Potters For Peace

Jocelyn K Ballast

Mission Statement• Offer support, solidarity and friendship to developing world potters

• To assist with appropriate technologies sustained using local skills and materials

• To help preserve cultural traditions • To assist in marketing locally, regionally and internationally.

Color Scheme• Grey

– Business-like

• Gradient– Adds Interest– Still professional

Set-Up

• Simple Layout• Text• Navigation• Visuals

Navigability• Too many links• Navigation

Text• When the size of the window changes,

• The text does too!

Text Cont.• Amount

– Too much– repetative

Content

• History• Purpose• Methods

Tone• Descriptive

– History, situation

• Technical– Design of filters

• Informative– News, statistics, volunteer opportunities

Audience• Donors• Donor Page• Pathos Appeal• “Responsible”

Audience Cont.• Volunteers

– Volunteer page– “Brigades”

• US citizens– Looking to donate– Concerned with “sustainability”

Personal Suggestions

• Line up pictures with description!