power of image
DESCRIPTION
Tap into the power of visual images for your next slide presentation.TRANSCRIPT
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POWer!
The
of Image
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Do
you
know
your
PowerPoint
rules?
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7X7 Rule for PowerPoint
• The 7X7 rule is easy to remember
• Use seven bullets per slide
• Use seven or fewer words per bullet
• In addition to the slide title
• 32-point font is a readable size
• Uses most of available space
• Did you get all that?
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No more than six words.
EVER.
(Seth Godin)
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Avoid cognitive overload
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Cognitive (over)load
Numbers charts graphs and words
Written words and text text text
Words w
ords words
Spoken words and sounds and words
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A slideument
tries to put too
much informa-tion on one slide
or on a series of slides, thus tax-
ing the cognitive limitations of
the human brain,not to mention
the capacity ofhuman vision to de-
cipher 12-point text from 20 feet or more
and to make all the ne-cessary mental calcu-lations and associat-ions before moving
on to the next slide.
handouts rock!
SLIDEUMENT
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Image trumps text
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Hubby’s New Puppy
• The perfect dog for us
• Perfectly house-trained
• About the size of a football
• Metallic silver color
• Barks only at loud noises
• Runs on 4 AA batteries
• We named him Sparky
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Sparky
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Reduce and simplify text
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The Made To Stick Principles
• Simple — find the core of any idea • Unexpected — grab people's attention by
surprising them • Concrete — make sure an idea can be grasped
and remembered later • Credibility — give an idea believability • Emotion — help people see the importance of
an idea • Stories — empower people to use an idea
through narrative
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S U C C E SSIMPLE
UNEXPECTED
CONCRETE
CREDIBLE
EMOTION
STORIES
S
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Embed text in image
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Green Libraries
• More libraries going “green”
• Using energy more efficiently
• Generating less waste
• Conserving water
• Purchasing green products
• Incorporating green features into the design of new buildings
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Libraries
go green
Reduce wasteConserve energyDesign greenBuy green
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Text = image
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Libraries Shine in Tough Economic Times
A slowing economy drives more people to use the library
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Libraries
in tough economic times
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Avoid chart-junk
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Librarian v Search EngineOverall satisfaction with information provided
Source: Perceptions of Libraries and Information Resources, OCLC, 2005
Lib
rari
an
Searc
h e
ng
ine48%
60%
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Integrate image and text
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Inserting clip art images
• In the Clip Art task pane, enter a search term, for example: “balloon”
• Click Go
• Scroll through the thumbnails of images until you find one you like.
• Click the image and it will appear on the slide.
• Move and resize the image
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Ente
r se
arc
h t
erm
4 steps to clip art
Click image
Scro
ll thum
bn
ails
1
4
3
Image appears in slide
Click G
o
2
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BUT
i.
AM.
NOT.
CREA-
TIVE.
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1. Contrast
4. Repetition
repetition repitition
repititionrepitition
2. Alignment
3. Proximity
Just balance the
BIG 4
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Creativity!
makes me feel so small
1
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Anyone can think in pictures.
Your brain already does.
2
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3 i. will. rewire.
my. creative. circuits.
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i. am. high. on. creative. thoughts.
4
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Storyboard the low-tech way
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Storyboard for this presentation
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3-step process1.
bra
inst
orm
2. chunk
3. Storyboard it
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POWer!
Feelthe