power of possibilities virtual event · virtual event kim malhotra, vp of marketing &...
TRANSCRIPT
Power of Possibilities Virtual Event
Kim Malhotra, VP of Marketing & DevelopmentKristin Ramirez, Events Manager
Who is AbilityPath?• Formerly Gatepath + Abilities United
• Mission: Empower people with special needs to achieve their full potential through innovative, inclusive programs, and community partnerships.
• Vision: A world where people of all abilities are fully accepted, respected, and included.
Power of Possibilities• 500+ person fundraising gala• Cocktail hour, sponsor
reception, dinner, live auction, donation appeal
• Neal Poppin Award winner• Guest speaker• 2020 Event
o 100th AnniversaryoRevenue goal: $1M
Postponing vs. Going Online• Shelter-in-place• 100th Anniversary• Budget
oFiscal YearoAdjusted revenue and expenses
• Contracted vendors
Moving to a Virtual Event• What platform to use?• Production company
oYouTubeoPre-recordedoLive elements
• Fund-a-Future and online auctionoOneCause
Event Webpage
Moving to a Virtual Event• Sponsors
o Increased social mediaoWebsite o Incorporated into event pre-show
and credits
• New FeaturesoChampagne & party boxesoCelebratory videos & picturesoOnline pre-parties
Lessons Learned• Digital marketing
oNo advance registrationoFree eventoWider audience
• Keynote speaker• Condensed program• Production company• Pre-show technical support
Lessons Learned• Fundraising
oAlternative ways to donateoDonations secured in advanceoSignificant live participationoFewer bidders on higher
priced auction items
• Mission moment• Assigned staff roles• Unique environment right
now for online events