pow140: power of words in 140 characters academy of management 2014
DESCRIPTION
Combined slides from the Power of Words "140" Social Media professional development workshop at the 2014 Academy of Management meetings. Panelists: David Lamond, David Burkus, Terri Griffith, CV Harquail, Patrick Murphy, Bret Simmons, Marcel BogersTRANSCRIPT
#PoW140
The Power of Words in
140 Characters or Less
Academy of Management MeetingPhiladelphia PAAugust 3 2014
Chair: @davidlamond
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http://www.fredcavazza.net/2013/04/17/social-media-landscape-2013/
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http://www.seeisee.com/sam/2013/04/02/p3682
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So why are you here?
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Our intention
From
To
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A Presence Framework for Social Media*
Passports, Outposts and Home Base– Passport: Profile to use on various sites
– Outpost: presence maintained for interaction and promotion purposes
– Home Base: focus for most presence time
* http://www.chrisbrogan.com/a-simple-presence-framework
You.com
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Menu of Our Social Media Events & Our Presenters
• Social Media for DiscoveryDavid Burkus & Patrick J. Murphy*
• Social Media for IntegrationMarcel Bogers & David Burkus
• Social Media for EngagementTerri Griffith & CV Harquail
• Social Media for Teaching & LearningPatrick J. Murphy* & Bret Simmons
* Proving that Marshal McLuhan was right – if the technology works
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Social Media for Discovery@davidburkus & @profpjm
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Patrick Murphy
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Scholarship on the Age of Discovery
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Social Media for Integration@bogers & @davidburkus
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Networking & Sharing
Personal
Professional
Direct/close
Indirect/distant
Self-promotion
“Hub”
“New” “Old”
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Visibility & Reputation
• “Marcel is hoping for internet access […]. He’s the AOM’s biggest tweeter, FYI.”
• “Thanks for the retweet on the CFP. Having you retweet it was part of our marketing strategy. :-)”
• Invited for academic and corporate events, projects, papers, etc.
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Social Media as a Moderating Variable
My good stuff
Others’ good stuff
VisibilityReputationWhat else?
Socialmedia
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Social Media for Engagement@terrigriffith & @cvharquail
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Engaging: Interacting to
• Enable Identity • Activate Agency • Foster Voice• Cohere Community • Catalyze Purpose
• To help each other flourish
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Affirm & Invite People’sIdentityInterestsPoint of ViewContributionsConnectionsExpertise
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Share Items Relevant toIdentityInterestsPoint of ViewContributionsConnectionsExpertise
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Demonstrate Engagement
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Invite Engagement By:
DisclosingAskingReactingEmotingOpiningTeachingSharing
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Share ‘thick tweets’
Offer context and reason before sharing a link
Summary Soundbite plus link to your own content
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Follow Up to Add Value Engagement By:
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Boost Engagement By:• Connecting people through relevant item
Invite people’s Voice & POV Into The Conversation
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D.F.T.B.A.
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Social Media for Teaching & Learning@profpjm & @drbret
#PoW140#PoW140https://drive.google.com/file/d/0B66LZe9-9-rFdDR3ZHo1Q1daelE/edit?usp=sharing
#PoW140 https://www.youtube.com/playlist?list=PLGJEjeNVmU5qVNjwhO4U9YjFQZ7t0LBZw
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A Google Earth view of the Mutinies
https://drive.google.com/file/d/0B66LZe9-9-rFbU5rYlJOQVdtLWc/edit?usp=sharing
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DPU Entrepreneurship Online
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Video Presentations
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Value
What you can do uniquely well to help others address opportunities or solve problems that matter to them.
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Digital Citizenship
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Summary• Social business is here to stay. • Strategic imperative to immerse
yourself in the process• Start now, don’t quit• Assuming responsibility for your
digital citizenship is good for your career and your company
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Getting Started and Advancing Online
Equipped with the insights from the presentations, participants will be guided through a model for understanding their online platform and invited to think through and discuss their platform with those at their tables.
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Maintaining the ContactBuilding the Relationships
• Next year in Vancouver?• Opening Governance through Social Media?• #OG140?
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Thanks to Everyone