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THE Power of PiXELS

Ranajoy RoyNewton Digital

NEWT N

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A single note holds a beautiful melody

A single drop of rain, an unfathomable ocean

A single step, the most enchanting ballet

A single tweet, the start of something new

A single code, the next Google

A single pixel, a priceless masterpiece

NEWT N

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Big Data, Big Bang 4.

Riding The Tidal Wave 14.

CIO V/S CMO - The Dynamic Duo of Marketing 17.

T-shaped Strategy For Success 10.

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BIG BANG

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THE WORLD BY 2019

6Source: statista.com & internet stats - http://www.internetworldstats.com/

of world population is likely to access the internet up from 46.4% in 2015

52%

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mobile users out of which 2.66 bn will be smartphone users

5.07BN

Source: statista.com

of the global mobile phone population will access internetfrom their phone.

63%

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of worldwide online population will be accessing social networks 70%

Source: statista.com

increase in global mobile data traffic10X

Source: Cisco Visual Networking Index: 2014-2019

Broadband speed2X

Total IP traffic will originate from non-PC devices67%

Source: Cisco Visual Networking Index: 2014-2019

the size of global population3X

Devices and connections to increase at 11.5%CAGR

average number of devices & connections per capita 3.2

M2M connections10.5B

Source: Cisco Visual Networking Index: 2014-2019

per year of data created by IoE connections 508 ZB

Global internet consumption will be video content. 80%

Source: Cisco Visual Networking Index: 2014-2019

video & OTT streaming will be the new standard4K

of video will cross the internet each sec

1million mins

Source: Cisco Visual Networking Index: 2014-2019

of consumer internet population will use personal cloud storage

55%

Source: Cisco Visual Networking Index: 2014-2019

of total cloud storage will be SaaS workloads

59%

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RIDING THE TIDAL WAVE

HOW DOES THIS DATA EXPLOSION IMPACT US?BIG DATA : BIGGEST & MOST VALUABLE ASSET CLASS 3 INFLUENCING FACTORS: VOLUME, VARIETY & VELOCITY

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BETTER DATA MANAGEMENT: DATA STORAGE & ACCESS DATA SECURITY DATA INTEGRATIONDATA ANALYSIS DECISION SUPPORT AUTOMATION COGNITIVE CAPABILITY

} BIG DATA EXPERTS & CONSULTANCY IS THE FUTURE

CIO CMO&

THE NEW DYNAMIC DUO OF MARKETING

CIO Priorities

1. Increase Enterprise Growth & Efficiency2. Maintain Data Security3. Deliver Operational Results4. Reduce Enterprise Costs5. Strengthen Customer Relationships6. Process Innovation

1. Campaign Oriented metrics2. Improve Marketing Efficiencies3. Prove Marketing Effectiveness4. Cross-channel marketing5. Data Integration6. Marketing Data Analytics

CMO Priorities

CMO Challenges1. Identify effective marketing initiatives2. Align Marketing Objective with Company

objective3. Improve customer experience4. Data Integration from disparate sources

CIO Challenges1. Maximise the value of data2. Balance productivity with security3. Increase revenue, value and

competitive advantage.4. Scalability, Integration and Flexibility

Two sides of the same coin

CIO CMO&CHALLENGE: NAVIGATE THE DIVIDE

• CREDIBILITY • INTEGRITY • EXPERTISE • SCALE • SIZE • FUTURE-PROOF

•CONFIDENCE •VALUE •PARTNERSHIP

DATA VENDORS NEED TO STEP UP

CMOCIO

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S T A K E H O L D E R S

LEADS

Apply a T-shaped Strategy to win over their clients

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