power of online marketing
DESCRIPTION
Online Marketing has its nuances, but if a structured and methodical approach is followed with a proper usage of social media, search engines, websites, design and mobile marketing, any company can leap way ahead of the competition in no time. This presentation aims at presenting this structured approach.TRANSCRIPT
Presented by ODigMa
HOW DOES AN
ESTABLISHED BUSINESS REACH
- ODigMa
PRESENTING ….
CONVERSATION BETWEEN AN ESTABLISHED BUSINESS AND US
(ODIGMA)
ESTABLISHED BUSINESS :-
I WISH I COULD KNOW MORE ABOUT MY CUSTOMERS –I HAVE TALKED TO A LOT OF PEOPLE, BUT NEED
SOMEONE WHO IS FOCUSED & SMART
ODIGMA : -
AUDIENCE ANALYSIS
AUDIT & SURVEY
BRAND PERCEPTION PRODUCT PERCEPTION NEED LEVEL
NEED ANALYSIS
PRODUCT HIERARCHY NEED FULFILMENT PRODUCT IMPROVEMENT
BEHAVORIAL PATTERN ANALYSIS
BUYING TRIGGERS DROP CART REVIEW REACTION TO PROMOTION
ESTABLISHED BUSINESS :-
WHAT DO MY CUSTOMERS THINK ABOUT MY COMPETITORS? AM I BETTER / UNIQUE?
ODIGMA : -
COMPETITION ANALYSIS
COMPETITOR SWOT ANALYSIS BRAND STRENGTH BRAND ASSET BRAND EQUITY
COMPETITOR POSITIONING TARGET AUDIENCE COMMUNICATION STYLE DIFFERENTIATORS
ESTABLISHED BUSINESS :-
HOW MANY OF MY CUSTOMERS THINK THAT I AM TRUST-WORTHY AND HONEST?
ODIGMA : -
BRAND POWER ANALYSIS
BRAND PERCEPTION & IMAGE TONE CHARACTER DIFFERENTIATION
PRODUCT FEATURE ANALYSIS FEATURE USPs LIKES & DISLIKES FUTURE VERSIONS
BRAND LAUNCH & MANAGEMENT BRAND DEFINITION MARKETING PLAN BRAND UPDATES
ESTABLISHED BUSINESS :-
HOW DO I ENSURE THAT CUSTOMERS ARE AWARE ABOUT MY BRAND AND FEEL INTERESTED ABOUT IT?
ODIGMA : -
FACEBOOK MARKETING
FACEBOOK – CONTENT CREATION
RESEARCH BASED BRAND GUIDELINES REVITALIZED
FACEBOOK – ENGAGEMENT
RELEVANT ENGAGING METRICS DRIVEN
FACEBOOK ADVERTISING
FACEBOOK – AD TYPES CPC / CPF /CPL MODELS COST OPTIMIZED VOLUME OPTIMIZED
FACEBOOK APPS CROSS PLATFORM TECH EXPERTISE BUILT TO SHARE
FACEBOOK CAMPAIGNS OBJECTIVE FOCUSED ACTIVE PARTICIPATION FRESH & UNIQUE
ESTABLISHED BUSINESS :-
BUT MY CUSTOMERS ARE OUTSIDE FB TOO, AND I NEED THEM TO CONSIDER TOO
ODIGMA : -
TWITTER MARKETING
TWITTER TRENDING NATIONAL LEVEL MULTIPLE DAYS / MONTHS MULTIPLE CAMPAIGNS
TWITTER – INFLUENCER CONNECT IDENTIFY INFLUENCER REGULAR INTERACTIONS RELEVANT CONVERSATIONS
TWITTER – CUSTOMER MANAGEMENT
BEST RESPONSE TIME COURTEOUS ZERO ESCALATIONS POLICY
ESTABLISHED BUSINESS :-
I WANT TO EDUCATE MY CUSTOMERS & HELP THEM EVALUATE & COMMIT TO THE RIGHT PRODUCT
ODIGMA : -
CONTENT MARKETING
BLOGS & ARTICLE CREATION THEME RELEVANT SEASON RELEVANT OBJECTIVE FOCUSED
CONTENT DISTRIBUTION BLOGGER CONNECT PR ACTIVITIES SOCIAL BOOKMARKING
ESTABLISHED BUSINESS :-
NOW THAT PEOPLE ARE AWARE ABOUT MY BRAND AND CONSIDER IT, HOW DO I SELL?
ODIGMA : -
SEARCH ENGINE MARKETING
SEARCH ADS RELEVANT KEYWORD FOCUS HIGHEST QUALITY SCORE
BANNER ADS VISUALLY APPEALING PLACEMENT OPTIMIZED RETARGETING
SEARCH ENGINE OPTIMIZATION
RESEARCH & ANALYSIS IN-DEPTH AUDIT RECOMMENDATIONS COMPETITION RESEARCH
ON PAGE OPTIMIZATION USER FRIENDLY SEARCH FRIENDLY ZERO DEFECT
OFF PAGE OPTIMIZATION QUALITY SUBMISSIONS ARTICLES & BLOGS SOCIAL OPTIMIZED
ESTABLISHED BUSINESS :-
I ALSO WOULD LIKE TO CONNECT WITH OTHER BUSINESSES FOR PARTNERSHIPS & SALES
ODIGMA : -
LINKEDIN MARKETING
LINKEDIN – GROUPS & PAGES STRONG CONVERSATIONS ACTIVE PARTICIPATION INFORMATION FOCUSED
LINKEDIN - ADS FOCUSED TARGETING CAMPAIGN OPTIMIZATION VISUALLY APPEALING
ESTABLISHED BUSINESS :-
I WANT MY CUSTOMERS TO SHARE & REFER ME, AGAIN AND AGAIN
ODIGMA : -
PINTEREST MARKETING
PINTEREST - CAMPAIGNS FOCUSED ON SHARING FREQUENT RELEVANT
PINTEREST - MANAGEMENT CONTENT CATEGORIZATION OPTIMIZED FOR SHARING FRESH & UNIQUE
GOOGLE+ MARKETING
GOOGLE+ PAGE MANAGEMENT CONNECT WITH CIRCLES SEARCH FRIENDLY METRICS DRIVEN
YOUTUBE MARKETING
YOUTUBE – CONTENT OPTIMIZATION SEARCH FRIENDLY RESEARCH BASED SUPER FAST RESULTS
YOUTUBE – PROMOTE VIEWS COST OPTIMIZED TARGETED & RELEVANT MAXIMUM VOLUME
ESTABLISHED BUSINESS :-
I AM ALSO SURE THAT YOU’LL PROVIDE ME THE NECESSARY SETUP TO GET ALL THIS STARTED
ODIGMA : -
DEVELOPMENT
MOBILE APPS NATIVE FAST DEVELOPMENT TIME TECH EXPERTISE
USER FRIENDLY SITES & APPS UX OPTIMIZED BEHAVIOR BASED QUALITY INTUITIVE
TECHNICAL EXPERTISE CROSS PLATFORM RESPONSIVE SECURE
AESTHETICS BRAND ESSENCE COLOR SCHEME TONE & CHARACTER
GRAPHICS DEVELOPMENT
IMAGES & BANNERS AD COPIES BRAND COLLATERALS WEBSITE LAYOUT
VIDEOS ANIMATION INDOOR SHOOTS OUTDOOR SHOOTS
ESTABLISHED BUSINESS :-
COOL ! FEELS LIKE I’VE JUST GONE OVER THE ENTIRE SALES FUNNEL AND IT IS SMOOTHER THAN
EVER
ODIGMA : -
PLEASURE IS OURS! For more details, visit www.ODigMa.com