pov - 9 key principles to successful organizational strategy

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  • 8/3/2019 POV - 9 Key Principles to Successful Organizational Strategy

    1/11

    1 Kmq Rradjacmz ~i Z}jjmzzg}c

    Irlhdaph~aidhc Z~rh~mlq

    H Riad~ ig Wam|

    Oq ^ie ^amnm

  • 8/3/2019 POV - 9 Key Principles to Successful Organizational Strategy

    2/11

    1 Kmq Rradjacmz ~i Z}jjmzzg}c Irlhdaph~aidhc Z~rh~mlq

    H Riad~ ig Wam| ? Oq ^ie ^am

    Z~rh~mlq az h nqdheaj mdnmhwir$ Fi|mwmr# hz |m lm~ jh}lf~ } ad ~fm nhacq hj~awa~q ig zmccadl

    i}r rin}j~z hdn zmrwajmz# nmcawmradl }id i}r rieazmz ~i j}z~iemrz# hdn ehdhladl i}r

    irlhdaph~aidz# a~ az mhzq ~i cizm za~m ig ~fm dmmn ~i jid~ad}hccq mwhc}h~m i}r irlhdaph~aidhc

    z~rh~mlq hdn ~fm rilrmzz |m hrm ehkadl$ Adh~~md~aid |acc }c~aeh~mcq naeadazf i}r rm~}rd id

    adwmz~emd~ hjrizz ~fm iic ig z~rh~mlaj nmjazaidz |m fhwm ehnm$ Hdn# a~ razkz ~fm z}z~hadhoaca~q

    ig i}r irlhdaph~aid omjh}zm hd aldirmn z~rh~mlq ir h z~rh~mlq ~fh~ az }djcmhrcq nmgadmn# iircqmvmj}~mn# ir ohzmn id }dzi}dn radjacmz az h rmjam gir h ghac}rm$

    ^fm }rizm ig ~faz hmr az ~i rmwam| h gm| kmq radjacmz ~fh~ gire ~fm gi}dnh~aid ig

    z}jjmzzg}c irlhdaph~aidhc z~rh~mlq$ Adnawan}hccq# ~fmq chq h jra~ajhc ricm ad nmgadadl i}r z}jjmzz$

    Jiccmj~awmcq# ~fmq gire h i|mrg}c ~iicka~ ~i han }z ad z}z~hadadl hdn lri|adl i}r o}zadmzz$ ^fm

    dadm radjacmz i}~cadmn hrm ohzmn id qmhrz ig mvmramdjm cmhnadl ~rhdzgireh~aidhc ada~ah~awmz

    hdn hd hrrhq ig }ocazfmn rmzmhrjf grie Fhrwhrn O}zadmzz _mwam| hdn EjKadzmq X}hr~mrcq$

    _mhnmrz hrm mdji}rhlmn ~i rmwam| ~fm rmgmrmdjmn eh~mrahcz gir g}r~fmr nm~hac hdn adzalf~$

    Garz~# cm~z z~hr~ oq hnnrmzzadl ehdq i}chr o}~ }drmcahocm jieidmd~z ig irlhdaph~aidhc

    z~rh~mlq$

    i Fim Hz |m kdi|# fim az di~ h z~rh~mlq$ Qm~# ~ii ig~md# |m rmcq id jfhdjm ~i nmgadmi}r z}jjmzz$

    i Z~h~}z X}i ]c~aeh~mcq# z~h~}z x}i ~fadkadl cmhnz ~i nm~mrairh~adl mrgirehdjm wmrz}zi}r jiem~a~aid$

    i Eh~jfadl i}r Jiem~a~irz ^i chq ad ~fm lhem qi} dmmn em ~ii jhhoaca~amz# o}~|addmrz nid~ gicci| ~fm fmrn$ ^i |ad ~fm lhem ir ~i nmwmci qi}r i|d lhem qi} dmmn

    ~i om naz~adj~awm$

    i Aecmemd~adl Omz~ Rrhj~ajmz Imrh~aidhc mvjmccmdjm az aeir~hd~# o}~ mggajamd~#mggmj~awm rijmzzmz hrm di~ mdi}lf ~i nrawm lri|~f h~ h rh~m dmmnmn ~i omh~ ~fmjiem~a~aid$

    i Gicci|adl ~fm Ch~mz~ Jrhpm Mwmd gir garz~ md~rhd~z# hnwhd~hlmz hrm ciz~ |fmd di~zjhchocm# o}dncmn |a~f jiecmemd~hrq zmrwajmz# ir hanmn oq h z~r}j~}rhc ehrkm~ ohrramr

    ~i jiem~a~aid$

    i Hcc ir Di~fadl \fm~fmr oicn ir nmzmrh~m# ~faz hrihjf az falfcq razkq hdn di~z}z~hadhocm$

    i Hcc ^fadlz ~i Hcc J}z~iemrz Di~ idcq az ~faz }drmhcaz~aj# a~ cmhnz ~i ochdncq ocmdnadl ad~i~fm ghoraj heidl i}r jiem~a~aid$

    Adz~mhn# |m zfi}cn cmwmrhlm zi}dn radjacmz hdn riwmd hrihjfmz ~i z}z~hadhocm jiem~a~awmhnwhd~hlm$

    Rradjacm 80 Om Naggmrmd~

    ^fm garz~ radjacm ig h |addadl z~rh~mlq az ~i om naggmrmd~$ Ghemn Fhrwhrn O}zadmzz Zjfiic

    rigmzzir Eajfhmc Rir~mr ~mremn ~faz hz Z~rh~mlaj Riza~aidadl# |fajf emhdz mrgireadl naggmrmd~

    hj~awa~amz grie i}r jiem~a~irz ir mrgireadl zaeachr hj~awa~amz o}~ ad naggmrmd~ |hqz$ ^faz

  • 8/3/2019 POV - 9 Key Principles to Successful Organizational Strategy

    3/11

    1 Kmq Rradjacmz ~i Z}jjmzzg}c Irlhdaph~aidhc Z~rh~mlq

    H Riad~ ig Wam| : Oq ^ie ^am

    rmx}armz }z ~i nmgadm i}r jiem~a~awm z~rmdl~fz hdn ~fmd o}dncm ~fizm z~rmdl~fz ad~i rin}j~

    hdn zmrwajm iggmradlz ~fh~ hrm }dax}m |facm hczi jrmh~adl h ohrramr ~i rmcajh~aid oq jiem~a~irz$

    Ehrkm~ hnwhd~hlmz hrm nmrawmn grie h iza~aid ig z~rmdl~f$ Jiem~a~awm z~rmdl~fz hrm

    naz~adl}azfmn oq fhwadl h z~r}j~}rhc hnwhd~hlm &|a~f h falf ohrramr ~i ehrkm~ md~rq! ir zmjahc

    jhhoaca~q &z}jf hz h rin}j~ h~md~ ir }dax}m zkacczm~!$ ^fm eirm z~rmdl~fz ~fh~ jhd omjieoadmn ir o}dncmn ad~i naz~adj~ zmrwajm iggmradlz ~fm eirm naggaj}c~ a~ az ~i rmcajh~m ad ~fm

    ehrkm~chjm$ ^fmrm hrm ~frmm iza~aidadl z~rh~mlamz jieeidcq }zmn ~i jrmh~m naggmrmd~ah~aid0

    Riza~aidadl Z~rh~mlamz

    i Whram~q Ohzmn iggmradl }dax}m whc}m gir h z}ozm~ igrin}j~z ir zmrwajmz |a~fad hd adn}z~rq

    i Dmmnz Ohzmn ~haciradl hdn zh~azgqadl ~fm eh`ira~q igdmmnz ~i h ~hrlm~ j}z~iemr zmlemd~ |a~fad hd adn}z~rq

    i Hjjmzz Ohzmn riwanadl hjjmzz caea~mn rin}j~z irzmrwajmz ~i j}z~iemrz ohzmn id lmilrhfaj iza~aid#

    zmcg%nmgadmn j}z~iemr zmlemd~z# m~j$

    ^fm kmq ad hdq ig ~fmzm iza~aidadl hrihjfmz az ~i nmgadm h z~rh~mlq ~fh~ iggmrz jiemccadl

    whc}m ~i j}z~iemrz ad h |hq ~fh~ az naggmrmd~ grie i}r jiem~a~aid$

    Rradjacm ?0 ^hrlm~ Lri|~f h~ h Lrhd}chr Cmwmc

    ^fm zmjidn radjacm az ~i ~hrlm~ lri|~f h~ lrhd}chr cmwmc$ ^i lri|# |m dmmn ~i om jcmhr id

    |fajf ehrkm~z |m hrm liadl ~i |ad$ Lri|~f lmdmrhccq jiemz ad ~frmm girez % emrlmrz hdn

    hjx}aza~aidz# ehrkm~ zfhrm lhadz# hdn iwmrhcc adn}z~rq lhadz &oq ranadl ~fm |hwm ig eiemd~}e!$

    Zi}rjmz ig Lri|~f

    Ehrkm~ zfhrm lhadz hdn iwmrhcc adn}z~rq lhadz hrm ~|i

    girez ig irlhdaj lri|~f ~fh~ hrm eirm mhzacq mvcia~mn

    |fmd iir~}da~amz hrm nmgadmn h~ h lrhd}chr cmwmc$ ^fm

    eirm lrhd}chr ~fm nmgada~aid# ~fm lrmh~mr ~fm gij}z# ~fm

    eirm rmjazm ~fm hccijh~aid ig rmzi}rjmz# hdn ~fm lrmh~mr

    ~fm cakmcafiin ig z}jjmzz$

    ^fm lihc az ~i nazjiwmr hdn mvcia~ |fa~m zi~z ig iir~}da~q$ \fa~m zi~z hrm dajfmz |a~fad

    ~fm ehrkm~ ir lmilrhfaj chdnzjhm |fmrm i}r o}dncmn zmrwajm jhhoaca~amz iggmr jiemccadl

    whc}m ~i chrlmcq }d~hmn zi}rjmz ig nmehdn$ ^fm jfhccmdlm az ad nmgadadl ~fm ralf~ ir~gicai ig

    iir~}da~amz# |fajf cmhnz ~i i}r dmv~ radjacm$

    Whc}mOhzmn

    DmmnzOhzmn

    HjjmzzOhzmn

    Emrlmrz 'Hjx}aza~aidz

    Ehrkm~ZfhrmLhadz

    IwmrhccAdn}z~rq

    Lhadz

  • 8/3/2019 POV - 9 Key Principles to Successful Organizational Strategy

    4/11

    1 Kmq Rradjacmz ~i Z}jjmzzg}c Irlhdaph~aidhc Z~rh~mlq

    H Riad~ ig Wam| > Oq ^ie ^am

    Rradjacm :0 Om Adzalf~g}c

    ^fm ~farn radjacm az ~i om adzalf~g}c$ Omadl adzalf~g}c az ghr cmzz hoi}~ l}~%gmmc ~fhd a~ az hoi}~

    cmwmrhladl adgireh~aid ad h emhdadlg}c |hq$ Ig hr~aj}chr aeir~hdjm az cmwmrhladl rawacmlmn

    adgireh~aid$ Ehdq irlhdaph~aidz jidzanmr ~fmezmcwmz nh~h rajf o}~ adgireh~aid iir$

    Didm~fmcmzz# nh~h rajf irlhdaph~aidz fhwm ~fm iir~}da~q ~i eadm whc}hocm adzalf~ ad~i ~fm|fa~m zi~z |a~fad ~fm ehrkm~ oq mvciradl ~fm hj~awa~q ~hkadl chjm h~ ~fm ad~mrzmj~aid ig

    rin}j~z# zmrwajmz# j}z~iemrz# lmilrhfamz# hdn jfhddmcz$ Oq zfadadl h calf~ h~ ~fmzm

    ad~mrzmj~aidz# |m jhd mvizm falf eiemd~}e hrmhz ig lri|~f ad |fajf ~i ~hrlm~ rin}j~z#

    zmrwajmz# hdn riei~aidz$

    \fa~m Zi~z ig Lri|~f Iir~}da~q

    Rmrfhz mwmd eirm whc}hocm az riram~hrq kdi|cmnlm hdn adzalf~ lhadmn ~fri}lf gamcn

    iozmrwh~aidz hdn# eirm aeir~hd~cq# j}z~iemr gmmnohjk$ Fi| |mcc ni |m kdi| i}r j}z~iemrz9

    Fi| |mcc hrm |m zh~azgqadl ~fmar dmmnz9 \fh~ hrm ~fmq ~mccadl }z9 Hrm ~fmq omfhwadl naggmrmd~cq

    ~fhd ad ~fm hz~9 Irlhdaph~aidz ~fh~ zmmk ~i mvmramdjm ~fm |ircn grie h j}z~iemrz

    mrzmj~awm hrm cakmcq ~i nmwmci h eirm adzalf~g}c z~rh~mlq$

    Hdi~fmr jra~ajhc jieidmd~ ~i hd adzalf~g}c z~rh~mlq az ~i ~hkm h nqdheaj hrihjf ~i ehrkm~

    ~rmdnz$ Z~rh~mlamz ohzmn zicmcq id mv~rhich~adl ~fm rmjmd~ hz~ hrm hoi}~ hz z}jjmzzg}c hz

    ~rqadl ~i nrawm h jhr gir|hrn |facm gij}zadl id ~fm rmhr%wam| earrir$ Hd mggmj~awm z~rh~mlq

    zfi}cn narmj~ i}r irlhdaph~aid ~i|hrn |fmrm ~fm ~rmdnz hrm ~hkadl }z di~ |fmrm |m fhwm ommd$

    ^rmdnz jhd memrlm zci|adl iwmr ~aem ir z}nnmdcq &z}jf hz ~fri}lf rml}ch~aid jfhdlmz ir ~fm

    ad~rin}j~aid ig h dm| ~mjfdicilq!$ Ad ma~fmr jhzm# ~rmdnz eh~~mr$ Z~rh~mlamz zci| ~i rmhj~ ~i

    memrladl jfhdlmz ad ~fm ehrkm~ hrm z~rh~mlamz niiemn gir z}o%hr rmz}c~z$

    \fa~m Zi~z igIir~}da~q

    Rrin}j~z

    Zmrwajmz

    J}z~iemrzLmilrhfamz

    Jfhddmcz

  • 8/3/2019 POV - 9 Key Principles to Successful Organizational Strategy

    5/11

    1 Kmq Rradjacmz ~i Z}jjmzzg}c Irlhdaph~aidhc Z~rh~mlq

    H Riad~ ig Wam| = Oq ^ie ^am

    Zi# fi| ni |m anmd~agq hdn adjirirh~m ~rmdnz ad~i i}r z~rh~mlq9 Garz~# |m zfi}cn ciik ~i

    orihnmr zijam~hc ~rmdnz ~fh~ hrm aehj~adl i}r irlhdaph~aid &m$l$ lciohcaph~aid ig z}cq hdn

    nmehdn# zfag~adl i}ch~aid hdn hlm nmeilrhfajz# zfir~mdadl ~aem jqjcmz# adjrmhzadl

    nmmdnmdjm id ~mjfdicilq# hdn adjrmhzadl eioaca~q!$ Zmjidn# |m zfi}cn ciik ~i ~fm mnlmz ig

    i}r j}rrmd~ ehrkm~z$ \fh~ dm| rmx}armemd~z hrm memrladl grie i}r j}z~iemrz9 \fh~ hrm i}r

    zehccmr# daeocm jiem~a~irz iggmradl9 \fh~ ~mjfdicilamz ji}cn jfhdlm ~fm lhem9 ^fmd# |mzfi}cn ciik ~i eirm zmjagaj ~rmdnz ~fh~ aehj~ i}r zhd ig jid~ric z}jf hz dm| zmrwajm ir

    rin}j~ iggmradlz# jfhdladl zi}rjmz ig nmehdn# ir razadl jiz~z$ Hdn hz |m anmd~agq i~md~ahc

    ~rmdnz# |m dmmn ~i hzk i}rzmcwmz ag ~fmq zaldagajhd~cq aehj~ i}r hoaca~q ~i lri| rmwmd}m# i}r

    rmzidzawmdmzz ~i j}z~iemr nmehdn# ir i}r riga~hoaca~q$ Mhjf ~rmdn hdz|mrmn |a~f h qmz

    zfi}cn om gicci|mn |a~f h jirrmzidnadl z~rh~mlq ir ~hj~aj# h~ eadae}e# ~i ehad~had ir mdfhdjm

    i}r jiem~a~awm iza~aid$

    Rradjacm >0 Fmnlm Qi}r Om~z

    ^fm gi}r~f radjacm az ~i fmnlm qi}r om~z$ Jfhdlm hdn razk hrm admwa~hocm hr~z ig cagm hdn

    o}zadmzz$ ^rq hz |m ealf~ ~i hjj}rh~mcq rmnaj~ ~fm g}~}rm# a~ jhddi~ om nidm |a~f jmr~had~q$

    ^fm kmq az ~i ehdhlm jfhdlm hdn hzzijah~mn razkz ad h |hq ~fh~ ehvaeapmz ~fm rm~}rd id ~fm

    adwmz~emd~z |m ehkm ~i z}z~had hdn lri| i}r o}zadmzz$ Ad rhj~ajm# ~faz emhdz }rz}adl h

    ir~gicai ig ada~ah~awmz ~i ehdhlm ~fm ~rhnmiggz om~|mmd jiz~z# razkz# hdn rm|hrnz$ ^fadk ig a~ hz

    ~fm jidwiq hrihjf ~i o}zadmzz |hr |fmrmoq |m nmciq h jidwiq ig z~rh~mlaj ada~ah~awmz ad~i

    oh~~cm ad irnmr ~i aeriwm i}r iwmrhcc innz ig z}jjmzz$

    Di irlhdaph~aid jhd jid~ad}hccq rmcq id h faz~irajhc hnwhd~hlm ad rin}j~# zmrwajm# ir lmilrhfq

    ~i z}z~had lri|~f$ \m e}z~ hcc hnh~ ~i jfhdladl ehrkm~ jidna~aidz hdn imrh~m ad ~fm whz~

    lrhq hrmh om~|mmd hozic}~m jmr~had~q hoi}~ |fh~ |m fhwm nidm a~ ~fm hz~ hdn jiecm~m

    heoal}a~q hoi}~ |fh~ |acc fhmd ad ~fm g}~}rm$ \fh~ rmz}c~z# ad h~~me~ ~i rimc i}r o}zadmzzgir|hrn# az ~fm dmmn ~i ehkm eh`ir z~rh~mlaj nmjazaidz rmx}aradl chrlm jha~hc adwmz~emd~ hdn

    cidl ~mre jieea~emd~ ig rmzi}rjmz |a~fi}~ jmr~had~q hz ~i ~fm i}~jiem$ Anmhccq# |m ji}cn

    rmnaj~ gadhdjahc i}~jiemz hjj}rh~mcq mdi}lf ~i z}ir~ i}r z~rh~mlaj ch~gire id ~fm ohzaz ig h

    nazji}d~mn jhzf gci| einmc$ O}~# ~faz az }drmhcaz~aj hdn h~~me~adl ~i ni zi dh~}rhccq cmhnz ~i

    falfcq jidzmrwh~awm z~rh~mlaj nmjazaidz hdn nm~mrairh~adl gadhdjahc mrgirehdjm ad jiehrazid ~i

    eirm hllrmzzawm jiem~a~irz$ Id ~fm i~fmr mdn ig ~fm zmj~r}e# oicn z~rh~mlaj nmjazaidz ohzmn

    id l}~ gmmc rh~fmr ~fhd ~r}m adzalf~ ir jidz~r}j~awm hdhcqzaz jhd cmhn ~i nazhz~ri}z rmz}c~z$

    ^fmrmgirm# |m dmmn ~i fmnlm i}r om~z oq }rz}adl h ir~gicai ig ada~ah~awmz hjrizz ~fm chdnzjhm

    ig ~fm ehrkm~z ad |fajf |m jfiizm ~i jiem~m$ ^fm ir~gicai hrihjf hcci|z gir ~fm rmhca~q~fh~ ~fm g}~}rm jhddi~ om rmnaj~mn |a~f jmr~had~q hdn ~fh~ ziem adwmz~emd~ om~z |acc hq igg

    om~~mr ~fhd i~fmrz$ Fhccehrkz ig ~faz hrihjf adjc}nm nazjacadmn rmzmhrjf ad~i ~fm

    iir~}da~amz# mvcirh~awm adwmz~emd~ hdn mvmraemd~h~aid ad rmwai}zcq }dgheacahr ~mrra~iramz#

    oicn adwmz~emd~z ehnm id ~r}m adzalf~ rh~fmr ~fhd cmhz ig gha~f# jid~ad}hc eida~iradl ig

    rmz}c~z# hdn dh~}rhc hradl ig ada~ah~awmz ~fh~ ghac ~i emm~ mvmj~h~aidz$

  • 8/3/2019 POV - 9 Key Principles to Successful Organizational Strategy

    6/11

    1 Kmq Rradjacmz ~i Z}jjmzzg}c Irlhdaph~aidhc Z~rh~mlq

    H Riad~ ig Wam| 7 Oq ^ie ^am

    Fi|mwmr# omgirm jidjc}nadl id |fh~ ada~ah~awmz ~i adjc}nm |a~fad i}r z~rh~mlaj hrzmdhc |m e}z~

    mdz}rm ~fh~ i}r ~fadkadl az jcmhr$ ^faz cmhnz ~i i}r dmv~ radjacm$

    Rradjacm =0 Eadaeapm Oahz

    I}r gag~f radjacm az ~i eadaeapm oahz$ \m aeriwm i}r innz ig z}jjmzz ag |m eadaeapm ~fm oahz

    |a~fad i}r ir~gicai ig z~rh~mlaj ada~ah~awmz$ Oahz az h dh~}rhc hr~ ig f}ehd dh~}rm$ A~ jhd hczi

    om hd aemnaemd~ |fmd nmwmciadl i}r z~rh~mlq$ ^fm gicci|adl hrm h gm| ig ~fm eirm

    mrwhzawm oahzmz$

    Oahz Nmgada~aid

    Iwmr%I~aeaze

    \fmd |m omcamwm ~ii z~ridlcq ad i}r i|d hoaca~amz hdn girmjhz~z$ Zmcniehrm i~aeaze hdn h oahz ~i hj~aid zmmd hz h i~md~ahc |mhkdmzz |a~fad ~fmz~rh~mlq$ O}~# iwmr%jidganmdjm jhd ehzk ~fm ghj~z ir i~md~ahc razkz#mzmjahccq |fmd ~fm emzzhlm az jiee}dajh~mn oq h falf rhdkadlh}~fira~q$

    _azk Hwmrzaid\fmd |m chjm ~ii e}jf mefhzaz id hwianadl cizz$ ^faz ig~md rmz}c~z adz~rh~mlamz ohzmn id z~h~}z x}i$ A~ hczi ehkmz a~ naggaj}c~ ~i `m~~azid ohnadwmz~emd~z |a~f z}dk jiz~z$

    Rmrzidhc Ad~mrmz~\fmd |m chjm eirm mefhzaz id zmcg%zmrwadl i}~jiemz rh~fmr ~fhd ~fmiwmrhcc ad~mrmz~ ig i}r jiehdq$

    Lri}~fadk&ir Fmrnadl!

    \fmd |m ~ii mhzacq jidgire ~i ~fm nieadh~m wam| ig ~fm jri|n$ H z~ridlhdn mrz}hzawm mrzidhca~q jhd ig~md z|hq h riie ad ~fm |ridl narmj~aid$

    Eazadgireh~aid\fmd |m fhwm hd adjirrmj~ mrjm~aid ir }dnmrz~hdnadl ig ~fm ghj~z irraira~amz$ ^faz jieeidcq ijj}rz |fmd |m iwmrwhc}m adgireh~aidjidzaz~md~ |a~f i}r omcamg |facm aldiradl jid~rhrq mwanmdjm$

    Oahzmz hrm z}jf h dh~}rhc mrzidhc hdn jirirh~m omfhwair ~fh~ ~fmq jhddi~ om jiecm~mcqmcaeadh~mn grie z~rh~mlaj nmjazaid ehkadl$ Fi|mwmr# ~fmq zfi}cn om z}rghjmn hdn l}hrnmn

    hlhadz~ |fmd ehkadl ~fm oicnmr# falf adwmz~emd~ nmjazaidz$ H gm| i~md~ahc hrihjfmz ~i

    eadaeapm ~fm oahz ad i}r z~rh~mlaj nmjazaidz hrm hz gicci|z0

    i Ri}ch~m ~fm nmjazaid ehkadl lri} |a~f micm |a~f nawmrlmd~ iadaidz hdn ad~mrmz~zi Mdji}rhlm hd imd nazj}zzaid ig i~md~ahc oahzmz# hdn hzk x}mz~aidz z}jf hz % Hrm |m

    omadl ~ii i~aeaz~aj9 Hrm |m omadl ~ii razk hwmrzm9 Fi| |acc mrzidhc hdn nmhr~emd~

    adjmd~awmz om aehj~mn &iza~awmcq ir dmlh~awmcq!9 Hrm |m omadl ~ii orihn ir ~ii dhrri|

    ad i}r wam|iad~9 \fh~ ni |m kdi| ~i om ~r}m hdn |fh~ hrm i}r raira~amz9

    i ^i x}mcc iwmr%i~aeaze# hzk gir nazzmd~adl ghj~z hdn iadaidzi ^i iwmrjiem razk hwmrzaid# nmwmci z~rm~jf lihcz ir nmwmci h jcmhd zfmm~ o}nlm~

    &}doahzmn oq z}dk adwmz~emd~z!

    i ^i iwmrjiem mrzidhc ad~mrmz~z z}rghjm ~fme# hjkdi|cmnlm ~fme# hdn zmmk jieeidlri}dn hjrizz h lri} |a~f nawmrlmd~ ad~mrmz~z

    i ^i ji}d~mr lri}~fadk nmwmci io`mj~awm nmjazaid jra~mrah ir adwa~m i}~zanm iadaidzi ^i eadaeapm eazadgireh~aid om wmrq jcmhr ig ~fm ohzmcadm ghj~z# kmq hzz}e~aidz# hdn

    ~fm raira~amz gir ~fm o}zadmzz$

  • 8/3/2019 POV - 9 Key Principles to Successful Organizational Strategy

    7/11

    1 Kmq Rradjacmz ~i Z}jjmzzg}c Irlhdaph~aidhc Z~rh~mlq

    H Riad~ ig Wam| < Oq ^ie ^am

    Idjm |m hrm jmr~had |m fhwm eadaeapmn ~fm oahz ad i}r nmjazaid ehkadl# |m jhd eiwm gir|hrn

    ~i i}r dmv~ radjacm$

    Rradjacm 70 _mjildapm ~fh~ ^rhnmigg Nmjazaidz E}z~ Om Ehnm

    I}r zav~f radjacm az ~i rmjildapm ~fh~ ~rhnmigg nmjazaidz e}z~ om ehnm$ Jieea~emd~ ~i ~fm

    z~rh~mlq rmx}armz ~fh~ |m rmohchdjm i}r gada~m iic ig rmzi}rjmz ad irnmr ~i hcald i}r jhhoaca~amz

    |a~f ~fm z~rh~mlq$ \m dmmn ~i nm~mreadm |fmrm ~i jiem~m# fi| ~i jiem~m# |fmd ~i

    jiem~m# hdn |fmrm ~i hccijh~m i}r rmzi}rjmz$ Ad ~}rd# |m dmmn ~i jfiizm |fh~ di~ ~i ni hdn

    |fmrm ~i nawmz~$ Ig~md# ~faz rmx}armz nmg}dnadl ri`mj~z# `m~~azidadl hz~ adwmz~emd~z# ci|mradl

    ~fm raira~q ig i}chr o}~ }dnmrmrgireadl adwmz~emd~z# hdn j}~~adl imrh~aidhc o}nlm~z hdn

    z~hggadl ad ci|mr raira~q hrmhz$ Ehkadl ~fmzm ~rhnmigg nmjazaidz hdn lm~~adl o}q%ad hjrizz ~fm

    irlhdaph~aid jhd om wmrq naggaj}c~$ Didm~fmcmzz# hz cmhnmrz |m dmmn ~i hwian ~fm h~f ig cmhz~

    rmzaz~hdjm hdn hcci| cilaj hdn nh~h ~i naj~h~m ~fm oicn nmjazaidz dmjmzzhrq ~i z}z~had hdn lri|

    i}r irlhdaph~aid$

    Rradjacm

  • 8/3/2019 POV - 9 Key Principles to Successful Organizational Strategy

    8/11

    1 Kmq Rradjacmz ~i Z}jjmzzg}c Irlhdaph~aidhc Z~rh~mlq

    H Riad~ ig Wam| 6 Oq ^ie ^am

    ^mhe H~~rao}~mz

    Rmrgirehdjm hz h cmhnmrzfa ~mhe jhd om

    h~~rao}~mn ~i fi| jcizmcq |m hrm hcaldmn ad

    narmj~aid# ~fm x}hca~q ig i}r ad~mrhj~aid# hdn ~fm

    imddmzz hdn grmx}mdjq |a~f |fajf |m ad~mr`mj~dm| anmhz hdn mrzmj~awmz ad~i i}r jidwmrzh~aidz$

    Zi# a~ az wa~hccq aeir~hd~ ~i rihj~awmcq rmadgirjm

    omfhwairz ~fh~ mdji}rhlm ~fmzm h~~rao}~mz$

    G}r~fmr# hz jh~hcqz~z gir jfhdlm# |m e}z~ md~f}zahz~ajhccq hr~aj}ch~m |fh~ z~rh~mlaj nmjazaidz

    fhwm ommd ehnm# |fq ~fmq fhwm ommd ehnm# fi| ~fmq |acc aehj~ i}r irlhdaph~aid# hdn |fh~

    i}r hj~aid chd az gir eiwadl gir|hrn grie |fmrm |m hrm ~inhq ~i |fmrm |m dmmn ~i om hdn

    |fmd |m dmmn ~i lm~ ~fmrm$

    \m hczi dmmn ~i om jmr~had i}r garz~ z~m cmhnz i}r irlhdaph~aid ad ~fm ralf~ narmj~aid$ Zi# di~

    idcq ni |m dmmn ~i om jcmhr id |fmrm |m hrm liadl# |m hczi dmmn ~i om jcmhr id i}r z~hr~adl

    iad~ hdn i}r ohzmcadm mrgirehdjm hlhadz~ |fajf g}~}rm cmwmcz ig mrgirehdjm |acc om

    jiehrmn$ Hdn# gir i}r hj~aid chd ~i z}jjmmn# a~ dmmnz ~i rhleh~ajhccq hnnrmzz ~fm ~aemcadmz#

    nmmdnmdjamz# hdn hjji}d~hoaca~amz gir aecmemd~adl ~fm ehdq jfhdlmz rmx}armn ig i}r

    irlhdaph~aid$

    A~ az hczi mzzmd~ahc |m zmrwm hz iza~awm ricm einmcz hdn ~hkm mrzidhc rmzidzaoaca~q gir

    omfhwadl jidzaz~md~cq |a~f ~fm jfhdlmz |m hrm riei~adl# |fajf cmhnz ~i i}r gadhc radjacm$

    Rradjacm 10 Ei~awh~m Jfhdlm

    I}r dad~f radjacm az ~i ei~awh~m jfhdlm$ Hz aeir~hd~ hz hdq i~fmr radjacm az ~fm jhhoaca~q

    ~i z}jjmzzg}ccq aecmemd~ jfhdlm$ Z}jjmzzg}c jfhdlm rmx}armz h ~r}m jieea~emd~ ~fri}lfi}~

    ~fm irlhdaph~aid$ ^fm jirdmrz~idmz ig h rh~aidhc jfhdlm ehdhlmemd~ rilrhe hrm h

    jiemccadl z~irq# ricm einmcadl# jhhoaca~q o}acnadl# hdn rmadgirjadl emjfhdazez$ Hdn# a~ az

    z~rmdl~fmdmn oq ~fm jidwaj~aid# mdmrlq# hdn omfhwair ig i}r cmhnmrzfa ~mhez$ O}~# ~faz

    rmzjra~aid az z~acc di~ mdi}lf ~i ei~awh~m meciqmmz ~i hj~aid$

    Jcizmdmzz igHcaldemd~

    _mdm|hc igAnmhz '

    Rmrzmj~awmz

    X}hca~q igAd~mrhj~aid

  • 8/3/2019 POV - 9 Key Principles to Successful Organizational Strategy

    9/11

    1 Kmq Rradjacmz ~i Z}jjmzzg}c Irlhdaph~aidhc Z~rh~mlq

    H Riad~ ig Wam| 1 Oq ^ie ^am

    Z}jjmzzg}c ^rhdzgireh~aidhc Jfhdlm

    Hrivaeh~mcq ~|i ig mwmrq ~frmm ~rhdzgireh~aidhc jfhdlm ehdhlmemd~ rilrhez ghac$ Hz

    cmhnmrz# |m dmmn ~i rmhcapm ~fh~ ~mhe emeomrz h~ ci|mr cmwmcz |a~fad i}r irlhdaph~aid ig~md

    fhwm ei~awh~aidz naggmrmd~ ~fhd i}r i|d$ Fmdjm# h z~irq ~fh~ az rh~aidhc hdn jiemccadl ~i }z

    gir ~fm dmmn ~i jfhdlm# ig~md ghac ghacz ~i rmzidh~m$ _mzmhrjf fhz zfi|d ~fh~ a~ az ghr eirm

    mggmj~awm ~i l}anm ~mhe emeomrz ~i |ra~m ~fmar i|d z~irq ad |hq ~fh~ az hmhcadl ~i ~fmar

    mrzidhc ei~awh~aidz$ \fmd hd adnawan}hc rh~aidhcapmz ~fm dmmn gir jfhdlm id ~fmar i|d ~mrez~fmq omjiem ghr eirm jieea~~mn ~i ~fm i}~jiem$ G}r~fmr# ~fm mrz}hzawmdmzz ig ~fm z~irq az

    mdfhdjmn |fmd a~ az ohchdjmn |a~f oi~f iza~awm hdn dmlh~awm ghj~irz ~fh~ rmx}arm }z ~i jfhdlm$

    ^fm rmhzidadl az ~fh~ h z~irq ohzmn id jfhdladl |fh~ az |ridl az gh~al}adl hdn fad~z h~ ochem

    |fmrmhz hd iwmrcq iza~awm z~irq mhzacq cmhnz ~i jqdajaze ir |h~mrmn ni|d hzarh~aidz$ ^fm

    rmhca~q az ~fh~ eiz~ ig }z hrm eirm mei~aidhccq ei~awh~mn ~i jfhdlm |fmd ghjmn |a~f ~fm

    rizmj~ ig cizadl |fh~ |m hcrmhnq fhwm ~fhd |m hrm |fmd ghjmn |a~f ~fm iir~}da~q ~i lhad

    ziem~fadl eirm$ ^fmrmgirm# h ca~~cm hdvam~q az }zmg}c ~i z}r jfhdlm# o}~ |m dmmn ~i ~memr a~

    |a~f ~fm }zanm iir~}da~q ad irnmr ~i jrmh~m iza~awm rh~fmr ~fhd dmlh~awm mdmrlq$

    Hz cmhnmrz# |m e}z~ hczi meoinq ~fm z~rh~mlaj nmjazaidz |m hrm riei~adl oq zmrwadl hz ricm

    einmcz ad fi| |m jfhdlm i}r i|d omfhwairz$ ^fm ghj~ az ~fm whz~ eh`ira~q ig }z omcamwm |m hrm

    om~~mr ~fhd hwmrhlm$ Eiz~ emd ~fadk ~fmq fhwm om~~mr ~fhd hwmrhlm h~fcm~aj hoaca~q$ Eiz~

    |iemd omcamwm ~fmq hrm eirm h~~rhj~awm ~fhd hwmrhlm$ Hdn# eiz~ ig }z ~fadk |m hrm om~~mr

    ~fhd hwmrhlm nrawmrz# jirrmj~9 Zi# a~ az dh~}rhc ~i omcamwm cmzz jfhdlm az rmx}armn ig }z ~fhd a~ az

    ig i~fmrz$ O}~# di idm az aee}dm |fmd ~rhdzgireh~aidhc irlhdaph~aidhc jfhdlm az rmx}armn$

    Hdn ghac}rm id h mrzidhc cmwmc ~i zmrwm hz h wazaocm zqeoic ig jfhdlm az z}rmgarm |hq ~i ~irmni

    ~fm mggir~$

    Z}jjmzzg}c^rhdzgireh~aidhc

    Jfhdlm

    JiemccadlZ~irq

    h~ h Rmrzidhc

    Cmwmc

    _icmEinmcadl

    MzmjahccqCmhnmrz

    Jhhoaca~qO}acnadl

    ' Jidz~rhad~Ocijkadl

    _madgirjadlEmjfhdazez

    Chrlmcq Did%Eidm~hrq

  • 8/3/2019 POV - 9 Key Principles to Successful Organizational Strategy

    10/11

    1 Kmq Rradjacmz ~i Z}jjmzzg}c Irlhdaph~aidhc Z~rh~mlq

    H Riad~ ig Wam| 82 Oq ^ie ^amn

    Hdi~fmr jra~ajhc jieidmd~ ~i z}jjmzzg}c jfhdlm az ~i o}acn dm| zkaccz hdn jhhoaca~amz hjrizz i}r

    irlhdaph~aid$ A~ az di~ hz zaecm hz ~mhjfadl ~fmzm zkaccz hdn ~fmd mvmj~adl ~fme ~i om hcamn$

    Hz cmhnmrz# |m e}z~ om jildaphd~ ig ~fm dh~}rhc jidz~rhad~z ~i omfhwairhc jfhdlm$ Liin zkacc%

    o}acnadl rilrhez jidzanmr ~fh~ |m cmhrd om~~mr oq niadl ~fhd oq caz~mdadl$ Om~~mr zkacc o}acnadl

    rilrhez rmadgirjm ~fm }zm ig ~fmzm dm|cq cmhrdmn zkaccz ad i}r |irk mdwaridemd~# hdn ~fmd

    mwmd~}hccq jrmh~adl ohrramrz ~i ~fm }zm ig i}~nh~mn rhj~ajmz$ Lrmh~ zkacc o}acnadl rilrhezmeomccazf ~faz hrihjf oq hnnrmzzadl ~fm rhj~ajhc jidz~rhad~z ~i jfhdlm z}jf hz ~aem hdn

    jiecmva~q hz |mcc hz ~fm mei~aidhc ohrramrz ~fh~ aemnm jfhdlm$

    \m hczi dmmn ~i adjmd~awapm jfhdlm$ Ad~mrmz~adlcq# rmzmhrjf adnajh~mz ~fh~ eidmq az hd

    mvmdzawm hdn ig~md admggmj~awm |hq ~i ei~awh~m micm$ Gir ehdq irlhdaph~aidz# a~ az naggaj}c~

    ~i cadk ~fm rmz}c~ ig jfhdlm |a~f ~fm jiemdzh~aid zqz~me$ A~ jhd hczi om naggaj}c~ ~i emhz}rm

    hdn jiemdzh~m adnawan}hc mrgirehdjm ad h |hq ~fh~ az mrjmawmn ~i om ghar oq mwmrqidm$

    Gir~}dh~mcq# rmzmhrjf hczi zfi|z ~fh~ gir eiz~ ig }z zh~azghj~aid mx}hcz mrjm~aid ead}z

    mvmj~h~aid# emhdadl ~fh~ zehcc# }dmvmj~mn rm|hrnz jhd fhwm h nazriir~aidh~mcq ghwirhocm

    aehj~$ Fmdjm# rm|hrnadl omfhwairhc jfhdlmz jhd om hjjiecazfmn jrmh~awmcq hdnadmvmdzawmcq$

    R}~~adl ~fmzm Rradjacmz ad~i Hj~aid

    ]dni}o~mncq# hcc ig ~fm dadm radjacmz ~i irlhdaph~aidhc z~rh~mlq i}~cadmn ad ~faz hmr hrm

    adjc}nmn ad ziem emhz}rm ad i}r nazj}zzaidz h~ ~fm cmhnmrzfa cmwmc$ Hdn# ad~}a~awmcq# |m hcc

    }dnmrz~hdn ~fmar aeir~hdjm$ Qm~# |m ig~md ghac ~i z}jjmzzg}ccq nmwmci hdn mvmj}~m z~rh~mlamz

    ~fh~ emm~ mvmj~h~aidz$ Hz cmhnmrz# a~ az i}r rmzidzaoaca~q ~i jid~ad}hccq rmeadn i}rzmcwmz hdn

    i}r irlhdaph~aid ig ~fm aeir~hdjm ig mhjf ig ~fmzm radjacmz hdn ~i }~ ~fme ad~i hj~aid$

    1 Z~rh~mlq Rradjacmz Z}eehrq8$ Om Naggmrmd~ O}dncm z~rmdl~fz ~i naggmrmd~ah~m rin}j~z hdn zmrwajmz hdn

    adjrmhzm ~fm naggaj}c~q ig rmcajh~aid oq jiem~a~irz

    ?$ ^hrlm~ Lri|~f h~ h Lrhd}chrCmwmc

    ^hrlm~ iir~}da~amz# gij}z# hdn rmzi}rjmz h~ |fa~m zi~z ad~fm ehrkm~

    :$ Om Adzalf~g}c Cmwmrhlm rawacmlmn adgireh~aid# j}z~iemr gmmnohjk# hdn~rmdnz ~i jieoh~ ~fm a~ghccz ig z~h~}z x}i ~fadkadl

    >$ Fmnlm qi}r Om~z _mzmhrjf hdn }rz}m h ir~gicai ig ada~ah~awmz ~i adjrmhzm ~fmcakmcafiin ig iwmrhcc z}jjmzz

    =$ Eadaeapm Oahz Ni di~ hcci| dh~}rhc f}ehd hdn irlhdaph~aidhc oahzmz ~ijci}n zi}dn `}nlemd~

    7$ _mjildapm ~fh~ ^rhnmiggNmjazaidz e}z~ om Ehnm

    _mohchdjm i}r gada~m iic ig gadhdjahc hdn micm rmzi}rjmz~i hcald i}r jhhoaca~amz |a~f ~fm z~rh~mlq

  • 8/3/2019 POV - 9 Key Principles to Successful Organizational Strategy

    11/11

    1 Kmq Rradjacmz ~i Z}jjmzzg}c Irlhdaph~aidhc Z~rh~mlq

    H R a ~ g Wa 88 O ^ ^a n

    Cakm ehdq rigmzzaidhcz# i}r z}jjmzz az caea~mn oq ~fm x}hca~q ig i}r ~iicz hdn fi| hnm~ |m hrm

    h~ }zadl ~fme$ Rcmhzm jidzanmr adjc}nadl ~fmzm radjacmz ad qi}r mrzidhc hdn jirirh~m ~iicka~

    hz qi} cmhn qi}r irlhdaph~aidz gir|hrn$ Liin c}jk ad qi}r `i}rdmq(

    ******

    Gir g}r~fmr nm~hac hdn adzalf~# rmhnmrz hrm mdji}rhlmn ~i rmwam| ~fm gicci|adl eh~mrahcz0

    i Jfraz Orhncmq# Ehr~ad Far~# hdn Zwmd Zea~f# Fhwm qi} ~mz~mn qi}r z~rh~mlq ch~mcq9#ejkadzmqx}hr~mrcq$jie# @hd}hrq ?288$

    i Rfaca E$ Dh~~mrehd# Omz~ rhj~ajm nimz di~ mx}hc omz~ z~rh~mlq# ejkadzmqx}hr~mrcq$jie# Ehq?222$o

    i Eajfhmc Rir~mr# \fh~ az z~rh~mlq9 Fhrwhrn O}zadmzz _mwam|# Diwmeomr 8117# Wic}em #D}eomr 7# $ 78