Newspaper Advert

Codes & Conventions

There is always a single image at the centre of the advert

For example;

The advert always displays the station logo that the programme is being broadcasted on. Usually in the corner but that’s not always

the case.

For Example;

Poster adverts tend to have minimal text on display, the text mainly consists of the programme

information(Time and date) and also a strapline which pulls an audience in.

For Example;

TV adverts tend to have complex narrative, which a visible complicated Mise-En-Scene, which are made visible for the

audience to process.

For Example;