Group Members• Tran Thuy Tien 1158141• Truong Phuong Quyen 1158114

Rhetorical Situation

• AudienceAlmost everyone knows about Nike branch, and Nike shoes

are the always the best choice for soccer players

• PurposeThe active yellow color is combined with the red color =>

catch eyes of the readers.

• ContextWe make sure the images and the texts in this brochure will allow the readers to access all of the necessary information.

Alignment & Contrast

• ALIGNMENT using the alignment of text to show the features of the shoes, and the text follow the shape of the textbox.

yellow text is the title and white text is the main information – the features of the shoes.

• CONTRAST using text with yellow & white colors on the black background to show the contrast with a purpose of getting the attraction of the readers

Balance

• 4 images of different sides: black color on the silver background

creating the balance of color for the whole brochure

• Cutting image => to make the readers more curious

they will try to find the full image in our websites (on the other side of the brochure)

Repetition & Balance

+ Using real images to show the real color of the shoes

+ Using images of Ronaldo to attract more people who are fans of soccer and Ronaldo. Targeting the potential customers

+ Using the repetition effect for the oblique lineMaking more balance

White Space • Using the silver background for brand recognition

• Using shadow effect to make the text clear

• “Nike” yellow separate the brand and the trend of the shoes

• The text of the name is larger than the rest of the text noticed first

CONTRAST & FOCAL POINT

+ We put image of the red shoes beside the yellow text box to catch the look of the reader into the red shoes Red shoes is our Focal Point + YELLOW & RED show the active for the sport brochure create uniqueness & difference

Conclusion

•The format of this brochure is Tri-fold

•Using hard paper

•The time to release is the time during the World Cup 2014