postcard spring clean / national car care month customer ... · postcard spring clean / national...
TRANSCRIPT
April 2008
Postcard Spring Clean / National Car Care Month
Customer of the Month
February 2009
The Inside Lane
Postcard Spring Clean / National Car Care Month
Website Maintenance
(by Frank Renteria)
Spring is upon us, and it’s time to consider a little spring cleaning! Think about some of the updates that you would like to make on your postcard com-munications. Do winter images still apply? Are any offers nearing their expiration date?
LET US KNOW! We will be happy to assist you in making these changes.
MechanicNet has many postcard images available. You can view them by logging into your “My Shop” page and clicking on the “Postcard Image Options” link. The image you are currently using will always be the first image on the left under each category applicable.
Spring is also the season for National Car Care Month. The Car Care Council designates April (in Canada it’s May) as National Car Care Month. You may use the opportunity to promote this fact, and encourage your customers to come into your shop and perform services that they have been neglecting. To help you promote this event, MechanicNet has created a special postcard image.
You can use this image on all your postcard communications for the entire month of March and April (April and May for our Canadian Customers).
Making postcard changes only takes a few minutes to complete. You may either give us a call at 877-632-4638 or send email to [email protected] (please include your name and shop phone number in the email).
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We would like to take this opportunity to showcase the website of a MechanicNet customer: Bobby Likis Car Clinic in Pensacola Florida.
The reason we are selecting Bobby Likis Car Clinic is that they regularly update their website to ensure their information is current and fresh.
Their website includes pictures of their shop’s staff, information on the services that they offer, and tes-timonials from satisfied customers.
Another great item that they never miss to change is the offer on their promotions page. Like clock-work, the team at Bobby Likis is sure to update the “Offer of the Month” that is posted on their website.
Bobby Likis Car Clinic/Pre-Repair® has been a MechanicNet client since 2004. When asked to comment about ROI, owner Bobby Likis replied:
“When measuring ROI, you have to consider all the “I’s” — which include not only dollars…but also people & time investments. The most important thing to know about the MechanicNet tools is that you have to use them. For example, beyond tradi-tional marketing (like service reminders and thank you notes) is the Customer Satisfaction Index/Re-port. At Car Clinic Service/Pre-Repair®, we review this daily. If there’s any indication of a less-than-excellent experience, Bryan or Matt on my Service Team calls that customer. ROI? 5 minutes of concerned communication = a retained customer. That’s measurable and sustainable ROI, enabled by MechanicNet.”
Thank you Bobby Likis Car Clinic for your long time patronage and being a great example of how to use the MechanicNet services to the fullest!
Customer of the Month
(by Frank Renteria)
Have you made any changes to your shop in the last year? Are your website coupons expired? Do you have any new staff mem-bers? Tell your cus-tomers! Go to your MechanicNet website and see if you need to make any changes to reflect the changes made in your shop.
Take this time to update your photos (if you don’t have any, now is a good time to take some) rewrite your text or send us your new logo or new coupon or expiration date. Re-member that you may use your website to add links, additional logos, and pictures of your shop. Above all, your website is a great tool to welcome your cus-tomers and make them aware of your shops history, showcase the pride and expertise you put into your work, and highlight additional services customers may not be aware you provide.
Keep in mind that one way to let customers know about services available is to promote. Be sure to up-date your promotions page as frequently as possible. This doesn’t necessarily mean that you need to add
a coupon or discount, the promotions page is a great way to promote the services you provide and encour-age customers to check in with you first before mak-ing major decisions on their automotive needs. Keep in mind that in addition to adding an offer to your promotion page, you may also use the opportunity to send this offer to all customers with an email address on file.
Also new, choose a pre-designed promotion to add to your promotions page on your website. Just email the code for the promotion you would like and within two business days it will be added to your website. (Timeline is subject to change with customizations. Call customer support for details)
We really encourage these tips that help keep your site as fresh as possible. Don’t be afraid to show off your shop!
To make any changes to your website just email everything to [email protected] and we will do the rest.
Website Maintenance (by La Ne’ Scott)
WP#SP09
WP#SM09WP#FL09
WP#WN09
Customer [email protected]
Phone Number925.931.1987
The Inside Lane
Dear La Ne’,
How do I send a promotion to my email customers?
Unsure in British Columbia
Dear Unsure,
MechanicNet has a great tool called the Promotion Manager (lo-cated on MyShop). It allows you to send ePromotions to all your email customers. The Promotion Manager has four simple steps to guide you in creating your unique email promotion. The first step is to choose the type of promotion, i.e. coupon, newsletter, or custom. Second, pick the target customers you’d like to receive the email by selecting from the options given. Third, add the content, messages, and graphics. Finally, view what you have cre-ated and send. If you would like a more detailed training on how to send ePromotions you can attend the Advanced Training class held every month. (see attached calendar for the schedule)
Don’t forget to send your spring ePromotion! Contact us for the E-Pack download. It’s easy to use and there’s a pre- designed pro-motion for every month of the year. Just email [email protected] and ask for the E-Pack download.
To submit qustions to the Inside Lane email to [email protected]
James NeryGraphics/Layout
Kresley KusabaGraphics/Layout
Romelo ElefanteStaff Writer (Customer Support Manager)
Frank RenteriaStaff Writer (and Customer Support)
La Ne’ ScottStaff Writer (and Training)
Final Deadline Mail Date
Schedule a maintenance service today to show her you care.
Early Bird Deadlines(Get 10% Off)
March 20, 2009 April 6, 2009 April 17, 2009
$10 Offyour next service
with this cardCannot be combined with any other offers
Customer SupportPhone: 877-632-4638Fax: 925-931-1987
7150 Koll Center Parkway, Suite 200 Pleasanton, California 94566 877-632-4638
$.90 US$1.00 CANPer cardStandardSize 6” x 4”
10% Off Your Next Service with this card
$15 Off Your Next Service with this card
Top Spending customers who have been in within the past: (Please check one)
send no more than cards
Other
None
Step 1: Choose an offer for your postcards:
Step 2: Choose Target:
Message:
1 year 2 year
Classic
Communicate with your best customers
Turn Your New Customers Into Loyal Customers
Bring Back Customers You Haven’t Seen In Awhile
Create your own (Combine as many as you’d like)
Please check one:
enter quantity
First time customers who:New
Customers
We Miss You
Custom
visited only once in last year
All my customers
Only customers who have been to my shop in the last 12 months or _________months.
Only customers who have spent at least $
Customers with zip/postal code:______________________________________________
visited once in past 2 years
MechanicNet recommended: Customers who visited in the past 24 months but not in the last 12 months.
Specify period:Customers who visited in the past months but haven’t been in the last months.
Step 3: Expiration Date of Promotion:_______________ Include this promotion on my website
You will receive a courtesy call reminding you to do a list review using your Weekly Review Tool the week of April 13th, 2009
Shop Name
Fax Number
Contact Name
Phone
Signature
Date
Schedule a maintenance service today to show her you care.
United States Canada
Simply complete this form and fax to 925-931-1987. For assistance please call 877-632-4638. Upon receipt, we’ll call you within 24hrs. Please call us if you do not receive a confirmation call. This promotion may not be available to all shops.
(Note: This promotion may not be available to all program groups)
Customer SupportPhone: 877-632-4638Fax: 925-931-1987
7150 Koll Center Parkway, Suite 200 Pleasanton, California 94566 877-632-4638
$.90 US$1.00 CANPer cardStandardSize 6” x 4”