Postmodern Advert• This is a postmodern brand

because it regurgitates sources for its clothes, advertisements and shop interiors scavenged from twentieth century popular culture. It is an Italian brand masquerading as an American brand, mixed with a healthy dose of Europop.

• Uses irony• Reflexivity• Uses good looking models so like

all fashion brands, Diesel carries the promise of sophistication and sex appeal.

Postmodern Advert

• Intertextuality• Reflexivity - gorilla

surrounded by cadbury‘s traditional colour of light purple, and with the words "a glass and a half full” it refers to itself

• Irony

http://www.youtube.com/watch?v=SP8E6ouSiC0

Gorilla Advert For Cadburys

Postmodern TV Programme

• Blurs the lines between reality and fiction

• Intertextuality• Use of multiple

narratives

Postmodern TV Programme

• Intertextuality• Use of multiple

narratives• Use of irony

Postmodern Music

• Intertextuality – song is in honour of women such as Josephine Baker, Dorothy Dandridge, the Andrews Sisters, Diana Ross, Donna Summer, Janet Jackson, and the girl band TLC. In the music video, she dresses like these women too.

http://www.youtube.com/watch?v=HtXOVKNazYU

Keri Hilson – Pretty Girl Rock

http://www.youtube.com/watch?v=9dcVOmEQzKA

Eminem – Just Lose It

Postmodern Music

• Irony• Intertextuality• Reflexivity

Postmodern Film

• Hyper reality (a world better than the real one)

• Has a very open ended ending

• Movie explores idea of stories within stories

• Film experiments with time bending

Postmodern Film

• Hyper reality• Intertextuality• Use of multiple

narrative

Postmodern Building

• Building is indicative of Dutch Gothic architecture of canal houses that were once common in the Netherlands.

Bank of America Centre

Postmodern Building• Building has many references, eg

from the top of the site a keyhole shaped opening leads to a little-seen Scala Regia (flight of steps in Vatican City) with a ramped floor, gold-leafed terminus and ancient Egyptian aura which takes visitors into the heart of the building. The turret at the top is sometimes likened to a submarine conning tower while the glazed two sided clock is in concept and detail a direct quotation from the Fascist era main post office in Naples.

Number 1 poultry