power in presenceold2018.lulac.org/assets/pdfs/ftip17-power-in-presence.pdfpower in presence:...

Power In Presence:

Developing Your Personal Brand

Presenter: Oliver C. Allen, Jr.

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Power In Presence: Developing Your Personal Brand

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AgendaPart I - Building Your Brand

Introduction

Definitions

Strategies

Part III – Social Media

Social Media Do’s and Don'ts

Part II – Developing You

Mentorship

Sharpening Your Skills

Part IV – Fine Tuning You

Learn 5 Steps to Presence

Working the Crowd at Social Events


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Part I Building Your Brand

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What Do These People Have In Common?

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Power and PresenceDefinitions from Merriam Webster Online

Power – a: ability to act or produce an

effect; b: possession of control, authority,

or influence over others

Presence – a: the bearing, carriage, or air

of a person; especially; stately or

distinguished bearing; b: a noteworthy

quality of poise and effectiveness


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When You Walk Into A Room Do You Have This Effect…

Or


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…This Effect


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What do you know about Logo # 1?

What do you know about Logo #2?

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Logo #1

Logo #2


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What is a BRAND?

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B____ are P______


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Definitions (Brand)

Brand -1)is a collection of symbols,

experiences and associations connected

with a product, a service, or a person; 2) it

is a promise of what to expect

Branded- To burn a distinctive mark with

a hot iron, to indicate ownership

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Some Have Brands and some have Been Branded

What is the difference?


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Your Promise

Develop your unique personal guarantee

When other people see your name, what

will they think they will gain from you

Be confident and clear why you are the

best at what you do

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Your Promise (cont.)1. What makes you unique?

2. What result do people experience when working with

you?

3. What personality characteristics draws interest to you?

4. What do you do different than others in your

profession?

5. How do people introduce you?

6. What is you niche?

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Which is the Most Important?

Character or Competence?

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Group Discussion


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Making Your Name A Brand (Name Recognitions)

Get Involved With:

Social Activities

Political Groups

Sororities and Fraternities

Community Events

Professional Organizations

Charities

The Arts

Special Events

Work ActivitiesFill Your

Own Shoes!


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If you do not take the time to

develop your brand, others will.

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Get In The Game8 Critical Rules by Jeff Beals from his book Self Marketing Power (2008)

4. Everyone Counts

5. You Are Being Watched

6. Embrace Professionalism

7. Communicate Clearly

1. Positive Thinking

2. Develop an Expertise

3. Be Prepared

4. The Right Attitude


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Dress for Success

You don’t need a large wardrobe

Colors have meaning

There is an unwritten dress code

Your attire sends a message

Make-up, perfumes, colognes

Hair

Ties, shoes


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How Casual?What is the Top Floor Wearing?

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How You See the World May

Determine How the World

Sees You!


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H A R D W O R K

8 1 18 4 23 15 18 11=

_______

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Hard Work vs. Attitude

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=

_______

_

A T T I T U D E

1 20 20 9 20 21 4 5

Hard Work vs. AttitudeA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

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Part II Developing You

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“None of us got where we are solely by

pulling ourselves up by our bootstraps. We

got here because somebody - a parent, a

teacher, an Ivy League crony or a few nuns -

bent down and helped us pick up our boots.”

Thurgood Marshall

He Ain't Heavy by Gilbert Young

We Need Mentorship

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Criteria-Based Decision-Making Model from the book The Mentee’s Guide by Lois J. Zachary (2009)

Action Steps to Selecting a Mentor

Step 1 Identify your goals • Consider why you want to find a mentor

• Define what you hope to achieve as your end results

Step 2 Create a list of criteria • Identify qualities you need

Step 3 Determine qualities that are

“Must”

• Select those qualities that are non-negotiable from your list

Step 4 Rank the remaining criteria

(“Wants”)

• Accessible, compatible personality, committed to mentoring,

go-getter style, shared interest, knowledgeable about field,

seasoned, large network, etc.

Step 5 List the possible options • Brainstorm a list of possible mentors

Step 6 Eliminate options that don’t

meet the “Musts”

• Evaluate each candidate against your “Must” list. If the

candidate cannot fulfill them; do not consider for a mentor.

Step 7 Rank each option against the

“Wants”

• Rank them from 1-10

Step 8 Make the decision • Tally the scores in each column and make your decision

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Is Offensive Language the Mainstreamfrom the Book Etiquette Edge by Beverly Langford (2005)

The professional cost of cursing (Profanity)

Don’t take for granted that you don’t offend

Consider your audience

Watch your language in public places

Don’t use offensive language to show power

Good Judgment is always in good taste

Do you know your history on profanity?


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You Are at the Table; Now What? Enter the room with poise and

confidence

Smile and others will usually

follow suit

Greetings to all

Never lose and opportunity to

speak

Make your conversation relevant

No what is important

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You Are at the Table; Now What?(cont)

Have strong beginning and winning finish

Energize your conversation; it needs to shine the spotlight on you

Learn and understand the current business language and buzz words

No what is important

Have strong beginning and winning finish

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C.A.R. Technique

Context

Action

Results

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The C.A.R. technique is good

for job interviews and briefings

at the table.


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S.T.A.R. Technique

Situation

Task

Action

Results

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The S.T.A.R. technique

is a good alternative for

behavioral interviews.


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C.A.R. Technique (Example) Josh, could you tell us about a time you showed leadership?”

“Sure. Just after business school a friend told me about a company he

was starting with some friends. None of them had started a company

before but he knew I had and they had a few challenges they didn’t

know how to solve. [Context] I met with them a few times and saw they

had potential to grow, but hadn’t figured out how to create the internal

structures. I met with each, especially my friend and the CEO to

understand the situation better. I talked and worked with each to help

create an operational plan and set of relationships. [Action] We were

able to close a few quick, profitable deals that we might not have been

able to deliver on otherwise. After they were set up but last I checked

they were still operational. I also happened to stay friends with one of

them. [Result]”

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Sharpening Your Skills


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Resume Writing

Eliminate fluff

Eliminate duplicative information

Eliminate irrelevant information

List collateral duties as separate work

experiences

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O*Net Online

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Developing An Individual Development Plan (IDP)

Essential to plot your career

Contains short and long term goals

Contains training for the present year

Check your agency first or get an example from

OPM Website

An agreement between your supervisor and you

Even if your agency does not require; make you a plan


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We Don’t Have Training Money/ I Can’t Get Support

Affinity Groups

Local Community

Cross-Training is a plus

Details

Collateral duty Assignments

Mentorship

OJT

Shadowing assignments

Federal Executive Board


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We Don’t Have Training Money/ I Can’t Get Support (Cont)

Library – The Self-Help Store

Read and continue to read

Self-Help Programs

It’s Free of Charge


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We Must Increase Not Only Our Technical Skills

But Our Soft Skills as Well!


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Self Marketing Mistakes

No one knows you

Your name is only known within your family

Not involved in social or local activities

Not a member in any professional organization

You are a spectator and not a player in the

game; in fact you did not know there was a

game


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Part III Social Media and You

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Social NetworkingDo’s and Don’ts

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Create an online presence

(Profile)

Showcase your skills and experience

Your profile can also help you

connect with contacts who can

expedite your job search

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Be Consistent

Employment history on

resume should match your

online resumes

LinkedIn profile should match

Facebook profile, etc.

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Start networking early

Make connections in your

industry and career field

Follow subject-matter-experts

and leaders in your industry

Join associations in your

industry and career field

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Helping others; helps You

Networking is reciprocal

The more you are willing to help

someone else; the more likely

someone will help you

Set aside some time each day to

connect with someone

Share articles

Offer to introduced others to an

appropriate connection

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Help yourself by helping others.


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Use caution with Tweet

You never know who may be

reading your messages

Employers are using Twitter

Twitter shows up in Google

Search

You do not want to lose your

job over an emotional charge

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Google your name and

check what’s online

It's quite easy for employers to

find information you may have

preferred to keep private. Much

of it can be found by Googling

your name

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Don’t forget your

Facebook privacy

settings

You may receive unwanted

third party photos

Other people may see your

personal and private photos

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Don’t post anything

you do not want

your mother to see;

better yet an

employer or

supervisor to see

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Don’t connect with everyone

Quality is more important than

quantity

Consider how can the person

help you

Consider what can you do to

help them

Consider what you have in

common

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Don’t get fired

Employers are checking out

candidates social media sites

Someone such as a hiring manager

may see info you do not want visible

Posting inappropriate information on

social networks can get you in

trouble, or even cost you your job,

especially, when you do it from work

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Don’t spend time online

on company’s time

Do not be tempted to search for

jobs on company time

Ensure you know you

company’s policy on using

computer for personal use

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Part IV Fine Tuning You

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Making a Change for You!

5 Steps to Professional Presence by Susan

Bixler and Lisa Sherrer Dugan

1. Recognize the inherent power of your professional presence

2. Establish effective nonverbal communication

3. Create your virtual presence

4. Understand business etiquette

5. Develop social savvy


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1-Recognize the Inherent Power of Your Professional Presence

Your Entrance: You have about 30-60 seconds

The handshake

Walk upright

What you say and how you say it

Gum chewing

The Art of Self Promotion

Networking

Business Cards

Contemporary Business Behavior


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2-Establish Effective Nonverbal Communication

Posture, handshakes and eye contact

Space, territory, and mirroring and

matching to make a connection

Taking charge through nonverbal

communication


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3-Create Your Virtual Presence

Phone presence

The use and abuse of email


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4-Understand Business Etiquette

Dangling conversations: Gossip,

grapevine and jokes

Damage control: Managing critical

circumstances and sticky situations


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5- Develop Social Savvy

Participating in business events

Including your spouse or partner: An asset

or a liability

Oliver’s 45-Minute Social Dazzle


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Resources Five Steps to Professional Presence by Susan Bixler and

Lisa Sherrer Dugan

How to Gain the Professional Edge by Susan Morem

Likeable Social Media by Dave Kerpen

Self Marketing Power by Jeff Beals

Social Networking for Career Success by Miriam Salpeter


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QUESTIONSANY

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Now Is the Time

Phone: Oliver C. Allen, Jr.Email: [email protected]: www.tadsllc.com

Phone: (571) 249-2305

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http://www.tadsllc.com/

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