power scan pd 9500
TRANSCRIPT
HAND-HELD RuggedizedIntroducing the PD9500
family
May 2013
Stefano VassuraProduct Marketing Manager
HAND HELD SCANNER 2012
A snapshot from the market
190M$
274M$
PD9500 – Setting a new standard in the 2D Imager
Market “macro” trends
• Increasing adoption of 2D codes
• Increasing interest on “Image based” applications
• 2D imagers versatility promote its use also for 1D applications
PowerScan PD9500 - Highlights
Technological & Design innovation
Design and Materials Technology Liquid Lens
PowerScan PD9500 - Highlights
• A new Intuitive Aiming System
• Motionix™ Motion Sensing Technology• The aimer is automatically activated
by movement
• 3GL™: Reliable Feedback in any condition
PowerScan PD9500 - Highlights
‘White Light’ Illumination LEDs• Better performance on low
contrast codes• Better performance on reflective
surfaces• More similar ti ambient light with
reduced ‘flash’ effect• Less annoying and disturbing the
user
In-Field replaceable window
Ergonomics:is a discipline focused on delivering products and
activities comfortable and efficient for the user.
PowerScan PD9500 - Highlights
• Handle shape
• Balanced weight
• White “pulsed” light
• Intuitive “frame” aimer
• 3GL™
• Motionix™
PowerScan PD9500 Ergonomics / Sales argument
PowerScan PD9500 - Highlights
Environmental and Ruggedness Particulate and
Water Sealing: IP65
Tested to exceed 50 drops from 2.0 m / 6.6 ft
Operating temperature:
-20 to 50 °C / -4 to 122 º F
‘In field’ replaceable window
10 million hits trigger
Storage / Transport temperature: -40 to 70 °C / -40 to 158 °F
Tested hard…...….for a hard life
PowerScan PD9500 – product positioningRelationship with current 8500 family • Better performance, similar price
positioning
• HP model target: STD-HD-WA “all in one”
• Standard model target: best price/performance compromise for medium/low resolution codes
• Additional model: DPM
PowerScan PD9500 – value proposition
Targets:
Gain market share in the 2D market
Gain part of the market to standard laser
Explore the DPM market opportunities
PowerScan PD9500 – value proposition
Strategy:
High quality/High performance products
Unique/distinctive features
multiple models to “encircle” competition
PowerScan PD9500 – value proposition
Tactics:
Aggressive pricing Vs Competition
Similar pricing Vs Laser: be a real alternative to laser
“vertical” promotions
Trade-in/Replacement campaign Vs laser
Manufacturing/Shop Floor – Key selling factors
Target applications• Component Traceability• Quality Control• Time and Cost Analysis• In-line Inventory• Numeric Control Machines Set-up
Winning Points:• Omnidirectional reading for both1D and 2D applications• Wide depth-of-field comparable to standard laser
scanners• High Density and Long Range features available in the
same imager• Direct Part Marking (DPM) model available• Robustness and high environmental sealing (IP65)• Datalogic’s 3 Green Lights (3GL™) and loud beeper for
good-read feedback
Main sub-segments:• Automotive (Cars, Motorcycles, Vans,
Truck Manufacturers and related OEM suppliers)
• Food and Beverage• Furniture• Machinery, Equipment and Home
Appliances• Chemicals• Electronics and Computers• Fashion, Clothing and Accessories
PowerScan PD9500 - Highlights
Warehouse and Logistics – Key selling factors
Main sub-segments:• Freight Transport• Courier• Air Transport• Cargo Handling• Postal Services
Target applications• Picking/ Put-away• Shipping/Receiving• Order Processing• Parcel Preparation• Pallet Tracking• In/Out Parcel Sorting• Conveyor End-of-line• Automatic Sorting Systems Backup
Winning Points:• Image capture• One or more codes in one shot• Wide angle optic to capture wide codes and big labels• Intuitive aiming system• Snappy reading• Ergonomics to reduce fatigue in long shift• Green Spot and 3GL (3 green lights) for noisy
environment
PowerScan PD9500 - Highlights
Focus on DPM - Technology Trend
CAGR = 18%
DPM marking is already a reality in vertical industries Automotive Aerospatiale Rail/Navy Electronics Mechanical in general
Specialized market: Lower price pressure Currently customers accept to have “very”
specialized product (i.e. poor performance on standard labels) but the trend is to go toward multi-purpose scanners
Reading performance focused on code reading (image capture is still very marginal)
Good performance is a must
Focus on DPM - Market Highlights
DPM Technologies
LASER MARKING
DOT PEENING
INK JET
PowerScan PD9500-DPM - Highlights Standard optic (no liquid lens) High Density focus setting (optimal reading
distance @ 4 cm) Standard illumination System Target: cover about 80% of DPM applications
Specialized optic including 4 illumination types
Short distance reading (0 – 5 cm)
Target: cover the remaining 20% of DPM applications
PowerScan PD8500-DPM - Highlights
DARK FIELD RED DOME BLUEDOME
Adaptive Multi-Lighting configuration
The last successulf configuration is prioritized at the next reading
Improve the reading speed and increase productivity
QUASI WHITE DOME- ADV MODE
PowerScan PD8500-DPM - Highlights
PowerScan PD8500-DPM - Highlights
PowerScan PD8590-DPM - Highlights
• 0 – 5 cm ( 0 – 2 in)• Perpendicular to the surface
Too Far Away Off Axis to Target
PD9530-DPM /PD8590-DPM – product positioning
Mission
• Explore DPM market
• PD9530-DPM: cost effective solution able to cover most of the application at a very aggressive price
• PD8590-DPM: highly specialized model aligned to the stronger competitor positioning
A snapshot from the market
HAND HELD SCANNER 2011
Warehouse - Logistics - Distribution Centers
“On Foot” Applications: Shipping and receiving document
management Pack – Unpack Put away – Picking Inventory Sorting
“On Vehicle” Applications: Pallets moving/management
Logistics - Postal / Mail Courier Services
Parcel management: Incoming/Outcoming Tracking Sorting
Front Office/Document Handling: Assured/Registered letters Point-of-sale support for retail
applications Automated bill payment
Transportation – Mass Transit
Check-in / Access Control / Boarding
Baggage tracking and sorting
Self-service ticketing terminals
Kiosk and automated services
Choosing the Right Solution
Warehouse - Logistics - Distribution CentersPostal / Mail Courier Services
PowerScan™ 8500/9500 Series
“ON-FOOT“ APPLICATIONS• Shipping and receiving
document management• Pack – unpack• Put away – Picking• Inventory• Tracking• Sorting
PowerScan™ 7100 Series
1D
2D
• “High Speed” reading applications (thousands of codes to be read in short shifts)
• Sorting centres• Logistic centres• Postal sorting/tracking
• Typically low resolution and “big - wide” codes
• Winning point• Snappiness• Reading DoF & FoV• Aiming system• Green Spot
Warehouse - Logistics - Distribution Centers
Reading feedback in any condition
IP65/IP64 sealing and wide temperature range – 2m drop shock resistance
PowerScan™ 8300 Series withAutoRange laser optic
“ON VEHICLE” applications
• Cross docking• Storing/Picking
Auto Range Optics; Corded or Cordless
Bluetooth 2.0 compliant; SPP or HID profile for maximum versatility
Dual position trigger for intuitive aiming
Choosing the Right Solution
Transportation – Mass Transit
Reading feedback in any condition
PowerScan™ 8500/9500 Series
1D and 2D code reading capability on any surface including mobile phones
Wide mobility – networking – two-way communication
Tool-free removable battery – full set of options for charging
Access control/ security gate
Choosing the Right Solution
Transportation – Mass Transit
Gryphon™ GFS4100/GFS4400/GFE4400
Easily integrates into kiosks, price verifiers, vending machines and other automated equipment
Certification, Q&R processes, documentation and stability of specifications guarantee long-term performance and reliability
Provides a simple ‘plug-and-play’ bar code reading solution for system designers
Remote management tools to streamline operations, maintenance and support
• Kiosk• “Hands-free”
2D
Choosing the Right Solution
Manufacturing - Facing Tough Challenges
CHALLENGES
Accurate data entry
Data persistency: data available across the product life cycle
Processes and systems integration: provide end-to-end visibility across the supply chain and product life cycle
Data integration: Integrate data collected at different times and locations
DRIVERS OF THE MARKET
AGILITY: respond quickly to customer needs and market changes while still controlling costs andquality
TRACEABILITY: • Backward: Tracing back to the source (suppliers)• Forward: Tracing to the customer• Component : Tracing to a particular product
component• WIP and product tracking: Tracing where a product is
in the overall manufacturing process• Manufacturing process traceability: Tracing where in
a process an issue is occurring
Manufacturing applications
Shop Floor: Product Tracking/Work in Progress Part Usage traceability/Quality
control Labor tracking Line inventory management Automatic Machines set up
Warehousing Receiving Raw material stocking/picking Finish goods stocking/picking Packing Shipping
Manufacturing – Shop-Floor
Reading feedback in any condition
IP65/IP64 sealing and wide temperature range – 2m drop shock resistance
Huge variety of code families and resolutions
Dual position trigger for intuitive aiming
• Work-in-progress• Line Inventory• Part tracking
Tethered
CordlessPowerScan 8000
PowerScan 7100
Wide mobility – networking – two-way communication – No interference with Wi-Fi
Choosing the Right Solution
Industrial Product Portfolio Vs applications by key facts
PD9500/PM8500‘Area Imager’
PD7100/PBT7100‘Linear Imager’
• Standard and medium reading distance - High resolution/Wide angle all in one
• High speed reading• “Price sensitive” customers
• 1D and 2D omni-directional instinctive reading
• Ergonomics and design• STAR Radio pluses• Display and 3 keys model• Interactive applications
Short/Medium
reading Range
PD8300/PM8300‘Linear Laser’
• From contact to 40 ft / 12 m reading distance
• Ergonomics and design• Laser ‘lovers’• STAR Radio pluses• BT model Direct interfacing
with VMT • Display and 3 keys model• Display and 16 keys model• Interactive applications
Medium/Long
reading Range
Omnidirecti
onal
& 2D reading
38
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uncertainties, many of which are outside the control of Datalogic S.p.A., that could cause actual results to differ materially from those
expressed in or implied by such statements, such as future market conditions, currency fluctuations, the behavior of other market
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