power to the marketer
DESCRIPTION
TRANSCRIPT
Power to the Marketer Joe Colopy, CEO
This is Our Time
Madmen To Mathmen
12.8% 0.8%
Acquire. Converting.
Engage. Convert. Repeat.
The Mechanics
Data Information Action
Data Explosion
need a chart showing the growth of information
Data Explosion
Data Chasm
Data Information Action
Jeff Beardsley Director of Production Engineering
Big Data Platform
Growth in Emails for the Year.
Not Just Mail - Events
Industry Shift
Scaling Options
Up Scale
Break up Data
Big Data
Big Data Platform
Collect more
Analyze more
Know more
Do more
Do it simply
Great Migration
API V4 Delivery Groups
Jscrpt Conversion
Workflows
Stats service
Dashboards
SegmentsContact
historyFrequency
capsReports
Benchmarking Example
Segment Over ~20m contacts.
David Tyson Product Manager
What’s Next
Timing.
• Continued Deployment
• Bronto Labs
• Released to Production
Dynamic Dashboards
Segmentation
• Improved Performance
• SMS Criteria
• Purchase Data Criteria
• New UI
SMS
• Scheduling and Sending
• Keyword Management
• Automated Campaigns
SMS
• More Accessible
• Dynamic SMS Content
• Mobile Segmentation
• API Calls
• Text 2 Join
SMS
Text BSUM12 to 33233
to get alerts throughout the conference.
Anyone who signs up will receive 250 free SMS
messages in their account*
Email Templates
Date Range Filtering
• Filter Delivery Grids
• Message Reports by Send Date
Bronto Labs. Graduation Day.
• Javascript Conversion Tracking
• Conversion Report
• Randomized List Splitting
Coming Soon. Summer 2012.
Release Notes
Webcasts
Blog Posts
Announcements
ARRIVING Summer 2012
Be The Change.
Thanks for your contributions
community.bronto.com
Influence Development
Questions. Thoughts. Comments.
Bronto Booth
Upcoming Communications
Your Account Manager
The End