power of persuasion. persuasion a means of convincing people to: –buy a certain product –believe...
TRANSCRIPT
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Power of Persuasion
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Persuasion
• A means of convincing people to:– Buy a certain product – Believe something– Act a certain way– Agree with a point of view
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Why should we learn about this?
• Companies persuade us to buy certain products
• Politicians persuade us to support them
• Peers sometimes use persuasion to get others to join them in an activity
• You may want to persuade others to agree with you or do something you want them to do
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Audience
• Who are you trying to persuade?
• Advertisers know how to target their audience
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Persuasive Techniques
• Appeal to Emotion• Bandwagon• Humor• Celebrity endorsement• Word choice
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Appeal to Emotion
• Words or pictures that appeal to our emotions– May appeal to positive emotions
•Happiness, excitement– Or negative emotions
•Fear, sadness
Commercial
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Bandwagon
Convincing us to ac cept some one or somethi ng because of its popular ity
*Convincing us to accept someone or something because of its popularity
“Everyone else is doing it”
Or
“Everyone else has one”
Commercial
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Humor
• Make the audience laugh• Often gives little or no information about the product
Commercial
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Celebrity Endorsement
• A famous person appears in the ad
• If _______________ uses the product, then it must be good
Commercial
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Word Choice
•Repetition: -Repeating a name, slogan or image
over and over in the same advertisement
• Commercial
•*Glittering generalities: • -Telling only positive things about
• something or someone, without giving evidence or facts
• Commercial
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Today’s Activity
• Look at each print ad• Answer these questions:
– Who is the advertiser?– Who is the target audience?– What persuasive techniques are used?
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Students’ Powerpoints
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Group Activity
Create a commercial for your product-Length: 30 seconds -1minute-Must include the persuasive techniques assigned to you
*Can include humor-Must have a sign -Can use props and/or costumes-Everyone must participate and the top 3 will be featured on this powerpoint.
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Group Commercial
• George, Theo, Taylor and Mardi advertise the IPOD using the techniques of humor, bandwagon and celebrity endorsements.
• Our commercial
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Group Commercial
Jordan, Taylor, Walter and Sarah advertise “The Greatest Place on Earth”
using humor, bandwagon, word choice and celebrity endorsement.
Our commercial
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Group Commercial
Rachel, Sydney, Sebastian and Nate advertise Golden Spoon using humor, word choice, bandwagon, and celebrity endorsement.
Our commercial.