40.00% 60.00% 80.00%

Oceania

Africa

South Amercia

North Amercia

Europe

Asia

Visitor by continent Local visitor by region in China

0.00% 20.00% 40.00% 60.00% 80.00%

North East China

North West China

South West China

Northern China

Central China

Eastern China

Southern China

4

Russia Italy United Kingdom France Sweden Spain Germany Ukraine Norway

Swiss Belgium Poland The

Netherlands Portugal Hungary Denmark Australia Malaysia

Austria Korea Greece America Canada Japan South Africa Argentina …

Mr Vianney Bourjot, General Manager of Chromateq from France

“The fair is an important occasion for showing our new product and to

network with our business partners and new potential clients. We

received many buyer enquiries from Europe, India, Malaysia and

Thailand.”

Ms Vinne Peng, Marketing & Communication Manager of Harman Professional who

presents JBL Entertainment system

“We are highlighting our entertainment audio system the first time ever in

China as we believe this show can help us reach the massive

entertainment market in China. We are pleased to meet with professional

Chinese buyers during the show.”

Mr Mark Fay, a representative for DJBox from the Ireland

“It is important for me to come and see what’s happening in the

industry development in China. This is certainly worth a trip. I also

found some of the latest speakers, consoles and amplifiers produced

in China.”

Comment from exhibitor

Comment from exhibitor

Comment from visitor

Comments from participants

5

HC 360 Business Matching Programme

Lighting Technology for Television Forum and Event

Outdoor Line Array Demo

The 3rd edition of Pro Audio Technology Seminar

Annual Meeting for Guangdong Association of Performing Arts

Guangdong Performing Industry Exchange and Trading Forum

Opening Ceremony

“It is a good place to understand the new development of TV lighting

technology which will help our business too. Also the show visit after

the forum gives us a chance to source new products and to exchange

ideas with business partners” -Mr Wei Cheng He, Deputy General Manager and Vice Officer of the Production Department for

Guangdong Television

“This business matching programme is a convenient platform to meet

with different suppliers and keep us up-to-date with the different

product technologies. It’s very well organised”.” -Mr Gong Ping Yu of Xin Lian Xin Company

Brands include Audiocentre, BOB-AUDIO, Classic Sound, CVR, DE Acoustics,

ERIC, FDB, FINESPL, IBO, JAZZPRO, King Sound, NEWRLL, QANON,

Realsound, Realsound Technis, RVS, Senwong, Tasso Aual, TPA, WAVK,

XYCAD, ZSOUND and 3BDIO.

Fringe Programmes

6

Fair At a Glance

7

Product At a Glance

8

Marketing & Promotions

Promotion

Strategies

Comprehensive Marketing Campaign

Advertising

eDM

Roadshow

Public Relations

Social Media

Visitor Invitation

Website

Direct Mail

Online

Media

Telemarketing

9

Advertising & Publicity

Mass Media Guangdong TV, Guangzhou Daily , Metro Daily, Panyu Daily, Guangzhou Metro, 金羊网

Trade Media

Marketing & Promotions

Outdoor Advertising 星之光电器城 广州西场电器城 广州西场电器总汇

10

21st Century Business Heralds Asia Pacific Economic Times

Private Economy News Hi-Fi & Hi-Vi Monthly

Audio Pro CENS

Pro Audio Asia Lighting Professional

Lighting Today Mondo*dr

China Trade News Shenzhen Shangbao

Tai Kung Po Professional AV for China

AV Technology ProAV Magazine

MEGA STAGE Advanced Television Engineering

Audio Engineering SiQi Professional Audio Lighting

China Light & Audio 《国际电声商情》

www.qianlong.com www.expo-china.com

www.av001.com www.xycad.com

www.itavcn.com www.av010.com

www.szaudio.com www.davinfo.com

www.yysb.ibicn.com www.eacou.com

www.lightingchina.com www.audio160.com

www.djpk.com www.microphone.com.cn

www.ca001.com www.ty360.com

www.pjtime.com www.tech-ex.com

Clipping Highlights

11

Marketing & Promotions

Clipping Highlights

12

Marketing & Promotions

Outdoor Advertising

XinGuang Dong Metro station (lightbox)

13

Marketing & Promotions

14

Electronic direct mail

Fair Name Prolight + Sound Guangzhou, 12th edition

Fair Title China (Guangzhou) International Professional Light and Sound Exhibition

Fair Concept To offer the best and largest business platform for the industry

Show Dates 24 – 27 February 2014

Venue Area A, China Import and Export Fair Complex

Exhibition Space Over 110,000 sqm (expected)

No. of Exhibitors 1,100 (expected)

No. of Visitors 50,000 (expected) No. of Product

Profile

Professional Audio – loudspeakers, amplifiers, public address, consoles, DJ equipment,

microphones, effects, VOD systems, accessories and cables

Professional Lighting – stage lighting, architectural lighting, laser technology, lighting

consoles, outdoor lighting, light sources and accessories, LED

Stage Equipment – mobile stages and platforms, hoists, stage decoration materials and

curtains, truss and rigging equipment, flight cases, special effects, projection and display

technology

AV and Communication Equipment – conference systems, broadcasting equipment,

networks

2014 Fair Facts

15

For more information, please contact

Messe Frankfurt (HK) Ltd

Tel: +852 2238 9931 / 2238 9905

Fax: +852 2802 7728

Email: plsgz@hongkong.messefrankfurt.com

Guangdong International Science and Technology Exhibition Company (STE)

Tel: + 86 20 8355 8396

Fax: + 86 20 8354 9078

Email: sound@ste.cn

www.prolightsound-guangzhou.com

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