power from the sun
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Power from the sunTRANSCRIPT
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Power from the Sun
Photovoltaic energy
Raising Awareness
PV benefits campaign
PV sector, citizens
Political Communication Decision makers
BPVA regular coms
Industry, all stakeholders
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Power from the Sun
Photovoltaic energy
Mission “Power from the Sun” to raise the profile of solar PV at consumer level
Objectives
• To educate and encourage home owners to install PV. • Promoting new members to the BPVA. • Provide regular up to date accurate materials • Provide the BPVA with a unique USP
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Power from the Sun
Photovoltaic energy
Target Market
Homeowners Educational
Bodies
Businesses
Students
Designers
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Power from the Sun
Photovoltaic energy
Necessary part of the Market
Encourage current and future generations to maximise the potential of this clean, carbon free energy source. By promoting the benefits of PV and educating those who are unfamiliar through this resource.
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Power from the Sun
Photovoltaic energy
Media Channels
Website Social Media
Printed Booklet Advertising
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Power from the Sun
Photovoltaic energy
powerfromthesun.bpva.org.uk
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Power from the Sun
Photovoltaic energy
Suggested site map
Home Why Power from the Sun? Benefits Common Myths Installa:on Kids Zone Resources Jargon Bus:ng News Links
Types of PV How are they made Es:mate your output Loca:on map Products available Gallery (panels are preNy) Planning permission Targets and totaliser
Environmental Financial
Money saving calculator How do I get my money Loans Risks
Main parts of the PV system Find an installer
Games Experiments Boredom buster
Lesson plans Field trips Careers in PV Further educa:on in PV Send us your lesson plans Get solar for your school Forum
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Social Media
Power from the Sun
Photovoltaic energy
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Printed Booklet
Power from the Sun
Photovoltaic energy
Circulation of 1,000,000 copies in 2011 (public events, schools, printed media insertion, MCS installers, London showroom)
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Video Blog
Power from the Sun
Photovoltaic energy
• Interviews with influential people within the industry
• Case studies of home owners who have had PV installed
• Interviews with the general public
• Informational video
• Instructional videos
• Cartoon imagery encouraging a younger and alternative audience
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App Development
Power from the Sun
Photovoltaic energy
• Free to download
• Interactive • Find an installer • Games/Quizs • Money Saving Calculator • Location Map
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Wide Distribution
Power from the Sun
Photovoltaic energy
• Each installer has 500 – 10,000 copies
• Public events
• Ecobuild
• Home building and renovation show
• Sustainability Live
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Wide Distribution
Power from the Sun
Photovoltaic energy
• Newspaper insertion
• Sunday Times
• The Sun
• Daily Mail
• Sunday Telegraph
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Wide Distribution
Power from the Sun
Photovoltaic energy
• Magazine insertion
• Grand Designs
• Ideal Home
• Country Living
• Home Beautiful
• Self Build
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Advertising
Power from the Sun
Photovoltaic energy
TV Advertising
Broadsheet advertising
Power from the Sun
Photovoltaic energy
Power from the Sun
Photovoltaic energy powerfromthesun,.bpva.org.uk
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Power from the Sun
Photovoltaic energy
Existing Websites