Poutama Whenua

Pathways to land

Strategic Context

Introduction • Māori specific campaign to

encourage Māori secondary school students to study Lincoln programmes

• Campaign targets 26 high schools across Canterbury and Westland with +25% Maori students (150 students all levels)

• Developed 2013 – Uniquely Maori / Uniquely Lincoln -Campaign underway

Background • Leverages Kia-ora Hauora (Māori

into Health Careers) / Mokowhiti Consultancy

• Māori focused interactive roadshow: pitched at Maori rangatahi, te reo & tikanga, visual aids, sector-facts, quizzes, local heroes (Lincoln Alumni and students)

• Leverages Mokowhiti Consultancy’s networks with Careers Advisers and Māori Teachers (Kia-ora Hauora)

• Press release, local promotion, Facebook page (www.facebook.com/poutamawhenua)

The Campaign

• Website www.lincoln.ac.nz/poutamawhenua - Updated with information and the schedule

• Student registration Handwritten forms at each school Website updated Students receive a T Shirt for registration Letter is sent confirming enrolment and

advising key information / events Students assisted with enrolment (Te Awarua)

– involves Mokowhiti and Te Ararua (Ekara)

The Campaign

Key MessagesRelevant and Appealing

•Māori as past and future leaders in the land industries•Explores the diversity of land industry and Lincoln programs (quiz)•Clear career pathway from Certificate to Diploma to Degree programmes & beyond •Māori can learn as Māori

Example:Māori Trading Past

• Whakapapa – linkage to whenua (land) and place, turangawaewae

• Māori Pā were established close to Primary resources

• Crops for trade included kumara, taro and hue

• Exporting wheat to Sydney in 1813• Post Treaty of Waitangi, Māori were key

producers and suppliers of agricultural produce

• Whanau, hapu and iwi land Trusts

Example: Māori today…• Agriculture, fishing, forestry and owner-

occupied dwellings combined were worth 75% of the output of the Māori economy (39bn) in 2007

• Māori agriculture estimated to be $700m, or 7.4% of New Zealand’s agricultural output

• Māori control around 37% of NZs fishing quota (generate $299m in fishing revenue)

• Māori dairy farmers own more than $100m shares in Fonterra, making Māori farmers one of the largest shareholders

Example: Dairy Farmer Kaiahuwhenua Miraka

Kau

The first NZ Maori to graduate with a Bachelor of Parks, Recreation and

Tourism Management.

Doug has worked as a recreation supervisor, a property & assets manager, developed policy for

customary fishing rights, and in recent years, held key leadership roles in Maori research and Maori-focused

land-based education.

“I encourage all young Maori to aspire towards a university degree as a

minimum. A tertiary qualification sets you up for far better employment, more interesting roles and more

meaning in your work”

Example: AlumniDoug Macredie

Te Arawa

Example: Student Profile

Travis O’Boyle Nga Puhi, Ngati Wai

• In his first year of study towards a Bcom(Ag) at Lincoln University

• Set his sights on Rural evaluations and banking

• My passion for agriculture developed when I was young. My Uncle managed a farm in Waimate and I spent a lot of time there during my childhood. I loved being outdoors and from the sense of freedom I felt out on the farm just always knew I wanted a career in agriculture

Example: Whenua Kura

Partnership between Lincoln University, Te Tapuāe o Rehua and Ngāi Tahu

property

Whenua Kura is designed to:

•Support Māori and Ngāi Tahu into agriculture•Create pathways for Ngāi Tahu to enter the rural workforce and work on Ngāi Tahu farms•Teach students about Ngāi Tahu heritage, the importance of sustainable agricultural practices and mātauranga Māori (knowledge) in relation to the land•Create practical learning  opportunities  for Whenua Kura students

Example: Whenua Kura

How are we going?• 6 visits completed: Hornby, St Thomas’, St

Bede’s, Shirley Boys High, Linwood High, Te Whanau Tahi

• From 9 September: Cashmere, Riccarton, Christchurch Girls, Kura Whakapumau, Westland and Greymouth High (13/9)

• 21+ registrations

• Te Whanau Tahi is leading the “Landcareers” Quiz (60 land careers – bonus 5+ for “Kai Karakia”)

Evaluation+50 written student evaluations received (statistics being compiled)

• % pre presentation who had thought about a career in agriculture ?studying at Lincoln

• % post presentation – seriously considering a career in agriculture or studying at Lincoln

“No-one has approached us before about a career in agriculture” …. “What an awesome programme”

Future Events• School Visits: Aug 19-September 30 -

Schedule online

• Kura Whenua Farm site visit(s) planned for September – November

• Putaiao/Science Wananga, Waiwera Marae – 18/19 September

• Lincoln University Maori students open day – 17 October 2013: 1-4pm

Feedback“No-one has approached us before about a career

in agriculture” …. “what an awesome programme”

Whatungarongaro te tangata

toi tu whenua

People pass on but the land remains