1993 – 2015SABAN ENTERTAINMENT

By:Kozue Okanda (I6084895)

Muzdalifah Faried Bakry (I6084415)Ravi Teja (I6099735)

Power Rangers Live-action children's television series featuring teams of

costumed heroes. American adaptation of Japanese tokusatsu Super Sentai show. The first Power Rangers entry, Mighty Morphin Power Rangers,

debuted in 1993. As of 2014, the show consists of 20 television seasons of 17

different themed series and two theatrical films.

Power Rangers Power Rangers programs mainly consist of :- drama scenes featuring English-speaking actors - action scenes from the Japanese Super Sentai Series featuring the

Rangers fighting monsters with English dubbing- the giant robot battles.

Power Rangers Why so popular among children?- Heroes- Morphing- Superhuman strength, durability, and ability- Unique weapons- Fighting enemies with giant robots- Characters, weapons and robots change every series.- Diversity in Power Rangers team

HistoryWho is Saban Entertainment?

Independent American-Israeli television production company formed in 1983 by music and television producers Haim

Saban and Shuki Levy.• "Saban International Paris" (now SIP Animation);• "Saban Productions“ (U.S. subsidiary).

Power Rangers Saban Entertainment created Power Rangers as an American

adaptation of the 1992 Japanese Super Sentai Series, Kyōryū Sentai Zyuranger (1993-2001) success!

Walt Disney Company purchased the franchise for $3 Billions (2001-2009).

The Buy-Back Saban Brands bought back the Power Rangers franchise from Disney

for $43 million on May 12, 2010.• Producing new seasons of TV series;• Planning to make new Power Rangers Movie, etc.

Business development Saban Brands extended agreements with Nickelodeon and Bandai

America Incorporated through 2016 for its globally recognized Power Rangers franchise (2013).

Business coverages: TV series/movies; Action figures/toys; Merchandise (e.g.: costumes, clothings, accessories); Games (digital); Many more ...

Power Rangers 20th Anniversary

New Movie is coming up ... In 2016

- A production of Saban and Lionsgate -

Business strategy – To control and focus on growing and monetizing the brands via content, media, marketing, distribution, licensing in global markets.

Marketing strategy – Focus on ever greening of the brand, appeal to consumers of all ages across all media platforms and by promotions.

Strong global distribution network – digital music content distribution and marketing through IRIS Distribution and other content distribution by Marvista Entertainment.

Expanding licensing portfolio – open for new product licenses based on first come basis for different markets.

Merchandising – diverse product portfolio time to time from limited edition t-shirts, toys to home decors, bedsheets etc in global markets.

Growing Product Portfolio

Started with 700 episodes, with all rights, and with room for adding the new content to the show.

Introduction of new characters in the show has two purposes: to keep

the show interesting and to covert that into merchandize sales.

Merchandize include swimwear, sleepwear, sportswear, home décor, a limited edition t-shirt collection featuring fan-created art, masks, coloring books, balloons, bedsheets, character toys etc.

Strong retail market confidence on the brand.

Power Rangers annual sales are at about $100 million in action

figures and licensed merchandise sales.

It has reached to an audience in over above 60 countries, in their local languages and is increasing its reach.

Power Rangers characters are used for promotional activities of others like McDonalds ($20 Million deal).

Partnered with Lionsgate Films, for a new Power Ranger feature film for launching a series of Power Ranger films.

Appendix Licensees of Power Rangers

Nickelodeon : Programming MarVista : International television distribution Shout! Factory : Home Video distribution Lionsgate Home Entertainment : Home video distribution Bandai America : Toys, Video games Others : Clothing, Home décor…

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