power series: the power of email marketing michelle larter imn inc
TRANSCRIPT
Power Series: The Power of Email Marketing
Michelle Larter
IMN Inc.
The Power of Email Marketing
Presented by:
Michelle Larter
Happy Birthday Email!!
Why Email?
91% still check email daily
Most opens occur on Apple products
Most popular smartphone activity in ages 18-44
The Power of Email Marketing
77% most used marketing tool
40x more effective at customer acquisition than Facebook and Twitter combined
The Power of Email Marketing
17% higher sales order value
Promo emails influence 70% of mobile purchasing decisions
Contributed to 75% of sales
The Power of Email Marketing
0%
5%
10%
15%
20%
25%
30%
35%
40%
Recruiting Success
Other
PartyPulse
0%100%200%300%400%500%
600%700%800%
AvgTotalSales
AvgPartySales
AvgWebSales
All Consultants
Other
PartyPulse
More parties and sales*
More recruiting*
*IMN Customer Case Study results
1.5 to 2 times more parties and greater average total sales
2 to 3 times higher average online sales volume and more recruits signed on average
Protect Your BrandFrom the Start
Protect your brand
If you don’t provide tools to communicate distributor and consultants will do it themselves – and it’s often not pretty.
Think Big Early!
Protect Your BrandWhich better represents?
Tips and Tricks
Communicate Regularly Variety is key. Talk to them in
more than one way.
Engage Lost Customers Keep the personal connection.
Let them know they are missed!
Concise Message People scan their messages.
Give them what they need quickly.
Tips and Tricks
Make Clicks Count Lead them where they
want to go
Customize Target emails to your
customers--Keep “blasts” in the past
Direct Action Make it clear what their
next step should be
Things to Remember
Empower your sales force to engage customers and prospects
Protect your brand
Ensure consistent branding and messaging
Personalize communications to strengthen relationships and loyalty
Your audience is online, you should be too
Michelle Larterimninc.com
twitter.com/mlarterlinkedin.com/michelle_larter
skype: michelle_larter
facebook.com/imninc twitter.com/loyaltydriver
youtube.com/loyaltydriverblog.imninc.com