potency and consequence of new media

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New Media:

Consequence and Potency

Wisnu Martha Adiputra

“Susi Netizen Workshop” @america

Jakarta, Oktober 1, 2011



Systematics

Concept: definition of new media

Consequences: positive and negative

Potency: personal and social



Main Changes linked to rise of new

media

• Digitalization and convergence of all aspects of media

•

Increased interactivity and network connectivity• Mobility and delocation of sending and receiving

• Adaptation of publication and audience roles

• Appearance of diverse new forms of media “gateway”

• Fragmentation and blurring of the “media institution”

McQuail, 2010: 141

Concept: definition of new media



“Newness” of New Media

(Interactive Media)

4 C

Computing and information technology

Communication networks

Digitalized media and information Content

Convergence

(Flew, 2005: 2)



Types of new media:

InternetMobile phone

Videogames

Social reality, media reality & Virtual reality



New Media and It’s functions:

1. Interpersonal CommunicationMedia2. Interactive Play Media3. Information Search Media

4. Collective Participatory Media5. Substitution of Broadcast Media

Social reality, media reality &

Virtual reality

(McQuail, 2010: 143 – 144)



These include the telephone (increasingly

mobile) and e-mail (primarily for work, butbecoming more personal). In general, contentis private and perishable and the relationshipestablished and reinforced may be more

important than the information conveyed

Interpersonal Communication

Media



These are mainly compute-based and

videogames, plus virtual reality devices. Themain innovation lies in the interactivity andperhaps the dominance of “process” over

“use” gratifications

Interactive Play Media



This is a wide category, but the Internet/WWW is themost significant example, viewed as a library anddata source of unprecedented size, actuality and

accessibility. The search engine has risen to acommanding position as a tool for users as well as asource of income for the Internet. Beside theInternet, the (mobile) telephone is also increasingly a

channel for information retrieval, as are broadcastteletext and radio data services.

Information Search Media



The category includes especially the uses of the Internet for sharing and exchanging

information, ideas and experience anddeveloping active (computer-mediated)personal relationships. Social networking sitesbelong under this heading. Uses range from

the purely instrumental to affective andemotional.

Collective Participatory Media



The main reference is to uses of mediato receive or download content that in

the past was typically broadcast ordistributed by other similar methods.Watching films and television

programmes, listening to radio andmusic, etc, are the main activities.

Substitution of Broadcast Media



Production

Distribution

StorageDisplay

ICT Impact on Mass Media

(Pavlik, 1996: 2 – 4)



Key Characteristics Differentiating Newfrom Old Media, from the User Perspective

Interactivity: as indicated by the ratio of response orinitiative on the part of the user to the “offer” of thesource/sender

Social presence (or sociability): experienced by theuser, meaning the sense of personal contact withothers that can be engendered by using a medium

Media richness: the extent to which can bridgedifferent frames of reference, reduce ambiguity,provide more cues, involve more senses and be morepersonal



Autonomy: the degree to which a user feels

in control of content and use, independent of the source

Playfulness: uses for entertainment andenjoyment, as against utility and

instrumentalityPrivacy: associated with the use of a mediumand/or its typical or chosen content

Personalization: the degree to which contentand uses are personalized and unique

(McQuail, 2010: 144)



Dimensions of Interactivity

The direction of communication

Flexibility about time and roles in theexchange

Having a sense of place in the communicationenvironment

Level of control (of the communication

environment0Perceived purpose (oriented to exchange orpersuasion)

(McQuail, 2010: 145)

C P iti d N ti



PerspectivesCultural: understanding to community

Social: interaction between groups

Politics: interest and power

Economy: profit motives and resourcesexchange

Consequences: Positive and Negative



Potency:

Extension of Media Functions

participative culture and collective

intelectuality (Jenkins, 2006: 2)



Media Literacy

Analysis – breaking down a message intomeaningful elements

Evaluation – judging the value of an

elements; the judgment is made bycomparing the element to some standard

Grouping – determining which elements arealike in some way; determining which

elements are different is some way

(Potter, 2005: 36)



Media Literacy

Induction – inferring a pattern across a smallset of elements; then generalizing the patternto all elements in the set

Deduction – using general principles to

explain particulars

Synthesis – assembling elements into a newstructure

Abstracting – creating a brief, clear, andaccurate description capturing the essence of a message in a smaller number of words thanthe message itself



Pyramid of Information Processing

Bits and bytes: strings of ones and zeros

Data: figures, letters, and other signs

Information: interpreted data

Message: “packaged” information

Knowledge: facts and effects

Creativity: re-production better information

Network: social contribution

Wisdom: deeper experience

(van Dijk, 2006: 202)



Referensi

Flew, Terry (2005). New Media: An Introduction. Second Edition.

Oxford: Oxford University Press.

Jenkins, Henry (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.

McQuail, Denis (2010). McQuail’s Mass Communication Theory. SixthEdition. London: Sage Publications.

Pavlik, John V. (1996). New Media Technology: Cultural and Commercial Perspectives. Boston: Allyn & Bacon.

Potter, James (2005). Media Literacy. Third Edition: London: SagePublications.

van Dijk, Jan A. G. M. (2006). The Network Society: Social Aspects of New Media. Second Edition: London: Sage Publications.

potency and consequence of new media

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