pov - building a better business case

8/3/2019 POV - Building a Better Business Case

1/21

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2/21

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3/21


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7/21


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8/21


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9/21



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Fd}xjccjxfgd mg}x} ljv fdmcyhi xbi mg}x ga fdxirdjc jdh ixirdjc ri}gyrmi} hi~cgvih$ Xv~fmjccv# ri}gyrmi mg}x}ljv oi mj~fxjcfpih fa xbi}i ri}gyrmi} jri idkjkih fd xbi hixjfc hi}fkd# xbi hiqicg~lidx# gr xbi jmxyjcfd}xjccjxfgd ga xbi j}}ix {birij} ri}gyrmi mg}x} jri i~id}ih fa xbiv jri idkjkih fd gxbir jmxfqfxfi} }ymb j}~rgmi}} hi}fkd# }icimxfgd# xrjfdfdk# jdh g~irjxfgd} xrjd}fxfgd$


10/21



Hi~rimfjxfgd Lixbgh}

Xbiri jri }iqirjc lixbgh} xbjx ljv oi y}ih {bid mjcmycjxfdk hi~rimjxfgd$ Fx} fdxiri}xfdk xg dgxi#bg{iqir# xbjx xbi lixbgh rizyfrih agr xj ri~grxfdk f} hfaairidx xbjd xbi lixbgh} lg}x gaxid y}ih agrafdjdmfjc ri~grxfdk$

]xrjfkbx Cfdi Hi~rimfjxfgd

]xrjfkbx cfdi hi~rimfjxfgd f} xbi ij}fi}x xg hixirlfdi$ Xbi agccg{fdk ijl~ci fccy}xrjxi} bg{ fx f} mjcmycjxih$

Hi~rimfjxfgd < "Mg}x , ]jcqjki qjcyi& ' Y}iayc cfai Ijl~ci0

Jmzyf}fxfgd Mg}x (:8>#>>> ]jcqjki Qjcyi (?>#>>> Hi~rimfjoci Qjcyi (:?>#>>> Y}iayc Cfai 9 Vijr} Hi~rimfjxfgd'Vijr (:?>#>>>'9 < (?8#>>>

Xbi L] Imic Aydmxfgd f} ]CD"mg}x#}jcqjki#cfai {biri Mg}x f} xbi fdfxfjc mg}x ga xbi j}}ix$ ]jcqjki f} xbi qjcyi jx xbi idh ga xbi hi~rimfjxfgd "}glixfli} mjccih xbi ri}fhyjc qjcyi ga

xbi j}}ix&$ Cfai f} xbi dyloir ga ~irfgh} gqir {bfmb xbi j}}ix f} hi~rimfjxih "}glixfli} mjccih xbi

y}iayc cfai ga xbi j}}ix&$

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Idhfdk Ogge Qjcyi (:8>#>>> (::1#>>> ( 6?#>>> ( 12#>>> ( 88#>>> ( ?>#>>>

Lghfafih Jmmicirjxih Mg}x _imgqirv ]v}xil

"LJM_]& f} xbi rizyfrih lixbgh gahi~rimfjxfgd rizyfrih ov F_]

]~imfafm xv~i} ga j}}ix} jri j}}fkdih xg R,

vijr ~rg~irxv mcj}}i} {fxb hf}xfdmxjmmicirjxih hi~rimfjxfgd }mbihyci}$

LJM_] f} rizyfrih ov xbi F_] agr xj

ri~grxfdk oyx f} dgx jcfkdih {fxb KJJ^ agrixirdjc afdjdmfjc ri~grxfdk$

Afdjdmfjc _i~grxfdk Lixbgh} j _i~grxfdk Lixbgh}

Kidirjccv Jmmi~xih Jmmgydxfdk ^rfdmf~ci}

"KJJ^& f} xbi }xjdhjrh arjli{gre gakyfhicfdi} agr afdjdmfjc ri~grxfdk

KJJ^ Lixbgh} agr Hi~rimfjxfgdg ]xrjfkbx Cfdi

g ^rghymxfqi Gyx~yxg Himcfdfdk Ojcjdmig ]yl ga xbi Vijr} Hfkfx}

Xbi hi~rimfjxfgd ~irfgh f} oj}ih gd fx}

i}xfljxih y}iayc cfai gr ydfx}


11/21


J ^gfdx ga Qfi{ :> Ov Xgl X

Jmmicirjxih Hi~rimfjxfgd

Jmmicirjxih hi~rimfjxfgd lixbgh} jri mgllgdcv y}ih oimjy}i xbiv rihymi j mgl~jdv} xj oyrhid hyrfdkxbi fdfxfjc vijr} agccg{fdk fd}xjccjxfgd lgri }g xbjd xbi }xrjfkbx cfdi lixbgh$ Mgllgd jmmicirjxihhi~rimfjxfgd lixbgh} fdmcyhi0

]yl ga Vijr} Hfkfx}5 Himcfdfdk Ojcjdmi5 ^rghymxfqi Gyx~yx$

]yl ga Vijr} Hfkfx} Hi~rimfjxfgd

]yl ga xbi Vijr} Hfkfx} f} jd jmmicirjxih hi~rimfjxfgd lixbgh {fxb j himrij}fdk ~irmidxjki ga hi~rimfjxfgdj~~cfih ijmb vijr$

Hi~rimfjxfgd < UY}iayc Cfai "Myrridx îrfgh :&\']VH * Hi~rimfjoci Qjcyi# [biri ]VH < Y}iaycCfai*U"Y}iayc Cfai%:&'?\

Ijl~ci Jmzyf}fxfgd Mg}x (:8>#>>> ]jcqjki Qjcyi (?>#>>> Hi~rimfjoci Qjcyi (:?>#>>> Y}iayc Cfai 9 Vijr} Myrridx îrfgh =rh Vijr

]VH < 9*U"9%:&'?\ < :9# gr :%?%=%8%9 < :9

Hi~rimfjxfgd < U9,"=,:&\':9*(:?>#>>> < (?8#>>>

Xbi L] Imic Aydmxfgd f} ]VH"mg}x#}jcqjki#cfai#~ir {biri îr f} xbi ~irfgh oifdk hi~rimfjxih Vijr > : ? = 8 9

Hi~rimfjxfgd îrmidxjki ==) ?;) ?>) :=) ;)


Hi~rimfjxfgd I~id}i ( , ( 8>#>>> ( =?#>>> ( ?8#>>> ( :1#>>> ( 2#>>>

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Oikfddfdk Ogge Qjcyi (:8>#>>> (:8>#>>> (:>>#>>> ( 12#>>> ( 88#>>> ( ?2#>>>

Idhfdk Ogge Qjcyi (:8>#>>> (:>>#>>> ( 12#>>> ( 88#>>> ( ?2#>>> ( ?>#>>>

Hi~rimfjxfgd Himcfdfdk Ojcjdmi

Hgyoci himcfdfdk ojcjdmi f} j mgllgd lixbgh ga jmmicirjxih hi~rimfjxfgd# {biri xbi }xrjfkbx cfdi~irmidxjki f} hgyocih jdh j~~cfih xg xbi riljfdfdk ogge qjcyi ga xbi j}}ix$

Hi~rimfjxfgd #>>> Y}iayc Cfai 9 Vijr} Myrridx îrfgh =rh Vijr


12/21


J ^gfdx ga Qfi{ :: Ov Xgl X

Hi~rimfjxfgd Ajmxgr < ":'9*?& < 8>)Hi~rimfjxfgd :}x Vijr < 8>) * (:8>#>>> < (91#>>>Hi~rimfjxfgd ?dh Vijr < 8>) * "(:8>#>>> , (91#>>>& < (==#1>>Hi~rimfjxfgd =rh Vijr < 8>) * "(:8>#>>> , (26#1>>& < (?>#:1>

Xbi }{fxmb xg xbi }xrjfkbx,cfdi lixbgh f} dimi}}jrv fd xbi vijr xbjx xbi }xrjfkbx,cfdi lixbgh# y}fdkxbi riljfdfdk hi~rimfjoci ojcjdmi# vfich} j bfkbir hi~rimfjxfgd i~id}i xbjd xbi hgyoci,himcfdfdklixbgh$

Xbi L] Imic QHO aydmxfgd {fcc mgrrimxcv mjcmycjxi xbi hi~rimfjxfgd agr ijmb vijr QHO"mg}x#}jcqjki#cfai#}xjrxW~irfgh#idhW~irfgh#ajmxgr#dgW}{fxmb {biri0

]xjrxW~irfgh f} xbi }xjrxfdk ~irfgh agr {bfmb vgy {jdx xg mjcmycjxi xbi hi~rimfjxfgd$ IdhW~irfgh f} xbi idhfdk ~irfgh agr {bfmb vgy {jdx xg mjcmycjxi xbi hi~rimfjxfgd$ Ajmxgr f} xbi rjxi jx {bfmb xbi ojcjdmi himcfdi}$ Fa ajmxgr f} glfxxih# fx f} j}}ylih xg oi ?

"xbi hgyoci,himcfdfdk ojcjdmi lixbgh&$ DgW}{fxmb f} j cgkfmjc qjcyi }~imfavfdk {bixbir xg }{fxmb xg }xrjfkbx,cfdi hi~rimfjxfgd {bid

hi~rimfjxfgd f} krijxir xbjd xbi himcfdfdk ojcjdmi mjcmycjxfgd$ Fa dgW}{fxmb f} AJC]I grglfxxih# Imic }{fxmbi} xg }xrjfkbx,cfdi hi~rimfjxfgd {bid hi~rimfjxfgd f} krijxir xbjd xbihimcfdfdk ojcjdmi mjcmycjxfgd$

Vijr > : ? = 8 9

Hi~rimfjxfgd ^irmidxjki 8>) 8>) 8>) =8) >)

Hi~rimfjoci Oj}i agr Mjcmycjxfgd (:8>#>>> (:8>#>>> ( 28#>>> ( 9>#8>> ( =>#?8> ( ?>#>>>

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Oikfddfdk Ogge Qjcyi (:8>#>>> (:8>#>>> ( 28#>>> ( 9>#8>> ( =>#?8> ( ?>#>>>

Idhfdk Ogge Qjcyi (:8>#>>> ( 28#>>> ( 9>#8>> ( =>#?8> ( ?>#>>> ( ?>#>>>

Qjrfjxfgd} ga himcfdfdk ojcjdmi ljv oi y}ih$ Xbi agccg{fdk f} jd ijl~ci ga :9>) Himcfdfdk OjcjdmiHi~rimfjxfgd$

QHO"mg}x#}jcqjki#cfai#}xjrxW~irfgh#idhW~irfgh#:$9#Ajc}i Ijl~ci0

Jmzyf}fxfgd Mg}x (:8>#>>> "izyjc} fdfxfjc ogge qjcyi& ]jcqjki Qjcyi (?>#>>> Y}iayc Cfai 9 Vijr}

Vijr > : ? = 8 9Hi~rimfjxfgd irmidxjki =>) =>) =>) =>) 8:)Hi~rimfjoci Oj}i agr Mjcmycjxfgd (:8>#>>> (:8>#>>> ( 62#>>> ( 12#1>> ( 82#>?> ( ==#1:8Hi~rimfjxfgd I~id}i ( , ( 8?#>>> ( ?6#8>> ( ?>#92> ( :8#8>1 ( :=#1:8Mylycjxfqi Hi~rimfjxfgd ( , ( 8?#>>> ( ;:#8>> ( 6:#62> (:>1#=21 (:?>#>>>Oikfddfdk Ogge Qjcyi (:8>#>>> (:8>#>>> ( 62#>>> ( 12#1>> ( 82#>?> ( ==#1:8Idhfdk Ogge Qjcyi (:8>#>>> ( 62#>>> ( 12#1>> ( 82#>?> ( ==#1:8 ( ?>#>>>


13/21


J ^gfdx ga Qfi{ :? Ov Xgl X

Hi~rimfjxfgd ^rghymxfqi Gyx~yx

^rghymxfqi gyx~yx f} j lixbgh ga hi~rimfjxfgd {biri xbi y}iayc cfai ga xbi j}}ix f} oj}ih gd xbi i~imxihdyloir ga cfaixfli ydfx} xg oi ~rghymih# bgyr} xg oi mgd}ylih# ixm$

Hi~rimfjxfgd < "Mg}x , ]jcqjki qjcyi& * "Jmxyjc Ydfx} ^rghymih'Cfaixfli Ydfx} I~imxih& Ijl~ci0 Jmzyf}fxfgd Mg}x (:8>#>>>

]jcqjki Qjcyi (?>#>>> Hi~rimfjoci Qjcyi (:?>#>>> Cfaixfli Ydfx} :>>#>>> Hi~rimfjoci ('Ydfx (:$?>

Vijr > : ? = 8 9

^rghymxfqi Gyx~yx :9#>>> ?9#>>> ?9#>>> ?>#>>> :9#>>>

Hi~rimfjxfgd ^irmidxjki :9) ?9) ?9) ?>) :9)


Hi~rimfjxfgd I~id}i ( , ( :2#>>> ( =>#>>> ( =>#>>> ( ?8#>>> ( :2#>>>

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Idhfdk Ogge Qjcyi (:8>#>>> (:??#>>> ( 6?#>>> ( 1?#>>> ( =2#>>> ( ?>#>>>

Hi~rimfjxfgd LJM_]

Lghfafih Jmmicirjxih Mg}x _imgqirv ]v}xil "LJM_]& f} j hi~rimfjxfgd lixbgh rizyfrih ov xbi F_] agr j}}ix}~cjmih fdxg }irqfmi jaxir :621$ Oimjy}i xbi hi~rimfjxfgd i~id}i mjcmycjxih ov LJM_] ljv qjrv}fkdfafmjdxcv argl gxbir hi~rimfjxfgd lixbgh} y}ih agr afdjdmfjc ri~grxfdk ~yr~g}i}# lg}x grkjdfpjxfgd} gdcvy}i xbi LJM_] agr xj ri~grxfdk$ Biri f} j oj}fm gqirqfi{ ga xbi LJM_] hi~rimfjxfgd lixbgh$

J}}ix} jri krgy~ih fdxg ~rg~irxv mcj}}i} Xbi hi~rimfjxfgd f} ~rihixirlfdih ov j LJM_] xjoci agr ijmb ~rg~irxv mcj}} Dgdri}fhidxfjc rijc ~rg~irxv "rijc i}xjxi& f} hi~rimfjxih gqir j y}iayc cfai ga =6 vijr} y}fdk

}xrjfkbx cfdi hi~rimfjxfgd Gxbir j}}ix mcj}}i} yxfcfpi jmmicirjxih hi~rimfjxfgd lixbgh} Xbi ri}fhyjc qjcyi ga xbi j}}ix f} fkdgrih

Xbi x{g lg}x mgllgd j}}ix mcj}}i} gxbir xbjd rijc i}xjxi jri xbi afqi,vijr jdh xbi }iqid,vijrj}}ix mcj}}i}$

Xbi afqi,vijr j}}ix mcj}} fdmcyhi} fdagrljxfgd }v}xil}# mgl~yxir}# jdh qibfmci} Xbi }iqid,vijr mcj}} fdmcyhi} lg}x ljmbfdirv jdh izyf~lidx

Jcc afih j}}ix} jri j}}ylih xg oi ~yx fd jdh xjeid gyx ga }irqfmi fd xbi lfhhci ga xbi vijr$Xbiriagri0

Agr xbi afqi,vijr mcj}} j}}ix}# hi~rimfjxfgd f} }~rijh gqir }f vijr}$ Agr }iqid,vijr mcj}} j}}ix}# hi~rimfjxfgd f} }~rijh gqir ifkbx vijr}$


14/21


J ^gfdx ga Qfi{ := Ov Xgl X

Xbi xjoci oicg{ ri~ri}idx} xbi hi~rimfjxfgd ~irmidxjki} j~~cfih agr xji} ~yr~g}i} oj}ih gd j}}ix ~rg~irxvmcj}} jdh j}}ylfdk j lfh,vijr mgdqidxfgd$ Xbi bfkbcfkbxih micc} jri xbi vijr} fd {bfmb hi~rimfjxfgd f}mgdqirxih xg xbi }xrjfkbx cfdi lixbgh$

_imgqirv Vijr =,Vijr 9,Vijr ;,Vijr :>,Vijr :9,Vijr ?>,Vijr

: ==$==) ?>$>>) :8$?6) :>$>>) 9$>>) =$;9)? 88$89) =?$>>) ?8$86) :2$>>) 6$9>) ;$??)

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Xbi agccg{fdk f} jd ijl~ci ga bg{ xbi LJM_] hi~rimjxfgd lixbgh ljv oi j~~cfih$ Ijl~ci0 Jmzyf}fxfgd Mg}x (:8>#>>> "izyjc} fdfxfjc ogge qjcyi& ]jcqjki Qjcyi (?>#>>> "dgx y}ih fd LJM_] mjcmycjxfgd& ^rg~irxv Mcj}} 9 Vijr}

Vijr : ? = 8 9 1Hi~rimfjxfgd irmidxjki ?>$>>) =?$>>) :6$?>) ::$9?) ::$9?) 9$;1)Hi~rimfjoci Oj}i agr Mjcmycjxfgd (:8>#>>> (:8>#>>> (:8>#>>> (:8>#>>> (:8>#>>> (:8>#>>>Hi~rimfjxfgd I~id}i ( ?2#>>> ( 88#2>> ( ?1#22> ( :1#:?2 ( :1#:?2 ( 2#>18Mylycjxfqi Hi~rimfjxfgd ( ?2#>>> ( ;?#2>> ( 66#12> (::9#2>2 (:=:#6=1 (:8>#>>>Oikfddfdk Ogge Qjcyi

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Idhfdk Ogge Qjcyi (::?#>>> ( 1;#?>> ( 8>#=?> ( ?8#:6? ( 2#>18 ( ,


15/21


J ^gfdx ga Qfi{ :8 Ov Xgl X

Hi~rimfjxfgd Lixbgh} Mgl~jrf}gd

Xbi }xrjfkbx cfdi lixbgh f} xbi ij}fi}x xg mgl~yxi {birij} jmmicirjxih lixbgh} jmmicirjxi xbi xj oidiafxov i~id}fdk hi~rimfjxfgd ijrcfir gqir jd j}}ix} y}iayc cfai$ Xbi agccg{fdk mbjrx fccy}xrjxi} xbi mgl~jrf}gd gajddyjc hi~rimfjxfgd i~id}i agr ijmb ga xbi ~riqfgy} ijl~ci} ga hi~rimfjxfgd lixbgh}$

1$ Mjcmycjxi Jaxir Xj Mj}b Acg{Gdmi j {icc krgydhih ydhir}xjdhfdk ga hi~rimfjxfgd f} i}xjocf}bih# fx f} dg{ ~g}}foci xg oikfd mjcmycjxfdk xbijaxir xj mj}b acg{$ Xbi oj}fm }xi~} xg hixirlfdi jaxir xj mj}b acg{ jri j} agccg{}0

Afr}x# i}xfljxi ~ri,xj mj}b acg{} agr ijmb vijr ga xbi fdqi}xlidx cfai }~jd Gyxacg{} "i$k$ gdi xfli mj~fxjc jdh i~id}i}& Fdacg{ "i$k$ dix jddyjc }jqfdk}&

Hixirlfdi xbi jddyjc hi~rimfjxfgd gd xbi mj~fxjc fdqi}xlidx ]yoxrjmx xbi jddyjc hi~rimfjxfgd argl xbi ~ri,xj mj}b acg{ xg hixirlfdi xbi xjjoci dix fdmgli

"Dix G~irjxfdk ^rgafx oiagri Xji}&

Mjcmycjxi xbi xj i~id}i "agr dgd,mj~fxjc }~idhfdk&$ Xbi ri}ycx f} xbi Dix G~irjxfdk ^rgafx jaxirXji} "DG^JX&

]yoxrjmx xbi xj i~id}i argl xbi ~ri,xj mj}b acg{} xg jrrfqi jx xbi jaxir xj mj}b acg{$

Hi~rimfjxfgd I~id}i Mgl~jrf}gd

(,(:>#>>>

(?>#>>>

(=>#>>>

(8>#>>>

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(1>#>>>

: ? = 8 9 1

Vijr}

]xrjfkbx Cfdi

]yl ga xbi Vijr} Hfkfx}

:9>) Himcfdfdk Ojcjdmi

Hgyoci Himcfdfdk Ojcjdmi

^rghymxfqi Gyx~yx

LJM_]


16/21



Xbi agccg{fdk ijl~ci fccy}xrjxi} xbi mjcmycjxfgd ga jaxir xj mj}b acg{$ Ijl~ci0

Jmzyf}fxfgd Mg}x (?>>E "hi~rimfjoci& ^rg`imx I~id}i (:>>E "dgx hi~rimfjoci& ]jcqjki Qjcyi (> Y}iayc Cfai 9 Vijr} Hi~rimfjxfgd Lixbgh ]xrjfkbx Cfdi Fdmgli Xj _jxi 8>)

Afdjdmfjc Jdjcv}f}

Fdqi}xlidx Cfai ]~jd"Vijr}&

> : ? = 8 9 Xgxjc

Mj}b Fdacg{ (> (> (:9> (:9> (:9> (:9> (1>>

Mj}b Gyxacg{}

"J}}yli} Mj~fxjc fd V>5 I~id}i V:& "(?>>& "(:>>& (> (> (> (> "(=>>&


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Hi~rimfjxfgd"9 Vijr}&

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Dix G~irjxfdk ^rgafx"Oiagri Xj&

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Xji}

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Dix Mj}b Acg{"Jaxir Xj&

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Dix Mj}b Acg{ (:2>

Xgxjc Fdqi}xlidx "(=>>&

]fl~ci _GF"Jaxir,Xj Mj}b Acg{&

1>)


17/21



;$ Mjcmycjxi Hf}mgydxih Mj}b Acg{Xbi dix }xi~ fd xbi ~rgmi}} f} xg hixirlfdi xbi hf}mgydxih mj}b acg{$ J hf}mgydx rjxi ly}x oi j~~cfih xgmj}b acg{ hyi xg xbi xfli qjcyi ga lgdiv {bfmb j}}yli} xbjx j hgccjr fd bjdh xghjv f} {grxb lgri xbjdhgccjr xg oi rimifqih fd xbi ayxyri$ Xbi }yl ga xbi hf}mgydxih mj}b acg{ f} xbi ~ri}idx qjcyi ga xbi

fdqi}xlidx$

^ri}idx Qjcyi }fl~cv hf}mgydx} ayxyri mj}b acg{ oj}ih y~gd jd j}}ylih rjxi "f$i$ hf}mgydx rjxi# fdxiri}xrjxi# byrhci rjxi# gr g~~grxydfxv mg}x ga mj~fxjc&$

Dix ^ri}idx Qjcyi < M> % M: % M? % M= MD:%r: :%r? :%r= :%rD

Xbi bfkbir xbi hf}mgydx rjxi xbi cg{ir xbi ~ri}idx qjcyi ga ayxyri mj}b acg{ j} fccy}xrjxih fd xbiagccg{fdk ijl~ci$

:>) Hf}mgydx _jxi Afdjdmfjc Jdjcv}f}

Xfli îrfgh "Vijr}& > : ? = 8 9 Xgxjc

Ayxyri Mj}b Acg{ (:>> (:>> (:>> (:>> (:>> (:>> (1>>

^ri}idx Qjcyi"N:>) hf}mgydx rjxi&

(:>> (6: (2= (;9 (12 (1? (8;6

Dix ^ri}idx Qjcyi (8;6

?>) Hf}mgydx _jxi Afdjdmfjc Jdjcv}f}

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Ayxyri Mj}b Acg{ (:>> (:>> (:>> (:>> (:>> (:>> (1>>

^ri}idx Qjcyi"N?>) hf}mgydx rjxi&

(:>> (2= (16 (92 (82 (8> (=66

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21/21


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